2018 Annual Sponsorship Guide

Transcription

1 2018 Annual Sponsorship Guide Who We Are (GPC) is a national association of governance professionals from public, private, crown and not-for-profit organizations in Canada and the United States. Our members include: Corporate Secretaries, General Counsel, Directors of Compliance, Legal, Ethics, etc. GPC focusses on best meeting practices, effective stakeholder communications, disclosure and effective board administration. We provide resources on industry leading principles of good governance and ethics and continue to focus on advocacy, development, and networking. sponsorship@gpcanada.org ext

2 Table of Contents Annual Corporate Governance Conference 3-9 Excellence in Governance Awards Professional Development Newsletter: Governance Matters GPC Education Program Contact GPC GPC President Lynn ext. 306 lynn.beauregard@gpcanada.org Sponsorship Opportunities ext. 315 sponsorship@gpcanada.org Conference Information ext. 315 conference@gpcanada.org Professional Development ext. 313 events@gpcanada.org General Inquiries ext. 313 info@gpcanada.org GPC 2018 Annual Sponsorship Package About Sponsorship For over 20 years, the (GPC) has not only grown in size, but also in opportunity. We have a great variety of activities, events and programs that are available for sponsorship engagement with our members and community. GPC has created this comprehensive document to provide details on all opportunities including: GPC Annual Corporate Governance Conference Excellence in Governance Awards (EGAs) Professional Development sessions and Education Program E-Newsletter: Governance Matters Online at Review the various packages and let us know how we can customize any solution to meet your needs. We offer discount bundles, multi-item options and added value packages. Contact us for any questions, ideas, or to finalize your sponsorship package! For sponsorship opportunities: sponsorship@gpcanada.org ext. 315 Mission Statement The advancement of the governance function in organizations in the private, public, not-for-profit and other sectors in Canada, through education, advocacy, networking and the continued development and promotion of governance best practices. Membership Info ext. 321 info@gpcanada.org 2

3 The Annual Corporate Governance Conference GPC Annual Conference August 19-22, 2018 Victoria, BC GPC will host its 20th Annual Corporate Governance Conference in Victoria, BC August 19-22, 2018 at the Fairmont Empress Hotel. This annual event brings together participants from all across Canada and features two and a half days of expert panels, workshops and breakout sessions on top of mind issues, the evolving corporate governance landscape in Canada and internationally, and best practices. It is a unique opportunity to network with clients and colleagues and provides invaluable opportunities to exchange ideas, to discuss current challenges and to share best practices. The conference attracts over 350 governance professionals from organizations of all silos and sectors across Canada. Why Choose GPC? The GPC Conference is the leading and largest annual meeting place and forum for governance professionals. It also features the ONLY gathering and selection of governance products and service providers in one exhibitor hall Conference Outline Pre-Conference Sunday, August 19, 2018 Optional local tours and golf First-timer s Welcome Reception Welcome Reception Opening of the Exhibitor Hall Optional Dine Around Victoria Day One Monday, August 20, 2018 Annual General Meeting Keynote and Plenary Sessions Roundtable Discussions Free evening for delegates Day Two Tuesday, August 21, 2018 Opening Plenary Session Concurrent Sessions Workshops Closing Dinner Day Three Wednesday, August 22, 2018 Closing Keynote Panel Concurrent Sessions 3

4 2017 conference profile a endees 86% based in Canada 80% governance prac oners 20% service providers Your Conference Value Benefits of Sponsorship NETWORKING with over 300 key decision-makers, senior level executives and governance professionals. tles & exper se Corporate Secretaries Assistant Secretaries Corporate Counsels CEOs CFOs Controllers Shareholder Communica on Professionals Investment Rela ons Professionals Corporate DIrectors Board and Board Commi ee Chairs Risk and Compliance Officers NFP Execu ve Directors sectors 25% listed companies 17% not-for-profit organiza ons 24% private sector 9% crown corpora ons sectors 15% Other 3% Academic Ins tu ons 3% Co-op 4% Governemnt RELEVANCY in featuring your products or services to individuals who make the difference in the governance landscape. VISIBILITY at the conference guarantees recognition of the highest calibre. BRAND AWARENESS and positioning are increased with the different levels of exposure featured in our sponsorship packages. PREFERENCE for your brand is generated to potential consumers through the different choices of brand visibility and the inherent positive PR generated at the conference. LOYALTY is fostered at the event through recognition and brand exposure. 4

