S P E A K I N G F A C U L T Y

Transcription

1 S P E A K I N G F A C U L T Y Pooja Bedi, Director Legal Compliance & Corporate Affairs, AB InBev India Adrienne Gammie, Marketing & Innovation Director, Diageo Indonesia Jeremy Beadles, Regional Corporate Relations Director, HEINEKEN Elaine Jiang, Supply Chain Director, Molson Coors Cyril Sayag, Vice President Corporate Affairs, Sustainability and Responsibility, Pernod Ricard Asia Lex Solit, Head of Brand Experience APAC North, AB InBev (Z x Ventures) Somnath Dasgupta, Head of Scotch Global Innovation, Diageo Guy Nussey, Regional Director Asia Pacific, Viña Concha y Toro Andy Gaunt, Asia Pacific Brand Director, Fever-Tree Lam Chi Mun, Director Diageo Bar Academy Asia Pacific, Diageo Lance Eerhard, Head of E-commerce APAC South, Z X Ventures David Pedrol, CEO, Winetobe Andrew Garcia, Managing Director & Co-Founder, Bleeding Heart Rum Company Deepak Nautiyal, Director of Consulting, GlobalData Sean Ou, Head of Wines South East Asia, Sarment Jerome Le Louer, Founder & CEO, Wishbeer Elvin Too, Chief Omnichannel Officer and General Manager Online, NTUC FairPrice Co-operative Jamie Fox, Owner, BrewManity Ahmed Rahimtoola, Head of Marketing, Allied Blenders & Distillers PVT LTD Andrew Browne, Co-founder, Epic Negociants Nicholas Pegna, Asia Director, Berry Bros. & Rudd John Wei, Brewer, Brewlander & Co. Alain Trad, Group CEO, Wine Connection Kevin Law-Smith, Founder, East Imperial E V E N T O U T L O O K After building on last year s success we are back to delve into key challenges across the whole alcohol industry including beers, wines, spirits and cider. The hot topics to deliver insight and knowledge will be around the future of the alcohol via an e- commerce platform, facilitating brand awareness, navigating challenging and changing regulatory complexities, driving top line growth, creating strategic partnerships to give rise to regional expansion and more. E-commerce Brand Awareness Regulatory Complexities Innovation Regional Expansion For sponsorship opportunities please contact: Valentin Gerasimuk Valentin.Gerasimuk@Arena-International.com +44 (0) For Programme enquires please contact: Elizabeth Williams Elizabeth.Williams@Arena-International.com +44 (0)

2 Conference Name: Alcohol Strategies in Asia Conference Date: 26 th September 2018 Programme Day One 08:15 Registration and refreshments 08:50 Chair s opening remarks 09:00 Discovering innovation which drives top line growth by understanding consumer desires Developing insight for innovation to launch, grow and drive your brand whilst ensuring a constant innovation pipeline Exploring cross category landscape to appeal to the changing flavour pallet of the consumers Outlining inspiration from food trends such as veganism and oriental to match alcohol potential with other industries Understanding desire for convenience and value add for enhancement to the meal occasion Adrienne Gammie Marketing & Innovation Director Diageo Indonesia 09:30 Session reserved for Sponsor 10:00 Case Study: Enhancing overall alcoholic drinking experience with high quality mixers through the use of high quality sourcing and ingredients Ensuring premium nature throughout drinking occasions Pairing the right brands to create a premium product Building a strong passion and story through brand awareness to achieve long term growth Understanding the importance of sourcing the highest quality natural flavours to appeal to the consumer taste pallet Appealing to the growingly health conscious consumer by promoting no artificial sweeteners, preservatives or flavourings Maximising premium nature through packaging reflecting brand values and to ensure freshness and flavor Andy Gaunt Asia Pacific Brand Director Fever-Tree Lam Chi Mun Director Diageo Bar Academy Asia Pacific Diageo

