Ball State University UNIFIED MEDIA MEDIA KIT

Transcription

1 Ball State University UNIFIED MEDIA MEDIA KIT

2 TABLE OF CONTENTS Audience Profile DN Broadsheet Rates Special Rates and Options Tabloid & Mini Tabloid Sizes Ballstatedaily.com The Roost DN Sizing & Specifications Advertising Policies Publication Dates PAGE 3 PAGE 4 PAGE 5 PAGE 6 PAGE 7 PAGE 9 PAGE 10 PAGE 11 PAGE DISTRIBUTION LOCATIONS BOTH ON & OFF CAMPUS OFF CAMPUS DROP OFFS LOCATED AT: City Hall MITS station downtown Heorot Alumni Center BSU Anthony Apartments BSU Sheidler Apartments Kitselman Center Ball Memorial Hospital Burris Laboratory School Police HQ The Cup TIS Sunshine Cafe BSFCU E.B. and Bertha C. Ball Center Bruner s Family Restaurant 8,000 COPIES IN CIRCULATION EACH PUBLICATION DAY Our Audience The audience of Unified Media consists of a variety of people who use a wide range of mediums to get their news and entertainment. Total: 20,042 85% 15% On Campus Students Faculty & Staff Interesting Facts f AUDIENCE PROFILE 3 75% Unified Media adapts to the changing media industry every year. As the audience changes, advertising changes along with it. 58% of adults aged read a newspaper of Millennials get news on Facebook f 54% of newspaper consumers use two or more platforms to access content 33% of Millennials get news on Twitter 70% 63% of readers read the ads when paging through their newspaper of Millennials click on and regularly read news shared by other people Sources: Ball State University Fact Book, Office of Institutional Effectiveness, Google Analytics, MansiMedia.com and NACS. Phone: (765) UNIFIED Art & Journalism Building, Room 285 Fax: (765) MEDIA Ball State University, dailynewsads@bsu.edu ADVERTISING Muncie, Indiana Cover photos by Bre Daughezrty Design by Keely Collier

3 DN BROADSHEET RATES SPECIAL RATES & OPTIONS 4 5 *Most popular sizes and rates Creative Services SPONSORSHIP & DISCOUNTED RATES Business Card in x in $54.38 Sixteenth Page in x in $ in x 5.25 in $ Sixth Page in x in $ ¼ Page Vertical in x in $ ¼ Page Horizontal in x 5.25 in $ While our advertising design is free for ads purchased for UM publications, we now offer new creative services. Our awardwinning creative team can now design marketing and promotional material for your business. Flyers/posters Banners Pamphlets, brochures Postcards Stickers, other novelties Logos $75 $75 $175 $75 $50 $125 *The prices is the cost of the design work plus two revisions. Logo costs includes at least two different designs plus two revisions. Printing costs are additional and will vary with each item based on quantity, paper type, etc. PUZZLES SPONSORSHIP Sponsor the puzzle for an entire semester (fall, spring or summer) and receive 25% off. *Puzzle ads are black and white only CLASSIFIED STRIP SPONSORSHIP Sponsor the classified strip for an entire semester (fall, spring or summer) and receive 25% off. *Classified ads are black and white only $100/puzzle Signing up for multiple puzzles gets you a lower rate! $50/strip Signing up for multiple ads gets you a lower rate! 4x in x 8 in $ PREMIUM POSITIONS FALL & SPRING RATES AMOUNT Open Rate $2,000-$4,200 $4,201-$6,200 $6,201-$8,200 $8,201-$10,200 $10,201-$13,200 $13,201-$16,200 $16,201-$18,499 $18,500-$19,999 $20,000+ One-Third Page in x in $ Signing up for multiple puzzle sponsorships and horoscope sponsorships can earn you a lower rate! Turn the page to learn more. *Puzzle and classified sponsorships are black and white only. PER COLUMN INCH $12.50 $11.75 $11.00 $10.50 $10.00 $9.50 $9.00 $8.50 $8.25 $8.00 ½ Page Horizontal in x in $ Puzzle Sponsor Top: X 3 in $100 SUMMER RATES AMOUNT Open Rate $500-$700 $701-$1,300 $1,301-$1,900 $1,901-$2,300 $2,301-$2,750 $2,751+ ½ Page Vertical in x in $ Classified Sponsor in x 2 in $50 PER COLUMN INCH $8.65 $7.98 $7.45 $6.90 $6.33 $6.00 $5.70 Two-Thirds Page in x in $1, Front Page Strip in x 2 in $ in x in $1, Nameplate** 4.2 in x 2 in $400 COLOR CHARGES $25 charge for Business Card ad size $50 charge for ads larger than Business Card, but less than ½ page $100 charge for ads ½ page and larger *Standard-size broadsheet rates based on open rate of $12.50 per column inch except for Front Page Strip, Nameplate, Puzzle and Horoscope sponsors, which are premium positions. Rates represent black and white advertisements. Rates listed are valid from August 22, 2016 through July 21, Summer rates begin May 15, For special contract rates, contact a Unified Media Sales Representative. **Clients must include the word Advertisement in at least 5 point type at either the top or bottom of the ad. If it is not included, it will be added. INSERTS If you wish to print inserts on your own, please include date to be inserted and mail them to: HNE Printers, c/o Ball State Daily News 22 W. New Road Greenfield, IN INSERTION ONLY Full Run, One Date: $360 ($45 per thousand) Full Run, Multiple Dates: 3-6: $320 ($40 per thousand) 7-12: $280 ($35 per thousand) 13-25: $240 ($30 per thousand) 26+: $200 ($25 per thousand) INSERTING & PRINTING Printing costs: $450 ($56.25/thousand) Double Sided: $500 We can print letter size documents or smaller with a variety of paper types (excluding cardboard). *Fees are separate for printing and inserting. SPECIALTY ADS SPADEA: $1,895 A spadea wraps around the newspaper, offering nearly three pages of full color advertising. DIMENSIONS: Flaps (Front & Back) 3.25 in x 21.5 in (Front & Back) in x 21.5 in ADSCAPE: $150 + original price of ad An adscape is a creative advertisement that has a nontraditional border and breaks into the editorial content of the newspaper. The text wraps to the edge of the ad. Begin designing with a standard ad size in mind (for initial pricing) and let your creativity run wild. POST-IT STICKER*: $500 /1 full run (8,000) Post-It stickers are full color, sticky notes placed on the front page of a newspaper edition. They can also be peeled off and stuck somewhere else as a reminder of your business or promotion. DIMENSIONS: 3 in. x 3 in. *Must be sent to printer 14 business days prior to publishing date

4 BALLSTATEDAILY.COM ONLINE AD SPECIFICATIONS AD FORMAT BallStateDaily.com is the central online hub of all Unified Media organizations. With our redesign you can fit more content in your ad than ever before with our new ad sizes! COLOR: RGB RESOLUTION: 72 DPI FORMAT: JPG, PNG, GIF, SWF 1295 px 550 px Tabloid Format POP UP AD 360 px 480 px SIZES & RATES BOTTOM BILLBOARD AD* 1-4 Months: $ Months: $ Months: $300 $125/day Tabloid publications include; The Roost, Election Preview, Best of Ball State and Grad Wishes. Full color included in price. Quarter Page $100 $ in x 2.5 in 5.05 in x 5 in SIZES & RATES Half Page Half Page in x 5 in 5.05 in x in $275 $275 Mini Tabloid Format RAIL AD 1-4 Mo. $ Mo. $ Mo. $325 MOBILE ADVERTISING Post one photo (225 px X 170 px, RGB, 72 dpi) and one word story in the newsfeed of BallStateDaily. com for $100 per post. Save 25% off when you run 2 or more posts within the same calendar month Need creative services to take a photo and write a 500 word story for you? Cost is $150. Want a video instead of a photo and story? Talk to your UMAC sales rep for details in x in $525 Cover Pages in x in with 0.25 in bleed Mini Tabloid publications include Orientation and Campus Green Guide. Full color included in price. 