5 Conference Opportunities There are a variety of packages and opportunities to fit any budget and marketing initiative. We have divided the opportunities into four categories: 1. Audience Engagement 2. Social Rendezvous 3. Advertising & Promotion 4. Swag & Giveaways If there is an opportunity you would like to explore and it s not listed in our offerings let us know. We would be happy to customize a package to suit your needs. Also, talk to us about a bundle discount. With mutiple opportunities, we are able to offer discount pricing. Bonus As a GPC conference sponsor, all of the conference packages feature your company logo, link and description in the event app Guidebook under the Sponsors label. This includes: Large image: 640 x 240 pixels Thumbnail image: 120 x 150 Sponsor website URL Description for sponsor page (max 250 words). Your Opportunity Brand Recognition & Engagement Audience Engagement Speak and/or Host a Conference Session Value: $5,500 There are two ways to get involved as a speaker on the conference program: 1. Submit a speaker proposal. GPC issues a call for speakers in November and closes submissions in early January. If you have a sponsored session idea, contact sponsorship@gpcanada.org for guidelines and instructions. Note, due to the high volume of submissions received, only those selected by the conference committee will be contacted. 2. GPC circulates the preliminary agenda in February and opens up any remaining sessions for sponsorship and vendor participation. Contact sponsorship@gpcanada.org to secure your session or for additional program information. Speaking and presenting on a panel as an industry and topic matter expert. Logo and brand featured with session promotion pre, onsite and post event in all marketing materials. Logo included in the event app for your event session. One (1) complimentary registration. 1/2 page Corporate ad Ad Specs: 1/2 page horizontal: 4 1/2 h x 7 1/2 w 1/2 page vertical: 9 1/4 h x 3 5/8 w *Please note that a sponsored session does not represent an opportunity to sell any products or services. Speakers must be willing to provide only relevant subject matter content Continues 5

6 Your Opportunity Brand Recognition & Engagement Host a Plenary Session Value: $10,000 Plenary sessions traditionally open each day of the conference. This is one of the few opportunities that gather all of the conference delegates. With only a handfull of opportunities available, audience engagement is a premium as they gather all delegates. Note: GPC secures keynote speakers and the details on the topic session and description. Once a speaker has been secured, as a sponsor, you will be notified. Open the conference session and introduce the keynote speaker. Logo and brand featured with session promotion pre, onsite and post event in all marketing materials. Logo included in the event app for your event session. One (1) complimentary registration. Full page Corporate ad Ad Specs: Full page: 9 1/4 h x 7 1/2 w Meal, VIP Keynote Speaker or Entertainment Feature Value: $15,000 Keynote speakers will be a premier feature of the conference guaranteed to be a top draw for attendees. Last year we featured Spirit of Newfoundland as a surprise keynote guest. The group has been delighting Queens, Prime Ministers, Presidents and tens of thousands of loyal fans. Note: GPC to decide on best fit for the program regarding keynote speaker vs. entertainment, secures the VIP keynote speaker and details the session and description. GPC also secures the entertainment. Once a speaker or entertainer has been secured, as a sponsor, you will be notified. Welcome delegates and open the meal service (if applicable) Introduce the keynote speaker or entertainer (if applicable) Logo and brand featured with session promotion pre, onsite and post event in all relevant marketing materials. Logo included in the event app for your event session. Dessert feature of your choosing (menu options to be provided from venue if applicable). Two (2) complimentary registrations. Full page Corporate ad Ad Specs: Full page: 9 1/4 h x 7 1/2 w Social Rendezvous Casual Evening: Closing Reception, Dinner, Entertainment Value: $25,000 Tuesday, August 22, 2017 Tuesday night s the last evening for all of the delegates to be gathered. Traditionally, this event is the fun or themed night of the conference. Delegates relax, have fun and enjoy. As sponsor to this evening, you will have the opportunity to take an active, participatory role in the evening s activities, including a speaking opportunity. Welcome delegates and kick off the evening s activities. Introduce the entertainment. Logo and brand featured with the casual night promotion pre, onsite and all relevant marketing materials. Logo included in the event app as the Casual Evening sponsor. Two (2) complimentary registrations. One (1) 10x10 exhibitor booth space. 2 Full page Corporate ads Ad Specs: Each full page: 9 1/4 h x 7 1/2 w Continues 6

