C L A R I D E N March 2015

Transcription

1 C L A R I D E N March 2015 Knowledge for the world business leaders Shangri-La Hotel, Singapore Powerful Social Media, SEO and Content Marketing Faculty Director Marcus Ho Co-Founder SocialMetric Highly sought-after social media & content strategist to best-in-class businesses in Asia with extensive appearances on national media Successfully transformed the businesses of more than 200 companies through social engagement on various digital platforms, including 3M, Qatar Airways, Pernod Ricard, Capital Malls Asia, Marco Polo Hotels, Wacoal and NTUC Award-winning and bestselling author of Social Payoff and Secrets to Facebook Marketing: A 7-Step Proven Formula to Generate More Leads and Profits from Facebook and Recipient of the Junior Chamber International 10 Outstanding Young Persons in the World, Merit Award Marcus is a highly sought-after social media & content strategist to best-in-class-businesses in Asia and is the co-founder of SocialMetric. Equipped with profound knowledge and expertise in social media and digital marketing platforms through his earlier endeavor in founding and managing Techzone.SG, one of Singapore s largest e-commerce stores, Marcus actively delivers workshops and seminars on digital engagement and social media and is featured regularly on national media to guide category leaders to effectively understand, engage, and serve their market better using social media. Having provided solutions which successfully transformed the businesses of more than 200 companies including prominent organizations such as 3M, Qatar Airways, Pernod Ricard, Capital Malls Asia, Marco Polo Hotels, Wacoal and NTUC, Marcus s efforts in the digital marketing landscape have also been recognized both locally and internationally. His high-profile social media campaign for Qatar Airways was awarded runner-up for Best Social Media Promotion of Travel Deals for a Global Airline by Travel+Leisure in In addition, he is also an award-winning and bestselling author of Social Payoff and Secrets to Facebook Marketing: A 7-Step Proven Formula to Generate More Leads and Profits from Facebook and Recipient of the Junior Chamber International 10 Outstanding Young Persons in the World, Merit Award. After seeing what Marcus has applied, the results are truly amazing. My conversion rate on Facebook has increased over 95%. Anyone who is interested to explore social media should have an expert, an industry insider who they can trust as an ally. Marcus is the guy for it, I recommend him Kelvin Fong, Senior Group District Director, Powerful Negotiators, Propnex

2 Powerful Social Media, SEO and Content Marketing FACULTY DIRECTOR Marcus Ho Co-Founder SocialMetric Highly sought-after social media & content strategist to best-in-class businesses in Asia with extensive appearances on national media Successfully transformed the businesses of more than 200 companies through social engagement on various digital platforms, such as 3M, Qatar Airways, Pernod Ricard, Capital Malls Asia, Marco Polo Hotels, Wacoal and NTUC Award-winning and bestselling author of Social Payoff and Secrets to Facebook Marketing: A 7-Step Proven Formula to Generate More Leads and Profits from Facebook and Recipient of the Junior Chamber International 10 Outstanding Young Persons in the World, Merit Award Marcus is a highly sought-after social media strategist to best-in-class-businesses in Asia and is the Co-Founder of SocialMetric. Equipped with profound knowledge and expertise in social media and digital marketing platforms through his earlier endeavor in founding and managing Techzone.SG, one of Singapore s largest e-commerce stores, Marcus actively delivers workshops and seminars on digital engagement and social media and is featured regularly on national media to guide category leaders to effectively understand, engage, and serve their market better using social media. Through SocialMetric, Marcus provides solutions on social engagements using a myriad of digital platforms and devises digital marketing strategies for several illustrious firms to help them successfully optimize these platforms for brand awareness, customer acquisition and retention and streamlining marketing processes in companies. Some of his successes include: Generating $1.1 million of ticket sales from Facebook in less than 48 hours for Qatar Airways Increased Dassault Systemes APAC lead flow from social media marketing by 70% year on year Generated HKD8.2 million using Digital Integration for Marco Polo hotels Created 225% lift in viral reach for 3M in 3 months Increase 34% in footfall traffic for Beauty by Nature s retail outlets Having provided solutions which successfully transformed the businesses of more than 200 companies including prominent organizations such as 3M, Qatar Airways, Pernod Ricard, Capital Malls Asia, Marco Polo Hotels, Wacoal and NTUC, Marcus s efforts in the digital marketing landscape were also highly recognized both locally and internationally. His high-profile social media campaign for Qatar Airways was awarded runner-up for Best Social Media Promotion of Travel Deals for a Global Airline by Travel+Leisure in In addition, he is also an award-winning and bestselling author of Social Payoff and Secrets to Facebook Marketing: A 7-Step Proven Formula to Generate More Leads and Profits from Facebook and Recipient of the Junior Chamber International 10 Outstanding Young Persons in the World, Merit Award. Most people tend to learn well through case studies. I love how Marcus showcases several powerful business examples throughout his book. By studying how these major brands achieved social media success, readers are able to extract what works for their own business and apply many of the same strategies. Mari Smith, Top Social Media Strategist, Speaker and Author The most important thing about Marcus workshop, however, is that IT WORKS! When I implemented his social media strategies and techniques into our social media platform, we saw an overall increase of about 15% in traffic and sales, and in just a couple of months! What I can say is that this workshop proves the possibility of measuring social media ROI and gaining actual profit from social media. Low Kai Ling, Brand Manager, Starlight Cosmetics 2

