Confirmed Speakers for PACE USA 2017:

Transcription

1 Confirmed Speakers for PACE USA 2017: Richard Bates, Vice President, Head of Global Brand Design, PepsiCo Cristiana Grether, Global Design Capabilities Director, Coca-Cola Aleksandro Grabulov, Director Innovation Lead, Philips Roger Zellner, Director Global RDQ Packaging, Mondelez International Teman Evans, Director of Global Customer Experience Design, PepsiCo Steven Stocks, Commercial Client Director, Canadean Marta Pazos, Director of Packaging Innovation, Estee Lauder Elizabeth Nientimp, Director of Creative Content, Design and Production, General Mills Steve Navedo, VP, Keep America Beautiful Paul Gregg, Chief Sales and Marketing Officer, Agro Innova, Co Suavva Haynes Fernando, Global Purchasing Director, Reckitt Benckiser Adam Pawlick, Senior Director of R&D, Treehouse Foods Charles Ward, Creative Director, Pero Family Farms Food Company Shawn Fitzgerald, Director Commercial Insights, Bacardi Maria Williams, VP of Creative, Godiva Chocolatier Gautam Debnath, Packaging Development Manager, GSK Fernanda Amarante, Global Design Manager, Hershey Susana Illera Martinez, Packaging Manager, Quirch Foods Company Event Sponsors:

2 Program Day One Wednesday 17 th May :30-8:20 Registration and collection of meetings schedule 8:20-8:30 Chair opening remarks 8:30-9:00 KEYNOTE Understanding the innovation process to create a successful design for the optimal user experience Addressing ways to approach the innovative process achieving a product that is head and shoulders above the rest Being able to step back and think about the end product ensuring you achieve the chosen consumer experience Defining the importance of delivery and execution to achieve greater efficiency and success Identifying ways to work with internal teams to develop your creative idea into a popular product Examining how the innovative process can encourage your packaging to disrupt on the shelf Aleksandro Grabulov, Director Innovation Lead at Philips, Oral Hygiene, Digital & Connected Innovation, Philips 9:00-9:30 Exploring the basis of a successful packaging design to set your product apart from the rest Adapting your design to be attractive yet also practical enough for converters to execute Addressing how to bring together graphic content and structural design to create an affordable product Investigating the designs which have proved successful and gain an understanding of the key attributes that ensure design is well received Discovering inspiration to help create a design which is unique and sets you apart from competitors Richard Bates, Vice President, Head of Global Brand Design, PepsiCo 9:35-10:05 Business meeting 1 10:10 10:40 Presentation (Sponsor) Business meeting 2 10:45-11:10 Coffee & Networking 11:10 11:40 Coca-Cola Global Design: bringing a new Strategy to life in 207 countries in 2016 Exploring and leveraging our design thinking process

3 Failing fast and learning even faster Context is king, exception is the rule Educating the marketing community on design Cristiana Grether, Global Design Capabilities Director, Coca-Cola Presentation (Sponsor) 11:40 12:10 Doris Brown-McNally, WW Brands Business Development Manager, Graphic Solutions Business, Hewlett Packard Indigo Ltd. 12:15 12:45 Business meeting 3 12:50-1:40 Lunch and networking 1:40-2:10 PANEL DISCUSSION Discussing ways to bring more value to products to improve customer satisfaction and justify increased prices Exploring key characteristics consumers look for in packaging to meet the increasing demand for value added packaging Examining new technologies which can add value to your packaging Debating the role reactive packaging can have to add value Discussing the packaging innovation process to improve the delivery and execution of your new value added packaging Roger Zellner, Director Global RDQ Packaging, Mondelez International Marta Pazos, Director of Packaging Innovation, Estee Lauder Shawn Fitzgerald, Director Commercial Insights, Bacardi 2:10-2:25 Innovation session 1 (Sponsor) Christine Takacs, Marketing Specialist, ITW Foils 2:30-3:00 CASE STUDY Start-up Marketing - Levelling the Field Understanding Brand Creation to ensure you get it right Addressing how to have the right product at the right time Examining Suavva Cacao Fruit Smoothies as a case study Delivering to the Marketplace - Turning the Industry on Its Side Paul Gregg, Chief Sales and Marketing Officer, Agro Innova, Co Suavva Business meeting 4

4 3:05-3:35 Business meeting 5 3:35-3:50 Afternoon refreshments and networking 3:55-4:25 Creating innovative packaging which appeals to customers using existing supplier base Addressing the importance of working with marketing and existing supplier base to evolve the packaging without blowing your budget Discussing how to work with your current processes to modify design rather than adapt equipment to keep costs down Tackeling the challenge of aligning the business to get your ideas sold and ensure all teams understand your vision Maximising the use of already established technology to bring ideas to life Identifying how to prioritise the best design ideas to ensure theres an innovation focus Gautam Debnath, Packaging Development Manager, GSK Business meeting 6 4:30 5:00 CASE STUDY Exploring how brand owners are getting more personal with their packaging Uncovering ways to approach the planning and execution of personalised packaging to launch a successful product Addressing why personalisation is developing in brands to decide if you want to take on the trend Highlighting what to consider when implementing personalised packaging to increase your market share Defining how personalisation of packaging can help meet the ever increasing demands of consumers for new experiences Marta Pazos, Director of Packaging Innovation, Estee Lauder 5:00 5:15 Innovation session 2 5:15-5:45 Addressing plastic packaging sustainability to keep to environmenal standards and improve your brands reputation Postconsumer Plastic Bottle Overview Plastic Recycling Issues- Supply, Contamination & Thermoforms Plastic Recycling Education Outreach Why Plastic Recycling Still Makes Sense

