10 TOOLS FOR THE ACCIDENTAL. Kristina Berg & Erin Heisler MARKETER
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1 10 TOOLS FOR THE ACCIDENTAL MARKETER Kristina Berg & Erin Heisler Minnesota Council of Nonprofits Technology Conference April 12, 2016
2 ABOUT US Work together at Children s Home Society and Lutheran Social Service of MN. Kristina Berg, Director of Marketing and Global Family Support Erin Heisler, Web Communications Specialist Both started on a non-marketing career path. Kristina s career morphed to encompass marketing Erin sought out marketing after discovering passion for social media
3 ELEMENTS OF MARKETING Print/Appeals Materials/Swag Website/Blog Social Media
4 SOCIAL MEDIA Facebook Twitter Pinterest Instagram Snapchat Google Plus
5 HOW CAN A NONPROFIT MANAGE OF ALL OF ITS MARKETING AVENUES AND CONTINUALLY IMPROVE WITH LIMITED RESOURCES?
6 FEEDLY Save specific blogs and websites so you always know when they have fresh content Categorize these resources Integrate Google Alerts into Feedly Find new sources of content by searching for topics Watch competitors sites and other nonprofits you idolize Incorporate into your daily routine as you re warming up for the day or over lunch
7 A GLIMPSE INSIDE FEEDLY
8 HOOTSUITE Free version works well; $9.99/month for pro version; also offers Enterprise level Find most useful for minimizing staff time needed for Twitter presence Set up streams to watch: hashtags, specific users, your scheduled/retweeted posts Beware of posts with images that are scheduled through HootSuite
9 HOW TO SCHEDULE A TWEET IN HOOTSUITE
10 PIKTOCHART Nonprofit: $39.99/annually Create infographics Low-budget annual reports Think outside the box! Many icons available Upload images/logos Customize with brand colors
11 CANVA $239/annually; we recommend using free version Insanely useful for brainstorming/initial design phase Facebook posts Facebook cover photos Pinterest images PowerPoint slide designs Promotional Posters Look at Magazine field for poster ideas that require more words Folders/Materials
12 A GLIMPSE INSIDE CANVA
13 PICMONKEY $33/annually Basically Photoshop for the nondesign person Recreate images you like (from partners, Canva, etc.) Takes a while to get used to, but will be a life/time saver once you get comfortable with it.
14 QUALITY PHOTOS istock Cheapest package: $40/10 pictures a month Note Essentials versus Signature images Find exactly what you need Flickr Search for Creative Commons licensed images. Use the images for free, just include attribution. Find relevant photos but the quality varies greatly Death to Stock Photo Absolutely free, high quality images No choice in the subject matter. What else do you use?
15 HOW TO SEARCH FOR CREATIVE COMMONS
16 PRESENTATIONS All prices listed are per month Prices don t reflect non-profit discount Go To Webinar Up to 500 attendees = $199; Up to 100 = $89 Join.me Up to 50 participants = $20; Up to 250 = $25 ReadyTalk Up to 150 attendees = $119 Adobe Connect Up to 100 attendees = $104 Webinar Jam No max attendees = $34* Blab.im Free Google Hangout & Facebook Video Free
17 MAILCHIMP Free for up to 2,000 subscribers; after that, pay for the number of subscribers you maintain Features to look for: responsive design, automation, testing Need to know basic HTML, but for the most part designing is easy. Ability to create forms to embed on your site to grow newsletter list. We see a direct impact to our website visitors every time we send a campaign.
18 GOOGLE ANALYTICS Free Basic stats to track Visitors Bounce rates Pages viewed per visit Top five pages Set up goals! Use referral source stats to measure success of marketing resources
19 BUZZSUMO $99/month for Pro; 50% off nonprofit discount. Free version offers limited access Compare to competitors Find new articles and stories that have proven popular Find influencers to engage with and build relationships for further sharing
20 HOW TO CHECK OUT YOUR COMPETITORS
21 BONUS RESOURCES Social Media Examiner Social Media Today Social Times Marketing Dive PR Daily News Google for Nonprofits Nonprofit Tech for Good Nonprofit Tech Listserv Yesenia Smart Cause Digital
22 QUESTIONS, COMMENTS, PERSONAL LESSONS LEARNED
23 CONTACT US
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