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Using a multi-channel approach, you ll not only increase your reach, but also your response.

1 OneCommand is excited to offer turn-key, multi-channel campaign resources to support our seasonal recommendations. The content provided is designed specifically to help you deliver consistent messaging across all marketing channels. Using a multi-channel approach, you ll not only increase your reach, but also your response. Don t forget to take advantage of the added social and PR resources that OneCommand provides. To request a press template and view release guidelines, go to Visit our online order form at today to get your campaign started!

OCTOBER CAMPAIGN TOOL KIT OCT Take Advantage of a OneCommand Seasonal Campaign this Month! Your customers and prospects are overwhelmed with special offers and savings coupons.

October 2014 Tool Kit Columbus Day Sweetest Day Halloween Daylight Saving Time Fall Car Care Tips Did You Know?

2 OCTOBER CAMPAIGN TOOL KIT OCT Take Advantage of a OneCommand Seasonal Campaign this Month! Your customers and prospects are overwhelmed with special offers and savings coupons. So, why not deliver something different; something that is creative and compelling with eye-catching graphics? October 2014 Tool Kit Columbus Day Sweetest Day Halloween Daylight Saving Time Fall Car Care Tips Did You Know? Breast Cancer Awareness Seasonal campaigns are a great way to attract and entice your customers and prospects. No matter what your goals are, you can drive traffic in sales or service, raise community awareness and participation, or simply keep your dealership s brand top-of-mind. Each month OneCommand delivers a collection of campaign resources to help you do just that. This month offers a variety of opportunities to get involved in your community and leverage seasonal activities to drive additional traffic and revenue. Consider which campaigns best fit your dealership s unique goals and start delivering results today! Return On Investment NJ Dealer Offered Columbus Day Savings: 596 ROs for $151K in Service Revenue and 30 Vehicle Sales. MI Dealer Shared Halloween Savings: 883 ROs for $113K in Service Revenue and 48 Vehicle Sales. FL Dealer Reminded Customers About Daylight Saving Time: 630 ROs for $379K in Service Revenue and 19 Vehicle Sales. Planning Ahead Look for these campaigns: November Veterans Day Thanksgiving Black Friday Cyber Monday Drive for Your School Did You Know? Express Service December Happy Holidays Merry Christmas Happy New Year New Model Event Toy Drive Did You Know? Holiday Road Trip Tips VOICE TEXT MAIL SOCIAL PR NEWSLETTER

Monitor, Engage, and Grow Your Online Community In today s world, most

Internet-savvy consumers are getting smarter with their choices by using

and grows your positive presence to improve your online reputation.

3 Monitor, Engage, and Grow Your Online Community In today s world, most sentences end with, let me Google it. Internet-savvy consumers are getting smarter with their choices by using comments, likes, and reviews about a manufacturer s vehicles and local dealerships. Do you know what prospects are encountering when visiting your social media and review sites? Are they opting to visit your competitor because your online presence is tarnished? OneCommand s Social Roots TM is a turn-key solution that monitors, engages, and grows your positive presence to improve your online reputation. BENEFITS OF SOCIAL ROOTS TM Deliver a consistent message across all digital marketing and social channels. Build a positive online presence to stand out from your competition. Add fans, and learn what engages and influences them to act. Reply to reviews and comments in real-time, ensuring customers needs are met, issues are resolved, and kind words are recognized. Target ads to buyers who are most likely to purchase, ultimately saving advertising dollars and increasing your social media ROI.

SEASONAL DIRECT MAIL Now is the perfect time to start planning your direct mail marketing

Your dealership can drive additional sales and service traffic, and increase revenue by

Check out OneCommand s Seasonal Direct Mail.

4 SEASONAL DIRECT MAIL Now is the perfect time to start planning your direct mail marketing strategy. Your dealership can drive additional sales and service traffic, and increase revenue by delivering powerful and targeted Direct Mail messaging. Check out OneCommand s Seasonal Direct Mail. You can customize each piece with your own offers, incentives, and messaging. Plus, each piece is personalized with specifics about your dealership. So, what are you waiting for? Start planning your Direct Mail campaign today. To get started, please contact us at conquestmail@onecommand.com.

COLUMBUS DAY ORDERS DUE BY OCTOBER 8TH. Hello, this is [Name], the [Title] at [Dealership]. Did you know Columbus Day wasn t declared a federal holiday until 1937? According to History.

The holiday was originally observed every October 12th, but was then fixed to be celebrated on the second Monday in October.