7 Your Opportunity Brand Recognition & Engagement Swag & Giveaways Name Badges & Lanyards Value: $5,000 As a mandatory requirement for attendees, your brand will be prominently featured on every delegate badge throughout the conference. Note: GPC sources and secures the materials. Final artwork is client approved. Logo prominently featured on the conference name badge and lanyard. Logo included in the event app. One (1) complimentary registration. 1/2 page Corporate ad Ad Specs: 1/2 page horizontal: 4 1/2 h x 7 1/2 w 1/2 page vertical: 9 1/4 h x 3 5/8 w Conference Bags Value: $5,000 Attendees collect and carry miscellaneous items throughout their conference time. Make it easy for them by providing the bag of choice with your brand image. Note: GPC sources and secures the materials. Final artwork is client approved. Logo prominently featured on the conference bag. Logo included in the event app. Provide an item to be inserted into the bag. One (1) complimentary registration. 1/2 page Corporate ad Ad Specs: 1/2 page horizontal: 4 1/2 h x 7 1/2 w 1/2 page vertical: 9 1/4 h x 3 5/8 w Bag Insert Value: $2,000 Provide attendees with a promotional piece, featured company profile or branded item. GPC will insert this into the delegate bag for distribution to all attendees. Logo featured with the sponsor listing on pre, onsite and post event in all marketing materials. Sponsor to provide an item to be inserted into the bag. 1/4 page Corporate ad Ad Specs: 1/4 page: 4 1/2 h x 3 5/8 w Bundle Discount The more you want, the more you save! Talk to us about creating a sponsorship bundle of activities for discount pricing. Contact: sponsorship@gpcanada.org ext. 315 Continues 7

8 Advertising & Promotion Event App Advertising For 2018 we will continue to use an event app for the conference look for exciting features, including sponsor advertising and promotions: 1. Banner Value: $1,000 A sponsor banner is located at a premium spot on the event app. As users browse the app, your ad will get a lot of screen time! Banner advertisement image: 600 x 111 pixels Description for sponsor page Sponsor website URL or sponsor details in PDF (max 3 pages) Specs may change depending on the event app chosen for the conference 2. Icon Value: $750 Your company logo will appear in the sponsor page of the event app. This option is good for sponsors who have a lot of content to share and can list any kind of information like a list of products, offers, booth information and more. Large image: 640 x 240 pixels Thumbnail image: 120 x 150 Description for sponsor page Sponsor website URL or sponsor details in PDF (max 3 pages) Specs may change depending on the event app chosen for the conference 3. Sponsored Poll Value: $500 Your company logo will appear in the sponsor page of the event app. This option is good for sponsors who have a lot of content to share and can any kind of information like a list of products, offers, booth information and more. Provide your question and select a day/time for poll distribution. Specs may change depending on the event app chosen for the conference 8

9 Conference Exhibitors Average # of Exhibitors: The annual GPC conference offers the only exhibitor marketplace for governance products and service providers in Canada. The exhibitor hall is an integral part of the GPC conference. It provides you with prime exposure and direct marketing opportunities with key players and top decision makers in the governance field. To encourage booth traffic, GPC holds all breakfast and networking breaks in the exhibitor hall.. We also provide incentives for delegate interaction. This year it will be a scavenger hunt using the event app Guidebook and QR codes. Exhibiting Information Included in your exhibit package is your selected space and floor marking. Pipe, drape, furnishing, electricity, etc. are not included but can be ordered using the appropriate order forms provided and are at the exhibitor s expense. Setup: Sunday, August 19 11:00 am 3:00 pm Show Times: Monday, August 20 Breakfast, AM Break, Lunch, PM Break Tuesday, August 21 Breakfast, AM Break, PM Break Tear down: Tuesday, August 21 3:00 pm 5:00 pm Exhibit Size Tabletop or 8x10 1/4 page corporate ad Ad Specs: 4 1/2 h x 3 5/8 w 10x10 booth 1/2 page corporate ad Ad Specs: horizontal: 4 1/2 h x 7 1/2 w page vertical: 9 1/4 h x 3 5/8 w 20x10 Full page corporate ad Ad Specs: Full page: 9 1/4 h x 7 1/2 w Brand Recognition & Engagement One (1) complimentary registration. Event app logo feature Gamification: Scavenger Hunt using the event app Value $4,450 $5,450 $8,450 Gamification: Scavenger Hunt Using QR codes placed at sponsor booths and throughout the event, delegates can engage with sponsors with customizable messages and win a prize. And best of all, there is no work for you as a sponsor! GPC will customize the content and organize the prizing. 9

