- PDF Free Download

Size: px

Start display at page:

Download ""

Madlyn Knight
5 years ago
Views:

1 OneCommand is excited to offer turn-key, multi-channel campaign resources to support our seasonal recommendations. The content provided is designed specifically to help you deliver consistent messaging across all marketing channels. Using a multi-channel approach, you ll not only increase your reach, but also your response. Don t forget to take advantage of the added social and PR resources that OneCommand provides. To request a press template and view release guidelines, go to

March 2013 Tool Kit Women in Auto History Daylight Savings St. Patrick s Day March Mayhem Egg Hunt Did You Know?

2 MARCH CAMPAIGN TOOL KIT MAR Take Advantage of a OneCommand Seasonal Campaign this Month! Your customers and prospects are overwhelmed with special offers and savings coupons, so why not deliver something different? Something that offers creative, compelling, and relevant messaging? March 2013 Tool Kit Women in Auto History Daylight Savings St. Patrick s Day March Mayhem Egg Hunt Did You Know? Prep For Spring Break Seasonal campaigns are a great way to attract and entice your customers and prospects. No matter what your goal is, you can drive traffic in sales or service, raise community awareness and participation, or simply keep your dealership s brand top-of-mind. Each month OneCommand delivers a collection of campaign resources to help you do just that. This month offers a variety of opportunities to get involved in your community and leverage seasonal activities to drive additional traffic and revenue. Consider which campaigns best fit your dealership s unique goals and start delivering content that helps you build strong, lasting, and rewarding customer relationships today! Return On Investment NJ Dealer Rotated Forward with Daylight Savings: 1,065 ROs for $210K in Service Revenue and 52 Vehicle Sales. PA Dealer Showed Team Spirit during March Mayhem: 318 ROs for $76K in Service Revenue and 9 Vehicle Sales. CO Dealer Celebrated St. Patrick s Day: 286 ROs for $81K in Service Revenue and 12 Vehicle Sales. Planning Ahead Look for these campaigns: April National Stress Awareness Month Spring Cleaning April Fools Did You Know? April Showers Spring Car Care Tips May Cinco de Mayo Get Ready for Holiday Travel Memorial Day Mother s Day Military Appreciation Did You Know? LOF June National Drive Safe Month Did You Know? Tips for Summer Travel Father s Day Summer Event Employee Pricing VOICE TEXT MAIL SOCIAL PR NEWSLETTER

3 NEWSLETTER CONNECT Not Simply a Newsletter... A Better Way to Connect and Drive Traffic It s time for you to stop using simple, old technology newsletters and move to OneCommand s innovative Newsletter Connect. This cutting-edge solution is much more than merely a newsletter product... it s a better way to interact with your customers while also driving website traffic and leads. With Newsletter Connect you can communicate with customers using vibrant graphics, engaging content, and strong promotional offers. In addition, all content is optimized to give your dealership strong search results on Google, Bing, and Yahoo that will drive potential prospects to your website. Benefits of Newsletter Connect: Turn-key Solution Engaging content, rich graphics, and the assistance of a professional makes monthly newsletters a snap. Connect with Customers Customers want to hear from you. Provide them with relevant information to keep your dealership top-of-mind. Increase Web Traffic and Leads Current technology provides greater web exposure and drives more leads to your website. Contact your OneCommand representative to learn how you can start utilizing Newsletter Connect today! Newsletter Connect is an add-on TrafficAccelerator solution and an additional cost. sales@onecommand.com COMMAND

WOMEN IN AUTO HISTORY Hello, this is [Name], [Title] at [Dealership]. March is Women s History Month and we re celebrating the strides women have made in the automotive industry.

Without these types of contributions over the years, it would be hard to image how automobiles would have developed.

4 WOMEN IN AUTO HISTORY Hello, this is [Name], [Title] at [Dealership]. March is Women s History Month and we re celebrating the strides women have made in the automotive industry. Did you know that the first windshield wipers and turn signals were invented by forward thinking women? Without these types of contributions over the years, it would be hard to image how automobiles would have developed. We re happy to help you take care of your vehicle, so don t hesitate to call [Phone] if you need anything. Once again I m [Name] with [Dealership], thank you for your loyalty! Subject Line: Celebrate Women s Auto History at %%Dealer Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. DYK the 1st windshield wiper was invented by a woman? [Insert Dealership Name] celebrates Womens History Month. [Insert Phone Number]. Reply STOP to opt out. Character Count: 157