3 Kevin Law-Smith Founder East Imperial 10:30 Morning refreshments and networking 11:00 Panel Working together to reduce government regulation labelling complexities to tackle the constantly changing landscape of custom and border controls by utilizing strong distribution networks Addressing how the alcohol industry can come together to improve regulation uncertainties Navigating requirements to avoid costly delays or non-compliance fines Creating a strategy for specifically challenging regions such as Indonesia where there are extra restrictions to import products Building standardization across the board by pooling resources to make a change Developing credibility by uniting as an industry to induce pressure on local governments to reduce regulatory barriers Cyril Sayag Vice President Corporate Affairs, Sustainability and Responsibility Pernod Ricard Asia Jeremy Beadles, Regional Corporate Relations Director HEINEKEN 11:30 Session reserved for Sponsor Fireside Chat How to best leverage online and offline channels and the role of Omni-channel retailers to increase alcohol sales Addressing the difference needed between packaging and labelling needs instore vs online for consumer engagement 12:00 Elvin Too Chief Omnichannel Officer and General Manager Online NTUC FairPrice Co-operative Adrienne Gammie Marketing & Innovation Director Diageo Indonesia

4 Jerome Le Louer Founder & CEO Wishbeer 12:30 Lunch and networking 13:30 Translating a premium brand through communicating the quality of your product with the consumer Communicating the value of your product effectively to align with consumer demand of quality Ensuring unique, consumer centric packaging and labelling designs to effectively utilize your shelf space Delivering personalized products to increase premium nature and their value add potential Looking at the advances in technology to harness consumer data and analytics through AI to create consumer driven products with increased value-add Exploring value add potential through smart packaging to reach certain consumer markets Inspiring on trade premises through knowledge and passion as key to establishing an effective on trade channel Changing the underpin of premiumisation to appeal to the growing millennium category Understanding premium consumption in restaurants and emerging in-home consumption to expand the market opportunity significantly Differentiating from your competitors by effective premiumisation to showcase the high quality nature of your product Nicholas Pegna Asia Director Berry Bros. & Rudd 14:30 Session reserved for sponsor

5 15:00 Leveraging new e-commerce channel opportunities as consumers move to digital platforms Utilizing online consumer data to track and measure digital media through conversion to sale Developing programmatic marketing as a refined software data driven approach to deliver a more targeted marketing campaign Building a digital campaign which is location specific including a data payload to capture the necessary data required Defining the route to market implications of how your product is being consumed by evaluating traditional vs digital channels Using big data and machine learning to drive your brand message to the consumer in spite of complex regulations Transforming how brands operate, market, sell and communicate themselves to prepare for the future of the alcohol industry Lance Eerhard Head of E-commerce APAC South ZX Ventures (AB InBev) 15:30 Afternoon refreshments and networking 16:00 Taking away the perception of sin from the alcohol industry to increase brand awareness Understanding the modern consumer to fit into their lifestyle Exploring consumption patterns in the modern day consumer Understanding the consumer to tackle dark market challenges in India Pooja Bedi Director Legal Compliance & Corporate Affairs AB InBev India 16:30 Session reserved for sponsor 17:00 Building brands with a commercial mindset to ensure top line results Exploring how to create sustainable business that also builds the brand Developing an approach to balancing speed and innovation to remain at the forefront Bringing process consumer insight into new businesses for future growth Understanding trends for Chinese consumers to remain industry leaders Lex Solit Head of Brand Experience APAC North AB InBev 18:30 Chair s summary and close of conference

6 Conference Name: Alcohol Strategies in Asia Conference Date: 27 th September 2018 Programme Day Two 07:45 Registration and refreshments 08:20 Chair s opening remarks Speaker Hosted Roundtables Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry 08:30 experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. Each roundtable session lasts for 45 minutes, and delegates may attend up to 2 roundtables Marketing and growing wine to new consumer base through education to create new opportunities RT 1 Sean Ou Head of Wines South East Asia Sarment Examining the opportunities from joining an e-commerce platform for regional expansion and brand awareness RT 2 Lance Eerhard Head of E-commerce APAC South Z X Ventures (AB InBev) Protecting craft credentials whilst expanding your product to the mainstream RT 3 John Wei Brewer Brewlander & Co. RT 4 Understanding the opportunities from within changing flavor pallets to utilize available ingredients Morning refreshments and networking

