ASIA S LEADING LGBT MEDIA NETWORK

Transcription

1 MEDIA KIT 2015/2016 ASIA S LEADING LGBT MEDIA NETWORK

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3 THE STORY ELEMENT is described by The Wall Street Journal as Asia s first gay men s high-fashion and lifestyle journal. It is the essential onestop read covering men s fashion, entertainment, sex & relationship, fitness, LGBT community current affairs and more. Element is Asia s leading LGBT network. It brings the Asian gay community together with contents that are closely associated with their lives. In Singapore alone, it is ranked No.2 amongst major men s titles on Magzter.com, which is only behind Men s Health and outnumbered other mainstream men s titles such as August Man, Style Men alike. Since its launch in March 2013, ELEMENT has received overwhelming support from LGBT friends and supporters all around the world, including A-list celebrities such as Lady GAGA and top Mandopop diva Zhang Hui Mei (A Mei). For the latter, our Rainbow issue was her first-ever gay press exclusive cover shoot and interview. For its unique content, ELEMENT has also attracted the attention of both Western and Asian mainstream media such as The Wall Street Journal, Yahoo, BBC World News, The Huffington Post, ABC Network, NNA, China Daily, Neue Zuercher Zeitung. ELEMENT is currently selling an average of 30,000 copies per issue across all digital platforms. When our advertisers (such as Calvin Klein, Paul Smith, Air France and more) wanted to speak directly to the Asian LGBT community, they knew we are the one and only premier platform in the region to work with because not only do we deliver excellent marketing results, we are a key element in helping them build quality relations with their target consumers for the long run.

4 With our integrated strategic mix tools as above, expect your business to grow at least 3 times of your market share in the LGBT consumer segment. TOTAL TARGET USERS: 93,460 Average time spent on the magazine / time: 8.2minutes; 100% readers open the magazine 2 times a week with 1 in 2 open 6 times and more monthly. RANKING: Magazine with the most rapid sales increase in Magzter - Asia s fastest-growing digital magazine retail store. Ranked No.2 in Singapore s top paid magazine after 8 days magazine in COUNTRY OF RESIDENCE 62.8% Singapore; 19.3% The U.S; 6.4% Australasia; 11.5% Rest of The World; There is an increase number of growth in more countries worldwide. The expected growth of Asia markets to be doubled in the next 12 months. Expected growth of audience in the next 12 months to be at least doubled.

5 WHY DIGITAL? Deliver it to the right crowd Let your ads be seen on all platforms: Website, social media, e-magazine, & more Let your ads be viewed on all devices: Desktops, smart phones & more SOURCES: NIELSEN DIGITAL AD RATINGS DATA, INTEGRAL AD SCIENCE, EMARKETER. 2015

6 YOUR AUDIENCE: Our readers are mainly the educated and affluent gay professionals. They are the core consumers whom almost all the men s businesses are for. They are stylish, trendy, and have a penchant for the finer things in life. Let s take a look at who are actually the ones subscribing to these men s magazines? Not trying to generalize but you will get what I mean if you re a marketer. Our magazine exceeds far above the industry s standard average on reaching out to this core group more effectively compared to any other men s magazine in the market. --- Hiro Mizuhara, Co-founder/Editorial Director ELEMENT 1 in 4 earns $100,000+/Year; 80% holds a professional job with 1 in 3 holding managerial position 1 in 2 are annual subscribers with the median age of 35 years old; 95.4% owns a college degree and above; 1 in 2 are our annual subscribers.