5 WOMEN IN AUTO HISTORY TIP 1 Share Information and Details About Your Campaign We re celebrating Women s Auto History Month and honoring ladies who have made strides in the industry with special savings. Learn more at, [Link to Specials Page] [Dealer Handle] is honoring ladies who have made strides in the auto industry with savings during Women s History Month. Learn more, [Link to Specials Page] TIP 2 Provide Information to Support Campaign By 1910, only 5% of licensed drivers were women. Learn more about women s auto history, [Link to In 1902, Mary Anderson invented the 1 st windshield wiper. Learn more about women s auto history, [Link to TIP 3 Share Additional Content Read about how women have influenced auto history, [Link to article, such as: Learn how women have influenced auto history, [Link to article, such as: TIP 4 Ask Customers to Engage in Conversation What is your favorite vehicle feature? [Post Poll Options and Let Customers Add Their Own] What is your favorite vehicle feature? [Include a Hashtag, such as: #FAVFEATURE] TIP 5 Post Interesting Facts, Figures & Stats Actress Florence Lawrence invented the first turn signal or auto signaling arm, which attached to the car s rear fender. Actress Florence Lawrence invented the first turn signal or auto signaling arm, which attached to the car s rear fender. Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content of the video should promote Women s Auto History Month with specifics about in-store savings. Raise awareness for Women s Auto History Month by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

DAYLIGHT SAVINGS Hi, this is [Name], the [Title] from [Dealership].

Also, our service team is available to help you adjust the clock in your vehicle.

Subject Line: Rotate forward for Daylight Savings at %%Dealer_Name%% Direct Mail is an additional cost.

6 DAYLIGHT SAVINGS Hi, this is [Name], the [Title] from [Dealership]. Don t forget to rotate forward and set your clocks ahead one hour on Sunday, March 10th. Also, our service team is available to help you adjust the clock in your vehicle. Please feel free to give us a call at [Phone] with any questions. Have a wonderful spring! Subject Line: Rotate forward for Daylight Savings at %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. Dont forget to rotate forward. Set ur clocks ahead 1 hr. on March 10th.?s call [Insert Dealership Name] at [Insert Phone Number]. To opt out reply STOP. Character Count: 153

7 DAYLIGHT SAVINGS TIP 1 Share Information and Details About Your Campaign TIP 2 Ask Customers to Engage in Conversation TIP 3 Promote In-Store Service Savings The [Dealership] service team wants to remind u to rotate ur clocks ahead 1 hour March 10 th. Need help adjusting ur vehicle clock? Contact us, [Link to Contact Us Page] Don t forget to rotate your clocks ahead one hour on Sunday, March 10 th. Need help adjusting the clock in your vehicle? Contact us, [Link to Contact Us Page] Do you have a hard time adjusting to the time change? [Post Poll Options and Let Customers Add Their Own] Do you have a hard time adjusting to the time change? [Include a Hashtag, such as: #ROTATE] Daylight Savings reminds us to rotate our clocks, but don t forget to rotate your tires. Check out our tire specials, [Link to Specials Web Page] Daylight Savings reminds us to rotate our clocks, but don t forget to rotate your tires. Check out our tire specials, [Link to Specials Web Page] TIP 4 Offer Daylight Savings Health Tips Having a hard time adjusting to the time change? Check out these great tips, [Link to article: Adjusting to Daylight Savings time can be difficult. Check out these great tips, [Link to article: TIP 5 Post Interesting Facts, Figures & Stats Arizona and Hawaii are the only places in the US that do not observe daylight savings time. More than 1 billion people in about 70 countries around the world observe daylight savings time. Post a video featuring your dealership s Voice of Authority, such as the Service Manager. The content of the video should remind customers of Daylight Savings with specifics about tire savings. Promote your Daylight Savings campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

ST. PATRICK S DAY Hello, this is [Name], the [Title] at [Dealership]. This St.

If there is anything we can do to help with your vehicle needs, please don t hesitate to call us at [Phone].

Subject Line: Celebrate St. Patrick s Day at %%Dealer_Name%% Direct Mail is an additional cost.

