Profile. Anna Cowie BFA

Transcription

1 ANNA & FRIENDS

2 Profile Anna Cowie BFA Anna is a Creative/ Art Director with 10yrs + exp. An international creative who understands global brands, with experience in the UK, Dubai & NZ. With a Bachelor degree in Fine arts, and a career history working within an international Gallery and Brand and Advertisng industry this puts Anna in the best position to take on your re-branding and website design and build project. Working across: Brand ID; Web Design; Advertising; Brand Experiential; Retail Design; Brand Extension; Packaging; Direct Mail; Point of Sale; Typography; Magazine Design; Illustration; Art Direction for photo shoots. Agencies include: DigitasLBi: McCann; Exposure; IRIS; OgilvyAction; Landor; Saatchi X; Gyro; BDNetwork: Publicis; VCCP; Mammal World. Brands include: Fairtrade; Emirates; Mars Galaxy, Baileys; Coca-Cola; Cosmopolitan; Jude s Ice Cream, Jane Plan, Virgin Group; Virgin Management; Virgin Megastores & Vodafone.

3 Profile: Anna Cowie CV EXPERIENCE FREELANCE & CONTRACT LONDON Fairtrade; DigitasLBi: McCann; Exposure; OgilvyAction; Landor; Gyro; BDNetwork: Publicis; VCCP; Mammal World. PRIVATE CLIENTS Jane Plan; Watermill; Camden Town; Webdadi; Love Your Brand. DUBAI Brash Brands; August Group; James Branding. THE PIXEL PUSHER LTD NOV / CREATIVE DIRECTOR Strategic Brand Creative & Brand asset creation. THE LICENCING COMPANY NOV / INTERNATIONAL BRAND MANAGER Creative strategy & branding approach for brand extension. ( ENGLISH & POCKETT NOV CONTRACT / HEAD OF PRINT Liaison on a day-to-day basis with UEFA brand manager; credited for bringing strength of new ideas to sponsorship program. VIRGIN PROJECTS / DESIGN DIRECTOR Working closely with copywriters & account services; people management; Art Direction of photo shoots; proposal writing & pitch presentations. ROBBINS BRANDT RICHTER APR / DESIGNER - ART DIRECTOR Concept development working in teams with copywriters & account handlers. HOT HOUSE DESIGN & ADVERTISING NOV / ART DIRECTOR Strategic design & Development. OSMOSIS DESIGN & ADVERTISING SEPT / CREATIVE DIRECTOR ZOOM DIGITAL / ART DIRECTOR Outdoor advertising & large-scale graphics. GOWLANGSFORD GALLERY / Curator Assistant BRANDS Emirates; Baileys; Cineworld; Coca-Cola; Nokia; British Gas; Cosmopolitan; Limited Edition Hotels; Richard Branson; Siemens; Subaru; Twinings Tea; Virgin Group; Virgin Management; Virgin Megastores; Vodafone EDUCATION ELAM SCHOOL OF FINE ARTS AUCKLAND UNIVERSITY / Bachelor of Fine Arts degree CENTRAL ST. MARTINS COLLEGE OF ART & DESIGN 1992 Pre-foundation course & Print Making part-time course; The outstanding student of Autumn intake INTEREST Member of Decorcafe and NZWomens Business Network. Member of Battersea Powerstation Community Choir. REFEREES Jane Michell, Director Jane Plan Diet Delivery: ph: jane@janeplan.com Mammal World, Director Joe: Tel: +44 (0)

4 Collaborative Collective A well-established group of creative partners who share ideas, experience, knowledge, passion and commitment. As collaborative partners, we have years of experience, working with a large number of clients across a variety of industries.

