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1 ADVERTISING MEDIA KIT 2019 Mohave Valley Daily News LAUGHLIN NEVADA Needles Desert Star Booster ADVERTISER LAUGHLIN, NEVADA entertainer Clippin' The River REAL ESTATE News West Publishing believes in the importance of print media as well as the impact it has on all businesses and community. We have made it our mission to not only bring you current local news but to know the tri-state area, surrounding areas and your local advertising markets to best help you grow and market your business, through branding and advertising. COMPANY 2435 MIRACLE MILE, BULLHEAD CITY, ARIZONA (928)
2 SPECIAL SECTION AND PAGE S CA LE NDAR JANUARY SenioL r iving FEBRUARY MARCH 2018 News West Publishing Co., Inc. vedailynew s.com 2018 Padding You Retirementr Stay Active Your Health Benefits of Volunteering Q1 EVENT INFORMA Senior Living River Cities Resource Gu TION INSIDE! Hot Boat & Custom Car Sh APRIL llness MAY JUNE Your Health Visitors Gui de River Run Pr ogram Health & We ow ide Easter W Directory orship Q2 Best Of Reader s Po ll Life on the Co Spring/Summe lorado r JULY Laughlin Cham ber Directory AUGUST SEPTEMBER HAPPY LABOR D AY! Our Valley Community Local Busines s Directory OCTOBER Your Health Q3 Your College Your Future, NOVEMBER DECEMBER Life on the Colorado Fall/Winter BREAST CANCER AWARENE S MONTH S Bullhead Chamber Directory N E W S W E S T P U B L I S H I N G C O M PA N Y Your Health Needles Cham ber Q4 Saluting Our VETERA NS Holiday Sect M I R A C L E M I L E, B U L L H E A D C I T Y, A R I Z O N A ions How To Guide (928)
3 Mohave Valley Daily News B SECTION RATES B ING LOCAL JUST GOT A WHOLE LOT BETTER! LOCAL PEOPLE! LOCAL IDEAS! LOCAL BUSINESSES! Don t miss your opportunity to be a part of this new twist on the local paper. Advertise on the days that fit your business best and reach thousands more potential clients! SUNDAY Healthy Living 2 col x col x 5 3 col x 6 4 col x 5 6 col x 5 4 col x 10 6 col x col x 21 $29 $78 $140 $150 $210 $280 $425 $820 WEDNESDAY Home Inspirations FRIDAY Lifestyles Front Cover 6 col x 10.5 (Includes Color) $625 Add single color (magenta, cyan or yellow) to your ad for an additional $45 per ad. Add process color for an additional $135 per ad. Pick-Ups Available Ask Your Representative COMPANY 2435 MIRACLE MILE, BULLHEAD CITY, ARIZONA (928)
4 CIRCULATION/DISTRIBUTION MOHAVE VALLEY DAILY NEWS Sunday Monday - 8,500 * 8,300 * (Average) NEEDLES DESERT STAR Wednesday 1,800 ENTERTAINER / WEDNESDAY LAUGHLIN NEVADA TIMES Total 46,000 ** Glossy Cover Casino Copies 14,000 Wednesday - Distribution 4,300 **ENTERTAINER BREAKDOWN Needles Desert Star 1,800 Mohave Valley Daily News 9,500 Bullhead City Racks 850 Kingman Miner 8,500 CLIPPIN THE RIVER / WEDNESDAY Direct to Mail Households 20,000 1,200 Racks in BHC, Laughlin and Needles Lake Havasu Racks / Parker Havasu Herald Laughlin Casinos, Glossy Total Distribution 1,350 11,000 14,000 46,000 BOOSTER / WEDNESDAY Total 15,000 Free In Rack 9,650 COMPANY 2435 MIRACLE MILE, BULLHEAD CITY, ARIZONA (928)