8 ST. PATRICK S DAY Hello, this is [Name], the [Title] at [Dealership]. This St. Patrick s Day, we feel lucky to have you as a loyal customer. If there is anything we can do to help with your vehicle needs, please don t hesitate to call us at [Phone]. On behalf of the team at [Dealership], thank you for your continued business and have a happy St. Patrick s Day! Subject Line: Celebrate St. Patrick s Day at %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] is lucky to have loyal customers like you! Thank you and happy St. Patricks Day!?s [Insert Phone Number]. To opt out reply STOP. Character Count: 154

9 ST. PATRICK S DAY TIP 1 Share Information and Details About Your Campaign Happy St. Patrick s Day from the team at [Dealership]. To celebrate we are offering Pot of Gold Savings to you. Check it out! [Link to Specials Page] Happy St. Patrick s Day from the team at [Dealer Handle]. To celebrate we are offering Pot of Gold Savings to you. Check it out! [Link to Specials Page] TIP 2 Ask Customers to Engage in Conversation What is your favorite thing to do on St. Patrick s Day? [Post Poll Options and Let Customers Add Their Own] What is your favorite thing to do on St. Patrick s Day? [Include a Hashtag, such as: #STPATTYS] TIP 3 Leverage Additional Content to Promote Do you like flash mobs? Check out this one St. Patrick s Day style. [Link to St. Patrick s Day Video, such as: Check out this St. Patrick s Day flash mob, [Link to St. Patrick s Day Video, such as: TIP 4 Share Fun Activities to do on St. Patrick s Day Everyone is Irish on St. Patrick s Day! Check out these fun recipes, crafts, and activities, [Link to: Check out these fun St. Patrick s Day recipes, crafts and actives, [Link to St. Patrick s Day Fun, such as: TIP 5 Post Interesting Facts, Figures & Stats St. Patrick is the patron Saint of Ireland. Learn more, [Link to: St. Patrick is the patron Saint of Ireland. Learn more, [Link to: ] Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content of the video should wish viewers a happy St. Patrick s Day and inform them of your holiday savings. Promote your St. Patrick s Day campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

Stop by on [Date] from [Time] to [Time] or call [Phone] with any questions you may have regarding this exciting event. Again, this is [Name], the [Title] at [Dealership], where everyone is a winner!

10 MARCH MAYHEM College basketball is here and [Dealership] is excited to cheer on the teams with you. Hello, this is [Name], the [Title] at [Dealership]. The team here at [Dealership] is excited to invite you to show your team spirit at our March Mayhem Party. There will be food, refreshments, and TVs tuned to every game. Stop by on [Date] from [Time] to [Time] or call [Phone] with any questions you may have regarding this exciting event. Again, this is [Name], the [Title] at [Dealership], where everyone is a winner! Subject Line: Celebrate March Mayhem at %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. The [Insert Dealership Name] March Mayhem Party is [Insert Date] at [Insert Time].?s [Insert Phone Number]. To opt out reply STOP. Character Count: 131

11 MARCH MAYHEM TIP 1 Share Information and Details About Your Campaign Join us on [Date] for [Dealership] s March Mayhem Party. We will have all the games on the big screen and a ton of food. [Link to Dealership Address Page] Join us on [Date] for [Dealership] s March Mayhem Party. We will have all the games on the big screen and a ton of food. [Link to Dealership Address Page] TIP 2 Provide Details About Game Days Don t miss any of the action, check out March Mayhem news and highlights, [Link to NCAA Website, such as: Check out March Mayhem news and highlights, [Link to NCAA Website, such as: TIP 3 Leverage Online Content Did you see these great moments in college basketball? [Link to College Basketball Video, such as: Check out these great moments in college basketball. [Link to College Basketball Video, such as: TIP 4 Ask Customers to Engage in Conversation Who will you be cheering for during this year s NCAA tournament? [Include a Hashtag, such as: #MAYHEM] Who will you be cheering for during this year s NCAA tournament? [Post Poll Options and Let Customers Add Their Own] TIP 5 Extend Interesting Facts, Figures & Stats If you know nothing about basketball, perfect bracket odds are 9.2 quintillion to one! Learn more, [Link to: Know a little bit about basketball? Perfect bracket odds are 128 billion to one. [Link: Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content of the video should promote your March Mayhem Party with details about the event. Promote your March Mayhem Party by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

The hunt will begin at [Time] on [Date]. For further details or questions, please contact me at [Phone]. On behalf of [Dealership], happy spring!

