Beverage Packaging Congress th -17 th October, 2018, Brussels, Belgium

Transcription

1 Beverage Packaging Congress th -17 th October, 2018, Brussels, Belgium Confirmed speakers 2018: Shameem Kazmi - Director of R&D, Britvic Olivier Depas - Global Sales Development Director / Global Ecommerce Lead, Nestlé Waters Hans van Bochove - Vice-President Public Affairs and Government Relations, Coca Cola Anna Hagemann-Rise, Communication Director, Fazer Lifestyle Foods Michael Codd - Digital Marketing & Innovation Lead Europe, ABInbev Dominic Cakebread - Director of Consulting, Packaging, GlobalData Michael Delle Selve - Senior Communications Manager, FEVE Claudia Christnach - Senior Export Manager, Rhodius Mineralquellen James Longcroft- Co-Founder and Director, Choose Olivier Depas - Global Sales Development Director / Global Ecommerce Lead, Nestlé Waters Caitriona Murphy - Global Brand Manager, The Absolut Company Mischa Staehli - In-house Startup Builder and Business Development Manager, Rivella Thomas Adner Founder, Caliente Beverages International Myles Donneky- Co-Founder, Cantails The Beverage Packaging congress is an established European event which brings together over 200 alcoholic and non-alcoholic brand owners and service providers to discuss the latest trends and the most recent disruptive technologies taking place in the packaging industry. This is a must attend event for those who want to network with the most prestigious beverage brands, to learn about the latest strategies and innovations regarding sustainability, consumer behaviour and technology development.

2 Beverage Packaging Congress I October 16 th 2018 I Day One 08:15 Registration and refreshments 08:50 Chair s opening remarks GlobalData Opening Address: Exploring the changing beverage packaging landscape to identify the innovations to drive revenue 09:00 Pinpointing which key consumer behaviour and packaging trends are driving revenue in the global beverage market to understand buying behaviour and influence their purchasing decision Delving deeper into the current packaging trends to keep your brand competitive across Alcoholic & Non-Alcoholic sectors Considering changing market conditions such as the rise of multi-channel distribution and Ecommerce to understand how this is influencing the development of alternative packaging design Underlining disruptive technological advancements and the increase in intelligent packaging apps to enhance the customer experience Dominic Cakebread, Director of Consulting Packaging, GlobalData Key Presentation: delving deeper into Coca Cola sustainability strategy 09:30 Delving deep into the European sustainability regulations to understand how these will affect the packaging industry in the near future Presenting how to build an effective sustainability strategy to earn the trust of stakeholders and consumers Evaluating implementation plan on recycled plastic (rpet) How sustainability challenges can be transformed into opportunities Hans van Bochove - Vice-President Public Affairs and Government Relations, Coca Cola Overcoming market saturation through product customization: How to stand out and increase customer loyalty 10:00 Pinpointing the current cost challenges of brand customisation and determining how to maintain profit margins Understanding how to achieve product individualisation without compromising filling speed Building emotional bonds and promoting brand advocacy through product customisation Implementing sustainability whilst maintaining personalisation steps for reducing resource use during production 10:30 Claudia Christnach - Senior Export Manager, Rhodius Mineralquellen Morning refreshments and networking Enjoy refreshments and visit the Vendor Lounge for a break and to network with hundreds of brand users from all

3 Attracting New Drinkers Through The Use Of Premium Packaging 11:00 Understanding the effect of premiumisation to communicate the story and values of your brand Achieving premiumisation through the use of specific print colours to create a gender-neutral premium brand Addressing the cost implications of premiumising beverage packaging to review how to do so on a tight budget Lessons learnt from the spirits sector, how can you translate this success into non-premium products? 11:30 What do Millennials want? Navigating trends and consumer demands to engage younger consumers Mapping popular packaging solutions amongst young shoppers to customise the consumer experience, create loyalty and drive revenue Analysing market trends to determine how to capture consumers attention and make products stand out on the shelf Exploring how established brands can communicate their longevity and prestige to younger generations to win market share How to communicate and visualise new sugar reduced formulas through packaging Evaluating different packaging design solutions to overcome the energy drink ban to under 16s Following Fazer Lifestyle Foods packaging strategy to understand how they are reducing plastic use during production 12:00 Investigating how to effectively communicate sustainability transparency with consumers and avoid greenwashing Assessing recent packaging commitment at Frosh since becoming part of Frazer group Analysing Fazer challenges and successes in finding environmentally sustainable packaging solutions 12:30 Anna Hagemann Rise, Group Communication & Public Affairs Director, Frazer Foods Lunch Break and Networking 13:30 Session reserved for James Longcroft- Co-Founder and Director Choose Water Reviewing innovations in printing to improve efficiency in processes 14:00 Overcoming production restrictions on packaging shape, colour and effect by adopting 3D print technologies Understanding the benefits of 3D print technologies and how this technology can enable customised packs for promotional purposes cost effectively Redefining labels: exploring the benefits of direct packaging printing labels to achieve multiple design solutions to obtain a stand out look on the shelf