5 COLUMBUS DAY ORDERS DUE BY OCTOBER 8TH. Hello, this is [Name], the [Title] at [Dealership]. Did you know Columbus Day wasn t declared a federal holiday until 1937? According to History.com, President Franklin D. Roosevelt proclaimed the day a national holiday after intense lobbying by the Knights of Columbus. The holiday was originally observed every October 12th, but was then fixed to be celebrated on the second Monday in October. Again, this is [Name] and these Columbus Day facts were provided by [Dealership]. If you have any questions, our phone number is [Phone]. I hope you have a great day! Subject Line: Discover %%Dealer_Name%% for Columbus Day Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] History Fact: Columbus Day was declared a federal holiday in 1937.?s. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160

6 COLUMBUS DAY ORDERS DUE BY OCTOBER 8 TH. TIP 1 Share Information and Details About Your Campaign Discover exclusive savings at [Dealership] this Columbus Day. Contact us for more details. [Link to Special Page] At [Dealer Handle] this Columbus Day, discover exclusive savings! Contact us for more details. [Link to Special Page] TIP 2 Provide the History of Columbus Day Do you know the origins of Columbus Day in the United States? Find out more! [Link to Columbus Day History, such as: Find out the origins of Columbus Day in the United States. [Link to Columbus Day History, such as: TIP 3 Leverage Online Content Get the real story on Christopher Columbus. [Link to Video about Christopher Columbus, such as: Find out the background on Christopher Columbus discovery. [Link to Video about Christopher Columbus, such as: TIP 4 Ask Customers to Engage in Conversation Do you celebrate Columbus Day? Post your comments and photos here. Do you have any special Columbus Day celebrations? Use the hashtag #COLUMBUSDAY to post your comments. TIP 5 Post Interesting Facts, Figures & Stats Columbus Day marks the anniversary of Christopher Columbus arrival in the Americas on October 12th, Did you know that Columbus Day marks the anniversary of Christopher Columbus arrival in the Americas on October 12th, 1492? Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content of the video should promote your Columbus Day campaign with specifics about in-store specials. Promote your Columbus Day campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

The entire team at [Dealership] would like to wish you a very happy Sweetest Day on October 18th. Again, this is [Name] and our phone number is [Phone]. Have a sweet and happy Sweetest Day!

7 SWEETEST DAY Hello. This is [Name], the [Title] at [Dealership]. Did you know the first Sweetest Day was on October 8th, 1921? The holiday was originally started to showcase sweet treats on The Sweetest Day of the Year, but has grown into a second Valentine s Day. The entire team at [Dealership] would like to wish you a very happy Sweetest Day on October 18th. Again, this is [Name] and our phone number is [Phone]. Have a sweet and happy Sweetest Day! Subject Line: Stay Sweet at %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] would like to wish you a sweet and happy Sweetest Day.?s. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 148

8 SWEETEST DAY TIP 1 Share Information and Details About Your Campaign TIP 2 Provide History of Sweetest Day TIP 3 Ask Customers to Engage in Conversation TIP 4 Share Online Content TIP 5 Post Interesting Facts, Figures & Stats We ve got sweet deals for our sweetest customer... YOU! Stop by and help us celebrate Sweetest Day on October 18th. [Link to Specials Page] To celebrate Sweetest Day on October 18th, we re offering sweet deals for our sweetest customer... YOU! [Link to Specials Page] Sweetest Day was created by a committee of confectioners in 1921 in Cleveland, Ohio. Read more. [Link to History Article, such as: Did you know a committee of confectioners in 1921 in Cleveland, Ohio created Sweetest Day? Read more. [Link to History Article, such as: How do you celebrate Sweetest Day? Post your comments and photos here. What is the best Sweetest Day gift you have ever received? Use the hashtag #SWEETESTDAYGIFT to post your comments. Looking for ways to celebrate Sweetest Day on October 18th? Here are 5 sweet and simple ways. [Link to Celebration Article, such as: Here are 5 sweet and simple ways to celebrate Sweetest Day on October 18th. [Link to Celebration Article, such as: Did you know that 80% of Hallmark s Sweetest Day cards have a love or romance theme? According to Hallmark, 80% of their Sweetest Day cards have a love or romance theme. Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content of the video should promote your Sweetest Day campaign with specifics about in-store specials. Promote your Sweetest Day campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

The team at [Dealership] hopes you have a very chocolaty and safe Halloween this year. If you have any questions, our phone number is [Phone].

