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- Harriet Hudson
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64 WE RELOADED AEG
65 TASTE & CARE LEADERSHIP UNPRECEDENTED CARE
66 POWERFUL AND DIFFERENTIATED CLAIMS Delivering unique offers and reasons to believe Soft Water Technology AFTER 50 WASHES Colours never fade.
67 THE NEW AEG LAUNDRY RANGE It s the little black dress guardian. No fading wash after wash Series SoftWater Technology Introducing the delicate shirt defender. Every fibre protected 8000 Series ÖKOMix Technology 8000 Series AbsoluteCare System It s the wool sweater guardian. No shrinkage guaranteed.* Introducing the sharp shirt protector Series ProSteam Technology 7000 Series SensiDry Technology Introducing the sheer blouse protector. Meet the everyday classic preserver Series ProSense Technology 6000 Series ProSense Technology Meet the everyday quality preserver.
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69 RETAILERS ARE SUPPORTED WITH STRONG DIGITAL CONTENT ONLINE AND INSTORE TO DRIVE SELL-OUT 7x More buy now leads from our websites to online retailers 366k to end May 2017* 100% Of star products now with 100% content coverage Content Syndication: 25 Live countries 150 Live retailers 7.7% Clickthrough Rate
70 OUTSTANDING DIGITAL CONTENT FOR RETAILERS: DRIVING CONSUMER PURCHASE 3D HOT SPOTS
71 360 CONSUMER JOURNEY SELECTION
72 5 STAR LAUNCH AT CURRYS TV advertising Digital out of home (DOOH) In-store execution (Currys in UK) Homepage coverage in launch week CRM activation
73 SELL-OUT RESULTS TO DATE IN UK (3 biggest retailers) Units 1,200 1,
74 WITH CUT TROUGH CAMPAIGNS FASHION WASH CAMPAIGN IN NORDICS AEG new Laundry range was put to a huge challenge: washing the unthinkable; exclusive clothing that will shortly be on the catwalk for the Nordic fashion show. +41% Total AEG laundry units sold +1.1 pts Market share in premium laundry +933% Top of Mind Sweden appliances Results from May 2017
75 WE WANT OUR CONSUMERS TO SHARE THEIR OUTSTANDING EXPERIENCE Full AEG WMs and TDs range 4.7
76 AEG BUSINESS RESULTS Market shares (value) EMEA BeNeLux CEE +7.5 pts Price Index +1.2 pts Washing Machines +6.8 pts Dryers
77 TASTE & CARE LEADERSHIP UNPRECEDENTED CARE
78 THE AEG MASTERY RANGE The worlds most responsive cooking experience. For the first time the kitchen works in perfect sync with the most ambitious cooks to give full mastery of taste.
79 TASTEOLOGY SUCCESS ON SOCIAL MEDIA 38 million total impressions 14+ million total reach 2,7% Facebook engagement 4 years in total viewing time
80 UNPRECEDENTED PORTFOLIO OF ENDORSEMENTS COMFORTLIFT DISHWASHER Outstanding consumer engagement and advocacy One of the most successful social media posts for Electrolux Facebook post Sweden 12 days 685k views 1.3k shares 10.8k likes AEG ComfortLift Gadget Awards 2017 Best Kitchen and Home Tech AEG COMFORTLIFT - The current state of the art in dishwashing 4.91 (DE) Absolutely recommendable, we are thrilled I would recommend this to anyone. Our favorite feature is, of course, the ComfortLift. I would not want to miss this part any more. It makes it easy to load and unload. You even have fun with the housework. For a multiheaded family absolutely great. We are excited! by Seepferdchen14, Köln, 28 of June
81 MASTERY RANGE BENELUX IMPLEMENTATION AS A SUCCESS STORY EXECUTION HIGHLIGHTS ComfortLift Product of the year Add, covers, video newsletters ½ page full day (3.2mil impressions) Dig OOH: 200 screens for 10 days Ring TV Batibouw special Radio 2 de inspecteur 1st place (of 10 white goods candidates)
82 CASE: MASTERY RANGE CUSTOMER COOP WITH HTH IN NORDICS FULL 360 MARKETING COOP DRIVING GROWTH!
83 AEG Mastery: DRIVING VALUE IN-MARKET Units +3.3% ASP (EUR) % +11.0% +1.5% +6.2% Ovens Hoods Dish Cold
84 AEG in Germany: Winner 2017 Wirtschafts Woche Best Consumer Trust across appliance industries
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120 Qué? Parlar? Hello! Miten? Wäsche?
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162 10% 8% 6% 4% 2% 0% 3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0%
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170 REVOLUTIONIZE YOUR COOKING WITH An induction range or cooktop brings greater control, faster heat. and consistent results to your kitchen. It's a game-changer.
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187 Balance Sheet Income statement Net sales - Variable product cost Contribution to fixed - Total structural cost EBIT Net Assets NOWC CAPEX
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191 Balance Sheet Income statement Net sales - Variable product cost Contribution to fixed - Total structural cost EBIT Net Assets NOWC CAPEX
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195 Balance Sheet Income statement Net sales - Variable product cost Contribution to fixed - Total structural cost EBIT Net Assets NOWC CAPEX
196 Balance Sheet Income statement Net sales - Variable product cost Contribution to fixed - Total structural cost EBIT Net Assets NOWC CAPEX
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199 5,000 4,000 3,000 2,000 1, ,000-2,000-3,000-4,000 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q ,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0
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