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Using a multi-channel approach, you ll not only increase your reach, but also your response.

1 OneCommand is excited to offer turn-key, multi-channel campaign resources to support our seasonal recommendations. The content provided is designed specifically to help you deliver consistent messaging across all marketing channels. Using a multi-channel approach, you ll not only increase your reach, but also your response. Don t forget to take advantage of the added social and PR resources that OneCommand provides. To request a press template and view release guidelines, go to Visit our online order form at today to get your campaign started!

NOVEMBER CAMPAIGN TOOL KIT NOV Take Advantage of a OneCommand Seasonal Campaign this Month! Your customers and prospects are overwhelmed with special offers and savings coupons.

November 2014 Tool Kit Veterans Day Thanksgiving Black Friday Cyber Monday Drive for Your School Did You Know?

2 NOVEMBER CAMPAIGN TOOL KIT NOV Take Advantage of a OneCommand Seasonal Campaign this Month! Your customers and prospects are overwhelmed with special offers and savings coupons. So, why not deliver something different; something that offers creative, compelling, and relevant messaging? November 2014 Tool Kit Veterans Day Thanksgiving Black Friday Cyber Monday Drive for Your School Did You Know? Express Service Seasonal campaigns are a great way to attract and entice your customers and prospects. No matter what your goals are, you can drive traffic in sales or service, raise community awareness and participation, or simply keep your dealership s brand top-of-mind. Each month OneCommand delivers a collection of campaign resources to help you do just that. This month offers a variety of opportunities to get involved in your community and leverage seasonal activities to drive additional traffic and revenue. Consider which campaigns best fit your dealership s unique goals and start delivering results today! Return On Investment CA Dealer Thanked Veterans to mark Veterans Day: 225 ROs for $221K in Service Revenue and 20 Vehicle Sales. CO Dealer Wished Customers a Happy Thanksgiving: 1,590 ROs for $286K in Service Revenue and 37 Vehicle Sales. NC Dealer Offered Black Friday Deals: 786 ROs for $255K in Service Revenue and 35 Vehicle Sales. Planning Ahead Look for these campaigns: December Happy Holidays Merry Christmas Happy New Year New Model Event Toy Drive Did You Know? Holiday Road Trip Tips January New Year Event New Year Service Get Ahead Program Super Bowl Did You Know? Winter Car Care Tips VOICE TEXT MAIL SOCIAL PR NEWSLETTER

Monitor, Engage, and Grow Your Online Community In today s world, most

Internet-savvy consumers are getting smarter with their choices by using

and grows your positive presence to improve your online reputation.

3 Monitor, Engage, and Grow Your Online Community In today s world, most sentences end with, let me Google it. Internet-savvy consumers are getting smarter with their choices by using comments, likes, and reviews about a manufacturer s vehicles and local dealerships. Do you know what prospects are encountering when visiting your social media and review sites? Are they opting to visit your competitor because your online presence is tarnished? OneCommand s Social Roots TM is a turn-key solution that monitors, engages, and grows your positive presence to improve your online reputation. BENEFITS OF SOCIAL ROOTS TM Deliver a consistent message across all digital marketing and social channels. Build a positive online presence to stand out from your competition. Add fans, and learn what engages and influences them to act. Reply to reviews and comments in real-time, ensuring customers needs are met, issues are resolved, and kind words are recognized. Target ads to buyers who are most likely to purchase, ultimately saving advertising dollars and increasing your social media ROI.

Nothing spreads goodwill and top-of-mind awareness like holiday

By delivering a personalized, dealer-branded direct mail piece

service traffic, an increase in end-ofthe-year revenue, and an

Deliver your holiday greeting cards with dealer-specific

Choose from our selection of direct mail themes, then customize

Please contact us with any questions about your holiday

4 HOLIDAY MAIL IS AVAILABLE! It s time to start planning your holiday mail strategy. Nothing spreads goodwill and top-of-mind awareness like holiday greeting cards. By delivering a personalized, dealer-branded direct mail piece to each customer, your dealership will see additional sales and service traffic, an increase in end-ofthe-year revenue, and an improvement in owner loyalty and retention. Deliver your holiday greeting cards with dealer-specific branding and offers. Choose from our selection of direct mail themes, then customize them with your own incentives. Lastly, select your campaign add-ons. Click here to view sample holiday cards available for order. Please contact us with any questions about your holiday greeting cards at or conquestmail@onecommand.com. Holiday Card Overview 5.25 x 7.25 cards will be mailed in an envelope Holiday cards will be sent with pre-canceled stamp $0.65 per piece + postage $0.31 for standard postage; $0.41 for first-class postage Minimum order of 500 pieces