9 HALLOWEEN ORDERS DUE BY OCTOBER 28TH. Hello, this is [Name], the [Title] at [Dealership]. Did you know the most popular Halloween candy is Reese s? Chocolate is the name of the game for Halloween candy with six of the top 10 Halloween candies being made up of the sweet treat. The team at [Dealership] hopes you have a very chocolaty and safe Halloween this year. If you have any questions, our phone number is [Phone]. Again, this is [Name] and we hope you have a happy and safe Halloween! Subject Line: Have a Spooky Time at %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] would like to wish you a happy and safe Halloween.?s. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 144

10 HALLOWEEN ORDERS DUE BY OCTOBER 28 TH. TIP 1 Share Information and Details About Your Campaign TIP 2 Provide the History of Halloween TIP 3 Ask Customers to Engage in Conversation TIP 4 Share Entertaining Content TIP 5 Post Interesting Facts, Figures & Stats Don t get spooked by our extraordinary Spooky Savings! Stop by [Dealership] to celebrate Halloween with a new vehicle! [Link to Specials Page] Stop by [Dealership] to celebrate Halloween with our extraordinary Spooky Savings! [Link to Specials Page] Halloween origins date back 2,000 years to when people believed the dead returned as ghosts on October 31st. [Link to History Video, such as: Halloween origins date back 2,000 years to when people believed the dead returned as ghosts on October 31st. [Link to History Video, such as: What are you dressing up as for Halloween? Share your comments and photos here. Show us your fun Halloween costumes. Use the hashtag #HALLOWEENCOSTUME to post your photos. Watch these funny Halloween clips to get into the Trick or Treat spirit. [Link to Funny Trick or Treat Videos, such as: Get into the Trick or Treat spirit with these funny clips. [Link to Funny Trick or Treat Videos, such as: Did you know trick or treating has been a customary Halloween tradition since the early 1950s in the United States? In the United States, trick or treating has been a customary Halloween tradition since the early 1950s. Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content of the video should promote your Halloween campaign with specifics about in-store savings. Promote your Halloween campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

The service team at [Dealership] is available to assist with any questions you have about adjusting the clock in your vehicle. Our phone number is [Phone].

11 DAYLIGHT SAVING TIME ORDERS DUE BY OCTOBER 29TH. Hello, this is [Name], the [Title] at [Dealership.] It s time to fall back and gain an hour! This is a friendly reminder to set all of your clocks back one hour at 2:00 a.m. on Sunday, November 2nd. The service team at [Dealership] is available to assist with any questions you have about adjusting the clock in your vehicle. Our phone number is [Phone]. Enjoy your fall and we look forward to seeing you soon. Subject Line: Daylight Savings Reminder from %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] Reminder: Set ur clocks back one hour at 2:00 a.m. Sunday 11/2/14.?s. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160

12 DAYLIGHT SAVING TIME ORDERS DUE BY OCTOBER 29 TH. TIP 1 Share Information and Details About Your Campaign TIP 2 Promote In-Store Service Savings TIP 3 Share Additional Content TIP 4 Ask Customer to Engage in Conversation TIP 5 Post Interesting Facts, Figures & Stats Don t forget to set your clocks back one hour on November 2nd! Need help with your vehicle s clock? Contact [Dealership] and we ll help! [Link to Contact Us Page] Don t forget to fall back & set ur clocks back 1 hour on November 2nd! Need help w/ ur vehicle s clock? Contact [Dealership] and we ll help! [Link to Contact Us Page] Daylight Saving Time reminds us to rotate our clocks, but it s also a perfect time to save on service with [Dealership] s exclusive Service Savings. [Link to Specials Page] Daylight Saving Time is a time to turn back clocks, but it s also a time to save at [Dealer Handle] with our exclusive Service Savings. [Link to Specials Page] Why do we fall back? [Link to Daylight Saving History, such as: Do you know why we fall back? [Link to Daylight Saving History, such as: What are your tricks for remembering to set your clocks back? Post your comments and photos here. How do you remember to set your clocks back? Use the hashtag #ROTATE to post your tips. The modern idea of daylight saving was first proposed in 1895 and was first implemented during the First World War. The modern idea of daylight saving was first proposed in 1895 and was first implemented during the First World War. Post a video featuring your dealership s Voice of Authority, such as the Service Manager. The content should promote your Daylight Saving Time campaign and remind customers of the time change. Promote your Daylight Saving Time campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

FALL CAR CARE TIPS Hello. I m [Name], the [Title] at [Dealership].

The National Safety Commission advises changing your vehicle s oil, as well as checking your vehicle s tire tread, fluid levels, battery, and

This helpful automotive tip was brought to you by [Dealership] and our phone number is [Phone].

