MARKETING KIT

Transcription

1 MARKETING KIT

2 204 NEILSON STREET - NEW BRUNSWICK, NJ 0890 PHONE (732) FAX (732) HOURS OF OPERATION M-F 9am-5pm MARKETING DIRECTOR Sophie Jacobs marketing@dailytargum.com (732) x02 ASSISTANT MARKETING DIRECTOR Pamela Stein pstein@dailytargum.com (732) x03 CONTENTS PRINT ADVERTISING... 4 NON-TRADITIONAL PRINT ADVERTISING FREQUENCY DISCOUNTS ONLINE ADVERTISING CLASSIFIED ADVERTISING SPONSORED MARKETING MULTI-MEDIA AND PRINT PACKAGES PRODUCTION GUIDELINES CONDITIONS FREQUENTLY ASKED QUESTIONS....

3 WELCOME Dear Advertiser, The Daily Targum takes pride in being the second oldest college newspaper in the country. Since 869, The Targum has withheld an outstanding reputation as a renowned news source to the entire Rutgers community of over 40,000 people. We strive to grant advertisers an unparalleled access to this strong network of students, staff, faculty, and alumni. Located in one of the most lucrative, metropolitan areas surrounding New York City, The Daily Targum is distributed on all five college Rutgers University campuses along with multiple off campus drop off locations in Piscataway, Downtown New Brunswick, and Rutgers Biomedical and Health Sciences. Our variety of special issues, popular online presence, and rising social media platforms provide you a widespread audience that cannot be reached elsewhere. With our instant sports coverage, rapid news articles, and video and photo coverage of events, The Daily Targum is the number one news outlet for all students here at Rutgers University. On behalf of the Targum Publishing Company, welcome to the school year. We look forward to working with you. Founded in 869 0,000 print circulation 70 drop off locations 23,000+ online page views weekly Facebook: 5,400+ likes Sophie Jacobs Marketing Director Targum Publishing Company Twitter: 6,500+ followers Instagram:,600 followers

4 PRINT ADVERTISING SIZING The Daily Targum s pages measure 5 columns wide by 6 inches high, or 80 column inches. EXAMPLES OF COMMON AD SIZES Column(s) Inches STANDARD RATES PER COLUMN INCH Type Student Organization Rate $5.25 Color Additional $25 ONE COLUMN INCH University $8.25 Additional $200 [ACTUAL SIZE] Retail National $0.50 $3.80 Additional $200 Additional $ Inches x Inch 4

5 AD SUBMISSION DEADLINES Issue Date Monday Tuesday Wednesday Thursday Friday Without Proof Previous Wednesday Previous Thursday Previous Friday Previous Monday Previous Tuesday Proof Needed Previous Monday Previous Tuesday Previous Wednesday Previous Thursday Previous Friday A late fee of $2.50 per column inch of an ad placed will be charged if the proof is not received by us by 5pm on the date of the deadline. If your ad is not received by this date, it is not guaranteed to run in the paper on your specified date. Special Placement: Ask to have your ad placed on a specific page in our daily paper to increase exposure. Special placement is available on a first come, first serve basis for most advertisements, but cannot be guaranteed. Page 3 Special Placement: Page 3 is the first page readers see when they open the paper, and is traditionally one of our most desirable placements. Advertisers may request Page 3 special placement at a rate of 20% above the standard rate. NON-TRADITIONAL PRINT ADVERTISING CROSSWORD PAGE There are 2 options for ad sizes on the crossword page: Size 4 Column Inches [2x2] 0 Column Inches [2x5] DOUBLE TRUCK Rate $60 Per Day $50 Per Day There is no better way to grab your audience s attention than with a full center spread. A double truck ad includes free color and the costs are as follows: Type Student Organization University Retail National Total Cost $924 $,496 $,892 $2,508 PRE-PRINTED INSERTS Pre-printed inserts are free standing inserts and are great for specials and coupons. Quantity 5,000-0,000 Inserts 0,000-5,000 Inserts STICKY NOTES Rate Per Thousand $250 Per Thousand $200 Per Thousand Placed on the top right corner of the first page of the paper, Sticky Notes are the first thing to catch a reader s attention. Costs are as follows: Count 25,000 Each Additional Thousand Price $,600 Add $25 5

