Ireland - The Mobile Market Niall Coakley Senior Account Manager IE SME
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1 Ireland - The Mobile Market Niall Coakley Senior Account Manager IE SME
2 FAST, UNPREDICTABLE CHANGE is an absolute certainty Technology The World Is Changing Is Changing People Are Changing Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
3 ACCESSIBILITY OF DEVICES Is driving growth 59 Phone 53 Tablet Wifi Everywhere
4
![[DESKTOP]](/docs-images/81/84512862/images/5-3.jpg "[MOBILE]]")
![[TABLET] [TV]](/docs-images/81/84512862/images/5-4.jpg "[WEARABLE]")
![[IN-CAR]](/docs-images/81/84512862/images/5-6.jpg "Source: Lorem")
5 ENTERING A NEW WORLD Of Six Screens (and growing) [DESKTOP] [MOBILE]] [TABLET] [TV] [WEARABLE] [IN-CAR] Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
6 86% of Irish population the internet on a daily basis 20% of Irish people access the internet every waking hour 75% of Irish people use a smartphone 65% of Irish population are online while watching the tv 57% of Irish internet users are shopping online. 1 out of 3 consumers prefer online shopping.
7 CHANGING MEDIA HABITS % Daily media time 2010 v 2014 TV 47% 38% Digital 25% 43% Radio 22% 15% Print Source: emarketer Digital Set to Surpass TV (2014). 6% 4%
8 Life is Lived in Moments
9 Customer Journey... Read article on Top Ten Hotels in Cork Visit Various Review Sites to read reviews Search Best Hotels in Cork Visit Hotel Site to book Do you want to go away for the weekend? Search for best place to stay in Cork Conversion Watched Places to Stay in Cork Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
10 In which industries are consumers researching online? Ground Travels 85% Laptops 72% Hotel Stays 80% Cinema Tickets 70% Flight Tickets 80% Home appliances 69% Real Estate 79% Mobile Phones 68% Televisions 75% Car Insurances 66% Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
11 THE POWER OF ONLINE A World of Opportunity Technology The World Is Changing Is Changing People Are Changing To grow, your business must exceed the pace Source: Lorem ipsum dolor sit amet, of consectetur adipiscing elit. Duis non erat sem change
12 MAKE THE POWER OF ONLINE WORK FOR YOU Understand your Customer Win Moments That Matter Be Agile Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
13 16-20% new queries have never been asked before
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15 Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
16 Guinness Storehouse
17 Emerging Trends + 511% Breakout +200% Breakout + 752% Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
18 Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
19 Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
20 MAKE THE POWER OF ONLINE WORK FOR YOU Understand your Customer Win Moments That Matter Be Agile Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
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24 Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
25 Mobile Friendly Test Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
26 MAKE THE POWER OF ONLINE WORK FOR YOU Understand your Customer Win Moments That Matter Be Agile Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
27 Be Agile The Digital Advantage % + 9% Revenue Profitability 12% Market Valuation In a 2 year study of 400 large firms - digitally mature companies outperform their competitors. Source: MIT Sloan Management Review, The Digital Advantage: How Digital Leaders Outperform Their Peers In Every Industry, 2013
28
29 Small businesses Strong web Presence 2x faster growth than those with minimal or none 2x number of new jobs created Sources: Lord Young 2013, McKinsey 2011, BCG % more likely to sell outside their immediate region
30 But only... 63% of small businesses have a website 10% of those can process sales online 46% of sites are mobile enabled Source: Lloyds Digital Business Index 2014, EU Internet Stats % Internet Penetration of Ireland
31 Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
32 Key Questions to Ask Yourself Do you have a website? NO Get Free Online Support NO Make it mobile friendly g.co/thedigitalgarage YES Is it mobile friendly? g.co/mobilefriendly YES Is it optimised? NO Optimise it Page speed insights YES Are you tracking traffic? NO Track it google.com/analytics Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
33 THANK YOU
34 27 April 2016 Niall Coakley, Senior Account Manager, Google
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