CAMPAIGN COMING SOON! JUNE JULY National Donut Day
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1 CAMPAIGN TOOL KIT BY MAY 2015 Deliver creative, compelling, and relevant marketing campaigns each month to your current customers and prospects through voice, text, , and mail. Leverage this turn-key, multi-channel seasonal Campaign Tool Kit to drive additional traffic and revenue to your dealership. Visit our online order form at TEACHER APPRECIATION MOTHER S DAY today to get started today! COMING SOON! MEMORIAL DAY MILITARY APPRECIATION JUNE National Donut Day Summer Solstice Panic Splurge Day Summer Road Trip Father s Day DYK? New Drivers JULY A/C CHECK DYK? SUN PROTECTION July 4th Baseball Pandemonium Event Vehicle in Demand All or Nothing Event DYK? Fuel Economy
2 PRODUCT SPOTLIGHT E IN MOTION Tap In-Market Buyers with a Cost Effective, Branded to Drive Purchase Behavior What is in Motion? Thirty-four million Americans are planning to purchase a vehicle in the next six months 1 ; how will you attract these ready-to-buy prospects? Auto buyers are two times more likely to be swayed by digital marketing during the purchasing process 1, making OneCommand s in Motion product the competitive edge you ve been looking for. This unique conquest turn-key digital marketing solution attracts your ideal buyers and influences them to make their next vehicle purchase at your dealership. How Does in Motion Work? in Motion generates an ideal in-market prospect list and delivers these recipients a timely, relevant, branded, creative piece to drive purchase behavior and increase response rates. BENEFITS OF E IN MOTION Lower Conquest Marketing Budget Target In-Market Buyers Increase Response and ROI In-Depth Reporting Fully Customized and Optimized Campaign Increase Brand Awareness Stay Compliant and Be Optimized Find buyers in your ideal market area and communicate to them with a timely, relevant campaign. in Motion influences potential buyers with dealer branded creative to generate response. Sign up for in Motion today! Enroll now and get started today! 1 Abramovich, Giselle. 15 Mind-Blowing Stats About Automotive Brands. CMO. CMO Exclusives, 09 Apr Web. 9 July 2014.
3 SEASONAL DIRECT Now is the perfect time to start planning your direct mail marketing strategy. Your dealership can drive additional sales and service traffic, and increase revenue by delivering powerful and targeted Direct Mail messaging. Check out OneCommand s Seasonal Direct Mail. You can customize each piece with your own offers, incentives, and messaging. Plus, each piece is personalized with specifics about your dealership. So, what are you waiting for? Start planning your Direct Mail campaign today. To get started, please contact us at
4 NATIONAL TEACHER APPRECIATION DAY Hello. This is [Name], the [Title] at [Dealership]. National Teacher Appreciation Day is Tuesday, May 5th and the entire team at [Dealership] is celebrating the amazing educators in our lives by hosting a Teacher Appreciation Event on [Date] from [Time] to [Time]. We ll have food, drinks, music, games, and even some No. 2 pencils. It s all to say thank you to the great educators in the community. If you have any questions, our phone number is [Phone]. We hope to see you here! [Insert Dealership Name] is hosting a Teacher Appreciation Event on [Date]. Thank you teachers. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160 E Thanks, Teachers from %%Dealer_Name%%
5 MOTHER S DAY ORDERS DUE BY MAY 6TH. Hello. This is [Name], the [Title] at [Dealership]. On behalf of the entire team at [Dealership], we d like to wish all the great mothers out there a very happy Mother s Day! Again, this is [Name] and our number is [Phone]. Happy Mother s Day! [Insert Dealership Name] wishes all moms a happy Mother s Day! Our number is [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 141 E Happy Mother s Day from %%Dealer_Name%% Think about offering a gift card to a local plant nursery to celebrate local mothers. You could also give out flats of flowers.
6 MEMORIAL DAY ORDERS DUE BY MAY 20TH. Hi. This is [Name], the [Title] at [Dealership]. To observe Memorial Day on Monday, May 25th, our hours will be [Time] to [Time]. If you have any questions, our number is [Phone]. We hope you have a safe Memorial Day! To observe Memorial Day, [Insert Dealership Name] s hours will be [Time] to [Time].?s call [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 156 E %%Dealer_Name%% Honors Soldiers This Memorial Day
7 MILITARY APPRECIATION Hello, this is [Name], the [Title] at [Dealership]. The team at [Dealership] would like to say, Thank you, to members of the military for their sacrifices, dedication, and service to our country. Your courage and bravery help to make this country great. Again, I m [Name] and our number is [Phone]. Thank you. [Insert Dealership Name] thanks members of the military for their service. Thank you. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 150 E %%Dealer_Name%% Salutes Our Service Members
8 A/C CHECK Hello, this is [Name], the [Title] at [Dealership]. It s that time of year again to check your A/C system. Popular Mechanics recommends checking for leaves or dust that may have accumulated in the passageways, as well as changing or cleaning any filters. These summer A/C maintenance tips were brought to you by [Dealership] and our phone number is [Phone]. Stay cool this summer! [Insert Dealership Name] tip: Maintain your A/C system by keeping ducts & passageways clean. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 157 E %%Dealer_Name%% Will Keep You Cool
9 DID YOU KNOW? SUN PROTECTION Hello. This is [Name], the [Title] at [Dealership]. Did you know May is Skin Cancer Awareness Month? One in five Americans will develop skin cancer in the course of their lifetime, according to the Skin Cancer Foundation. This summer, make a pact to protect your skin and your vehicle from the sun s harmful UV rays. Cover up with a broad spectrum sunscreen, as well as shield your vehicle with a protective layer of wax. Again, this is [Name] and our phone number is [Phone]. Have a great summer! [Insert Dealership Name] Tip: Protect from UV rays w/ sunscreen 4 u & a wax layer 4 ur vehicle. [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160 E %%Dealer_Name%% Provides Education
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