2018 Hot Social Media Issues

Size: px

Start display at page:

Download "2018 Hot Social Media Issues"

Laura Chase
5 years ago
Views:

1 2018 Hot Social Media Issues

2 What is Social Media?

3 Social Media Defined Social media is any tool or service that uses the Internet to facilitate conversations Much more than social networking (Facebook, Twitter): Blogs Wikis YouTube comments 3 of 36

4 Fun Social Media Statistics 1 in 5 couples meet online (3 in 5 gay couples) 1 in 5 divorces involve Facebook (not sure if connected to first stat) What happens in Vegas stays on Facebook, Twitter, YouTube, Renren, Flickr, etc. Katy Perry, Justin Bieber, Barack Obama, Taylor Swift, and Lady Gaga (44.9M), have more Twitter followers than the population of Canada Sweden Israel Greece Chile Australia YouTube is the second largest search engine in the world 90% of consumers trust peer recommendations; only 14% trust ads 4 of 36

5 Even More Statistics! 23% of the world s total population uses Facebook 81% of millennials check Twitter at least once per day YouTube reaches more year olds and year olds than any cable network 80% of time spent on social media platforms happen on mobile Over 400 million Snaps are shared per day; almost 9,000 every second 5 of 36

6 Ripped From Today s Headlines {Bum Bum!}

7 Anything happening lately? 7 of 36

8 One Take 8 of 36

9 But mostly because you re some of the few people I can talk to about this

10 Parody Perfected? Avoided more than was needed, but strengthens their Fair Use argument? Parody during active base material But really, just go see it (streaming online soon!!) 10 of 36

11 Disclose! Or, What You Don t Say Will Almost Certainly Hurt You

12 Disclosure Prevents Backlash 81.7% of you feel the Crosstour should be killed with fire Autoblog, Sep 3, of 36

13 Disclosure Prevents Fines Fellow Deutschers The PlayStation Team has been working hard on a campaign to launch Sony s all-new handheld gaming device, the PS Vita, and we want YOU to help us kick things off! The PS Vita s innovative features like 3G gaming, cross platform play and augmented reality will revolutionize the way people game. To generate buzz around the launch of the device, the PS Vita ad campaign will incorporate a #GAMECHANGER hashtag into nearly all creative executions. #GAMECHANGER will drive gamers to Twitter where they can learn more about the PS Vita and join in the conversation. The campaign starts on February 13th, and to get the conversation started, we re asking YOU to Tweet about the PlayStation Vita using the #GAMECHANGER hashtag. Easy, right?... One thing can be said about PlayStation Vita... it s a #gamechanger PS Vita [ruling] the world. Learn about it! us.playstation.com/psvita/#gamechanger Thumbs UP #GAMECHANGER check out the new PlayStation Vita This is sick... See the new PS Vita in action. The gaming #GameChanger Got the chance to get my hands on a PS Vita and I m amazed how great the graphics are. It s definitely a #gamechanger! 13 of 36

14 Disclosure Prevents Fines 14 of 36

15 Where You Disclose Matters vs. 15 of 36

16 Where You Disclose Matters Our sentiments exactly, Dude of 36

17 Where You Disclose Matters 17 of 36

18 What You Disclose Matters 18 of 36

19 The FTC Is Watching 19 of 36

20 {Bum Bum!} 20 of 36

21 Playing The New Game

22 Brands Still Learning About The Streisand Effect 22 of 36

23 Some Brands Have Learned 23 of 36

24 Stranger Things Pop-Up Bar 24 of 36

However, Dilly Dilly is the motto of our realm, so we humbly ask that you keep this to a limited-edition, one-time-only run. This is by order of the king.

25 Dilly Dilly! Dear friend of the Crown, Modist Brewing Company. Congratulations on the launch of your new beer, Dilly Dilly Mosaic Double IPA! Let it be known that we believe any beer shared between friends is a fine beer indeed. And we are duly flattered by your loyal tribute. However, Dilly Dilly is the motto of our realm, so we humbly ask that you keep this to a limited-edition, one-time-only run. This is by order of the king. Disobedience shall be met with additional scrolls, then a formal warning, and finally, a private tour of the Pit of Misery. Please send a raven, letter or electronic mail to let us know that you agree to this request. Also, we will be in your fair citadel of Minneapolis for the Super Bowl, and would love to offer two thrones to said game for two of your finest employees to watch the festivities and enjoy a few Bud Lights. On us. Yours truthfully, Bud Light. 25 of 36

26 New Risks

reluctant to learn as they are pushed into social media Both generations may forget

27 Refresh Your Policy And Training First generation of social media users were eager to learn the right way to behave Second generation of social media users may be more reluctant to learn as they are pushed into social media Both generations may forget or be reluctant to follow established rules Good time to refresh policies/awareness 27 of 36

28 Check Your Apps 28 of 36

29 Young Social Media Managers 29 of 36

30 Given Half A Chance, Communities Will Form Reddit s The Place 1000 x 1000 pixels 16 colors Change one pixel every 4-5 minutes The result: 30 of 36

31 And They May Demand Answers of 36

32 Questions?

33 Once Upon A Time Coastal photos taken by photographer Kenneth Adelman as part of erosion study Study commissioned by California Coastal Records Project and contained over 12,000 photos later placed on Pictopia.com Included this Image of 36

34 Barbra Is Less Than Thrilled Barbra Streisand sued photographer and site for invasion of privacy in 2003 Photo downloaded six times prior to suit, two of those by Streisand s attorneys Within a month of the lawsuit being filed the photo was downloaded 420,000 times 34 of 36

35 Streisand Case Outcome 45 page ruling against Streisand at bit.ly/streisandruling Court embarked on research from People Magazine (page 80 of March 9, 1998 issue) to California coastal history of the 1850s. The result: 35 of 36

36 What Made It The Streisand Effect This urinal at the Marco Beach Ocean Resort Reviewed on Urinal.net Resort demanded the review be taken down How long is it going to take before lawyers realize that the simple act of trying to repress something they don't like online is likely to make it so that something that most people would never, ever see (like a photo of a urinal in some random beach resort) is now seen by many more people? Let's call it the Streisand Effect. Mike Masnick, TechDirt, 1/5/05 36 of 36

Legal Implications of Social Media. Ryan Garcia Dell SoMeLaw.wordpress.com

Legal Implications of Social Media. Ryan Garcia Dell SoMeLaw.wordpress.com Implications of Social Media Ryan Garcia Dell @SoMeDellLawyer SoMeLaw.wordpress.com What I don t like about social media password legislation 2 8/1/2013 Smart employers are scared of social media accounts