10 Excellence in Governance Awards November 2018 Toronto, ON Audience Shortlisted Companies Governance Professionals Board Chairs, CEOs and s selection of top Executives in the Canadian governance community Benefits of Sponsorship Promote the continued efforts and achievements of those who are at the forefront of maintaining good governance. Exposure to top tier representatives of leaders in governance in Canada Now in its sixth year, the Excellence in Governance Awards (EGAs) recognize the important contribution governance professionals make in terms of best practices that build and sustain shareholder and stakeholder value. Award Visibility Pre-event Logo prominently featured on all advertising and promotional campaigns including the GPC website, newsletter and annual conference brochure. Various press releases Onsite Power Point presentation featuring logo displayed on all signage. Announcement of short listed companies and award winners. Program brochure presented at place seating. Judges Report featuring award winner categories. Judges panel discussion with sponsor logos. Post-event Thank you in the newsletter. Logo remains on the GPC website for three months. Logo recognition in press release announcing award winners. Press release distributed by CNW 10

11 EG Awards Opportunities Your Opportunity Brand Recognition & Engagement Award Categories Sponsor an Award Category 1. Best Practices in Enterprise Risk Management 2. Best Practices in Sustainability and ESG 3. Best Approach to Achieving Effective Board and Committee Operations 4. Best Practices in Enhancing Diversity 5. Best Practices in Strategic Planning, Oversight and Value Creation by the Board 6. Best Engagement by a Governance Team 7. Best Compensation Disclosure and Communication 8. Best Practices in Subsidiary Governance 9. Best Overall Corporate Governance 10. Peter Dey Governance Achievement Award Value: $10,000 per category Announcement and presentation of the award to the award winner. Logo and brand featured with award category promotion pre, onsite and post event in all marketing materials. One (1) hosted table of 10 guests in a preferred location. As a sponsor there is the opportunity to host shortlisted award winners of your sponsored category at your table. Branded table signage. Social Engagement Reception Value: $12,000 The opening reception is a gathering of over 300 attendees at the awards gala evening and a unique branding opportunity as a top sponsor Welcome remarks to reception guests. Logo and brand featured with reception promotion pre, onsite and post event in all marketing materials. Five (5) tickets to attend the reception and dinner at a reserved table. Dinner Value: $30,000 The dinner sponsor has premium branding opportunity as the event opening and kick off feature of the evening Opening remarks to begin dinner service. Logo and brand featured with reception promotion pre, onsite and post event in all marketing materials. One (1) hosted table of 10 guests in a preferred location. Branded table signage. Continues 11

12 Your Opportunity Brand Recognition & Engagement Master of Ceremonies Value: $12,000 The key personality and emcee for the award presentation evening. Logo and brand featured with master of ceremonies pre, onsite and post event in all marketing materials. One (1) hosted table of 10 guests in a preferred location. Branded table signage. OR Presenting Awards Sponsor Package: Value: $50,000 Reception, Dinner & Master of Ceremonies The presenting sponsor has the privilege to host the opening reception, dinner and master of ceremonies in one discounted package Welcome remarks to reception guests. Opening remarks to begin dinner service. Logo and brand featured as the Presenting Awards Sponsor pre, onsite and post event in all marketing materials. Choice of one (1) award category. Three (3) hosted tables of 10 guests per table in a preferred location. Branded table signage. Champagne Toast Value: $8,500 Each award winners table will be presented with a bottle of champagne to toast fellow table guests in congratulations. Includes Logo and brand featured as the Champagne Toast Sponsor pre, onsite and post event in all marketing materials. One (1) hosted table of 10 guests. Branded table signage. Continues 12