5 Clippin' The River WHY DIRECT MAIL? TARGETED FLEXIBILITY: Whether it s one zip code in a special area on our entire mailing, shared mail gives you the flexibility you need to make the best use of your advertising and promotion dollars. RELIABILITY: Since many of our clients have date sensitive offers, your promotion will be delivered on the in-home date that is specified. VISIBILITY: US Postal Service studies show that 87% of the population will look at every piece of mail they receive. INSERT RATES Effective January 1, 2019 The Colorado River communities have a uniquely diverse population which includes both part-time and full-time residents. For most businesses in this area the need for saturation of parttime and full-time residents is critical to their bottom line. Due to the method of distribution, Clippin The River Direct Mail is delivered FREE each week in Tri-State area mailboxes and can accomplish complete saturation like no other media in the Tri-State area on a weekly basis. SEPTEMBER 28 - OCTOBER 4, 2016 VOL. 21, ISSUE 39 BULLHEAD CITY FORT MOHAVE MOHAVE VALLEY LAUGHLIN $ 299 $ 199 $ 299 $ 199 $ 699 $ 499 NK BED RECLINER U.S.A. MADE SOFA WE GOT WHEELS Bullhead City Fort Mohave Mohave Valley Laughlin WEIGHT OPEN 12X 24X 48S 0.1 $39.03 $37.40 $36.60 $ $44.64 $42.77 $41.85 $ $50.22 $48.15 $47.09 $ $55.82 $53.50 $52.36 $ $61.43 $58.87 $57.62 $ $66.92 $64.25 $62.86 $ $71.80 $69.60 $68.12 $ $78.22 $74.97 $73.36 $ $85.02 $81.50 $79.74 $ $91.80 $87.95 $86.10 $ $98.58 $94.50 $92.45 $ $ $ $98.83 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ COMPANY 2435 MIRACLE MILE, BULLHEAD CITY, ARIZONA (928)
6 Clippin' The River DISPLAY ADVERTISING DISPLAY RATES Bullhead City Fort Mohave Mohave Valley Laughlin SIZE 52x 26x 13x OPEN Full $322 $347 $372 $454 5/6 $297 $322 $347 $412 2/3 $272 $297 $322 $362 1/2 $223 $248 $272 $297 1/4 $137 $141 $142 $153 1/6 $93 $101 $107 $112 1/8 $53 $56 $58 $68 1/12 $39 $40 $43 $46 1/18 $ $38 Advertising rates above also include your ad in the Monday edition of the Mohave Valley Daily News COLOR RATES One Spot Color $ 26 Two Spot Color $ 46 Full Color $ 83 FRONT & BACK COVER RATES Full color included in cover rates / Full Cover $ 443 Call your sales executive today! (928) Ext. COMPANY 2435 MIRACLE MILE, BULLHEAD CITY, ARIZONA (928)
7 DISPLAY RATES Money-saving offers and coupons delivered directly up to 30,000 homes in Bullhead City, Laughlin, Fort Mohave, Mohave Valley and Needles AD SIZING & PRICES FULL PAGE (Total Market Coverage) 7.25x4.25 (HZ) / 4.25x7.25 (VT) $165 Desert Deals is the most cost effective advertising available for reaching the largest number of potential customers... less than a penny per piece! Full color included Inserted into Mohave Valley Daily News home delivery to subscribers plus paid public rack sales Inserted into the Needles Desert Star delivery and rack sales Each page available online at the Mohave Valley Daily News website with over 130,000 visitors each month and on Facebook at Mohave Daily Deals HALF PAGE 3.5x4.25 (HZ) (Total Market Coverage) PREMIUM POSITIONS Front Cover Back Cover Inside Front Cover Inside Back Cover Page 3 Centerfold $95 $350 $275 $200 $200 $200 $375 DESERT DEALS PLUS Pick up your Desert Deals ad in color to Clippin the River: Full Page $40, half page $35 Call your sales executive today! (928) Ext. COMPANY 2435 MIRACLE MILE, BULLHEAD CITY, ARIZONA (928)