7 YOUR AUDIENCE Statistics on Spending Patterns are the results of an ELEMENT readers survey with 500 number of readers participated. SPENDING PATTERNS 100% uses grooming products with 70% uses daily. 43.2% spends S$1000 and above on fashion/monthly; 32.5% says they can afford buying a luxury item at S$3K 100% travels at least once a year with more than 70% travels more than 6 times and more yearly. 58.5% have sex weekly; 1 in 4 drives a car; 80% enjoys fine-dining once a week or more; 38.9% hangs out in an all-men bar/club whereas 54.8% enjoys dining and drinking at a mix-gender bar/clubs;

8 Access to the latest & hottest LGBT news in Asia and around the world. WEBSITE STATISTIC: ONLINE ELEMENT OFFICIAL NEWS SITE: TOP 10 COUNTRIES TRAFFIC: 57.4% 18.6% 3.8% 2.8% 2.1% 1.8% 1.6% 1.5% 1.5% 1.4% Average monthly page views: 142,000 TRAFFIC REPORT FROM

9 RATE CARD:: WEBSITE Official News Site: Type Rate/month Full Site Branding SGD $8000 Homepage Main Banner SGD $4200 Side Banners SGD $3000 Sponsored Stories SGD $2500 Standard Banners (1) SGD $2000 Standard Banners (2) SGD $1200 (exl. agency discount)

10 RATE CARD::MAGAZINE MAGAZINE RATES: Type Rate (exl. agency discount) FRONT PAGE FRONT COVER (FPFC) AD SGD $3,200 CREATIVE ADVERTORIAL CONCEPT & PRODUCTION SGD $1,800 HALF-PAGE AD SGD $2,000 COVER ENDORSEMENT TBA Our premium ad spots (before contents page) are upon request with an additional rate of 25% Our creative advertorial includes proposing and executing editorial creative concepts exclusively for our advertisers. Pls note that it does not include any 3rd party costs. MAGAZINE BOOKINGS & MATERIAL SUBMISSION DEADLINE: ELEMENT is a bi-monthly interactive digital journal. Our publishing dates bi-monthly on 1st of every even month. Your booking and material submission must be no less than 5 days before the publishing date. For advertising and marketing enquiries, contact us at: marketing@epicmedia.asia

11 OTHER SERVICES INTEGRATED MARKETING CHANNELS: Type Rate (exl. agency discount) SOCIAL MEDIA POSTS (FACEBOOK / INSTAGRAM) $500 / post / week SOCIAL MEDIA CAMPAIGNS TBA DIRECT DIGITAL MARKETING (Database of 35,000 recipients.) $1,000 / blast TARGETED SEGMENTATION MARKETING (By audiences general hobbies, age groups, country of residence.) TBA LGBT MARKET & STATISTICS RESEARCH: Type Rate (exl. agency discount) INDUSTRY-SPECIFIC MARKET & CONSUMER BEHAVIOUR TBA CUSTOMISED RESEARCH CAMPAIGNS TBA

12 OUR ADVERTISERS FASHION & GROOMING Calvin Klein Paul Smith Adam Levine Private Structure GYMCOLLEGE STUD TRAVEL Hertz International KLM Royal Dutch Airlines Air France Small Luxury Hotels of the World Maui Sunseeker LGBT Resorts Arthur & Paul men-only Hotel & Resort L Hotels & Resorts Island House Key West Resort LIFESTYLE & ENTERTAINMENT Cathay Cineplexes Resorts World Sentosa Art Stage Singapore Avalon Club Singapore G Circuit GIN Hendricks Sofitel So Bangkok SEXUAL HEALTH & LGBT COMMUNITY Action For AIDS Singapore Oogachaga Counselling and Supports Centre Fridae.Asia Plun.Asia The lists of advertisers was final at the time of completion of the media kit. For the latest advertiser lists, please check with us.

13 Your integrated LGBT marketing solutions provider.

14 ALMA AWARDS & BUSINESS DIVERSITY FORUM The ALMA AWARDS, formally known as Asia Pink Awards, is a premier LGBT event created by EPIC MEDIA and co-organized with ILGA Asia. It is founded with the vision to lend a salient voice to the LGBT community in the public sphere. EPIC MEDIA ILGA ASIA

15 For advertising and marketing enquiries, contact us at: