electroindustry 2018 MEDIA KIT nema.org/advertise Connect with 3 million decision makers in the U.S. electrical supply chain

Transcription

1 electroindustry 2018 MEDIA KIT nema.org/advertise Connect with 3 million decision makers in the U.S. electrical supply chain National Electrical Manufacturers Association

2 overview National Electrical Manufacturers Association The Voice of the Electroindustry The National Electrical Manufacturers Association (NEMA) is the leading trade association of electrical equipment and medical imaging manufacturers. Our 350 Member companies make safe, reliable, and efficient products and systems. By partnering with NEMA, you ll reach decision makers in all major end markets, including: Building systems Electrical infrastructure Industrial systems Lighting systems Medical imaging Utility systems Reach Key Stakeholders with an Integrated Marketing Strategy NEMA s suite of print, digital and in-person opportunities provide advertisers and sponsors an incredible reach of more than 3.1 million impressions annually. 80,000 standards downloads 70,000 magazine subscribers 3 million web and social views We re Here to Help For more information and to reserve space, please contact Chris Riordan at or criordan@townsend-group.com. 2 NEMA 2018 MEDIA KIT

3 electroindustry magazine electroindustry is NEMA s award-winning monthly magazine. A must-read for industry leaders, every issue of electroindustry features in-depth analyses of the most pressing issues and developments, keeping readers apprised of legislative and regulatory updates, electrical and standards trends, and activities of NEMA and its Member companies. READERS BY JOB FUNCTION 60% Technical 40% Business Economist/analyst/statistician Electrical contractor/distributor Engineer Information technologist Inspector Medical imaging professional Executive Government employee Manager/director Marketing/communications Purchasing agent Sales 70,000 OPT-IN MONTHLY CIRCULATION ACTIONS TAKEN 48% discusses/forwarded an item 65% researched a product 66% visited NEMA s website COMPANY TYPE 26% Construction 10% Education 13% Government 47% Manufacturing 5% Mining 2% NGO/Association 9% Product distribution 10% Public utility 2% Real estate 4% Transportation PURCHASING POWER 73% are involved in purchasing decisions 43% specify, approve, and make purchases 30% research and recommend products 58% have an annual budget of $100,000+ for purchasing components, equipment, and services Source: electroindustry Magazine Readership Survey, Fall 2016 nema.org/advertise 3

4 editorial calendar electroindustry JANUARY Electrification of Infrastructure Space: 11/28/17 Artwork: 12/18/17 Products and systems that can be electrified to reduce reliance on liquid fuels Transportation and energy recovery (e.g., in rail) History of electrification of America DC microgrids EV supply equipment/systems APRIL Digitization of the Industry Space: 2/16/18 Artwork: 3/18/18 Internet of Things Utilities Medical imaging (MITA) New technologies & relationships with software companies Appliances that can be digitized (e.g., heat pumps, water heaters) FEBRUARY Lighting Space: 12/15/18 Artwork: 1/15/18 New technologies/systems Outdoor lighting and transportation Healthcare Protecting the industry with cyber and physical security Trade policies Political, legal, and tax ramifications Bonus Distribution: LightFair MAY Future of Electrical Safety and Standards Space: 3/16/18 Artwork: 4/18/18 Standards relevant to upcoming storm season Anti-counterfeiting Relevant products (e.g., surge protective devices, wiring devices) Safety standards Fire, life safety, security, and emergency communications MARCH Connecting with the MUSH Market Space: 1/8/18 Artwork: 2/15/18 A look at aging federal, state and local government buildings, universities, schools and hospitals buildings that need building improvements Energy Savings Performance Companies Energy Savings Performance Contracts JUNE Building Systems: Evolution of an Energy Efficient Future Space: 4/20/18 Artwork: 5/18/18 High-performance buildings Net-zero energy Predictive maintenance Renewable energy sources Increasing resilience Improving occupant health, comfort, and productivity JULY Next-Generation Supply Chain Space: 5/18/18 Artwork: 6/18/18 Protecting the industry with physical and cybersecurity Just-in-time manufacturing Suppliers in the supply chain Political, legal, tax, and trade Data and risk management and analysis Meeting the needs of storm recovery AUGUST Interconnectivity & Interoperability Space: 6/22/18 Artwork: 7/18/18 Industrial automation control products & systems Sensors Telecommunications Artificial Intelligence (AI) Augmented Reality (AR) Urban water / energy-water nexus SEPTEMBER What s the Next Big Idea? Space: 7/20/18 Artwork: 8/17/18 NEMA s Strategic Initiatives for 2019 Storm readiness OCTOBER Year in Codes/Get Out the Vote Space: 8/24/18 Artwork: 9/18/18 NOVEMBER Grid Modernization Space: 9/21/18 Artwork: 10/18/18 DECEMBER Transportation Space: 10/19/18 Artwork: 11/16/18 How does a standard become integrated into code National safety codes Medical imaging Cybersecurity New technologies & relationships Switchgear MITA insert Electrification of transportation Autonomous vehicles (V2V) Annual meeting wrap-up New Congress preview Bonus Distribution: NEMA Annual Meeting; Radiological Society of North America (RSNA ) Annual Meeting 4 NEMA 2018 MEDIA KIT