8 DISPLAY ADVERTISING MOHAVE VALLEY DAILY NEWS BOOSTER ADVERTISER 52 Wks 26 Wks 13 Wks 6 Wks OPEN 96 /Week $10.14 $12.18 $13.31 $14.09 $25.10 Frequency Discount 2nd-6th Day Rate $4.06 $4.87 $5.33 $5.64 $ nd-4th Day Rate $5.07 $6.09 $6.66 $7.05 $ nd & 3rd Day Rate $6.09 $7.31 $7.99 $8.45 $ nd Day Rate $7.61 $9.14 $9.99 $10.57 $ Wks 26 Wks 13 Wks 6 Wks OPEN 96 /Week $7.31 $8.75 $9.59 $10.10 $ /Week $8.20 $9.86 $10.69 $10.74 $ /Week $8.68 $10.40 $11.28 $12.02 $ /Week $9.10 $10.93 $11.84 $12.66 $ Wks 26 Wks 13 Wks 6 Wks OPEN 24 /Week $11.33 $13.52 $14.85 $14.93 $25.10 Frequency Discount 2nd-6th Day Rate $4.53 $5.41 $5.94 $5.97 $ nd-4th Day Rate $5.66 $6.76 $7.42 $7.47 $ nd & 3rd Day Rate $6.80 $8.11 $8.91 $8.96 $ nd Day Rate $8.50 $10.14 $11.14 $11.20 $ Wks 26 Wks 13 Wks 6 Wks OPEN 12 /Week $12.04 $14.51 $15.66 $16.79 $25.10 Frequency Discount 2nd-6th Day Rate $4.82 $5.80 $6.26 $6.72 $ nd-4th Day Rate $6.02 $7.26 $7.83 $8.39 $ nd & 3rd Day Rate $7.23 $8.71 $9.39 $10.07 $ nd Day Rate $9.03 $10.88 $11.74 $12.59 $ Wks 26 Wks 13 Wks 6 Wks OPEN 4 /Week $12.68 $15.23 $16.57 $17.62 $25.10 Frequency Discount 2nd-6th Day Rate $5.07 $6.09 $6.63 $7.05 $ nd-4th Day Rate $6.34 $7.61 $8.28 $8.81 $ nd & 3rd Day Rate $7.61 $9.14 $9.94 $10.57 $ nd Day Rate $9.51 $11.42 $12.43 $13.21 $18.82 LAUGHLIN NEVADA TIMES & NEEDLES DESERT STAR 52 Wks 26 Wks 13 Wks 6 Wks OPEN 96 /Week $6.57 $7.67 $8.36 $8.89 $ /Week $7.07 $8.62 $9.37 $10.41 $ /Week $7.80 $9.17 $9.85 $10.61 $ /Week $8.20 $9.59 $10.41 $11.16 $15.54 Color Rates Color Rates *Spot **Process MVDN $ $ Booster $ $ Laughlin Times $89.00 $ Needles Star $89.00 $ Pick-Up Rates MVDN $6.91 Booster $5.04 Laughlin Times $3.00 Needles Star $2.00 PRE-PRINT INSERTS CPM FULL RUN ONLY Bulk Rates - Annual Contract 10,000 Inches $9.59 3,500 Inches $ ,500 Inches $9.87 3,000 Inches $ ,000 Inches $ ,500 Inches $ ,500 Inches $ ,000 Inches $ ,000 Inches $ ,500 Inches $13.31 Inches run in other News West Publications count toward contract fulfillment Runs Per Yr. 52 or More Flyer $43.00 $45.00 $51.00 $ Tab/2 Std to 24 Tab/12 Std $43.00 $47.00 $54.00 $ Tab/14 Std to 48 Tab/24 Std $43.00 $49.00 $55.00 $61.00 Sunday Booster Mail Rates oz $97.00; oz $117.00; Over 2.5oz, call your representative Inserts larger than 48 Tab - prices quoted by sales representative COMPANY 2435 MIRACLE MILE, BULLHEAD CITY, ARIZONA (928)
9 2 Wednesday, September 7, 2016 Advertisement Mohave Valley Daily News Mohave Valley Daily News Advertisement Wednesday, September 7, Mohave Valley Daily News Mohave Valley Daily News Mohave Valley Daily News Mohave Valley Daily News DISPLAY ADVERTISING SIZES & DEADLINES 6 COLUMN FORMAT 1 column columns columns columns columns columns Double Truck 13col x x 21 Day of Publication Sunday Monday Tuesday Wednesday Thursday PUBLICATION DEADLINES Mohave Mohave Valley Valley Daily News Daily News Space/Copy Reservation Wednesday Thursday Thursday Monday Tuesday 4:00PM 4:00PM 4:00PM 4:00PM 4:00PM 4:00PM Proof Return Deadline Monday Tuesday Wednesday Thursday Laughlin Nevada Times & Needles Desert Star Day of Publication Wednesday Space/Copy 4 p.m. 12 Noon 12 Noon 12 