7 10:30 Facilitating brand awareness via an e-commerce platform to expand your consumer market reach Leveraging new technologies, digital and e-commerce for route to market to lift your brand to the next level Understanding the distance between brands and consumers has narrowed (from removing the middle man) which helps to tackle lack of capital Understanding the importance of brand activation through online platforms to ensure the future of your product Increasing the sales potential from the extended reach of potential consumer base Harnessing obtained data to actively increase marketing capabilities Controlling how your brand is presented to appeal to your desired target market David Pedrol CEO Winetobe Designing different sales channels operationally to ensure cost effective distribution through collecting and analyzing performance data Overcoming professionalism of distributors in Asia compared to Europe, America and Australia to independently take a brand and grow that in the market Overcoming cold chain logistics to ensure consistent high quality of taste Ensuring consistent and reliable data reporting of your consumer base from your strategic partner through distributor management to enable data analysis Examining official distributor costs to determine price justification and value add to your business Managing regulatory complexity of varying duty tax across different regions through local partnering Guy Nussey Regional Director Asia Pacific Viña Concha y Toro 11:00 Session reserved for sponsor 11:30 Discovering the emerging consumer trends within flavours and ingredients to differentiate your product Evolving adult consumer who demand the need for choice and where ingredients come from Highlighting regions of growth to explore business opportunities Learning the right time to introduce your product to the market Understanding the demand from the younger generation, with half of the population of India below 25 years old, to secure market share and future of your brand Evaluating nationalistic pride as an emerging trend with the potential for local drinks to be preferred to international options Deepak Nautiyal Director of Consulting GlobalData

8 12:00 Lunch and networking Ensuring brand relevance to align with emerging trends to create brand desire Adhering to cultural sensitivity around alcohol by ensuring Asian centric approach Involving augmented reality into your brand to merge the physical and virtual world to create an engaging campaign Promoting your brand message through exploring labelling, artwork and design creativity for your product Understanding importance of appealing to millennials as the biggest category with strong spending 13:00 power by understanding their desires and highlighting the current novelty trend Driving brand awareness without access to traditional media Andrew Garcia Managing Director & Co-Founder Bleeding Heart Rum Company 13:30 Session reserved for sponsor 14:00 Rejuvenating Officers Choice: The journey in creating the Words Largest Selling Whisky Brand Indian IMFL Industry: A Snapshot Restaging of Officers Choice: Consumers Insight, Brand Relevance, Brand Purpose and Building Emotional Equity Launch of Officers Choice Blue: Upward Stretching How to leverage equity of the mother brand successfully Ahmed Rahimtoola Head of Marketing Allied Blenders & Distillers PVT LTD 14:30 Anticipating changing consumers trends through urbanization and creating your product to fit into their lifestyle Recognizing how consumers will spend celebratory occasions through high quality products and ingredients to unlock larger market share Foreseeing the health-conscious consumer trend on reducing alcohol intake to create low alcohol alternatives whilst ensuring the flavor and mouth feel remains Understanding consumer influences to predict the next trend Matching your product to the changing consumers lifestyle to ensure relevance Somnath Dasgupta Head of Scotch Global Innovation Diageo 15:00 Afternoon refreshments and networking

9 Panel Looking at the future of craft and whether continued fragmentation of the market will continue or is it just a passing fad Assessing the long-term future of craft beers, spirits and wines and whether the consumer will keep the demand Evaluating challenges for production due to limited associated industries Discussing how to manufacture craft on a small scale whilst incurring minimal costs Maintaining craft magic whilst expanding business potential Showcasing the trust, value and integrity of your product through branding Highlighting opportunity for innovation due to agility of smaller companies 15:30 Sean Ou Head of Wines South East Asia Sarment Jamie Fox Owner BrewManity Andrew Garcia Managing Director & Co-Founder Bleeding Heart Rum Company Kevin Law-Smith Founder East Imperial 16:00 Understanding consumers in Japan to successfully export your product into their market Creating strong cold-chain distribution channels to ensure the quality of the product delivered and to avoid affecting the taste Understanding the strategies needed in order to maintain quality in every shipment Assessing the cost metric and quality requirement to ensure cost effective distribution Exploring the importance of communicating the quality of your product with the local consumers to compete with domestic brands Elaine Jiang Supply Chain Director Molson Coors 16:30 Welcoming the disruption from the move onto a digital platform by staying consumer centric Recognising the disruption from e-commerce and the potential to increase your business revenue Building strong customer relationships to stay relevant to changing consumer behaviours Ensuring customer relationship management to understand the needs of your consumer

10 Captivating the modern consumer by online advertising to avoid losing market share Safeguarding current distributor relationships whilst moving onto an online platform Jerome Le Louer Founder & CEO Wishbeer 17:00 Chair s summary and close of conference