SPONSORSHIP & ADVERTISING OPPORTUNITIES FOR EXHIBITING COMPANIES STAND OUT FROM THE COMPETITION BOOST YOUR BRAND POWER AT OUR TRADE SHOWS

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Rolf Garrett
5 years ago
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1 SPONSORSHIP & ADVERTISING OPPORTUNITIES FOR EXHIBITING COMPANIES STAND OUT FROM THE COMPETITION BOOST YOUR BRAND POWER AT OUR TRADE SHOWS AFFORDABLE OPTIONS FOR MARKETING YOUR COMPANY AND PRODUCTS DURING THE SHOW

2 PIJAC Canada is your gateway to the Canadian pet market SPONSORSHIP & ADVERTISING OPPORTUNITIES FOR EXHIBITING COMPANIES PIJAC Canada hosts three trade shows annually: Mississauga, Ontario Drummondville, Quebec On rotation between Alberta and British Columbia Reach Your Target Market In 2018, over 470 companies exhibited during our three shows with over 3000 in foot traffic visiting the show, over two days, representing more than 1400 companies and franchise locations. PIIAC Canada s shows are the ideal meeting place for Canadian manufacturers and distributors to develop working relationships with other industry players. Shows are exclusive to pet businesses only. The visitors will mainly consist of pet store owners and decision makers. The other visitor sectors include veterinarians, groomers, pet sitters, manufacturers and distributors. Our shows prove year after year they are the place to be to make important business contacts. The 2018 show season was a roaring success with a record breaking number of exhibitors and the best attendance ever recorded. The sponsorship and advertising opportunities presented in this package will help you reach PIJAC Canada s growing social media network, and gain visibility in the pet industry. Key Benefits to PIJAC Canada Sponsorship Opportunity to maximize your Return on Investment / Return On Objectives by encouraging attendees within your target industry to visit your booth; Extend the reach of your marketing message beyond your booth; Differentiate your company from the competition; Increase the impact of your message when launching a new product or service; Bolster your credibility and promote your presence; Convey your commitment to the pet industry by aligning your brand with PIJAC Canada; Showcase your company before the event. Learn more about what PIJAC Canada has to offer you at If you would like to purchase any of the sponsorships or advertisement opportunities presented in this package, us at information@pijaccanada.com, or call us at ext

3 SPONSORSHIP OPPORTUNITY DINNER AND COCKTAIL PIJAC Canada is hosting a networking dinner at the National and Western Canadian trade shows, as well as a cocktail at the Expozoo trade show. Take advantage of these targeted opportunities to engage your pet industry colleagues. There will be an estimated 400 or more guests at each event. Key Benefits: Free tables/tickets (specified in table below) Banner of your company in Dinner room (provided by sponsor) Recognition in PIJAC Canada s thank you to guests post show Platinum sponsors will get their banner/ad in PIJAC Canada s Newsbrief and 2 minute speech at the event Your logo will appear on: All relevant show promotional collateral PIJAC Canada Homepage Table cards in event room Sponsors slide show during the event Recognition in thank you post on our social media page post show Your company is responsible for providing a stand-up banner for the event, and for sending in your desired logo and banner (Platinum Sponsor), which meet the specifications below. Must be sent in a vector format (.eps or.ai; please do not send a.jpg.) Specifications for banner (Platinum sponsor only): Size: 600 x 120 pixels. Must be in JPG format (animation and Flash/SWF files are not accepted) and the total file size must not exceed 150kb. Trade Show Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsor ** Western Canadian N/A $7500 (2 free tables) $5000 (1 free table) $2500 (4 free tickets) February 15 Expozoo $7500 N/A N/A N/A May 1 National $15,000 (3 free tables) $10,000 (2 free tables) $5000 (1 free table) $2500 (6 free tickets) June 1 **You may submit your sponsorship after the deadline. Please note that you may not receive all the benefits due to time constraints with our printed materials. 2