300 px *Exclusive position, first-come, first-served. Client also receives the 728X90 ad that serves on tablets/ipads for free as part of this purchase. SPONSORED CONTENT px TABLOID & MINI TAB SIZES 90 px 6 $325/MONTH The banner ad and tile ads appear when BallStateDaily.com is viewed on a mobile device. TOP LEADERBOARD: 300 pixels X 250 pixels BOTTOM BANNER: 320 pixels X 50 pixels PNG OR JPG FILE IN RGB New in x 2.33 in $225 TECHNOLOGY Quarter Page in x 4.75 in $400 ½ Page Vertical ½ Page Horizontal $675 $ in x 9.63 in in x4.75 in in x 9.63 in $850 Unified Media works to adapt to the ever changing world of media. UM has created apps, blogs, podcasts, social media accounts and many more tools to better reach our audience. Unified Media works to promote news and advertising to our followers on

5 THE ROOST 9 THE ROOST PACKAGES THE ROOST HOUSING FAIR & GUIDE The Roost offers you the opportunity to reach students who are searching for housing in multiple ways. This includes online, print and face-to-face interactions in the Atrium where an average of 2,400 students, faculty and staff are served in Atrium each day. Our packages allow you to utilize our options strategically so you have the best results. THE PENTHOUSE (EXCLUSIVE SPONSOR) $7,000 Receives contract rate discounts for Daily News ($8,700 value) ads The Roost online listing for one year with exclusive ad positions on the website The Roost Housing Fairs (Fall & Spring): - Full color double-truck (center spread, 21.5 X ) and back cover ads in The Roost housing guide - Booth at the fair (Fall & Spring) - First choice of booth placement at the fair - Your name and logo in all promotional materials including banners, online and print ads and more THE SUITE $2, ($3,250 value) Receives DN contract rate discounts 4 available The Roost online listing for one year The Roost Housing Fairs (Fall & Spring): - Premium position in Housing guide with booth at Fall and Spring Housing Fair THE DELUXE Booths during events offer you the opportunity to reach students, faculty and staff face-to-face. Ball State s Atrium in the Art and Journalism Building is one of the busiest locations on campus as students eat here and often pass through during cold or inclement weather. An average of 2,400 students, faculty and staff are served in Atrium each day. $1,800 ($2,400 value) The Roost online listing for one year The Roost Housing Fairs (Fall & Spring): - Half page, full color ad in Housing guide - Booth at the Fall Housing Fair THE FALL STANDARD The Roost online listing for Fall semester The Roost Housing Fairs (Fall): - Quarter page, full color ad in Fall Housing guide - Booth at the Fall Housing Fair THE SPRING STANDARD The Roost online listing for Spring semester The Roost Housing Fair (Spring): - Quarter page, full color ad in Spring Housing guide - Booth at the Spring Housing Fair $825 ($1,100 value) PREMIUM POSITIONS $750 AD SIZES Get the best positions in The Roost guide to reach your audience most effectively. BOOTHS ½ Page $300 Get a one of a kind face-to-face interaction with students looking for housing at The Roost fair with a booth. $ in x 10 in $ in x 10 in Quarter Page $ in x 4.85 in DISCOUNT Receive 25% off a booth with the purchase of any size ad in The Roost guide. $ in x in Deadlines FALL 2016 Fair in the Atrium SPRING 2017 FAIR & GUIDE PUBLISH FAIR & GUIDE PUBLISH Wednesday, Sept. 28 Wednesday, March 1 10 a.m.- 2 p.m. 10 a.m.- 2 p.m. SALES & COPY Monday, Sept. 19 SALES & COPY Monday, Feb. 20 *All camera ready ads and booth sales due on sales & copy deadline THE ROOST ONLINE PRICING Receive a leading spot at the top of the list for an additional $25 per month. FALL SEMESTER: $150 PER MONTH 5 available per category ($600 total) (September-December) SPRING SEMESTER: $100 PER MONTH ($400 total) (January-April) $675 ($900 value) SUMMER: $75 PER MONTH ($300 total) (May-August) ANNUAL: $100 PER MONTH ($1,200 total) Save 50% on Classified ads if you purchase the Annual Roost Online.