12 EGG HUNT Hello, this is [Name], the [Title] at [Dealership]. Spring is on its way! And in the spirit of the season, the team at [Dealership] would like to invite you and your family to an Egg Hunt, here at the dealership. The hunt will begin at [Time] on [Date]. For further details or questions, please contact me at [Phone]. On behalf of [Dealership], happy spring! Subject Line: Don t miss the Egg Hunt at %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. In the spirit of the season, [Insert Dealership Name] invites u to an Egg Hunt on [Insert Date] at [Insert Time]! [Insert Phone Number]. To opt out reply STOP. Character Count: 159

13 EGG HUNT TIP 1 Share Information and Details About Your Campaign [Dealership] is celebrating spring by hosting an Egg Hunt on [Date] at [Time] and we d like you join us. For further info, contact us at, [Dealership Contact Us Page] Join [Dealer Handle] on [Date] at [Time] for an Egg Hunt to celebrate spring. For more details please contact us at, [Dealership Contact Us Page] TIP 2 Recognize Those Who Participate To everyone who participated in this year s Egg Hunt, thank you from the team at [Dealership]. *Include picture of customer To everyone who participated in this year s Egg Hunt, thank you from the team at [Dealer Handle] *Include twitpic of customer TIP 3 Leverage Other Online Content to Promote Looking for a laugh? Check out this funny video, [Link to Funny Video, such as: Check out this funny video, [Link to Funny Video, such as: TIP 4 Ask Customers to Engage in Conversations What is your favorite thing about spring? [Post Poll Options and Let Customers Add Their Own] What is your favorite thing about spring? [Include a Hashtag, such as: #SPRINGFAV] TIP 5 Post Interesting Facts, Figures & Stats Pysanka is the art of decorating eggs in various traditional designs using the batik method. It originated in the Ukraine. Pysanka is the art of decorating eggs in various traditional designs using the batik method. It originated in the Ukraine. Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content of the video should inform viewers of your Egg Hunt with details about the event. Promote your Egg Hunt by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

DID YOU KNOW? PREP FOR SPRING BREAK Hello this is [Name], the [Title] from [Dealership], with a helpful automotive tip.

tires. This automotive tip was brought to you by [Dealership] and we can be reached at [Phone]. Have a safe trip.

14 DID YOU KNOW? PREP FOR SPRING BREAK Hello this is [Name], the [Title] from [Dealership], with a helpful automotive tip. Did you know AAA s Emergency Road Service statistics show that flat tire, battery problems, and lockouts together account for 50% of member calls for help. If you re planning to hit the road for spring break, be sure to perform routine maintenance on your vehicle, check battery and inspect tires. This automotive tip was brought to you by [Dealership] and we can be reached at [Phone]. Have a safe trip. Subject Line: Vehicle Education Tips from %%Dealer_Name%% Direct Mail is an additional cost. Contact conquestmail@onecommand.com to get started today! DYK flat tires, battery problems, and lockouts account for 50 percent of calls for help.?s [Insert Phone Number]. To opt out reply STOP. Character Count: 137

15 DID YOU KNOW? PREP FOR SPRING BREAK TIP 1 Share Information and Details About Your Campaign The team at [Dealership] is here to help you get your vehicle ready to hit the road for spring break. [Link to Scheduler Page] The team at [Dealer Handle] is here to help you get your vehicle ready to hit the road for spring break. [Link to Scheduler Page] TIP 2 Ask Customers to Engage in Conversation Where are you heading for spring break? [Post Poll Options and Let Customers Add Their Own] Where are you heading for spring break? [Include a Hashtag, such as: #SPRINGBREAK] TIP 3 Share In-Store Service Offers Stop by [Dealership] before hitting the road this spring break, to take advantage of our spring service package. [Link to Specials Page] Stop by [Dealer Handle] before hitting the road this spring break, to take advantage of our spring service package. [Link to Specials Page] TIP 4 Leverage Additional Content Great tips for getting ready to hit the road. [Link to: 10 tips b4 u hit the road for spring break. [Link to tips: TIP 5 Post Interesting Facts, Figures & Stats 1.5 million students go on spring break every year and collectively spend more than $1 billion dollars. The number one US spring break destination is Daytona Beach, Florida. Post a video featuring your dealership s Voice of Authority, such as the Service Manager. The content of the video should promote your DYK Prep for Spring Break campaign with specifics about in-store specials. Promote your DYK Prep for Spring Break campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

CAMPAIGN COMING SOON! JUNE JULY National Donut Day

CAMPAIGN COMING SOON! JUNE JULY National Donut Day CAMPAIGN TOOL KIT BY MAY 2015 Deliver creative, compelling, and relevant marketing campaigns each month to your current customers and prospects through voice, text, email, and mail. Leverage this turn-key,