5 print rates + specs electroindustry Ad Rates 4-Color Only 1x 6x 12x Two-page Spread $6,485 $6,080 $5,185 Full Page $3,895 $3,675 $3,560 2/3 Page $2,960 $2,865 $2,815 1/2 Page $2,690 $2,580 $2,525 1/3 Page $2,180 $2,050 $2,015 1/6 Page $1,785 $1,760 $1,735 Premium 1x 6x 12x Cover 2 $4,560 $4,375 $4,150 Cover 3 $4,345 $4,135 $3,945 Cover 4 $5,245 $5,080 $4,560 Ad Size Width Height Two-page Spread Full Page Bleed Full Page No Bleed /3 Page Horizontal /3 Page Vertical /2 Page Horizontal /3 Page Square /3 Page Vertical /6 Page Horizontal /6 Page Vertical Opposite Contents $4,090 $3,885 $3,580 Publication Trim Size: 8.5 x Bleed: Add beyond trim Cover Rates Covers are four-color only. Cover rates include all charges for color and bleed. Priority for covers will be given to 12-time and then to 6-time contracts. Short Rates Advertisers will be short-rated if, within 12 months of the date of their first insertion, they do not use the amount of space upon which their billings have been based. Frequency rate breaks are available at the time of the earned rate only. Proper notification will be given of any rate change. Reach Your Customers NEMA Advertising Sales The Townsend Group Chris Riordan Tel: (202) criordan@townsend-group.com Ad Specifications Ads will be accepted in the above dimensions only. There is a 35% charge, plus cost, for alterations to materials not meeting specifications. TIFF, EPS or print-ready PDF file required. NEMA does not accept film or any native application file formats (Quark, MS Word, PageMaker, etc.). TIFF images should be 300 dpi min. for halftones, 1200 dpi for line art. EPS files should be 300 dpi min. All fonts must be outlined and all images must be provided, even if they are embedded in the file. PDF files must be submitted 300 dpi or better and all fonts must be embedded. Submit artwork to Elizabeth Ferry at eferry@townsend-group.com nema.org/advertise 5

6 corporate sponsorships Save Up to 40% with a Custom NEMA Advertising Package NEMA offers an integrated solution that combines print, digital, and events to help you reach the largest number of decision makers in the U.S. electrical supply chain. Tell us your marketing goals and we ll craft a custom package catered to your unique needs. The more you advertise, the more you ll save! Sample Lead Generation Package: Print advertising in electroindustry magazine Sponsorship of the electroindustry mobile and tablet app Banner advertising in nema.org Sponsored content placement in eixtra e-newsletter Advertising in the Electrical Standards and Products Guide Sponsorship of one or more IoTNOW webinars Additional advertising discount(s) Let s Get Started Contact Chris Riordan at or criordan@townsend-group.com to start building your custom package. 6 NEMA 2018 MEDIA KIT