6 FREQUENCY DISCOUNTS Advertiser agrees to place a predetermined number of column inches within the indicated time period. Retail (Yearly) 00 or more: $ or more: $ or more: $ or more: $ or more: $6.80,000 or more: $6.55 University (Yearly) 250 or more: $ or more: $ or more $7.40,200 or more: $7.0,500 or more: $6.90 2,500 or more: $6.40 SPONSORED MARKETING ADVERTORIALS (SPONSORED ARTICLES) A combination of the visual effect of a news article and the impact of the advertisement, advertorials are even more effective than regular ads. Work with the Targum marketing and editorial staff to create an article either online, print, or both for your business/organization that will stand out from other ads. # Of Words Student Price University Price Retail Price National Price $75 $50 $250 $ $50 $250 $325 $ $250 $325 $375 $400 SPONSORED SOCIAL MEDIA With over 2,000 combined followers on Facebook, Twitter, and Instagram, utilizing social media to promote your business or organization is a great way to reach a larger audience. # Of Posts Per Week 3 5 Price $30 $60 $20 6

7 ONLINE ADVERTISING DAILY TARGUM WEBSITE With more than 5,000 weekly page views, The Daily Targum website is an affordable way to compliment your print advertising. Our exclusive multimedia features guaranteed constant and direct exposure to the entire Rutgers community. Size Banner Ad (970x90 pixels) Half Page Ad (300x600 pixels) Rectangle Ad (300x250 pixels) Pop-Up Ad Mobile Ad (320x50 pixels) Rate Per Week $250 $200 $75 $250 $200 Rate Per Month $700 $625 $500 $700 $500 INSIDE BEAT WEBSITE The Inside Beat website is our blog-style website that focuses on arts and entertainment. Inside Beat offers a great opportunity for advertisements related to the arts and entertainment field. Size Banner Ad (970x90 pixels) Half Page Ad (300x600 pixels) Rectangle Ad (300x250 pixels) Rate Per Week $25 $00 $75 Rate Per Month $500 $350 $250 FULL SITE ADVERTISING Advertisers may choose to purchase all of the ad space on a page, so that the reader sees only their ads and is not distracted by competing advertisement. Size Full Daily Targum Website Full Inside Beat Website Rate Per Week $450 $225 Rate Per Month $,650 $825 *If you are advertising on our main website, and would like to also advertise on it would only be an additional flat rate of $50 no matter what size ad you would like to place. 7

8 CLASSIFIED ADVERTISING SMALL CLASSIFIEDS Paragraph form in 20 words or less. Semester Rate (30+ Days): $5.00 per day Student Rate: $4.00 per day Deadline: 2:00pm business day prior to publication # Of Days Pre-Paid Rate $8.00 $7.50 $7.00 $6.00 Billed Rate $9.00 $8.50 $8.00 $7.00 LARGE CLASSIFIEDS Bold and centered in 25 words or less. Semester Rate (30+ Days): $3.00 per day Student Rate: $0.00 per day Deadline: 2:00pm business day prior to publication # Of Days Pre-Paid Rate $2 $9 $6 $4 Billed Rate $22 $20 $7 $5 DISPLAY CLASSIFIEDS Professionally typeset ad with border and graphics. All rates are per column inch, based on a 6 column grid. Pre-Paid: $8.50 Pre-Paid Frequency: $8.00 Billed: $9.25 Deadline: 3:00pm 3 business days prior to publication 8 Column(s) Inches

9 MULTI-MEDIA AND PRINT PACKAGES Take advantage of both print and multimedia to achieve maximum exposure with one of these packages. Packages are applicable to our daily paper as well as special issues. Package What It Includes quarter page ad in color Price Level 3 sponsored posts/tweets on FB or Twitter Online rectangle ad on The Daily Targum website for week $450 2 quarter page ads in color Level 2 5 sponsored posts/tweets on FB or Twitter Half page online ad on The Daily Targum website for week $,50 2 half page ads in color Level 3 7 sponsored posts/tweets on FB or Twitter Online banner ad on The Daily Targum website for week word sponsored article $2,000 Packages are applicable to our daily paper as well as special issues, except for RU Connection and First Year Student Care Package. Reference sizing on Page 4. 9

