Want To Make A. Splash? 2013 FALL CONVENTION & EXHIBITs Orlando, Florida Exhibit Dates: September 10 12

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1 Want To Make A Splash? Promotional sponsorship Opportunities 2013 FALL CONVENTION & EXHIBITs Orlando, Florida Exhibit Dates: September 10 12

2 Show Sponsorship Opportunities Don t let your business get lost in a sea of competitors! Make some waves and get your brand in front of thousands of potential customers with these promotional sponsorship opportunities at the Ace Fall Convention & Exhibits. Ace s bi-annual conventions give Ace retailers the chance to meet with our vendor partners, learn about new products and take advantage of fantastic buying opportunities. It s the perfect platform for you to promote your company s offerings, put your visibility through the roof, and connect with the highest caliber Ace retailers. In addition to show booths, Ace offers creative strategies such as pr ed, e-blast, and on-site promotional opportunities. The Ace Convention website will also feature your logo and increase your exposure. Attendees at Ace s conventions are the movers and shakers of the hardware industry, and they help make Ace the largest cooperative in the world. More than 2,800 stores will be represented at the show, and the conventions average 15,000 total attendees. Make the most of your convention experience by reaching out to Ace s best of the best. To thank sponsoring vendors, each company will receive recognition in the Ace Show Vision newspaper and on signage near the main entrance of the exhibit floor.

3 2013 Ace FALL Convention & Exhibits Exhibitor Sponsorship Agreement Contact Name Company Mailing Address City/State/Zip Phone Fax Booth No. Item(s) to Support July 15 is the cut-off! Payment Information (check one): Payment amount included $ I would like the total of $ deducted from my Ace vendor number Make checks payable to Ace Hardware Corporation and include with agreement. Terms and Conditions Signing this agreement indicates firm sponsorship commitment. A faxed, signed copy of this agreement is also binding. Payment is due upon signing. Sponsor agrees that Ace Hardware Corporation s liability for errors and omissions in connection with this sponsorship shall be limited to the amount paid to Ace by Sponsor hereunder. Sponsor represents and warrants that it has all ownership rights to the logos, artwork, and other intellectual property rights to be used by Ace in connection with this sponsorship. I accept the terms and conditions of this agreement. Exhibiting Company Contact Name Authorized Signature Date Please mail, fax, or signed agreement, artwork, ad materials, payments, and correspondence to: Ace Hardware Corporation 2200 Kensington Ct. Oak Brook, IL Attn: Erin Seeley Ph: Fax: eseel@acehardware.com

Signage recognizing your company as a sponsor of the Wi-Fi service at the Orange County Convention Center Ace Meeting Place Retailer Lounge: $20,000 (Sponsor may split the cost with other sponsors)

4 Show Sponsorship Wi-Fi Service & Internet Café: $45,000 (Sponsor may split the cost with other sponsors) Make your brand the hero of the show by keeping attendees connected to home, business and social media. Sponsor our complimentary Wi-Fi and Internet Café and YOUR logo will be the very first thing attendees see when they log onto their mobile devices or Internet Café computer! You ll get your brand in front of more eyes than you can imagine, over and over again throughout the course of the day. Be the business everyone is talking about at the Ace convention! With this sponsorship, you ll receive: Logo identification in promotional items Logo exposure on Ace convention website Logo will appear on the computer landing page of the Internet Café computers Signage recognizing your company as a sponsor of the Wi-Fi service at the Orange County Convention Center Ace Meeting Place Retailer Lounge: $20,000 (Sponsor may split the cost with other sponsors) Have your brand seen by thousands when you sponsor one of the most visited, high traffic areas on the show floor the Ace Meeting Place! It s the go-to place to network, relax, and get information, plus it s the first place attendees visit when they enter the exhibit hall and the last stop they make before leaving. This retreat has comfortable furniture, light refreshments, private meeting rooms, and massage therapists. Sponsors can promote their brand through brochures or giveaways, and provide branded T-shirts for the massage therapists to wear. Official Show Tote Bag: $15,000 (Exclusive) BEST SELLER! If you have to choose just one sponsorship opportunity for the Ace convention, this is it! The tote bag is distributed to all attendees on their arrival at the exhibit hall, guaranteeing your logo will be carried around by thousands of people for three days during the convention and long after, since it makes a great reusable shopping bag. This exclusive opportunity is one of our most sought-after sponsorships, so it won t last long! Please contact us today! Theh elpfulplace. Hotel Key: $15,000 (Exclusive) Put your brand message right in the hands of thousands of potential and repeat customers literally! This sponsorship is the key to keep people thinking about your business even after they leave the show each night. Thousands of attendees will be staying at Orlando hotels during Ace s convention, and you ll impress them with your brand power every time they enter their rooms. Key cards will be issued at the majority of the hotels in Ace s block and will feature your company s logo, booth number, or will mention a product. Artwork will be provided by sponsor and approved by Ace. Key card will include a small Ace logo. This incredible opportunity is open to ONE sponsor only and is sure to sell fast. If you re interested, act now! Shuttle Bus Headrest Cover: $8,000 (2 opportunities) Drive your brand awareness to new heights by making your company s logo and booth number the first thing attendees see as they start their day and the last thing on their minds when they leave. Your brand message will be in front of 14,000 pairs of eyes for an average of 30 minutes a day as convention attendees travel to and from the convention center FALL CONVENTION & EXHIBITs Orlando, Florida Exhibit Dates: September 10 12