13 Your Opportunity Brand Recognition & Engagement Host & Attend Individual Tickets Value: $250 Guests will be able to participate in this prominent event that celebrates outstanding governance professionals. Includes one (1) ticket to the awards reception and dinner. Table Sponsor Value: $3,500 Invite your colleagues, clients and industry leaders and host them at your reserved table at this prestigious event. Includes One (1) hosted table of 10 guests. Branded table signage. Event Sponsor Value: $5,000 Get branded recognition and support the EGAs by becoming an event sponsor. Includes Logo and brand featured as an Event Sponsor pre, onsite and post event in all marketing materials. One (1) hosted table of 10 guests. Branded table signage. 13

14 Professional Development (GPC) aims to bring topof-mind issues to our members in thought provoking discussions at the regional level with a very comprehensive series of professional development sessions hosted in various cities across Canada. These specialized topic sessions, run by experienced practitioners, address current developments, legal and regulatory governance issues or latest best practices. Join us for our events in 2018! Do you have a session idea? GPC hosts workshops and webinars in various locations across Canada and we are always interested in new topics and speakers for our professional development series. If you have a topic idea, proposed speaker or are interested in speaking on our program, contact us at: events@gpcanada.org. Types of Events Workshops (half day or full day) Power Breakfasts (2 hours) Lunch and Learns (2 hours) Roundtable discussions (2-3 hours) Multi-Day Seminars (2 days) For more information, contact: events@gpcanada.org ext. 313 Professional development opportunities are the #1 reason members choose to renew membership with GPC, as it represents our most valuable offering. 14

15 Annual Professional Development Sessions GPC Professional development sessions occur throughout the year on a variety of key topics that are top of mind for governance professionals and their organizations Your Opportunity Professional Development Session Value: $5,000 Select ONE of the scheduled professional development sessions from our calendar and be recognized as a leading topic matter expert. Brand Recognition & Engagement Logo and brand featured with session promotion pre, onsite and post event in all marketing materials. One (1) complimentary registration. May involve speaking, moderating or hosting, depending on the event and GPC logistics Special Events & Seminars Typically one or two day themed conferences that focus on an important area of governance 1 Day Seminar Your Opportunity Session Sponsor Value: $10,000 Choice of topic sessions. Brand Recognition & Engagement Logo and brand featured with event promotion pre, onsite and post event in all marketing materials. One (1) complimentary registration. Continues 15

16 2 Day Seminar Your Opportunity Supporting Sponsor Brand Recognition & Engagement Value: $5,000 Logo and brand featured with event promotion pre, onsite and post event in all marketing materials. One (1) complimentary registration. Program Sponsor Value: $20,000 Host one of the days for this seminar. Choice of Day 1 or Day 2 programming. Includes Speaking on or moderating a panel as an industry and topic matter expert. Logo and brand featured with session promotion pre, onsite and post event in all marketing materials. Choice of day 1 or day 2 for sponsorship programming. Three (3) complimentary registrations. Your Opportunity Exclusive Presenting Sponsor Value: $35,000 Exclusive sponsorship opportunity of day one and day two of the seminar programming. Brand Recognition & Engagement Exclusive sponsorship opportunity of day 1 and day two of the seminar programming. Opening remarks to kick off each event day. Choice of speaking on or moderating one (1) panel discussion as an industry and topic matter expert. Logo and brand featured with session Remarks of appreciation made during a general session by GPC leadership **Note: Dates, topics, descriptions and speakers are subject to change as more information becomes available.** 16

17 GPC Newsletter Governance Matters Published monthly Governance Matters, the GPC newsletter, has the latest news to keep our members informed of upcoming events, regulatory updates, important governance matters and other membership information. Published monthly, the GPC newsletter is circulated to more than 6,000 association members and other governance professionals. Position Placement Rates A1 A2 B1 B2 C D Under the Governance Matters masthead, top of the newsletter. Size: W = 780 pixels; H = 120 pixels Immediately following the President s Message, prior to the Conference Update. Size: W = 780 pixels; H = 120 pixels First placement at the top of the right hand side banner. Size: W = 200 pixels; H = 250 pixels Second placement at the top of the right hand side banner. Size: W = 200 pixels; H = 250 pixels Incorporated in the body of the newsletter or sidebar the newsletter. Size: W = 200 pixels; H = 100 pixels Content-driven and issue-based article, to be placed in the body of the newsletter with a link to your website for full content. $500 per issue $500 per issue $300 per issue $300 per issue $250 per issue $500 per issue A2 D C A1 B1 B2 C C Size: W = 200 pixels; H = 250 pixels or maximum 100 words E Body of newsletter or banner; provides an opportunity for a 15 word text ad to drive traffic to your website. Size: W = 200 pixels; H = 100 pixels or maximum 150 words $250 per issue E File formats accepted: PNG, JPG, TIFF, GIF 17