10 PRODUCTION GUIDELINES File Formats PDF is the preferred file format for print ads. Other acceptable files include EPS, TIFF, DOC, AI, PSD, IND, JPEG and most graphic formats. Your Account Executive can answer any questions regarding file types. Fonts Fonts are not necessarily universal. Please make sure that all fonts are embedded. For Photoshop files, we prefer a flattened image. If these rules cannot be adhered to, it may be necessary for our productions department to substitute fonts without notification. Image Resolution Our paper prints at around 230 DPI (dots per inch). Digital files for print should be submitted at a minimum of 250 DPI. Web images as a general rule are 72 DPI and should not be submitted, as they will print fuzzy. Creative Services We know that advertising is expensive. If you want to get the biggest bang for your buck, consider Targum Productions as a creative outlet for your advertising needs. We are more than pleased to offer free design services for clients who have pre-paid for an ad or have an on-going contract with Targum Publishing. Our productions department can create an ad for you or streamline the one you have to ensure what s best for both your company and the aesthetic of the paper. Any revisions or adjustments to the created ad requested by the advertiser will be an additional fee. Ask your Account Executive for further details. Proofs & Deadlines If our productions department is creating an ad for you, we will need all the information 5 business days in advance. While this may seem like a long time, please consider that we are working with many clients simultaneously. The deadline assures that each ad is crafted carefully and proofread for errors. It will also give you ample time to carefully look over your ad and give us adequate time to make corrections. We cannot guarantee proofs to advertisers who fail to meet the submission guidelines. Please make sure all text is finalized and proofread before submitting. The Daily Targum is not responsible for typos. 0 TERMS & CONDITIONS Payment is due prior to run date until credit has been established. Accounts desiring credit must submit a credit application and be approved by our accounting department before credit can be extended. Please allow 5 to 0 business days for processing. Billing terms are net amount due and are payable within 30 days of billing date. Accounts with balances of 90 or more days overdue will be sent to a collections agency at the discretion of the collections department. Advertisers will pay all costs incurred by The Daily Targum from the collections process. There will be a $30.00 service charge on all bounced checks. All rates are net (non-commissionable). The placing of any matter for publication in The Daily Targum will be regarded as acceptance of all the provisions in the media kit. The Daily Targum is not responsible for typographical errors that do not lessen the value of the advertisement. We reserve the right to reject or edit any advertisement that does not comply with the policies and judgment of the newspaper. Any changes or cancellations must be made prior to the advertising deadline. No adjustments or refunds will be given for changes or cancellations requested after deadline. The Daily Targum is not responsible for incorrect copy submitted by the advertiser according to the adjustment guidelines.

11 FREQUENTLY ASKED QUESTIONS Why should my business advertise with The Daily Targum? The college-age market is extremely lucrative - the average Rutgers student spends approximately $240 a month. With approximately 40,000 students, that s $9,600,000 of total discretionary spending every month - money that your business can get its share of by drawing in customers from the Rutgers community via The Daily Targum. How often do you publish? We publish every day that classes are in session during the fall and spring semesters. A copy of our publication schedule can be found enclosed in this media kit. Where can readers pick up the paper? We have approximately 70 drop points. There is a drop off point at each dining hall and student center, most bus stops, and at most major academic buildings and dorms. We also have several off-campus drop off points on Easton Avenue, in downtown New Brunswick, and in Highland Park. What is your circulation? Our daily circulation is 0,000 Monday through Friday. Can I choose where my ad is placed? You can request placement but we do not guarantee it. Final layout is at the discretion of the editorial department. Please see the Rates section (page 4) for more information on special placement. Do you send tearsheets? Yes, we send tearsheets for all advertising each publication day. Where should I send my ads? Please send all copy and artwork to the Account Executive who handles your account. What types of files can I you? We prefer.pdf or.eps files, but will accept others based on our Production Guidelines. What are the dimensions of the paper? Each page of our paper measures 9.75 inches (5 columns) wide by 6 inches of printable space. Can I be billed for my ads? To be billed, you must establish credit by prepaying for 00 column inches of space. After this you may submit a credit application and billing will begin upon approval. Will my print ad be available online? Print ads can be viewed daily along with the entire issue, in issuu format on our website. Issuu allows ipad and tablet users to view the Targum at their fingertips.

12 PUBLICATION SCHEDULE SEPTEMBER DECEMBER OCTOBER JANUARY NOVEMBER FEBRUARY MARCH APRIL MAY Dates marked in black are normal publishing days. Dates marked in gray are non-publishing days. Dates marked in red are special issues. SPECIAL ADVERTISING OPPORTUNITIES September 3: RU Connection 0 September 9: RU vs Howard September 6: RU vs New Mexico September 23: RU vs Iowa October 7: RU vs Michigan October 4: RU vs Illinois October 3: Halloween Issue November 4: RU vs Indiana November 8: Election Day Issue November 8: RU vs Penn State November 23: Thanksgiving Issue December 4: Perspectives Issue January 20: RU Connection 02 February 4: Valentines Day Issue March 9: Spring Break Issue March 3: Dance Marathon Issue May : Perspectives Issue May 4: Cap & Gown Issue