7 digital opportunities Deliver Results with NEMA From nema.org to the new electroindustry app, NEMA offers five digital opportunities to reach your target audience and marketing goals. 1) ELECTROINDUSTRY APP Increase your visibility by becoming an official Publishing Partner of the new electroindustry app! Partners receive logo recognition in the alerting readers of the latest content, as well as recognition in the mobile and tablet apps. Call today for a demo and more information. 2) NEMA.ORG NEMA s website is the portal to electroindustry information, providing comprehensive data for all NEMA electrical product categories. In addition to a powerful search engine, nema.org helps users stay engaged with the industry and association. Average 143,000 pageviews and 51,000 unique visitors per month. 3) EIXTRA E-NEWSLETTER eixtra is published electronically every other week with a circulation of more than 26,000. It covers technological advances; Member news, M&As, and awards; manufacturer, regulatory, and policy updates; standardization trends; business indices; and more. Average open rate is 17%. 4) STANDARDS SPOTLIGHT Standards Spotlight is a biweekly e-newsletter sent to 12,000 downstream users of NEMA standards, including consulting engineers, designers, specifiers, inspectors and electrical contractors. Average open rate is 34%. 5) ELECTRICAL STANDARDS & PRODUCTS GUIDE (ESPG) The ESPG lists electrical products and NEMA standards, product categories, and the Member manufacturers of those products. Published online, the ESPG attracts more than 100,000 views annually. Upgrade your company listing and reserve your ad space today. nema.org/advertise 7

8 electroindustry app Sponsor the ei App for ios and Android The new electroindustry magazine app provides readers with on-the-go content that is optimized across all mobile devices. Become one of three Publishing Partners every month and receive logo recognition in the alerting readers of the latest content, as well as recognition on the homepage of the app. Publishing Partner Sponsorship Per Month Includes logo recognition in the mobile/tablet apps and blast to readers. $2,000 *Rates are per month. Minimum buy of three months. Reach Your Customers NEMA Advertising Sales The Townsend Group Chris Riordan Tel: (202) Production Contact Send company logo to Elizabeth Ferry at 8 NEMA 2018 MEDIA KIT

9 nema.org [Homepage] 120 x 240 [Interior Page] 120 x 240 Average Monthly Pageviews: 143,000+ Unique Monthly Visitors: 51,000+ nema.org is one of the most visible and cost-effective ways to market your products and services. Build brand exposure and start driving customers directly to your company s website today! Ad Size Homepage Run-of-site 120 x 240 $35 CPM* $30 CPM* *30 day rate. Minimum buy of 25,000 impressions. Reach Your Customers NEMA Advertising Sales The Townsend Group Chris Riordan Tel: (202) criordan@townsend-group.com Deadlines Space and artwork due 10 business days prior to launch date. Ad Specifications Ads will be accepted in the correct dimensions only. There is a 35% charge, plus cost, for alterations to materials not meeting specifications. JPEG or GIF format only. Third-party tags are accepted. File size limit is 40k. Animations are accepted with a maximum looping restriction of three times. Advertiser must supply a URL link for the ad. Proof of publication available upon request. Send ad materials to Elizabeth Ferry at eferry@townsend-group.com. nema.org/advertise 9

10 eixtra e-newsletter 180 x x 60 Circulation: 26,000 Average Open Rate: 17% Revamped for 2018, NEMA s eixtra e-newsletter delivers valuable industry news every other week to more than 26,000 subscribers. Take advantage of our new sponsored content placement to deliver maximum ROI. Ad Size 2x 4x 6x Top Banner 468 x 60 $950 $855 $800 Bottom Banner 468 x 60 $750 $675 $635 Sponsored Content (includes 180 x 150 ad) $950 $855 $800 *Rates are per issue. Minimum buy of two issues. Deadlines Space and artwork due 10 business days prior to launch date. Ad Specifications Ads will be accepted in the correct dimensions only. There is a 35% charge, plus cost, for alterations to materials not meeting specifications. JPEG or GIF format only. File size limit is 40k. For sponsored content, please submit a headline, 468 x 60 body (250 characters with spaces), and URL link(s). Advertiser must supply a URL link for the ad. Proof of publication available upon request. Send ad materials to Elizabeth Ferry at eferry@ townsend-group.com. Reach Your Customers Contact Chris Riordan at (202) or criordan@townsend-group.com. 10 NEMA 2018 MEDIA KIT