18 GPC Website Build your brand awareness across the GPC website. With the various sizes and locations for advertising, your organization can align with our resources and content. You can work with our IT team to customize an opportunity for you, or provide your own marketing. Add an online option to any of your GPC sponsorship opportunities to extend your marketing reach. Placement Big Box Ad with link Ad will be placed here under the GPC Resources page. Logo with link Ad will be placed here under the GPC Resources page. Rates $800 per year $250 per year Logo on any webpage Excluding the GPC homepage $350 per year Sponsor a Page Host one of the webpages and provide a brief description to accompany the expert information. Example: News and Updates $1,500 per year Logo on the website menu bar (Left side navigation menu). Homepage Footer Banner at the bottom of the GPC homepage. Title Banner on the Homepage Immediately under the homepage leaderboard. $1,000 for 3 months or $3,500 per year $1,500 for 3 months or $5,000 per year $2,000 for 3 months or $7,000 per year File formats accepted: PNG, JPG, TIFF, GIF Content and ads are subject to GPC approval. 18

19 Education Program (GPC-EP) Developed FOR Governance Professionals BY Governance Professionals Formal Education abounds in Canada for directors to a professional grade, but until now, no one has addressed board s key support professionals. FINALLY there is program for those responsible for supporting the organization and the board in all governance matters. GPC has designed an education program tailored specifically to the needs of governance professionals. This education program was developed by experts and practitioners in governance with first hand insight, knowledge and experience into the intricate processes of a governance role or office. The Education Program (GPC-EP) is designed to cover all of the key areas of focus for professionals occupying a governance role in their organization. It was created to strengthen their skills in helping their boards and organizations enhance their governance. It is also designed to provide an invaluable introduction and skills for those new in the role. The program will enhance the existing skills of governance professionals at all levels, and provide them with unique advancement opportunities in their profession Dates Module 1 Toronto, April Vancouver, May Calgary, November 9-11 Module 2 Vancouver, April Toronto, June Module 3 Vancouver, May Toronto, October

20 Your Opportunity Program Partner Value: $85,000 Industry Exclusive Sponsorship for Modules 1, 2 and 3 EAST & WEST Recognition as Presenting Education Partner for the Program 2 Complementary Full Certification Course Registrations 1 Scholarship/Registration for a Student to enroll in the program Logo featured with session promotion pre, onsite and post event. Recognition by event speakers/faculty from the podium Sponsor Course Materials Value: $25,000 Includes Includes 6 Modules (3 on the EAST and 3 on the West) Logo featured with session promotion pre, onsite and post event in all marketing materials. Recognition by event speakers/faculty from the podium Sponsor Course Materials Value: $12,500 Choice of one: EAST or WEST Includes Includes Modules 1,2 and 3 (Choice of EAST or WEST) Logo featured with session promotion pre, onsite and post event in all marketing materials. Recognition by event speakers/faculty from the podium Full Module Sponsor Value: $20,000 Includes Recognition and Logo at Registration Table and session podium Logo featured with session promotion pre, onsite and post event Sponsor supplied podium signage Module Section Sponsor Full Day (Friday or Saturday) Value: $10,000 1/2 Day (Friday or Saturday) Value: $ 5,000 Includes Recognition and Logo at Registration Table and session podium Logo featured with session promotion pre, onsite and post event Sponsor supplied podium signage Networking Reception Sponsor Value: $ 3,000 Includes Welcome remarks to reception guests Logo and brand featured with reception promotion pre, onsite and post event Sponsor driven Promotional Opportunities (handouts, video) 20

21 21 St. Clair Ave. E, Suite 802 Toronto, ON M4T 1L