They double as glasses lanyards, too, making them practical takeaways that continue to promote your business long after the show is over.

Aisle signs will be located on the main aisle of the exhibit floor on the cross aisle of your booth.

Get your foot in the door with a promotional flyer sent directly to their homes before the show even starts.

5 Opportunities Badge Lanyards: $6,000 (Exclusive) BEST SELLER! Just imagine thousands of your company logo circulating throughout the show for everyone to see. That s visibility! You can make it a reality by sponsoring our badge lanyards, which will keep your brand front and center around the neck of every attendee for the entire convention. They double as glasses lanyards, too, making them practical takeaways that continue to promote your business long after the show is over. Make sure you act fast for this great opportunity the lanyard is one of our most popular items! Overhead Aisle Sign Logo: $5,000 (1 opportunity per cross aisle) Everyone at the show will be looking up to YOUR business when you sponsor our overhead aisle signage. Thousands of attendees will consult these directional signs countless times as they navigate the show floor, so make sure they re greeted by your brand logo and booth number when they do! Aisle signs will be located on the main aisle of the exhibit floor on the cross aisle of your booth. Flyer in Retailer Badge Mailing: $5,000 (5 opportunities) Don t wait for showtime to get attendees thinking about your brand! Get your foot in the door with a promotional flyer sent directly to their homes before the show even starts. Your single sheet insert will be mailed in advance of the show in the badge and show information mailing (Insert must be approved by Ace). Park Bench: $2,500 (4 opportunities; 15 benches each) Make sure your business doesn t take a back seat to the competition at the Ace show. Bench sponsorship gives your company name, logo, and booth number extraordinarily high visibility on the main aisle of the floor, enticing attendees to visit your booth every time they sit down to relax. Your business will receive 15 bench advertisements. Sponsor must provide artwork. Carpet Logo: $2,500 (1 opportunity per cross aisle) Get your brand noticed by every person who walks by your aisle each day of the show. A carpet logo sponsorship puts your logo and booth number right in the main aisle where your booth is, giving you a fabulous opportunity to take advantage of foot traffic throughout the day. Charging Stations: $1,000 per Charging Station (10 charging stations available) Give your business a serious boost by making sure show attendees see your logo every time they recharge phones, ipads and other electronic devices. We ll be putting charging stations in high-traffic areas where they can t be missed, making them a sure stop for everyone at the convention. Your company logo will be featured prominently on each station and on accompanying signage as well. It s the perfect opportunity to power up your brand every time someone powers up their gadgets! 2013 FALL CONVENTION & EXHIBITs Orlando, Florida Exhibit Dates: September 10 12

Jump Into The Action Of The Movies MEN IN BLACK ALIEN ATTACK DESPICABLE ME MINION MAYHEM OPENING

sets and attractions that make YOU the star.

Plus experience the excitement of MEN IN BLACK Alien Attack, Revenge of the Mummy, the Hollywood Rip

6 Jump Into The Action Of The Movies MEN IN BLACK ALIEN ATTACK DESPICABLE ME MINION MAYHEM OPENING SUMMER 2013 TRANSFORMERS : THE RIDE-3D REVENGE OF THE MUMMY Universal Studios Florida is the world s premier movie and TV based theme park. Here at this real working film and TV facility you ll find an amazing array of rides, shows, movie sets and attractions that make YOU the star. HOLLYWOOD RIP RIDE ROCKIT Join the front lines of an intergalactic war on the new TRANSFORMERS : The Ride-3D (opening Summer 2013). Become a Minion on the heartwarming and hilarious Despicable Me Minion Mayhem. Plus experience the excitement of MEN IN BLACK Alien Attack, Revenge of the Mummy, the Hollywood Rip Ride Rockit coaster and more. TRANSFORMERS and its logo and all related characters are trademarks of Hasbro and are used with permission Hasbro. All Rights Reserved DreamWorks L.L.C. and Paramount Pictures Corporation. All Rights Reserved. Men In Black & Alien Attack: TM & 2013 Columbia Pictures Industries, Inc. All rights reserved. Universal elements and all related indicia TM & 2013 Universal Studios Universal Orlando. All rights reserved. Wednesday, September 11, from 7:30 10:30 p.m. at Universal Studios Florida.

