onsumer Guide Sponsor the Editorial pages page 5-6 The BBB s Business Directory page 3 How to submit your ad! page 2

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1 C Spring BETTER BUSINESS BUREAU S onsumer Guide TO TRUSTED BUSINESSES & Summer 2012 Find out how the Spring/Summer Sales kit works page 1-2 Supported by the Calgary Herald Website and Newspaper Be in our Fall and Winter Edition s page 3 Sponsor the Editorial pages page 5-6 How to submit your ad! page 2 The BBB s Business Directory page 3

2 Advertising Information Distribution: 120,000 copies into the Calgary Herald TMC coverage Approx 10,000 copies with copies per location x 450 locations across Calgary via Gallant Distribution 10,000 copies for each edition / for trade shows/ client copies Advertising Commitment Deadlines for Issue 1(Spring/Summer) : March 26, 2012 Advertising Commitment Deadlines for Issue 2 (Fall 2012): August 10, 2012 Advertising Commitment Deadlines for Issue 3 (Winter/Holiday): October 19, 2012 Advertising Submission Deadlines for Issue 1 (Spring/Summer) : April 9, 2012 Advertising Submission Deadline for Issue 2 (Fall 2012) : August 31, 2012 Advertising Submission Deadline for Issue 3 (Winter/Holiday) : November 2, Issue Commitment Spring/Summer /4 page = $ /2 page = $ full page = $1, /8 wide x 6 7/8 high 2 Issue Commitment Fall /4 page = $ /2 page = $ full page = $1, /8 wide x 6 7/8 high 3 Issue Commitment Winter/Holidays (Calendar Edition: 12 pages of Mag) 1/4 page = $ /2 page = $ full page = $1, /8 wide x 6 7/8 high 1

3 Advertising Information Size of Publication: 10 x 7 12 Calendar Banners ad s available FOR ISSUE 3 ONLY: 4 color process = $ each Only 12 Banners Available (1 banner per business): located at bottom of each calendar page Banner Size: (when turned side ways) = 6 7/8 wide x 1 7/8 high (approx: 14 square inches of ad space) Benefits of Advertising in the BBB Print Directory: The BBB s Consumer Guide of Trusted Businesses will be distributed inside the Calgary Herald, and will give businesses exposure across Southern Alberta and the East Kootenays in 120,000 copies. How to submit your files: To purchase ad space please contact the BBB at info@bbb.org or Space is limited. If your business would like submit ad s for the print directories, please send to christine@calgary.bbb.org in a JPEG file. All files should be submitted in a camera ready form, and should clearly indicate the name of your business, and the issue it will be going into. (E.g. BBB_issue1ad.jpeg). File name should be no longer than 18 characters. All files must be submitted at 300 dpi and appropriately sized to the size of your ad. Page count: Dependent on how many ad s are bought (40/48/56/64) 1100 accredited members out of 3300 members will be listed in this directory. 2

4 The Better Business Bureau Accredited Business Directory 3

5 What size ad is right for your business? When deciding on what size you want your ad to be, think about: - What message you want to get across for your business - How big your graphics are in the ad and what size of ad would display it best - What price works best with your businesses budget! Remember buying a bundled package for all three issues is a great deal! 1/4 page Ad 1 Issue Commitment: Spring/Summer /4 page = $ Issue Commitment: Fall /4 page = $ Issue Commitment: Winter/Holidays 1/4 page = $ /2 page Ad 1 Issue Commitment Spring/Summer /2 page = $ Issue Commitment Fall /2 page = $ Issue Commitment Winter/Holidays 1/2 page = $

6 strud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat 5 EDITORIAL CONTENT TITLE exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat Ut enim ad minim veniam, quis no- incididunt ut labore et dolore magna aliqua. exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Daute

7 incididunt ut labore et dolore magna aliqua. exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui ofeniam, quis nostrud ex Duis aute irure dolor in it in voluptate velit esse cillum dolore eu fugiat nulla pariatur. irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. iofficia Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo youlesuf eiberman is fanal consequat. iofficia incididunt ut labore et dolore magna aliqua. exercitation ullamco laboris nisi ut a. iofficia incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. iofficia Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. quis nostrud helilibrium exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. iofficia Sponsor a Page of Editorial Content and Tell Consumers MORE about Your Business! 6

8 Feature your business with a Swarm Jam daily deal Attract new customers with an blast to thousands of subscribers and with a 1/3 page feature ad in the Calgary Herald Retain customers with SwarmJam s ongoing support Performance-based promotion system with measurable results Risk free with no upfront costs Get started today by calling com 50-90% OFF LOCAL OFFERS NEW DEALS DAILY Stay in touch for the latest deals! Brought to you by Calgary Herald