5 Brand DNA Workbook Our Brand DNA workbook demonstrates our tried and tested 10 step approach to building a successful brand. BRAND DNA 10 STEP SYSTEM 01. Positioning Statement. Get clever at story telling and create your unique positioning. What is your brand promise, how do you communicated externally and internally. Tweet your answer, limit the fluff and needless words. 02. Forming your unique brand DNA. Values & Attributes. If your brand was a... what would it be... and why. 03. Build a brand persona. To help you make better, more consistent customer decisions including which products and services to offer and how to most effectively communicate their features and benefits. 04. Metal Filing Cabinet. Examples of two great brands. What images/ messages do you recall when thinking of these brands? What would they change about your brand? 05. Customer journey map. Diagram Happy v s Sad faces. 06. Know your competition Giving you the tools needed to begin creating a un ue nt e en e u l n n t e un e l n principles of your brand and helping to position you le e n u fiel Once we have completed your 10 Step Brand DNA Strategy we can then work with you on your Brand Identity and Website and everything from your graphic/media assets, social media, and marketing materials. 07. Embody your branding in type and colour 08. The importance of marketing to your company. The 90 day action plan: What, How, Goal. Tomorrow, Next Week, Next month, 3 Months. 09. Continuing with your brand development. Pinterest for story sharing. 10. Creating a vision board. Visually talking about the vision for your brands future. Reconnecting to your why, Helping you to clarify and focus on the goals for your brand. A chance to get personal.

6 The Design Lead Process Collaboration & Chat The Reveal For your website we will support you through every step of your project. Our consultative approach will help establish what you need in terms of the design and functionality of the site before we begin to build. Once your site is launched, we like to give you the rains, and should you need it, our ongoing services will be on hand to ensure you re getting the most out of your website and provide you with support. Transparency Understanding Intuition Analyze Conceive Dive Into Blueprint Proposal Design Refine Deliver Fulfilment Research & Planning Production

7 The Design Lead Process - Detail We keep it simple, so our focus is on delivery. Collaboration & Chat Research & Planning The Reveal Production u fi t te t u consultation, where you will teach us all about your business; from your products and services, to what makes you tick and what matters most to your customers. We will then work through your creative options to gain an in-depth knowledge of your needs and your business goals - we may even discuss what you had for breakfast! Note that this collaboration process will continue throughout the project. Perhaps the next most critical step is research and analysis. We will carry out some super stealth mode competitor analysis to gain a better understanding of your adversaries and challenges in the marketplace. We ll draw upon your brand DNA to discover what can make you unique. And we ll investigate your target audience and help identify key design opportunities for you to completely outshine the competition! At this stage a site map is developed. A guide to your content, with end user in mind. We help you decide what technologies should be implemented. We will then present you with e t e n e t e e nfi ent that having followed our Brand DNA process there will be a one clear direction for the look and feel of your site. Target audience is important along with elements such as your company logo and colours to help strengthen the identity of your company on the web site. We can work with you to tweak the u l unt l t e e efine is typically a.jpg image of what the fin l e n ll l l e u ll e sent a mock-up for your web site. Once the design is chosen we move to code. Here s where your web site itself is created. We ll take all your chosen graphics and content to construct a test site which you can touch and feel (and try out!) to make sure e e t e e t n u nee u can suggest any additional changes or enhancements you d like to have done while we ll test things such as the complete functionality of forms or other scripts and any last minute compatibility issues (eg with web browsers) to ensure everything is working like clockwork!

8 Client Testimonial Anna helped us, by creating the look and feel of our brand, from logo to website design. She was fantastic, and really listened to us at every stage of t e e m n e t t u t fin l t l n n u el ne Our website is frequently highlighted as a stand-out design in our industry corporate training. It provides a playful and fresh point of view what we hoped it would achieve. Thanks to the design elements and clear brand guidelines that Anna created with us, we recently won People Management s Best Stand award for our company launch at the CIPD s HRD exhibition. The look and feel of our brand l te le m t t u n lue n u t e We re very happy bunnies! Simon Arrowsmith Director and Chief Enabler Grow the People

9 Client Testimonial Choosing to work with Anna was one of the best decisions I have ever made! She was absolutely fantastic, her creativity speaks for itself, her keen eye and attention to detail are incredible and her ability to completely un e t n t e n t n ut nn e mu m e t n t t u t lm n tem t e n l m e t nt t n e e fiel patience and she is such a hard worker too. Anna always listen very carefully to every brief. I can rely on her 100% to meet e l ne n et t e e t fin e l n e e t n el e e n t me If you want a creative solution that can really deliver exactly what you want (and if you don t know what you want, Anna will know what is needed) then look no further. Jane Michell Director Jane Plan

10 Creativity and Code Our love of creativity and code and our understanding of the way in which it can transform a business, make the brands we link arms with embrace their edge.