7 Ace After Hours at Universal Studios Florida Want to transform your business into a top-of-mind brand that towers above the crowd? Maximize your visibility by sponsoring the Ace After Hours event being held Wednesday, September 11, from 7:30 10:30 p.m. at Universal Studios Florida. It s a one-of-a-kind opportunity to be the company that sponsors an evening Ace retailers will never forget. You couldn t ask for better brand exposure! Rides, shops and concessions will be open exclusively to Ace show attendees, and thousands will be there! Three sponsorship levels are available, and there s one exclusive offer for the lucky company that wants to have it all! SPONSORSHIP Opportunities for Orlando 2013 Exclusive offer available for a limited time. See below for details. Platinum: $35,000 2 opportunities available Includes: 20 tickets to the Ace After Hours event at Universal Studios. Company name and logo on 10 pole banners placed within Universal Studios, naming your company as the TOP event sponsor. 1 lighted park gobos with your company logo. 1 marquee with company name. Company name, logo and booth number added to signage placed around the convention center with TOP billing. Company name, logo and booth number included in all retailer promotional pieces. Company name and logo included on signage placed at the event. Listing on the Ace Convention website as a TOP sponsor of event. Company name included in all Ace After Hours event e-blasts. Gold: $25,000 4 opportunities available Includes: 10 tickets to the Ace After Hours event at Universal Studios. 1 lighted park gobos with your company logo. Company name, logo and booth number added to signage placed around the convention center with second billing. Company name, logo and booth number included in all retailer promotional pieces. Company name and logo included on signage placed at the event. Listing on the Ace Convention website as sponsor of event. Company name included in all Ace After Hours event e-blasts. Silver: $15,000 6 opportunities available Includes: 5 tickets to the Ace After Hours event at Universal Studios. Company name, logo and booth number added to signage placed around the convention center with third billing. Company name, logo and booth number included in all retailer promotional pieces. Company name and logo included on signage placed at the event. Listing on the Ace Convention website as sponsor of event. Company name included in all Ace After Hours event e-blasts. One-time Exclusive Sponsorship: $200,000 ($60,000 Savings!) 1 opportunity available for a limited time! Includes: 30 tickets to the Ace After Hours event at Universal Studios. Company name, logo and booth number placed around Universal Studios in 31 different locations naming your company as the exclusive event sponsor. Now that s maximum exposure! Breakdown of the 31 locations where your company name, logo and booth number will be placed: 22 pole banners, 2 marquees, 6 gobos and 1 horizontal banner. Company name, logo and booth number added to signage placed around the convention center, promoting your company as the exclusive event sponsor. Company name, logo and booth number included in all retailer promotional pieces, letting everyone know your company is the exclusive sponsor of this amazing event! Listing on the Ace Convention website as the exclusive sponsor of the Ace After Hours event. Company name and logo included in all Ace After Hours event e-blasts, informing everyone that your company is the exclusive event sponsor. This unique opportunity is available for a limited time ONLY and provides one company the chance to have their brand seen exclusively by event attendees. This offer is only valid if Platinum, Gold or Silver sponsorships have not yet been purchased. Please contact the Convention department at if you have any questions. Feel free to refer your interested vendors directly to us. We are ready to take their calls! Thank you for your support! These offers are only valid if the exclusive sponsorship has not yet been purchased. Universal elements and all related indicia TM & 2013 Universal Studios. 203 Universal Orlando. All rights reserved.

8 Thank You for being part of the Ace family. We are looking forward to seeing you at the 2013 Fall Convention & Exhibits! ACE HARDWARE CORPORATION 2200 KENSINGTON COURT OAK BROOK, IL 60523

SPONSORSHIP & MARKETING OPPORTUNITIES

ANAHEIM CONVENTION CENTER ANAHEIM, CALIFORNIA DECEMBER 2-6, 2018 SPONSORSHIP & MARKETING OPPORTUNITIES Leverage the investment you put into exhibiting by taking steps to help drive traffic to your booth.