6 10 DN SIZING & SPECIFICATIONS ADVERTISING POLICIES 11 Working TOGETHER Students and faculty work together to create the best content for our audience. Collaborating allows us to learn from each other and produce the best content. AD SIZES Our daily broadsheet pages are 11 inches wide by inches tall with inch margins. Ads must be at least one column (1.6 inches) by two inches. Those ads which exceed inches tall will be charged for the full inches of ad space. For an example of all broadsheet ad sizes, please see The Daily News page. For online sizes, please see BallStateDaily.com page. RESOLUTION Print publications: 300 dpi is preferred. 200 dpi is the minimum resolution for image files at 100%. DO NOT use art from your website, as 72 dpi web images print poorly. Web: 72 dpi is preferred. COLOR Print publications: Verify that your ad is in CMYK mode, not RGB, so the colors will separate correctly. Web: RGB. GRAY SCALE: Verify that your ad will print on only ONE black plate; no color plates are allowed. FORMATTING.EPS.PDF ADOBE FILES:.AI,.INDD,.PSD JPG, PNG or GIF Encapsulated PostScript file Test-open your ad in Adobe Acrobat to be sure it will open for us once we receive it. Illustrator, InDesign, and Photoshop. Please include all linked files and convert text to outlines. For Web publishing only You may files directly to: We ask that you please make the subject line your account name. 2 inches DISPLAY COLUMN INCHES COLUMNS one column (exact size) All display advertisements must be at least two column inches: one column wide by two inches deep. INCHES *If a customer sends in a camera ready ad that is not the required file type, UM Advertising reserves the right to reject the ad. UM also cannot guarantee the quality of the printed ad if the format is incorrect. Revise/Reject Unified Media reserves the right to revise or reject advertisements. Advertisements that discriminate on the basis of race, creed, color, gender, national origin or sexual preference will not be accepted. Advertisements containing false or misleading statements will be rejected. Advertisements for products, services or promotions illegal in the state of Indiana, or that violate U.S. Postal Service regulations, will be rejected. Page Positioning With the exception of certain special issues, no page position for any advertisement will be sold or guaranteed. Requests will be honored when possible in the daily issues. Unified Media assumes no financial responsibility for failure to honor page position or placement request, nor will Unified Media be held liable for failure to notify an advertiser when such requests can not be honored. Unified Media assumes no financial responsibility for the placement or page position of an advertisement in relation to other advertisements contained in the publication, including but not limited to, competitors advertisement and advertisements of similar size or design style. No class of paid advertisement is accompanied by news stories or free notices. Publication of Ad Unified Media assumes no liability for failure to publish an advertisement or for the financial loss of business for failure to publish an advertisement. If the University closes for an emergency, Unified Media reserves the right to still publish the paper. All ads will run as is and as scheduled unless we receive a phone: call by the deadline to pull the ad. Copyright and Liability The advertiser and/or advertising agency assumes liability for all content (including text representation, illustration and appropriations considerations) of advertisements published and assumes responsibility for any claims arising against Unified Media. School identifiers are not allowed to be used in outside client advertisements. Identifiers include, but are not limited to, Benny, Charlie Cardinal, Ball State s logo, and the Ball State s Homecoming logo. Political and Editorial Ads Advertisements having the appearance of editorial material must be identified as paid advertisement. All political advertising must be paid in advance, and must be identified as paid political advertisement, and include the name of the person or organization that paid for the ad. RESTRICTIONS Upside-down or sideways advertisements are not accepted. If copy is supplied in this manner, Unified Media will alter the copy into a normal vertical format prior to publication. Unified Media is not responsible for photographs or other materials which are left with us for more than 10 days after the first publication. Advertisers wishing to have photographs or other materials returned must notify Unified Media of this request when materials are submitted. The advertiser and/or advertising agency is responsible for obtaining photo releases from anyone whose picture or likeness appears in an advertisement. The ad cannot be pulled the day before the ad runs. OBLIGATIONS Contracts All contracts are subject to approval by Unified Media advertising director. Contracts signed after August 18, 2016, will not be retroactive. An advertising contract is a guarantee on the rate, but does not imply credit has been granted. Contract rates apply only to advertisements inserted during the time specified in the contract (August 18, April 24, 2017). Contract Adjustments Advertisers who fail to fulfill their contract will be charged for actual