4 Laser cutting vs 3D printing: analysing the printing processes to better evaluate the different solutions and benefits for enhancing the creative process Uncovering sustainable material innovations to develop eco-packaging solutions 14:30 The rise of bioplastic: evaluating the advantages and disadvantages of eco-plastics to discuss how to reduce single-plastic use and become more sustainable Investigating how barrier coating layer packaging solutions can guarantee better results preserving the organoleptic properties of the product than mono-material packaging surfaces Addressing the rise of biodegradable packaging materials as PET alternatives and how they are influencing the soft-drink industry to be more sustainable Exploring alternative materials from resins PET to wood examining innovative materials to tackle the challenge set by the Plastic Pact 15:00 15:30-16:15 Afternoon refreshments and networking Live Panel Debate followed by Q&A with the Congress Technical and Sustainability Experts Debating the future of packaging evaluating the current trends affecting the industry Discussing what needs to be done to achieve the Circular Economy Targets Uncovering the effects of the Plastic Pact and what this means for small producers across Europe Evaluating communication strategies to educate consumers on sustainability Michael Delle Selve - Senior Communications Manager, FEVE Anna Hagemann Rise, Group Communication & Public Affairs Director, Frazer Foods 16:30 Chair s summary and close of conference

5 Beverage Packaging Congress I October 17 th 2018 I Day Two 08:15 Registration and refreshments 08:50 Chair s opening remarks Speaker Hosted s Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry 09:00 experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. Each roundtable session lasts for 45 minutes, and delegates may attend up to 2 roundtables 1 Arguing the benefits and cost implications of bio-plastic and recycled materials 2 Sharing ideas on how to implement returnable deposit schemes cross nationally 3 Discussing innovations in 3D and laser print technologies 4 Debating communication strategies to educate the public on sustainability Examining the opportunities of joining an e-commerce platform to implement regional product customization Morning refreshments and networking Case study: Smart packaging: how to overcome communication barriers with consumers 11:00 Uncovering the limitless potential of intelligent labels to increase communication with the consumer Understanding how to efficiently design communication strategies to target for specific demographic groups and consumer categories From consumer to advocate: how to communicate brand values through smart campaigns ensuring better consumer engagement Analysing and overcoming the challenges of promoting the use of smart technologies to older

6 consumer groups Caitriona Murphy - Global Brand Manager, The Absolut Company 11:30 Session reserved for Mischa Staehli - In-house Startup Builder and Business Development Manager, Rivella Uncovering the latest trends on flexible packaging to create drinking occasions 12:00 Investigating consumer trends to understand how they are using flexible packaging and how brands can use this information to drive revenue Analysing the multiple properties and employments of flexible packaging across the beverage industry Understanding how flexible packaging is contributing to the extension of product shelf life Exploring the correlation between Ecommerce and customization with flexible packaging 12:30 Lunch and networking Rethinking packaging: the influence of Ecommerce in reshaping packaging formats for online products 13:30 Uncovering strategies for improving the online shopping experience through targeted packaging Understanding how brands are creating new drinking occasions to engage with customers through Ecommerce Retail shoppers VS Online shoppers: case study on the strategic differences between retail packaging and online packaging and what brands can learn to identify and engage their target audience Analysing Ecommerce delivery services and their impact on traditional packaging supply chains 14:00 14:30 15:00 Olivier Depas - Global Sales Development Director / Global Ecommerce Lead, Nestlé Water How Product Customization is Revolutionising Ecommerce Exploiting customization trends to increase the customer s experience to achieve more conversions and gain new consumers Sharing how craft beer brands are driving revenue growth through Ecommerce Understanding the importance of incorporating customer service solutions such as multi-packaging and samples to guarantee a better consumer experience and push revenue Reviewing the big retailer Ecommerce customization strategy and what the beverage industry can learn from that Michael Codd - Digital Marketing & Innovation Lead Europe, ABInbev Session reserved for Shameem Kazmi - Director of R&D, Britvic Afternoon refreshments and networking

7 Addressing sustainability issues Implementing Ecommerce packaging solutions 15:30 Addressing the challenges surrounding primary and secondary packaging waste while shopping online Investigating secondary engineering packaging innovations to implement lightweight solutions and reduce material waste Exploring design packaging solutions to reduce the need for tapes, adhesives and staples, keeping costs and environmental impact down Analysing how manufacturers can reduce their carbon footprint from online purchases 16:30 Chair s summary and close of conference