11 Work Case Studies Our case studies offer you the opportunity to learn more about us and the creative solutions we have developed for clients all over the world. Every client wants something different, as you ll see from our portfolio. We work hard to find the nugget of gold in each brand - to appeal to target audiences and shine in the crowd.

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32 HOME ABOUT SERVICES WORK CONTACT CREATIVE STRATEGY CREATIVE COMMUNICATIONS Overview sentence here to lead into this section. Something like: Creativity is at the center of everything we do... CREATIVE INCLUDES: Ut enim ad minim veniam, quis nostrud exercitation LOOK BOOKS ullamco laboris nisi ut aliquip ex ea commodo ART DIRECTION CAMPAIGN CONCEPTS consequat. Duis aute irure dolor in reprehenderit in PHOTO SHOOTS & PRODUCTION voluptate velit esse cillum dolore eu fugiat nulla MANAGEMENT pariatur. Excepteur sint occaecat cupidatat non. BRAND IDENTITY & GUIDELINES WEBSITE DESIGN AND CONTENT LOOK BOOKS Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non. Sit amet, consectetur

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37 Fit for purpose is not enough - Seductive Design This is about designing a seductive experience that people want to interact with and delighting customers at every touch point.

38 UX Heirachy Of Needs Users need technology to satisfy lower layers before higher layers become important to them. As the tech industry matures, lower layers become commoditised and taken for granted.

39 Three Parts To Create A Successful Bespoke Site Style Great sites require expert art direction that matches and complements the style of your brand. We get right to the heart of your brand s DNA and ensure it s reflected in every creative aspect of your site. The choice in typography and imagery will tell your customers your story and who you are. Along with fonts and graphics, large images can help visually tell your brand story without having to rely on just text. Content The secret behind strong website design is a combination of creative elements and on-point messaging. And if you want to become an art industry website champion, it takes valuable content. We ll rewrite any web copy to enhance your brand, wow customers and maximise the impact and user experience of the site. Function Design and function need to work together to deliver the best experience for your customers. Great design attracts the eye; great function ensures a smooth user experience. Both should combine and compliment each other to maximise the impact of your website.

40 Web Copywriting SEO audit We ll analyse and monitor your site for complex technical improvements that can be made for search engine progress. Deep competitor analysis We can investigate what your competitors are doing well and what they re doing badly, all for competitive intelligence. Content marketing & SEO service Content marketing is crucial in today s digital world and must be used to top the search engines. It s also vital if you want a cost-effective way of attracting and retaining customers. The optimal strategy is to create longform content that engages and entertains people. As well as creating content, it must then be strategically promoted. But the emphasis is on quality and strategy. It s no longer enough to churn out any old copy. From topic generation to keyword research, from audience profiling to copywriting, it must be creative, yet based on data. That s when blog posts must cease to be blog posts and instead become sales weapons that ll never expire. Take this post as an example: It s had 17,000 shares, multiple comments, engagement, boosted the website traffic by 700% and increased leads incredibly. We ve done it many times, so we know the value of getting content marketing right. It s climbing the rankings for a ton of global keywords. We ve developed a highly sophisticated process for created amazing blog content.

41 Creative Copywriting Copy - Tone Of Voice Creating the written tone of voice / personality of your brand. How Copywriter And Tone Of Voice Can Make A Difference Establishing a tone of voice and brand personality, unique for your brand. Overview - Establishing a great rapport with your customer - Building a brand identity that people identify with - Setting your brand apart from competition with appealing, creative copy - Communicating the different key messages effectively

42 Media Assets We ll consider style of the media (illustration & photography), along with the content within it. There are as many styles as there are illustrators. The work we do within your Strategy Session will help to identify what style of illustration (or photography) is right for your brand. Illustration is a great way to bring character and personality to your brand. It can allow you to have a different look and feel to your competitors, to set your brand apart. It needs to fit right and do its job.

43 Vision Love Your Brand Collective is a destination for creative brand identities and websites. We are a group of partners who come together to create experiences where brilliance, imagination and function come together.

44 Love Your Brand Contact for this project: Thank You. Anna Cowie ph. +44 (0) mob. +44 (0)