4 OFFICIAL TRADE SHOW BAGS Only one spot available per show SPONSORSHIP OPPORTUNITY In 2018, an estimated 3000 visitors picked up the official reusable eco-friendly trade show bag. This walking billboard is an ideal way to target each buyer with your company logo and message. The bag is available as an exclusive opportunity (must exhibit at all 3 shows) or on a per show basis. PIJAC Canada can accept brochures or samples from other exhibitors at the show. Your company is responsible for providing and shipping the eco-friendly bags to the show location on the Friday before the show at the latest. Your bag must contain the PIJAC Canada logo and website, size 3 x 3, on both sides of the bag. Bags must be approved by PIJAC Canada. You are responsible for sending PIJAC Canada your logo for use. Must be sent in a vector format (.eps or.ai; please do not send a.jpg.) ** Western Canadian $ March 15 Expozoo $ July 28 National $1, August 15 All three shows $ 2, **You may submit your sponsorship after the deadline. Please note that you may not receive all the benefits due to time constraints with our printed materials. 3

5 BADGE LANYARDS Only one spot available per show SPONSORSHIP OPPORTUNITY Every visitor at the trade show must have a badge to enter. Sponsor the badge lanyards and every buyer will be wearing your company logo. An estimated 3000 people will be sporting your name around their necks. Your company is responsible for providing and shipping the lanyards to the show location on the Friday before the show at the latest. Lanyards must be approved in advance by PIJAC Canada and have 2 clips. You are responsible for sending PIJAC Canada your logo for use. Must be sent in a vector format (.eps or.ai; please do not send a.jpg.) ** Western Canadian $ March 15 Expozoo $ July 28 National $1, August 15 All three shows $ 1, **You may submit your sponsorship after the deadline. Please note that you may not receive all the benefits due to time constraints with our printed materials. 4

6 DOOR PRIZE Showcase your product at the entrance of the show by giving away a door prize! During the complete duration of the show each potential buyer will walk by a table displaying your products at the entrance of the show, along with a sign showcasing your company name and booth # next to the table. Your company will need to provide us with one or some of your products for a minimum value of $100 as a door prize. You are responsible for sending PIJAC Canada your logo for use. SPONSORSHIP OPPORTUNITY Must be sent in a vector format (.eps or.ai; please do not send a.jpg.) Western Canadian $ March 29 Expozoo $ August 11 National $ August 29 All three shows $

7 SPONSORSHIP OPPORTUNITY PHOTOBOOTH Only one spot available per show Deliver an unforgettable photo booth experience during the cocktail at Expozoo, or the networking dinner at the National or Western trade show. Filled with laughter and hilarious props, the photobooth leaves the guests with photo strip memories to cherish, so no event is ever forgotten! By sponsoring this activity, your logo will be added on every print out given to each photo participant. There will be an estimated 400 or more guests at each event. You are responsible for sending PIJAC Canada your logo for use.» Must be sent in a vector format (.eps or.ai; please do not send a.jpg.) ** Western Canadian $ March 15 Expozoo $ July 28 National $1, August 15 All three shows $2, **You may submit your sponsorship after the deadline. Please note that you may not receive all the benefits due to time constraints with our printed materials. 6

8 THE CANINE CAFÉ Only one spot available per show SPONSORSHIP OPPORTUNITY Placing orders and networking with industry colleagues can be thirsty work for you and your animal companions but providing a free water at the event can be a welcome addition. Take advantage of this prime opportunity to showcase your company s brand and products at the Canine Café. This section will be accessible to all visitors and is sure to attract many parched people and their friends. Key Benefits:» Promote your company by branding this area as your own with:» Banner of your product/company» Your water bowls for pets» Your pet treats» Don t forget your customers by offering them cookies/candies/any snacks (should be ordered from the venue)» Logo on Show Sponsor Poster at Entrance» Logo indicating The Canine Café location on the big floor plan at the entrance of the show and on the printed floor plan that is given to all visitors» Mentions on PIJAC Canada s social media It is the responsibility of the sponsor to provide all branding materials and refreshments in the café. You are responsible for sending PIJAC Canada your logo for use.» Must be sent in a vector format (.eps or.ai; please do not send a.jpg.) ** Western Canadian $ March 15 Expozoo $ July 28 National $ August 15 All three shows. $ **You may submit your sponsorship after the deadline. Please note that you may not receive all the benefits due to time constraints with our printed materials. 7

FLOOR MAP During last year s trade show season, an estimated 3000 visitors picked up the official floor plan map.