5 VETERANS DAY ORDERS DUE BY NOVEMBER 5TH. Hello, this is [Name], the [Title] at [Dealership]. In honor of Veterans Day, the entire team at [Dealership] would like to say thank you to those who have served in the U.S. military. It is a heartfelt thanks that we send to these men and women who have shown courage and loyalty. Once again, my name is [Name] and our phone number is [Phone]. Here s to honoring all who have served. Subject Line: %%Dealer_Name%% Thanks Veterans Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] would like to thank all U.S. military veterans this Veterans Day.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 158

6 VETERANS DAY ORDERS DUE BY NOVEMBER 5 TH. TIP 1 Share Information and Details About Your Campaign This Veterans Day, the entire team at [Dealership] would like to thank those who have served in the U.S. military. [Link to Contact Us Page] [Dealer Handle] would like to send out a heartfelt thank you this Veterans Day to all of those who have served in the U.S. military. [Link to Contact Us Page] TIP 2 Provide the History of Veterans Day Veterans Day is a celebration to honor America s veterans for their willingness to serve. Find out more. [Link to Veterans Day History, such as: Did you know Veterans Day honors America s veterans for their willingness to serve? Find out more. [Link to Veterans Day History, such as: TIP 3 Leverage Online Content Looking for ways to celebrate Veterans Day? Try these ideas. [Link to Veterans Day Celebrations, such as: Try some of these ideas for celebrating Veterans Day. [Link to Veterans Day Celebrations, such as: TIP 4 Share In-Store Savings To salute those who have served for the United States military, the team at [Dealership] is extending exclusive Veterans Day Savings. [Link to Specials Page] [Dealer Handle] is extending exclusive Veterans Day Savings to salute those who have served for the United States military. [Link to Specials Page] TIP 5 Post Interesting Facts, Figures & Stats As of 2013, there were more than 21 million veterans in the United States. Did you know there are more than 21 million veterans in the United States? Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content of the video should thank veterans for their service and provide details about exclusive in-store savings. Be sure to thank veterans for their service with a Veterans Day campaign through individual and company profiles, along with any groups you are associated with.

THANKSGIVING ORDERS DUE BY NOVEMBER 24 TH. Hello, this is [Name], [Title] at [Dealership] and I am calling to wish you a happy Thanksgiving on behalf of the entire team at [Dealership]!

7 THANKSGIVING ORDERS DUE BY NOVEMBER 24 TH. Hello, this is [Name], [Title] at [Dealership] and I am calling to wish you a happy Thanksgiving on behalf of the entire team at [Dealership]! In recognition of the Thanksgiving holiday, we will be closed on Thanksgiving Day, Thursday, November 27th. We will reopen on Friday, November 28th at [Time]. If you have any questions, our phone number is [Phone]. Thank you for your continued loyalty. We hope you have a safe and happy Thanksgiving holiday! Subject Line: Happy Thanksgiving from %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. Happy Thanksgiving from [Insert Dealership Name]. We will be closed 11/27 and reopen 11/28.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 159

8 THANKSGIVING ORDERS DUE BY NOVEMBER 24 TH. TIP 1 Share Information and Details About Your Campaign TIP 2 Provide the History of Thanksgiving TIP 3 Ask Customers to Engage in Conversation TIP 4 Share Online Content TIP 5 Post Interesting Facts, Figures & Stats [Dealership] would like to wish you a happy and safe Thanksgiving. To celebrate the holiday, we will be closed Thursday, November 27th. [Link to Contact Us Page] The team at [Dealer Handle] would like to wish you a happy Thanksgiving. We will be closed November 27th to celebrate with our families. [Link to Contact Us Page] The first Thanksgiving feast included roast goose, corn, codfish, and lobster. [Link to Thanksgiving History Video, such as: Did you know the first Thanksgiving meal consisted of roast goose, corn, codfish, and lobster? [Link to Thanksgiving History Video, such as: We want to see your Thanksgiving table. Share your photos and comments here. Share your photos of your Thanksgiving meal with us. Use the hashtag #THANKSGIVINGMEAL to post your photos here. Fancy up that cranberry sauce this year. Try one of these top recipes. [Link to Thanksgiving Recipes, such as: Want to dress up that boring old cranberry sauce this year? Try one of these top recipes. [Link to Thanksgiving Recipes, such as: Did you know that nearly 88% of Americans eat turkey and 46 million turkeys are eaten each year at Thanksgiving? Each year for Thanksgiving, 88% of Americans eat turkey and 46 million turkeys are eaten. Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content of the video should promote your Thanksgiving campaign with special thanks to customers. Spread your appreciation with a Thanksgiving campaign by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

BLACK FRIDAY ORDERS DUE BY NOVEMBER 24TH. Hello, this is [Name], the [Title] at [Dealership]. Did you know that Black Friday is the busiest shopping day of the year?

The National Crime Prevention Council recommends having your keys in hand when approaching your vehicle, checking in and around your vehicle before getting in, and not leaving your packages visible.

9 BLACK FRIDAY ORDERS DUE BY NOVEMBER 24TH. Hello, this is [Name], the [Title] at [Dealership]. Did you know that Black Friday is the busiest shopping day of the year? It s also a prime time for thieves to steal your Christmas loot. The National Crime Prevention Council recommends having your keys in hand when approaching your vehicle, checking in and around your vehicle before getting in, and not leaving your packages visible. These tips can help keep your Christmas shopping fun and ensure you make it home safely with all your packages. Again, this is [Name], and our phone number is [Phone]. Have a happy and safe Black Friday! Subject Line: Don t Miss the Doorbusters at %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] Black Friday Tip: Check in and around ur vehicle b4 getting in.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 156

10 BLACK FRIDAY ORDERS DUE BY NOVEMBER 24 TH. TIP 1 Share Information and Details About Your Campaign TIP 2 Provide the History of Black Friday TIP 3 Ask Customers to Engage in Conversation TIP 4 Leverage Online Content TIP 5 Post Interesting Facts, Figures & Stats Are you ready? [Dealership] has exclusive doorbusters just waiting for you on Black Friday. Don t miss them! [Link to Specials Page] Are you ready to shop this Black Friday? Make sure you don t miss [Dealer Handle] s exclusive doorbusters! [Link to Specials Page] Do you know how Black Friday came to be? Find out. [Link to Black Friday History, such as: How did Black Friday become the largest shopping day of the year? Find out. [Link to Black Friday History, such as: Which Black Friday deal are you seeking out this year? Post your photos and comments here. Tell us which Black Friday deal you are going after this year. Use the hashtag #BLACKFRIDAYDEAL to post your comments here. Do you have your game face on for early-morning shopping, because these people do. [Link to Funny Black Friday Photos, such as: Take a que from these shoppers and get your game face on for Black Friday. [Link to Funny Black Friday Photos, such as: In 2013, Americans spent more than $12 billion shopping on Thanksgiving and Black Friday. Did you know that in 2013 Americans spent more than $12 billion shopping on Thanksgiving and Black Friday? Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content of the video should promote your Black Friday Doorbusters with details about hours and redemption. Communicate your Black Friday Doorbusters by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

CYBER MONDAY Hello. This is [Name], the [Title] at [Dealership] with some Cyber Monday security tips.

and symbols. These proactive measures will help you keep your identity safe this holiday shopping season.

11 CYBER MONDAY Hello. This is [Name], the [Title] at [Dealership] with some Cyber Monday security tips. When shopping online this holiday season, make sure to look for websites with at the beginning of the address because the S denotes that the site is secure. Before you shop, make sure to have up-to-date anti-virus software and secure your wireless network with a password with a combination of numbers, letters, and symbols. These proactive measures will help you keep your identity safe this holiday shopping season. Again, this is [Name] and our phone numbers is [Phone]. Have a great day! Subject Line: Don t Miss the Cyber Monday Event at %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] Online Shopping Tip: Update anti-virus software. Secure ur network.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 160

12 CYBER MONDAY TIP 1 Share Information and Details About Your Campaign TIP 2 Provide the History of Cyber Monday TIP 3 Leverage Online Content TIP 4 Ask Customers to Engage in Conversation TIP 5 Post Interesting Facts, Figures & Stats Make sure you don t miss [Dealership] s Cyber Monday deals! Visit [Website] to take advantage of these extraordinary offers. [Link to Specials Page] Visit [Website] to take advantage of [Dealers Handle] s extraordinary Cyber Monday offers. You don t want to miss these deals! [Link to Specials Page] The biggest online shopping day of the year got its start in Read more. [Link to History Article, such as: The term Cyber Monday was first used during the 2005 holiday season. Learn more. [Link to History Article, such as: Did you know Cyber Monday sales have more than tripled in less than 10 years? Read more. [Link to Cyber Monday Article, such as: Cyber Monday sales have more than tripled since its conception in Learn more. [Link to Cyber Monday Article, such as: Will you be logging online during Cyber Monday to shop? Tell us what you re waiting to purchase. Post your comments here. We want to know if you re shopping on Cyber Monday. Use the hashtag #CYBERMONDAY to post your answers here. More than 120 million Americans will reportedly log on and shop on Cyber Monday. Did you know that more than 120 million Americans will shop online during Cyber Monday? Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content of the video should promote your Cyber Monday deals with details about hours and redemption. Communicate your Cyber Monday deals by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

Again, this is [Name] and our phone number is [Phone]. Have a great day! Subject Line: Drive for Your School at %%Dealer_Name%% Direct Mail is an additional cost.

13 DRIVE FOR YOUR SCHOOL Hello. This is [Name], the [Title] at [Dealership]. We re excited to announce our School Spirit Event on [Date] from [Time] to [Time]. We re celebrating our school pride with food, drinks, games, and entertainment, all in support of our local schools! Come dressed in your school colors and have a blast! Again, this is [Name] and our phone number is [Phone]. Have a great day! Subject Line: Drive for Your School at %%Dealer_Name%% Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] is hosting a School Spirit Event on [Date].?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 136

14 DRIVE FOR YOUR SCHOOL TIP 1 Share Information and Details About Your Campaign TIP 2 Share Online Content TIP 3 Ask Customers to Engage in Conversation TIP 4 Leverage Additional Content TIP 5 Post Interesting Facts, Figures & Stats Come Drive for Your School at [Dealership]. We ll donate [$] to [School Name] on [Date] for every [Test Drive & Oil Change]. Contact us for info. [Link to Contact Page] Visit [Dealer Handle] and Drive for Your School. We ll donate [$] to [School Name] on [Date] for every [Test Drive & Oil Change]. Contact us for info. [Link to Contact Page] Did your high school mascot make the list of coolest mascots? Find out. [Link to Coolest Mascot Article, such as: Find out if your high school mascot made the list of coolest mascots. [Link to Coolest Mascot Article, such as: Show us your school spirit! Post photos of you in your best spirit wear. We want to see you in your best spirit wear! Use the hashtag #SPIRITWEAR to post your photos here. This mascot s got moves! Do you agree? [Link to Mascot Dancing Video, such as: This mascot s got moves! Do you agree? [Link to Mascot Dancing Video, such as: [Dealership] has raised [$] for [School Name] through our Drive for Your School Event! Thank you all who have participated! Through the Drive for Your School Event, [Dealer Handle] has raised [$] for [School Name]! Thank you all who have participated! Post a video featuring your dealership s Voice of Authority, such as the General Manager. The content of the video should promote your Drive for Your School Event with specifics about the event and donations. Share the details about your Drive for Your School Event by utilizing your individual and company profiles. You can even use groups you are associated with to help communicate your campaign.

eventually seize up. If you have any questions, our phone number is [Phone]. Again, this is [Name] with this helpful automotive tip. Have a great day!

15 DID YOU KNOW? EXPRESS SERVICE Hello. This is [Name], the [Title] at [Dealership] with a helpful automotive tip. According to Cars.com, changing your oil is a vital part of keeping a vehicle running and if you don t change it, it can lead to deposits and build up in the engine, which could cause parts of the engine to eventually seize up. If you have any questions, our phone number is [Phone]. Again, this is [Name] with this helpful automotive tip. Have a great day! Subject Line: %%Dealer_Name%% Provides Vehicle Education Direct Mail is an additional cost. Get started today by contacting conquestmail@onecommand.com. [Insert Dealership Name] Tip: Cars.com recommends changing ur oil regularly.?s [Insert Phone Number]. STOP to Cancel, Msg&Data Rates May Apply. Character Count: 144

16 DID YOU KNOW? EXPRESS SERVICE TIP 1 Share Information and Details About Your Campaign TIP 2 Share Express Service Savings TIP 3 Ask Customer to Engage in Conversation TIP 4 Leverage Online Content TIP 5 Post Interesting Facts, Figures & Stats Don t have time for vehicle maintenance? [Dealership] s Express Service has you covered. We ll get you back on the road in [Time] minutes! [Link to Scheduler Page] Running late? Don t worry. [Dealer Handle] s Express Service has you covered. We ll get you back on the road in [Time] minutes! [Link to Scheduler Page] Not only is [Dealership] s Express Lane quick, it will save you money! We offer extraordinary Express Service Savings every day. [Link to Specials Page] You don t just save time using [Dealer Handle] s Express Lane, you ll save money, too! We offer extraordinary Express Service Savings every day. [Link to Specials Page] Waiting for an oil change in our waiting room? Show us what you re doing. Post your comments and photos here. Are you in our waiting room? Show us what you re doing. Use the hashtag #WAITINGROOMPIX to post your comments and photos here. Rotate your tires every other time you get your oil changed. Learn more. [Link to Video About Your Express Service.] Every other time you get your oil changed, get your tires rotated. Learn more. [Link to Video About Your Express Service.] Checking your oil, rotating your tires, and monitoring your brakes are all parts of Express Service at [Dealership]. Checking your oil, rotating your tires, and monitoring your brakes are all parts of Express Service at [Dealer Handle]. Post a video featuring your dealership s Voice of Authority, such as the Service Manager. The content of the video should promote your Did You Know? Express Service campaign with information about services. Promote your Did You Know? Express Service campaign through individual and company profiles, and utilize groups you are associated with to help communicate.

CAMPAIGN T O O L K I T

CAMPAIGN T O O L K I T CAMPAIGN TOOL KIT BY NOVEMBER 2016 Black Friday Election Deliver creative, compelling, and relevant marketing campaigns each month to your current customers and prospects through voice, text, email, and