Editor s Letter. BRODEE MYERS-COOKE Editor-in-chief, taste.com.au

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Darrell Barrett
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1 MEDIA KIT.C OM.A U

au is often referred to as the country s biggest 24/7 food focus group. The reason for the success of taste.com.au is often put down to our unassailable SEO and the way we use our data.

2 Editor s Letter Since the day it launched 10 years ago, taste.com.au has been the ultimate go-to for Aussie home cooks, and it continues to soar, now reaching almost 40% of Aussies per month across 10 vibrant platforms no wonder taste.com.au is often referred to as the country s biggest 24/7 food focus group. The reason for the success of taste.com.au is often put down to our unassailable SEO and the way we use our data. And it s true that using our insights to respond to every food need and desire is our craft along with continually matching our audience needs with those of our advertising clients. But one of my personal satisfactions is that, whenever I mention I work at taste, the first reaction is Thank you!. And that s what taste.com.au is all about: service and value. Aussies come to taste.com.au to get inspired and empower themselves with the recipes, ideas and skills they need to create beautiful dishes and great moments. Our constant focus is that behind the data and insights are real people, with real lives and real challenges and the real joy of food. BRODEE MYERS-COOKE Editor-in-chief, taste.com.au

3 Talent Expert Contributors for taste.com.au MATT PRESTON JUSTINE SCHOFIELD COLIN FASSNIDGE MARION GRASBY MANU FEILDEL GEORGIA BARNES LOUISE KEATS ADRIANO ZUMBO CHRISSY FREER DARREN ROBERTSON KATRINA WOODMAN MICHELLE SOUTHAN

4 Australia s largest food & lifestyle brand The biggest total monthly Australian lifestyle brand audience: 6,770,000+ Website: Magazine: Social Followers: Monthly Page Views: Content: Audience: 2,993,000 unique audience 782,000 readership 616, ,176,000 50,000+ trusted recipes Everyday Aussie home cooks Taste.com.au reaches more than twice as many Australians compared to other food brands SOURCE: EMMA August 2017,Nielsen Digital Ratings Monthly,; Surfing, September 2017, Social as at October 12, 2017

Ten years of leadership We possess a large scale of data, insights & content that allows us to consistently deliver

1 lifestyle site. 2011 taste.com.au launches app; which is number 1 on itunes.

com.au monthly cookbooks and announcement of Coles partnership.

Apr 2016 1 in 3 main grocery buyers visit the site, to make it the 6 th biggest content site in Australia, bigger

Jan 2007 16,000 members and 261,0000 unique browsers in reached in only 3 months. 2009 taste.com.

au evolves with a fresh new look and feel.

Homes & Gardens, including its TV audience.

5 Ten years of leadership We possess a large scale of data, insights & content that allows us to consistently deliver Oct 2006 taste.com.au launches with a prolific 10,000 recipes and 22,0000 unique browsers taste.com.au beats SMH and The Age Life & Style to become No.1 lifestyle site taste.com.au launches app; which is number 1 on itunes. The app becomes paid in 2013 and is itunes no.1 paid app overall. Late 2013 Launch of taste.com.au magazine, Taste Testers sampling panel, taste.com.au monthly cookbooks and announcement of Coles partnership. Oct 2014 Recipes, menus and shopping list become shoppable in Australia s first ever online shopping integration. Apr in 3 main grocery buyers visit the site, to make it the 6 th biggest content site in Australia, bigger than The Age, The Daily Mail & Buzzfeed. Feb 2017 Taste.com.au launches on an all new site. Jan ,000 members and 261,0000 unique browsers in reached in only 3 months taste.com.au evolves to launch member tools: cookbooks, menu planner and shopping list. Sep 2012 taste.com.au evolves with a fresh new look and feel. Jun 2014 Becomes Australia s biggest lifestyle brand with a total monthly audience of 6,563,000, overtaking Better Homes & Gardens, including its TV audience. Dec 2015 Users viewed in excess of 429M pages of content in 2015, now has over 1M members who have saved 6.7M recipes into 1.5M cookbooks. taste.com.au magazine takes the lead as Australia s #1 food magazine a position it continues to hold and extend Nov 2016 Wins the prestigious B&T Media Brand of the Year award, beating Network 7, VICE, ooh! Media and The Voice

6 A truly multi-platform brand With 10 engaging platforms connecting & influencing grocery buyers 24/7 Newspaper lift-out Video Newsletter Magazine Sampling Cookbooks Website Mobile App Social

7 Australia s No.1 food source The power of taste.com.au reaching 4 million Australians each month CONSUMER MAGAZINE OF THE YEAR AT THE PUBLISH AWARDS 2016 EXCELLENCE AWARD AT THE PUBLISH AWARDS 2016 DIGITAL MAGAZINE BRAND OF THE YEAR AT THE AMAs 2016 MEDIA BRAND OF THE YEAR AT THE B&T AWARDS 2016 Gender 71% of taste.com.au audience are female. Grocery buyers 48% of taste.com.au audience are the main grocery buyers. Big spenders $551M amounts spent in supermarkets each week. Technology 80% of taste.com.au audience are on mobile or tablet. Curious over 50% of taste.com.au audience like to try new recipes & products. Entertainers Our audience rely on us to provide recipes for their dinner parties. SOURCE: Nielsen Online Ratings (January 2017), EMMA (December 2016)

8 Taste.com.au digital verticals Cairo - egypt Cairo - egypt quick & easy healthy baking entertaining The taste.com.au verticals, each with independent home pages, is centered around the most popular and relevant content. categories, making it even easier to discover and explore amazing recipes and. content. taste.com.au is the only platform in Australia to fulfil every food need in one place..