inches used at the applicable rate. For example: (contracted rate-actual inches used) x actual number of inches usedadjusted total. Advertisers who fail to fulfill contract obligations due to delinquent charges will forfeit all discounts previously earned under the contract. CORRECTIONS Make-Good Ads Unified Media assumes no financial responsibility for errors in advertisements beyond the cost of space occupied by the advertisement in the first issue in which the error is made. Make-good ads will run, when appropriate, before billing adjustments are made. Such adjustments will not be considered if a proof of the ad was delivered and advertiser failed to call in corrections by the stated deadline. Errors in an ad do not automatically qualify for a make-good ad. Credit Adjustments Credit will not be considered if Unified Media advertising director is not notified within 15 days of the invoice date. Billing adjustments will be based on what percentage the error detracts from the effectiveness of the total advertising message, as determined by Unified Media advertising director. Adjustments will be noted on the next statement. Any/all make-good ads and credit adjustments will be determined by the advertising director. Unified Media is not responsible for errors in ad if copy is turned in after deadline. Proofs Proofs go out daily as soon as the ad is designed. It is the responsibility of the advertiser to provide correct information for where and to whom the proof needs to be sent. Proof Corrections Unified Media is not liable for errors in original copy received from advertiser or corrections or copy substitutions submitted after deadline. Deadline for corrections is noon two days prior to publication or Thursday by 2 p.m. for Monday publication. Special Section proof deadlines will vary. If Unified Media does not hear from the client by proof deadline the ad will run as is; Unified Media is not responsible for errors in an ad if the client received a proof and did not contact us. It is up to the discretion of the production supervisor and/or advertising director to accept ads after deadline. If an ad is accepted Unified Media does not guarantee a proof will be sent out and Unified Media is not responsible for any errors that may occur in the ad. PAYMENT TERMS Payments We accept check, money order Visa or Mastercard for all billed accounts. There will be a $35 service fee assessed for every returned check. Pre-Pay Accounts Payment is due on ad copy deadline day. Unified Media will pull ads that do not have payment in on time. We accept check, money order, Visa or Mastercard for payment. Billing Conditions Accounts are billed the last day of the month. All advertising invoices must be paid in full within 30 days of invoice date. Accounts unpaid after 45 days will be granted additional advertising only at the discretion of Unified Media advertising director. Accounts unpaid after 60 days will be considered delinquent and no further ads will be accepted until the delinquent amount is paid. Accounts more than 90 days in arrears may be placed on a pre-pay basis. Once invoices become days old, departments will be notified that a letter will be sent to the customer by Bursar and Loan Administration notifying them that, unless payment or an arrangement to pay is received within 30 days, the account will be referred to a collection agency for collection. This means that the customer will incur additional charges to reimburse the collection agency for their efforts. Once invoices become days old, they will be referred to a collection agency for collection.

7 12 PUBLICATION DATES Publication Date Non-Publication Date Special Section Publication Date AUGUST NOVEMBER FEBRUARY MAY NEWSPAPER DEADLINES PUBLICATION DAY Monday Wednesday Friday SEPTEMBER DECEMBER MARCH JUNE DEADLINE Thursday, 4 p.m. Monday, 4 p.m. Wednesday, 4 p.m. Finalized and approved ads must be in by deadlines above OCTOBER JANUARY APRIL JULY The Daily News publishes Monday, Wednesday and Friday during the fall and spring semesters and Wednesday during the summer sessions. Fall and spring semesters DN circulation is 8,000 per day and summer sessions DN circulation is 4,000 per day. SPECIAL SECTIONS OFFICIAL BALL STATE CALENDAR AND HANDBOOK Monday, Aug. 15, 2016 Mini magazine ROLL CALL Thursday, Aug. 18, 2016 FIRST FRIDAY COUPON INSERT First Friday of each month: Sept. 2, Oct. 7, Nov. 4, Dec. 2, Jan. 13, Feb. 3, March 3, April 7 CAMPUS GREEN GUIDE Wednesday, Sept. 14, 2016 Mini Deadline: Friday, Aug. 12, 2016 FAMILY WEEKEND Friday Sept. 16, 2016 FALL HOUSING FAIR & RENTER S GUIDE Wednesday, Sept. 28, 2016 HOMECOMING Friday, Oct. 21, 2016 BALL BEARINGS MAGAZINE Monday, Nov. 7, 2016 ELECTION PREVIEW Date TBA SEMESTER IN REVIEW Friday, Dec. 9, 2016 WELCOME BACK Monday, Jan. 9, 2017 SPRING HOUSING FAIR & GUIDE Wednesday, March 1, 2017 BRACKET CHALLENGE Monday, March 13, 2017 Online format BEST OF BALL STATE EVENT ON CAMPUS Wednesday, April 12, 2017 BEST OF BALL STATE WINNER S PAGES Friday, April 28, 2017 YEAR IN REVIEW Friday, April 28, 2017 GRAD WISHES Friday, April 28, 2017 WELCOME TO BALL STATE Monday, June 5, 2017 Mini * *Sales flyers are available upon request. All special section publication dates are subject to change. Sales and creative deadlines will vary per special section publication.