11 standards spotlight 275 x 200 Circulation: 12,000 Average Open Rate: 34% Sent biweekly, Standards Spotlight showcases the latest published standards to more than 12,000 downstream users, including consulting engineers, designers, specifiers, and electrical contractors. Rate includes an exclusive ad placement in two issues. Ad Size Monthly Rate 275 x 200 $1,000 *Monthly rate includes two issues. Deadlines Space and artwork due 10 business days prior to launch date. Ad Specifications Ads will be accepted in the correct dimensions only. There is a 35% charge, plus cost, for alterations to materials not meeting specifications. JPEG or GIF format only. File size limit is 40k. Advertiser must supply a URL link for the ad. Proof of publication available upon request. Send ad materials to Elizabeth Ferry at eferry@ townsend-group.com. Reach Your Customers Contact Chris Riordan at (202) or criordan@townsend-group.com. nema.org/advertise 11

12 2018 standards catalog Electrical Standards & Products Guide 4-Color Only Members Non-Members Two-page Spread $6,175 $6,915 Full Page $3,710 $4,155 2/3 Page $2,820 $3,245 1/2 Page $2,560 $2,865 1/4 Page $2,075 $2,345 1/6 Page $1,700 $1,905 Premium Positions Members Non-Members Cover 2 $4,345 $4,865 Cover 3 $4,140 $4,635 Cover 4 $4,995 $5,595 Opposite Contents $3,895 $4,360 Logo Listings Members Non-Members First Category $370 $475 Additional Category $185 $235 Ad Specifications ESPG ad sizes and specifications are the same as electroindustry magazine. Please see page 5 of the media kit for more information. Submit ad materials to eferry@ townsend-group.com. NEMA Sales Representative Reach Your Customers The Townsend Group Chris NEMA Riordan Advertising Sales Tel: The (202) Townsend Group criordan@townsend-group.com Chris Riordan Tel: (202) MORE THAN 100,000 VIEWS ANNUALLY criordan@townsend-group.com 12 NEMA 2018 MEDIA KIT

13 webinars Become an Industry Thought-Leader Open to the public, NEMA webinars are one-hour sessions in which experts speak about the hottest topics in the electrical and medical imaging industries. There s no better way to grab the attention of the influential professionals who need your products and services than by sponsoring a NEMA webinar. Through our new IoTNOW webinar series, we address the challenges and opportunities posed by increased connectivity and automation in the workplace, in the electric grid, and in smart cities. They include practical guidance on how to develop a systems-based approach to energy efficiency in buildings and how a modernized electric grid can save consumers money. Topics include: Augmented Reality Demystifying Blockchain Medical Imaging Big Data Analytics Smart Manufacturing Artificial Intelligence IoT Architecture Supply Chain Management Battery Technology Transportation 5G Communications Security Also Available NEMA will facilitate a webinar featuring your content and subject-matter experts with a project manager to develop the audience, handle all marketing and hosting, and moderate the discussion. For a complete calendar and speaker information, visit nema.org/iotnow-webinars Sponsor a Webinar Today! Contact Chris Riordan at or criordan@townsend-group.com for pricing and a complete list of benefits. nema.org/advertise 13