3 Powerful Social Media, SEO and Content Marketing EXECUTIVE SUMMARY Program: Dates: Location: Powerful Social Media, SEO and Content Marketing March 2015 (2 days) Shangri-La Hotel, Singapore Early Bird 1 (Register & pay by 19 January 2015): Early Bird 2 (Register & pay by 25 February 2015): Regular Tuition Fee: For limited period only: Registration for 2 participants, 10% on 2nd participant S$ 2,650 S$ 2,850 S$ 2,950 For limited time only by 25 February 2015, registration for 3 participants, the 4th participant will receive a complimentary seat (one discount scheme will apply) Note: GST is applicable only to participants from Singapore registered companies. Check your eligibility for 60% Cash Back at IRAS website. Program Essence: In today s omni-channel marketing world, it is no longer sufficient to just have a good website and marketing collaterals alone, you need to have an integrated marketing strategy that cuts across your social media, content marketing and SEO strategies to generate new leads and acquire more customers. This 2-day executive program will show you how to develop effective Social Media, Search Engine Optimization (SEO) and Content Marketing strategies and how businesses can combine these powerful channels and utilize them to achieve greater customer acquisition, retention and loyalty, brand awareness and gather more consumer insights for continuous development. You will learn about how consumers make their decisions and how social media users react to content on the Internet, allowing you to shape your content and project your brand image based on their decisionmaking process and attitudes. Our faculty director will also share best practices of SEO and Search Engine Marketing (SEM) as well as how top-notch and highly relevant content companies employ for their digital marketing platforms. In addition, you will gain insights into developing your organization s policies and guidelines on social media and digital marketing to avoid the pitfalls which may hurt your brand image. Lastly, you will learn to devise strategic digital marketing campaigns to drive sales and achieve the results that you desire. Led by Mr. Marcus Ho, a leading digital marketing strategist with exceedingly high ratings, he will share case studies and practical strategies to maximize your learning experience. He will also impart techniques on building an effective and all-rounded digital marketing campaign through multiple channels to ensure that your business is adequately reaching out to current and prospective customers and connecting with the right target audience to drive your sales and to increase your ROI. PROGRAM OVERVIEW The upheaval in technology and media has shifted communications from a one-way broadcast on traditional media to a highly interactive information exchange through the use of digital platforms. As such, the marketing power of social media has grown exponentially in recent years, with an increasing number of businesses opting to employ various social media platforms to advertise their products and services, gather consumer feedback for business improvements and create buzz and brand awareness to acquire new customers and retain existing ones. However, a majority of businesses possess basic understanding of social media, digital marketing and their influence and are not able to harness the full benefits of social media for their businesses. 3