5 Steve Navedo, VP, Keep America Beautiful 5:45-5:55 Chair summation and end of day one Program Day Two Thursday 18 th May :45-8:20 Registration and collection of meeting schedules 8:20 8:30 Chair opening remarks 8:30 9:50 Interactive Roundtables Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. Choose 2 topics from the choice below. Each roundtable lasts 40 minutes. Roundtable 1: Exploring the packaging design process to improve shelf presence and shelf optimisation Haynes Fernando, Global Purchasing Director, Reckitt Benckiser Roundtable 2: Discussing how to design disruptive packaging to enhance consumer engagement both on the shelf and at home Maria Williams, VP of Creative, Godiva Chocolatier Roundtable 3: Debating different ways to add value creatively into your packaging Teman Evans, Director of Global Customer Experience Design, PepsiCo Roundtable 4: Discussing improvements in packaging sustainability to reduce the environmental impact and improve brand image Steve Navedo, VP, Keep America Beautiful Roundtable 5: Uncovering successful packaging designs to ensure an efficient portfolio allowing your brand to stand out world-wide Elizabeth Nientimp, Director of Creative Content, Design and Production, General Mills 9:50 10:00 Roundtable leader feedback- Each roundtable leader will provide a quick summary of the key takeaways discussed 10:05 10:35 Business meeting 7 10:35 10:50 Morning refreshments and networking 10:55 11:25 CASE STUDY Successfully leveraging packaging design for storytelling to tap into emotional consumer engagement Understanding the consumers personal and emotional needs to Business meeting 8

6 bring empathy to the brand Sharing examples of how to create an engaging story to actively enchant your consumer and add more value into your packaging Identifying how you envisage the consumer interacting with the package and how the touch points can be designed to encourage this interaction Recognising that consumer preference drives innovation and how packaging can influence the buying decision Being brand-centric by having a strong portfolio of brands across many channels and keeping it consistent to maintain brand identity Fernanda Amarante, Manager, Global Design, The Hershey Company 11:30 12:00 Presentation (Sponsor) Gary Evers, Vice President of Finance, Esko Inc. 12:05 12:35 CASE STUDY Evaluating new technologies available for innovation to meet future customer demands Identifying emerging technologies for packaging to meet the customers needs and future demands Examining if interactive packaging is a driving force for packaging innovation in order to continually provide new consumer experiences Identifying new innovative ideas that come with developed technologies to expand your packaging portfolio reaching a wider audience Investigating the use of packaging technology to learn more about your customers Adam Pawlick, Senior Director of R&D, Treehouse Foods Business meeting 9

7 12:35 1:25 Lunch and networking 1:25 1:55 Presentation (Sponsor) Angela Campbell, Resealable Labels Director, Macfarlane Labels 2:00 2:30 Packaging Design Insights and Digital Integration Assessing the Psychology of how to design shapes to fit our buying experience Addressing what makes great design work in the retail environment Examining how design theory translates from print into the digital medium Charles Ward, Creative Director, Pero Family Farms Food Company Business meeting 10 2:35 3:05 PANEL DISCUSSION Discussing the use of e-commerce as another way to improve customer engagement and provide new packaging experiences Exploring the shift to e-commerce and what this means for packaging requirements to ensure you are ahead of the game Uncovering how brands are factoring e-commerce into the packaging design strategy to ensure the brand is communicated in the way you want online Debating the benefits of using e-commerce to educate consumers on your brand to further solidify customer loyalty Highlighting the idea that there may be more emphasis on packaging when ordering online due to delivery packages/gift wrapping Gautam Debnath, Packaging Development Manager, GSK Addressing how consumer insights affect the design and innovation of packaging 3:10 3:40 This session will be presented by Canadean and will use consumer analysis to develop successful packaging designs and innovations. Steven Stocks, Commercial Client Director, Canadean Business meeting 11 (Missed meetings)

8 3:45 4:15 Brand Manager Adventures (and nightmares): managing consistency in an inconsistent world Examining the challenges with sourcing packaging from around the world Growing pains: From mom and pop to a billion-dollar company (and everything in between) Addressing the bumpy road to brand consistency and cost efficiency Hint-hint: It all starts with you: Learn. Apply. Protect. Measure results. Repeat. Susana Illera Martinez, Packaging Manager, Quirch Foods Company Business meeting 12 (Missed meetings) 4:20 4:50 CLOSING KEYNOTE Evaluating key opportunities with technology and graphic design to make your product pop off the shelf Examining new graphic design ideas that promote high visibility on the shelf Identifying what to focus on to encourage customer interaction with your package in a retail setting Highlighting the role of electronics in interactive packaging encouraging customers to buy into the design Assessing how changes in consumer purchasing habits affect how we merchandise our products to keep up to date with market trends Shawn Fitzgerald, Director Commercial Insights, Bacardi 4:50 5:00 Chair summation and close of forum