14 TM events NEMA Annual Membership Meeting November 14 16, 2018, La Cantera Resort & Spa, San Antonio, Texas NEMA s Annual Membership Meeting is an intimate occasion for Member companies to discuss important trends, hear from topical experts, and expand their networks. As a sponsor, you will secure opportunities to reach a critical demographic as well as gain unprecedented access to senior level executives and leaders in the electrical equipment and medical imaging industries. To learn more about sponsorship opportunities, contact Mallory Rood, Meetings Manager at Mallory.Rood@nema.org, or Kristin Ballance, Sponsorship Manager, at Kristin.Ballance@nema.org. THANK YOU, SPONSORS, for the successful 2017 Annual Membership Meeting PREMIER SPONSORS PLATINUM SPONSORS GOLD SPONSORS Industry Future Forum November 16, 2018, La Cantera Resort & Spa, San Antonio, Texas BRONZE SPONSORS GENERAL SPONSORS EXCLUSIVE INDUSTRY FUTURE FORUM SPONSOR Held in conjuction with the NEMA Annual Meeting, the Industry Future Forum is open to CEOs, presidents, and other C-suite leaders from NEMA Member companies. This forward-looking discussion brings together executives and outside experts to discuss business risks and opportunities presented by disruptive technologies as well as cutting-edge solutions to them. To learn more about sponsorship opportunities, contact Chris Riordan, National Sales Manager at criordan@townsend-group.com. 14 NEMA 2018 MEDIA KIT

15 additional opportunities NEMA Standards NEMA standards play a vital part in the design, production, and distribution of products destined for both national and international commerce. More than 50,000 NEMA standards are downloaded each year and visitors can search for what they need by document number, title or product. Reach this audience! When you become a sponsor of NEMA standards, your ad will appear next to the document download. Contact Chris Riordan at criordan@townsend-group. com for more information. NEMAcasts NEMAcasts are a great opoortunity for you to stay in front of the ever-growing and ever-changing electrical manufacturing industry. STARTING AT $4,500 PER MONTH This exclusive sponsorship opportunity includes: Company audio recognition in the beginning and end of each NEMAcast Company logo in and banner ad in the NEMAcast website Further company sponsorship recognition on YouTube and itunes through NEMAcast s added distribution Recognition on NEMA s e-newsletter eixtra Contact Chris Riordan at criordan@townsend-group.com to inquire about pricing and for more information about our 2018 schedule. nema.org/advertise 15

16 electroindustry JUST ANNOUNCED: NEW PRODUCT SHOWCASE Promote your latest product and service solutions in NEMA s electroindustry magazine and amplify your brand to more than 70,000 industry professionals! The upcoming September issue will report on the latest trends and developments from various product sections and will feature a dedicated New Product Showcase for suppliers to participate in. See below for rates and call today to confirm your space reservation. NEW PRODUCT SHOWCASE 1/4 Page x /2 Page 7.5 x SPACE July 20 Ad Size Width x Height Net Rate 1/2 Page Horizontal 7.5 x $2,500 1/4 Page x $1,500 AD SPECIFICATIONS Ads will be accepted in the above dimensions only. There is a 35% charge, plus cost, for alterations to materials not meeting specifications. TIFF, EPS or print-ready PDF file required. NEMA does not accept film or any native application file formats (Quark, MS Word, PageMaker, etc.). TIFF images should be 300 dpi min. for halftones, 1200 dpi for line art. EPS files should be 300 dpi min. All fonts must be outlined and all images must be provided, even if they are embedded in the file. PDF files must be submitted 300 dpi or better and all fonts must be embedded. ARTWORK August 17 Submit artwork to Elizabeth Ferry at eferry@townsend-group.com AD RATES & CANCELLATIONS All rates are net. Cancellations must be received in writing by space closing date. Cancellations received after the space closing date will be charged payment in full. TO RESERVE SPACE, PLEASE CONTACT CHRIS RIORDAN AT CRIORDAN@TOWNSEND-GROUP.COM OR (202)

17 National Electrical Manufacturers Association NEMA Advertising Sales The Townsend Group Chris Riordan, National Sales Manager (202) NEMA Headquarters 1300 North 17th Street, Suite 900 Arlington, Virginia (703) nema.org/advertise