Quick & easy All your favourite recipes made simple Australia wants fabulous food, fast. The Quick & Easy vertical shows an increasing demand from the taste.com.

9 Quick & easy All your favourite recipes made simple Australia wants fabulous food, fast. The Quick & Easy vertical shows an increasing demand from the taste.com.au users for convenience, so they can spend more time enjoying meals with those they love. 648k searches a year for easy Quick and Easy is most popular on weekdays, with recipes under 30 minutes among the highest searched across the site Easy dinner recipes is currently our most popular recipe collection, closely followed by family dinner recipes. At taste.com.au we provide recipe content the way our audience needs it, when and wherever they are. Quick and Easy is available for commercial sponsorship, including content integration and high-impact display opportunities.

Healthy Better-for-you recipes for any time or occasion The Healthy vertical is dedicated to health and wellbeing, from functional food ingredients like turmeric to plant-based diet meal plans, this

10 Healthy Better-for-you recipes for any time or occasion The Healthy vertical is dedicated to health and wellbeing, from functional food ingredients like turmeric to plant-based diet meal plans, this vertical delivers fresh solutions to help keep individuals and families healthy. Healthy recipe traffic spikes from Monday to Wednesday Aussies are buying 30% more organic snacks Our healthy recipe collections have increased in popularity in 2016, with salad recipes and healthy main meals in the top 5 (out of more than 500 recipe collections). Healthy is available for commercial sponsorship, including content integration and high-impact display opportunities.

cakes to pastries and muffins, Baking has everything you need to take the guesswork out of baking success.

11 Baking From sweet to savoury everything a star baker needs Baking is our perennial favourite for all things savoury and sweet. A dedicated vertical to get all the latest and greatest baking recipes; from breads and. cakes to pastries and muffins, Baking has everything you need to take the guesswork out of baking success. 107 million baking page views in 2016 Aussies love baking video content as entertainment Easy desserts is the most popular sweet recipe collection on site Sunday is the most popular day of the week for baking Baking is available for commercial sponsorship, including content integration and high-impact display opportunities.

12 Entertaining Minimum fuss for maximum wow Taste.com.au understands that good food and drinks are at the heart of every celebration. Entertaining is the dedicated vertical for fabulous recipes for all entertaining needs. Whether our consumers need a dinner party with wow, cocktails with matching canapes or that special dessert to share across social, our Entertaining vertical delivers solutions to inspire and challenge. 46% of taste users seek wine and meal matching 36% are looking for info on making cocktails Entertaining is available for commercial sponsorship, including content integration and high-impact display opportunities.

13 Create an impact Taste.com.au offers consumers accessible and inspiring solutions across multiple touch points, creating a consumers base that is highly loyal and engaged. Recipe + content creation Sponsored content Display, mobile + targeting Native Sampling Video & Social

14 ADVERTISING OPPORTUNITIES

15 Rate card

16 Rate cards and specs RATES (EX GST) VOLUME/DISCOUNT MAGAZINE CASUAL RATE 2.5% 5.0% 7.5% 10% 15% 20% Full Page Colour $12,000 $11,700 $11,400 $11,100 $10,800 $10,200 $9,600 Double Page Spread Colour $24,000 $23,400 $22,800 $22,200 $21,600 $20,400 $19,200 Half Page (Vertical) $7,200 $7,020 $6,840 $6,660 $6,480 $6,120 $5,760 Third Page (Vertical) $4,800 $4,680 $4,560 $4,440 $4,320 $4,080 $3,840 PREMIUM GUARANTEED POSITIONS Inside Front Cover Spread (+30% loading) $31,200 $30,420 $29,640 $28,860 $28,080 $26,520 $24,960 Inside Back Cover (+20% loading) $14,400 $14,040 $13,680 $13,320 $12,960 $12,240 $11,520 Outside Back Cover (+40% loading) $16,800 $16,380 $15,960 $15,540 $15,120 $14,280 $13,440 LOADINGS Guaranteed positon ie opposite contents, recipe index, editor s letter OR any left had page leading into sections - 15% Any additional guaranteed position - 10% INSERT RATES Price on application, please contact your account manager. Minimum charge $3,000 DEADLINES ISSUE BOOKING MATERIAL INSERT ON SALE Jan/Feb Nov Nov Nov Dec-18 March Jan Jan Jan Feb-19 April Feb Feb Feb Mar-19 May Mar Mar Mar Apr-19 June Apr Apr Apr May-19 July May May May Jun-19 August Jun Jun Jun Jul-19 September Jul Jul Jul Aug-19 October Jul Aug Aug Sep-19 November Sep Sep Sep Oct-19 December Oct Oct Oct Nov-19 Cancellations must be received in writing three weeks prior to booking deadline. MATERIAL AND INSERT SPECIFICATIONS Please refer to the production specifications Payment must be received by material deadline for all non-established account holders. *** The Advertorial Booking And Briefing deadline is 4 weeks prior to the material deadlines

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Diabetic Living is the. MOST READ MAGAZINE in the health category

Diabetic Living is the. MOST READ MAGAZINE in the health category MEDIA KIT 2017 Diabetic Living is the MOST READ MAGAZINE in the health category Every 5 minutes another Aussie is diagnosed with diabetes. When the shock subsides, they need to be empowered to manage or