4 Program Details During this two-day executive program, you will learn how to utilize a combination of different Social Media platforms, SEO and Content Marketing to create an effective multi-faceted digital marketing campaign which will complement with your marketing efforts through traditional mediums. You will gain a deeper understanding into the consumer s decision-making journey and his/her attitude towards different types of content published, allowing you to provide your target audience with appropriate and relevant information and reach your desired marketing goals. You will also discover best practices of SEO and SEM as well as develop highly relevant keywords and create dynamic digital advertisements for your business. Designed for professionals interested in optimizing digital platforms for their business needs, this program is crafted with top-notch case studies and hands-on activities to help you devise an all-rounded digital marketing campaign and deliver compelling information to your consumers while avoiding common gaffes in digital marketing. Finally, you will also learn how to design suitable metrics to measure the overall effectiveness on your digital marketing campaign and identify the areas for future improvements. HOW YOU WILL BENEFIT Understand consumer behavior and decision-making process to align your digital marketing efforts with an objective to drive sales Learn how to employ interactive and interesting content pieces to acquire, retain and create long-term relationships with your customers Develop techniques and skills to improve your marketing efforts in the digital sphere through a myriad of digital platforms and discover those most suitable for your organizational needs Enhance your understanding on the viability of utilizing SEO and SEM to increase conversions and retain consumers interest in your products and services Get in-depth insights into the latest policies and guidelines surrounding social media and digital marketing to deliver a brand image which will be well-received by consumers Learn how feedback from consumers interactions from your social media pages can increase the quality of information attained to improve your business processes and products and services Network with like-minded professionals WHO WILL BENEFIT MOST Professionals interested in how to harness the power of SEO, social media and marketing to further your brand s reach and impact. Mid to senior level executives from marketing and social media departments will benefit the most including: Chief Marketing Officers Chief Branding Officers Chief Innovation Officers SEO Specialists From (but not limited to): Branding Business Strategy Customer Relations Social Media Online Community Managers Social Media Strategists Business Development Word-of-Mouth Marketers Community Marketers Entrepreneurs Financial Institutions Retailers Merchants Mobile Product Innovations Mobile Product Development Group Buying/Daily Deal Websites Solution Providers Mobile Network Carriers/Operators 4

5 Program Outline & Agenda DAY ONE Digital Consumer Journey (Based on the McKinsey Framework) The social consumer decision journey Converting knowledge to action Aligning your initiatives with the customer decision journey Branding in the digital age The New Rules of Sales on Digital Marketing Platforms Why the old rules of sales and services no longer work in this current era The new sales cycle and how informative web content drives the buying process How social media is transforming the role of a salesperson into a valued consultant Content Marketing - Driving Demand through Content and Digital PR Case studies on how successful bloggers, podcasters and YouTubers build and maintain content that their customers love sharing Discover how to leverage content to sell To move people to action with content Tips for excelling with blogging, podcasting and video DAY TWO Best Practices of SEO/SEM Maximizing search engines How algorithms can help to determine effective results Friendly coding proper use of meta information and HTML tags The importance of the architecture of the website Key word search and targeting Link building Measuring and learning tools AdWords terminology Writing quality ads Conversion tracking Developing and Updating Your Company s Social Media Policies & Guidelines Keep current Understand social networking rules Discover how to create a social media policy that unleashes employees participation Component of an empowering social media policy Best and Newest Ways to Market Your Business with Social Media Pick up actionable tips to improve your marketing with Facebook, Google+, Twitter, LinkedIn, YouTube, Instagram and Pinterest Selecting the right social media channels to promote your business Advantages and disadvantages of each social network Psychology of Social Media Preparing for a social media crisis Before, During and After Emotions shared online can be contagious keep the messaging happy and positive Ensure regular feedback is given Driving Sales through Social Media How strategic social media campaigns can lead to sales Ways to keep the customer engaged and to stay loyal 5

6 POWERFUL SOCIAL MEDIA, SEO AND CONTENT MARKETING March 2015 Shangri-La Hotel, Singapore C L A R I D E N Knowledge for the world business leaders REGISTRATION PAGE Booking Contact (Approving Manager) Mr/Mrs/Ms: Job Title: Department: Telephone: Fax: Organization: Address: Postal Code: I would like to receive more information on hotel accommodation using Clariden Global coporate rate. Please Register the following participant(s) for this Program: 1st Participant Name (Mr/Mrs/Ms): 2nd Participant Name (Mr/Mrs/Ms): 3rd Participant Name (Mr/Mrs/Ms): 4th Participant Name (Mr/Mrs/Ms): PROGRAM FEES 1 ST EARLY BIRD FEE: S$2,650 (Registration and payment must be received by 19 January 2015) 2 ND EARLY BIRD FEE: S$2,850 (Registration and payment must be received by 25 February 2015) REGULAR FEE: S$2,950 GROUP DISCOUNT: For 2 registrations from the same company and billing source, the 2nd participant enjoys a 10% discount. For registrations before 25 February 2015 and for 3 or more participants, the 4th participant will receive a complimentary seat Note: GST is applicable only to participants from Singapore registered companies. Important Notice: Payments are required with registration and must be received prior to the Course to guarantee your place. PAYMENT METHODS BY CHEQUE / BANK DRAFT : Made payable to CLARIDEN GLOBAL PTE LTD and mail to: 3 International Business Park, #04-29, Nordic European Centre, Singapore BY TELEGRAPHIC TRANSFER TO: Bank Name: DBS BANK Bank Branch code: 027 Bank Address: 6 Shenton Way, DBS Building, Singapore Bank Account No: Bank Account name: Clariden Global Pte Ltd SWIFT Code: DBSSSGSG Please note that all bank charges are to be borne by participants. Please ensure Clariden Global Pte Ltd receives the full invoiced amount. Note: Please include invoice number on all payment types and your company s name in your payment instructions for our reference. CREDIT CARD: To make payment by credit card, please call our client services hotline at WAYS TO REGISTER FOR OFFICIAL USE FEE RECEIVED admissions@claridenglobal.com Fax: Call: Website: DATE AND LOCATION This executive program will be held at: Shangri-La Hotel, Singapore March Orange Grove Road, Singapore Tel : Fax : Website : The fee for this two-day executive program includes all written materials, lunch and refreshments. HOW TO REGISTER AND PAY An invoice and registration confirmation will be sent within 7 days, please contact us if you have not heard from us within 7 days. Payment can be made by credit card, by bank transfer or by cheque made payable to Clariden Global Pte Ltd. ALL PAYMENTS MUST BE RECEIVED IN ADVANCE OF THE EVENT. ACCOMMODATION Accommodation is not included in the program fee but you will be entitled to use our corporate rate for your accommodation. Information will be sent along with your registration confirmation. ENJOY 60% CASHBACK Productivity and innovation Credit (PIC) scheme allows registered Singaporean businesses to claim 60% cash back or enjoy 40% tax deduction for training. For more information, please visit CANCELLATIONS AND SUBSTITUTIONS Once we have received your booking, the place(s) are confirmed. No refunds will be made for any cancellations, however, program credits of equivalent value only applicable for Clariden Global events will be provided. Credits can only be redeemed for 1 program and is valid for only one (1) year from date of issue. Substitution with a qualified candidate is allowed by providing at least 5 working days of advance notice to Clariden Global. One time substitution is allowed with no charges. Subsequent substitutions will be charged 10% admin fee. ALL CANCELLATIONS MUST BE RECEIVED IN WRITTEN FORM PLEASE NOTE: Clariden Global Pte Ltd reserves the right to change the content and timing of the programme, the speakers and the date and venue due to reasons beyond their control. If in the unlikely event that the course is cancelled, Clariden Global Pte Ltd will refund the full amount and disclaim any further liability. ENQUIRIES: If you have any queries about registration or payment please do not hesitate to contact our client services department on PRIVATE DISCLOSURE STATEMENT: Any information provided by you in relation to this event is being collected by Clariden Global Pte Ltd and will be held in the strictest confidence. It will be added to our database for the primary purpose of providing you with information about future events and services. Visit us at for upcoming events REFERENCE L5216/TK/KY