Key Benefit: ADVERTISING OPPORTUNITY» Put your promotion directly into the hands of all show visitors.

Western Canadian Expozoo National Advertisement Description Advertisement Description Advertisement Description Inside Front Cover $250 February 27 Inside

9 FLOOR MAP During last year s trade show season, an estimated 3000 visitors picked up the official floor plan map. This walking advertisement is a perfect way to target each buyer with your company advertisement. Key Benefit: ADVERTISING OPPORTUNITY» Put your promotion directly into the hands of all show visitors. For technical specification details contact information@pijaccanada.com. Western Canadian Expozoo National Advertisement Description Advertisement Description Advertisement Description Inside Front Cover $250 February 27 Inside Front Cover $350 July 16 Inside Front Cover $550 August 6 Inside Back Cover $250 February 27 Inside Back Cover Inside Back Cover $350 July 16 $550 August 6 Back Cover $300 February 27 Back Cover $550 July 16 Back Cover $650 August 6 Banner Ad Two Available (10" x 1.5") $200 February 27 Banner Ad Two Available (10" x 1.5") $250 July 16 Banner Ad Three Available (8" x 1.75") $350 August 6 8

10 IT S IN THE BAG Only 10 spots available per show ADVERTISING OPPORTUNITY Distribute one promotional item (brochure, flyer, sample or contest material) to each buyer without lifting a finger. We ll place it in the official eco-friendly trade show bag given to each visitor as they enter the show. This is an excellent tool to gain maximum exposure for your products. Key Benefit: Put your promotion directly into the hands of all buyers Your company is responsible for sending your sample to the show location on the Friday before the show at the latest. If not received on the Friday, it will not be included in show bags. The document must be approved by show Manager prior. Western Canadian $ March 29 Expozoo $ August 11 National $ August 29 All three shows $1,

11 10 ADVERTISING OPPORTUNITY SHOW FLOOR DECALS Only 2 spots available per show Showcase your promotion, product and location on the show floor, the highest trafficked section at the show! Each potential buyer will get to see where you are located by placing a decal sticker on the show floor, indicating where your booth is placed. Key Benefit: Placement of your promotion within the show floor, either at the entrance of the show or in the new product section. Requirement: You must provide a floor decal/sticker that can stick to all surfaces on the set-up day. It cannot leave any damages to the floor surface. Western Canadian $ March 29 Expozoo $ August 11 National $ August 29 All three shows $

12 11 AISLE SIGNS One spot available ADVERTISING OPPORTUNITY Grab the visitor s attention by attaching your company s logo to the aisle signs hanging in every row at the show. While visitors are searching for the aisle they wish to walk, your logo will be right there on the sign for all to see. Key Benefits: Your logo on seven (7) 8 X2 aisle signs Your company is responsible for sending your desired logo, which meet the specifications below. Must be sent in a vector format (.eps or.ai; please do not send a.jpg.) National $2, August 11 Image seen is a an example. Final size may differ.

ADVERTISING & SPONSORSHIP INFORMATION CANADA S LARGEST METAL FORMING, FABRICATING, WELDING & FINISHING EVENT

ADVERTISING & SPONSORSHIP INFORMATION CANADA S LARGEST METAL FORMING, FABRICATING, WELDING & FINISHING EVENT fabtechcanada.com/exhibit JUNE 12-14, 2018 Toronto Congress Centre (South Building) Mississauga, ON fabtechcanada.com CANADA S LARGEST METAL FORMING, FABRICATING, WELDING & FINISHING EVENT ADVERTISING