Noon 12 Noon 12 Noon 12 Noon Proof Return Deadline 12 noon 2 Wednesday, September 7, 2016 Advertisement 2 Wednesday, September 7, 2016 Advertisement 2 Wednesday, September 7, 2016 Advertisement 2 Wednesday, September 7, 2016 Advertisement 2 Wednesday, September 7, 2016 Advertisement 1/2 VT Full Page 1/3 VT 1/2 HZ 1/3 HZ 1/4 HZ 1/4 SQ 1/8 VT 1/8 HZ 6col x x 21 6col x 10.5 / 3col x x 10.5 / x 21 4col x 10.5 / 2col x x 10.5 / 3.25 x 21 6col x 5.25 / 3col x x 5.25 / x col x 8 / 3col x x 8 / x 5.25 COMPANY 2435 MIRACLE MILE, BULLHEAD CITY, ARIZONA (928)
10 EVERY DOOR DIRECT MAILING CAMPAIGNS Let News West Publishing handle your next USPS Every Door Direct Mail campaign. From design to the customers mailbox, we ll handle everything. You simply tell us what neighborhoods or zip codes you want to reach and we ll do the rest! 4 Competitive Pricing Maximum: 15 long, 12 high,.75 thick 4 4 Maximum Exposure Discounted Postage Rates Minimum >10.5 long OR >6.125 high OR >.25 thick Call your sales executive today! (928) Ext. COMPANY 2435 MIRACLE MILE, BULLHEAD CITY, ARIZONA (928)
11 REAL ESTATE DISPLAY ADVERTISING Agent profiles, featured stories and tips for home buyers, sellers and renters New and improved print quality Affiliate members of the Bullhead City/Mohave Valley Association of Realtors FULL PAGE Open Rate 3 Month Agreement 6 Month Agreement 12 Month Agreement $235 $218 $204 $188 HALF PAGE Open Rate 3 Month Agreement 6 Month Agreement 12 Month Agreement $136 $128 $123 $115 QUARTER PAGE Open Rate 3 Month Agreement 6 Month Agreement 12 Month Agreement $79 $75 $71 $68 SPECIAL / BULK Additional Pages With Agreement Front Cover Premium Page 3rd-7th $179 $325 Add $100 8th-14th $149 Call today! (928) Ext COMPANY 2435 MIRACLE MILE, BULLHEAD CITY, ARIZONA (928)
12 MECHANICAL INFORMATION TERMS & CONDITIONS a. The Publisher reserves the right to revise or reject any advertisement. No liability shall attach to News West Publishing for interruption of publication or limitation of size and/or number of pages printed due to a shortage of material, failure of transportation, flood, fire, riots, strikes, acts of God, or other causes beyond its control. b. Advertising simulating news style is required to carry the word advertisement completely spelled out across the top of each ad column crossed. c. The Publisher reserves the right to change adver-tising rates upon 30 days written notice. d. Alteration charges will be made at the rate of $35/hour for changes in excess of 25% of ad space from original copy after the ad has been submitted. Set ads not run in News West Publishing will be billed at the rate of $5.00/col. inch. Ads killed after deadline will be billed at the rate of $2.00/column inch. e. News West Publishing will exercise due care to prevent omissions and mistakes; but, its total liability for any published error shall not exceed the space in which the error occurred. Claims for adjustment must be made within 7 days of publication. Credit, when allowed, will apply to the first insertion only. Advertisers should check the paper daily to check for the accuracy of their advertising. News West Publishing will not be responsible for more than one incorrect