2017 Media Kit for Listed Businesses

Transcription

1 2017 Media Kit for Listed Businesses

2 Who we are LocalSugar sifts the city to offer a locally curated guide to the best restaurants, boutiques, cocktail bars and food trucks in the major Texas metro areas. All establishments are handpicked no business pays to be listed on LocalSugar. In addition to staying on top of the local buzz and critics picks, we have a local staff of eaters and shoppers to cover the latest, trendiest openings as well as revisiting the best loved classic spots in each city to give our audience an insider s experience.

3 Why advertise with LocalSugar?

4 Why advertise with LocalSugar? A highly engaged audience The LocalSugar audience is filled with foodies, fashion lovers and young professionals in the coveted age group. Our followers love to explore, socialize, find the unique spots and get to know all that their city offers them. Our stats show returning readers of the LocalSugar city guide views approximately 13 pages and spends an average of a whopping 15 minutes on the site per session. As a business listed on LocalSugar, there are several tools available to you to help you stand out and capture the attention of your target audience.

5 Why advertise with LocalSugar? Dominate Desktop & Mobile LocalSugar offers a comprehensive city guide on the web, where our fans can plan shopping trips, take time to select a restaurant for a special occasion or peruse our Outings to make the most of their day. The mobile version gives users the hottest spots near them so they can find that cool coffee shop when they need a caffeine break or a happy hour in their neck of the woods. Our display ads are prominently visible on both of these platforms, perfect to target the planner as well as the diner and shopper on-the-go.

6 Why advertise with LocalSugar? Hyper-local and affordable Target customers just in your city or expand to any of the metro areas currently represented on LocalSugar to make sure your ad dollars are being spent wisely. Our display ad packages are flexible, measurable and affordable, giving you the opportunity to reach potential customers at a low entry point. If you are a small business and in need of an ad design, we can help with that, too!

7 Dashboards

8 What s the value of my dashboard? Make them fall in love! We ve done all the work for you. A simple click on Manage My Business allows you to easily customize and manage your profile. Keep your information current and at the same time, add photos and links to entice readers to visit your business.

9 Want to take it a step further? Never miss an opportunity to shine! Keep them coming back for more by showcasing your best photos in our fan fave Photo Index and promote your sales, events and happy hours.

10 Why wait? Getting started is a breeze Upload photos, add your promotions add your promotions. Specials and happy hours by using our easy to follow steps. Who doesn t like the spotlight? Stand out and get discovered. LocalSugar fans now know about your seasonal offerings, newest collections, tastiest dishes and special events.

11 Suggested Promotions Happy Hours Buy One Get One Sales Trunk Shows Wine Dinners Chef Demonstrations Anniversary Events Book Signings Special Entertainment High Profile Visitors 1/2 Price Food or Drink Specials AND MORE Stay on track by viewing your calendar of events conveniently displayed in your dashboard.

12 Want to create more buzz? Take advantage of our social media support Locals and tourists alike search social media for genuine recommendations and our social media mavens know how to spread the word to our engaged followers and beyond. Leverage the LocalSugar platforms to remain in front of current customers and attract potential patrons.

13 Dashboard Use Cases

14 Tillman s Roadhouse Tillman s uses LocalSugar in order to create awareness for their upcoming specials and happy hours. By listing their events on LocalSugar, Tillman s has been able to increase the turnout for these events and create more traffic to their restaurant.

15 vomfass By posting local events on LocalSugar, vomfass is able to spread the knowledge of their store much further than North Dallas. Creating a buzz isn t hard with LocalSugar s promotion pages, where viewers can browse happenings from all businesses on the site.

16 Featured Listings Be what our users are searching for.

17 Featured Listings Stand out and get your business noticed immediately by featuring it at the front of the line. Online searchers tend to focus on the first couple of pages when making a quick decision. Who has time to scroll when you re hungry or looking for that perfect gift? Your business will show up as one of the top two listings on both our desktop and mobile versions. Get the most visibility across our hottest categories including Shop, Shopping Category, Eat & Drink, Cuisine, Experience and under corresponding Neighborhoods. Contact us for special pricing at advertise@localsugar.com