13 FALL CAR CARE TIPS Hello. I m [Name], the [Title] at [Dealership]. Did you know heat, humidity, and heavy traffic may have taken their toll on your vehicle during the summer months? The National Safety Commission advises changing your vehicle s oil, as well as checking your vehicle s tire tread, fluid levels, battery, and wiper blades to ensure it is in top-running condition. This helpful automotive tip was brought to you by [Dealership] and our phone number is [Phone]. Again, this is [Name], and I hope you have a great autumn. Subject Line: Get Ready for Fall at %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. National Safety Commission Fall Tip: check tires, battery and fluids. [Insert Dealership Name] [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 159

14 FALL CAR CARE TIPS TIP 1 Share Information and Details About Your Campaign TIP 2 Leverage Online Content TIP 3 Promote In-Store Service Savings TIP 4 Leverage Online Content TIP 5 Post Interesting Facts, Figures & Stats It s time to prep your vehicle for fall at [Dealership]. Don t forget to inspect ur tires, belts, hoses, brakes, and fluids. Schedule service today! [Link to Scheduler Page] It s that time of year again at [Dealer Handle]; time to prep ur vehicle 4 fall. We ll inspect ur tires, belts, brakes, & fluids. Schedule today! [Link to Scheduler Page] Is your vehicle trying to tell you something? Take a listen. [Link to Fall Vehicle Maintenance, such as What s that noise? Your vehicle is trying to tell you something. Find out what. [Link to Fall Vehicle Maintenance, such as Stop by [Dealership] and take advantage of our fall car care specials. [Link to Specials Page] You don t want to miss [Dealer Handle] s fall car care specials. [Link to Specials Page] Get your vehicle ready for fall with these car care tips. [Link to Fall Car Care Tips, such as: These tips will help you get your vehicle ready for fall. [Link to Fall Car Care Tips, such as: If you have to use your spare tire, keep your speed under 50 mph and use it only for a limited distance. When using your vehicle s spare tire, keep your speed under 50 mph and only use it for a limited distance. Post a video featuring your dealership s Voice of Authority, such as the Service Manager. The content of the video should promote your Fall Car Care Tips with specifics about in-store service savings. Promote your Fall Car Care Tips by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

DID YOU KNOW? BREAST CANCER AWARENESS Hello. I m [Name], the [Title] at [Dealership]. Do you know the facts about breast cancer? According to the American Cancer Society, about 1 in 8 U.S. women will develop breast cancer in their lifetime.

Women should have a breast exam at least every 3 years between the ages of 20 and 39, and every year starting at age 40. If you have any questions, our phone number is [Phone].

15 DID YOU KNOW? BREAST CANCER AWARENESS Hello. I m [Name], the [Title] at [Dealership]. Do you know the facts about breast cancer? According to the American Cancer Society, about 1 in 8 U.S. women will develop breast cancer in their lifetime. To combat this disease, the organization recommends early detection and the best way to find breast cancer early is to get screened. Women should have a breast exam at least every 3 years between the ages of 20 and 39, and every year starting at age 40. If you have any questions, our phone number is [Phone]. Again, this is [Name] and I hope you have a great day. Subject Line: %%Dealer_Name%% Provides Breast Cancer Awareness Facts Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] Fact: 1 n 8 U.S. women will develop breast cancer n their lifetime.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160

16 DID YOU KNOW? BREAST CANCER AWARENESS TIP 1 Share Information and Details About Your Campaign TIP 2 Share Online Content TIP 3 Ask Customers to Engage in Conversation TIP 4 Leverage Online Content TIP 5 Post Interesting Facts, Figures & Stats Help [Dealership] put an end to breast cancer. We ll be donating [Amount] for every [Service] this month. Contact us for more information. [Link to Contact Us Page] Help [Dealer Handle] put an end to breast cancer. We ll be donating [Amount] for every [Service] this month. Contact us for more info. [Link to Contact Us Page] 1 in 8 U.S. women will develop breast cancer in their lifetime. Find out more about breast cancer. [Link to Information Site, such as: Did you know 1 in 8 U.S. women will develop breast cancer in their lifetime? Find out more. [Link to Information Site, such as: Have you or a loved one been affected by breast cancer? Share your story. Post your photos and comments here. Has breast cancer affected you or a loved one? Share your story here. Use the hashtag #BREASTCANCER to post your comments. It is estimated that more than 2,000 new cases of male breast cancer will be diagnosed in Learn more. [Link to Article, such as: In 2014, it is estimated that more than 2,000 new cases of male breast cancer will be diagnosed. Learn more. [Link to Article, such as: According to the American Cancer Society, there are more than 2.8 million breast cancer survivors in the United States. At this time, there are more than 2.8 million breast cancer survivors in the United States, according to the American Cancer Society. Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content should promote you Did You Know? Breast Cancer Awareness campaign with specifics about your fundraising drive. Promote your Did You Know? Breast Cancer Awareness campaign and fundraising drive by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate.

CAMPAIGN TOOL KIT COMING SOON! NOVEMBER DECEMBER

CAMPAIGN TOOL KIT COMING SOON! NOVEMBER DECEMBER CAMPAIGN TOOL KIT BY OCTOBER 2015 Deliver creative, compelling, and relevant marketing campaigns each month to your current customers and prospects through voice, text, email, and mail. Leverage this turn-key,