insertion. Please call to inform of any errors. f. No brokered space accepted. g. Except where specifically noted in the rate card, the Publisher neither sells nor guarantees position. Every effort will be made to accommodate reasonable position requests. Failure to meet position requests will not constitute cause for adjustment, or refund. h. ROP/Classified makeup requirements: Minimum size display ad is one column by one inch deep. i. Proofs are furnished or available for typographical corrections only. j. EARNED RATE POLICY Contracts are for a stated period or until the minimum requirement is reached. Should an advertiser reach or exceed the next contractual bracket above what was originally agreed to News West Publishing will rebate the rate differential in credit or space (limited to two brackets). News West Publishing reserves the right to rebill advertisers at the appropriate rate for failure to meet contract requirements. A signed contract is required to earn a volume discount or frequency discount. k. In the event legal action is undertaken for the collection of an account, the prevailing party shall be entitled to recover reasonable attorney fees and court costs. SYSTEM: Mac OSX 10.6 WE ACCEPT: Print ready, high resolution PDFs. 300dpi actual size, 100 line screen. CMYK color format. Please include all fonts. FTP SITE: ftp://anonftp-chicago2.bloxcms.com User ID: mohave / Password: aug2101 Page Depth 21 Broadsheet Mohave Daily News Needles Desert Star Page Depth 10 Short Tab Booster Advertiser Clippin the River Laughlin Nevada Times Day of Publication Sunday Monday Tuesday Wednesday Thursday Publication Name Sunday Booster Wednesday Booster Needles Desert Star Laughlin Nevada Times Leisure Time Entertainer Clippin The River PUBLICATION SIZES Columns Inch Width 1 column columns columns PUBLICATION DEADLINES Columns Width 4 columns columns columns Flexi Sizes Width Depth Full Page Half Page (H) Half Page (V) /4 Page /8 Page (V) /8 Page (H) Mohave Valley Daily News Space/Copy Reservation Wednesday 3:00PM Thursday 3:00PM Thursday 3:00PM 3:00PM Monday 3:00PM Tuesday 3:00PM Other Publications Space/Copy Reservation Tuesday 3:00PM 3:00PM 3:00PM 3:00PM Monday 3:00PM Tuesday 3:00PM Thursday 12 Noon Proof Return Deadline 12 Noon 12 Noon Monday 12 Noon Tuesday 12 Noon Wednesday 12 Noon Thursday 12 Noon Proof Return Deadline Thursday 12 Noon Monday 12 Noon Monday 12 Noon Monday 12 Noon Wednesday 12 Noon Thursday 3:00PM 12 Noon COMPANY 2435 MIRACLE MILE, BULLHEAD CITY, ARIZONA (928)
13 DIGITAL DISPLAY RATES MOHAVEDAILYNEWS.COM NEEDLESDESERTSTAR.COM LAUGHLINNEVADATIMES.COM LAUGHLINENTERTAINER.COM APEX 300x250px / 6 positions Open rate $320/mo. Contract rate $240/mo. IMPACT 300x250px / 6 positions Open rate $260/mo. Contract rate $195/mo. IMPACT 2 300x250px / 6 positions Open rate $240/mo. Contract rate $180/mo. HOME IMPACT 300x250px / 2 positions Open rate $450/mo. Contract rate $338/mo. IN-ARTICLE 300x250px / 3 positions Open rate $270/mo. Contract rate $203/mo. FOOTER 728x90px / 6 positions Open rate $200/mo. Contract rate $150/mo. COMPANY 2435 MIRACLE MILE, BULLHEAD CITY, ARIZONA (928)
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