18 Display Ad Case studies Here are only a few of the success stories we ve achieved with our advertising partners.

19 Kruto Vodka Kruto Vodka is an ultra-premium, finely distilled Ukrainian vodka that is looking to expand its brand awareness into multiple Texas markets. Both of Kruto s signature vodkas Original and Flawless - are currently served at a variety of the restaurants that are featured on LocalSugar. By targeting audiences that are visiting locations where their vodkas are represented, Kruto can expand their brand identity directly to consumers in all five metropolitan areas of Texas where LocalSugar provides culinary guidance. Through creative display advertising on the LocalSugar website, Kruto Vodka was looking to gain new followers and potential consumers in Dallas, Austin and Houston, and expand its reach and impression rate in both the San Antonio and Fort Worth markets. Kruto Vodka also has the potential to cross-market and share advertising with local bars, restaurants and venues who serve their product, and are also looking to gain new customers through digital promotions and advertising.

20 The Spice of Life Catering Led by celebrity chef Jeffrey Kollinger, The Spice of Life Catering (SOLC) is an established full service elite catering and event planning company that has served the DFW market for over 30 years. Understanding the food and entertainment demographics of the average LocalSugar user, the brand has the opportunity to pinpoint their advertising efforts and target potential clients. LocalSugar is the spot to find the best restaurants, shops and bars, and those same consumers are SOLC s primary audience. Targeted geographical advertisements placed on LocalSugar have the potential to garner return catering clients for SOLC in locations where they currently control the market share. Clientele surfing the LocalSugar website for upscale dining options in specific neighborhoods are likely to recognize the SOLC brand, increasing the chances for new leads of returned business for SOLC. Additionally, by expanding their advertising reach to other Dallas/Fort Worth Metroplex neighborhoods on LocalSugar, they can gain even broader audiences and further increase their brand awareness.

21 Real Sugar Soda (Oak Cliff Beverage Works) Oak Cliff Beverage Works (OCBW) was established in 2009 to reconnect consumers with soda made the way it used to be. Their signature brand, Real Sugar Soda, is produced free of high fructose corn syrup and artificial sweeteners. The brand recognizes the demand for natural sugar cane sweetened beverages, and uses LocalSugar to cater towards their target audience. Conscious consumers looking for healthy dining options could be attracted to Real Sugar Soda ads that strategically focus on their uniqueness of being a naturally sugar cane sweetened beverage. One competitive advantage for OCBW is that they are produced locally in Oak Cliff. Many consumers intentionally seek out locally produced products, and by the brand focusing their advertising on its uniqueness as the last local producer of craft cola in DFW, they have the potential to gain new customers at the multiple restaurants where they are carried that are featured on LocalSugar.

22 Display Ad Specs Industry standard and then some.

23 Desktop Advertising Leaderboard The leaderboard runs at the top of each page on the website Size: 728px x 90px File Size: 200KB URLs: One Skyscraper The skyscraper runs on the left columns of select pages Size: 160px x 600px File Size: 200KB URLs: One Medium Rectangle The medium rectangle runs on the Profile pages Size: 300px x 250px File Size: 200KB URLs: One

24 Mobile Advertising The mobile ads are placed strategically on all pages of the mobile site in the feed. Size: 320px x 100px File Size: 200KB URLs: One General Ad Guidelines DFP is used to serve all ad units Static image formats include: JPG, GIF, PNG Animated formats include: GIF All ad units must launch a new browser window when clicked on No audio or video No expanding ad units No floating ad units We accept third party ads, including iframe ad tags, standard ad tags and Javascript tags We accept third party tracking URLs for standard image creative type ads

25 3 Months* 6 Months* 9 Months* 1 Year* Leaderboard $169 $152 $136 $122 Skyscraper $100 $90 $81 $73 Display Ad Pricing Rectangle Mobile Package A (All Desktop) 10% Package B (Desktop + Mobile) 10% *Pricing per month $80 $61 $339 $369 $72 $55 $283 $304 $65 $50 $254 $273 $56 $45 $244 $260 Get in front of the LocalSugar audience by prominently displaying your company on all facets of our advertising space. We serve the most widely-used sizes throughout the site, including mobile, and will use this combination to get the best exposure for your brand at the most economical prices. Choose your time frame and take advantage of our bundled prices for even better deals! Package A This package provides an overall discount of 10% for purchasing all three display ads. Contact us at: advertise@localsugar.com Package B This package provides an overall discount of 10% for purchasing all three display ads + Mobile.