2013 FINANCIAL PROFESSIONAL CO-OP MARKETING MATCH

Transcription

1 2013 FINANCIAL PROFESSIONAL CO-OP MARKETING MATCH FINANCIAL PROFESSIONAL ASSOCIATES, MANAGERS, FINANCIAL SERVICES, MANAGERS RETURNING TO PRODUCTION AND EXPERIENCED NEW HIRES ARE EXCLUDED FROM THIS PROGRAM Highlighted for 2013 When submitting reimbursement requests, invoices should total $150 or more to ensure Prudential s marketing match amount is $75 or greater. Additionally, only one reimbursement submission can be sent to AD PRO per month. Prudential promotional items must be purchased from Prudential s preferred vendors (Staples Promotional Items or CFj Manufacturing) in order to be eligible for reimbursement. Helping You Succeed With Marketing The Marketing Match Rewards Program helps financial professionals grow their practices by offering matching funds for marketing expenses. Eligible marketing expenses include seminars, diversity and other marketing activities. Note: There is a separate Diversity Co-op program available to all financial professionals on a first-come, first-served basis while funding is available [Managing Director (MD) and/or Operations and Controls Manager (OCM) approval required]. Details are available on the Online Marketing Services Site. The link to the Online Marketing Services Site is located on Navigator Online. Important Note: Financial Professional Associates (FPAs) are only eligible for marketing match under the FPA Marketing Match Program. Refer to the separate FPA Marketing Match Program Brochure located on PruXpress or on the Online Marketing Services Site. For managers returning to production and new experienced hires, refer to the separate Managers Returning to Production/New Experienced Hire Program Brochure located in PruXpress or on the Online Marketing Services Site. Qualifications: There are two components that help financial professionals qualify for matching funds. The base match is based on AD Recognition programs. Financial professionals who meet the criteria in 2013 for Circle of Champions, Elite, President s Citation, President s Club, Planner Excellence, or MDRT with the Prudential Requirement will be eligible for matching funds. Financial professionals with a trophy rank of will also be eligible for matching funds. Financial professionals who meet more than one of these criteria will be eligible for matching funds based on the highest level for which they qualify (e.g., if a financial professional qualifies for both MDRT with Prudential and President s Club, he/she will receive the match amount based only on the President s Club level.) The second component is based on 2013 AD Signature Services Award levels. Financial professionals who meet the qualifications for Chairman s or President s Council Level will be eligible for matching funds based on the highest award level attained. These amounts are in addition to those available in the base program. In order to qualify for the AD Signature Services match amount, FPs must have a minimum AD Recognition level of Planner Excellence. Signature Services FPs in the grace period for a higher level Signature Services award will not be eligible for the higher level Signature Services Marketing Match amount until they qualify. FOR INTERNAL USE ONLY. NOT FOR USE WITH THE PUBLIC. All Prudential associates are to adhere to company policies when conducting marketing activities The Prudential Insurance Company of America 751 Broad Street, Newark, NJ ADM-064 1

2 2013 FINANCIAL PROFESSIONAL CO-OP MARKETING MATCH 2013 Co-op Marketing Match Funds are available for eligible expenses incurred between April 1, 2013 and March 31, Qualifying expenses are matched at 50%. AD Recognition Programs BASE MATCH + AD SIGNATURE SERVICES = Total Base Program Max Match + President's or Chairman's = Total Possible Award (Range) Circle of Champions $7,000 $4,000 $7,000 $7,000 - $14,000 Elite $5,000 $4,000 $7,000 $5,000 - $12,000 President's Citation $3,000 $4,000 $7,000 $3,000 - $10,000 President's Club $1,500 $4,000 $7,000 $1,500 - $8,500 Planner Excellence $1,000 $4,000 $7,000 $1,000 - $8,000 MDRT w/pru $1,000 $1,000 Trophy Rank $750 $750 Important note: The table above provides maximum matching fund amounts. Under some limited situations, the amount for which you qualify may be less than the amount shown. Individual award amounts will be available on the Online Marketing Services site (link located in the Marketing Tab of Navigator) beginning in April Pro-Rata eligibility to President s Conference does not automatically qualify for President s Club Marketing Match award. APPROVED EXPENSES Marketing expenses that help you grow your practice are eligible for reimbursement. Reimbursement is not intended to cover office expenses, travel, etc. The list below provides guidelines as to what is/is not covered. If you are unsure about whether an expense is eligible for matching funds, contact AD PRO, AGENT AD ( ) in advance of incurring the expense. See pages 4-6 for Documentation Requirements for reimbursement. Guidelines are the same for FPs in all states. 2

3 2013 FINANCIAL PROFESSIONAL CO-OP MARKETING MATCH (EXCLUDES EXCLUDES THE FPA, MANAGERS RETURNING TO PRODUCTION AND NEW EXPERIENCED HIRE PROGRAMS) WHAT IS COVERED Bylined articles Letters promoting a financial professional s services DBA advertising Yellow page listings and display ads Print, billboard, radio and TV advertisements Letters, brochures, lists/leads, postage and printing associated with marketing campaigns Production costs for photo to be used for financial professional web pages, newsletters, and Pru Marketing on Demand ($100 match limit) Newsletters: Let s Talk Money, etc. Prudential booths and advertisements at fairs, expos and trade shows Seminar invitations and postage Seminar food costs with receipt (e.g., caterer receipt). Supermarket receipts not covered Seminar room rental or equipment fees Seminar service-related charges such as beverage/food servers Leads/lists for marketing activities (you must fill out the Privacy Affirmation section of the Marketing Campaign Form if you are using a non-approved leads vendor) Sponsorship costs (with advertising or marketing component). Association fees/dues associated with your target market Giveaways (where permitted by law see Gifts and Entertainment policy in Section 3.16 in the Compliance Manual on Complinet) Translation services with prior approval from the appropriate Marketing Area (e.g., AD Marketing, Life Marketing, Annuity Marketing, etc.) Community marketing (e.g., ID A KID) Signage (including DBA) E-Relationship Initial setup and monthly fees (if not reimbursed by other Prudential programs, e.g. Signature Services) Expenses relating to setting up and maintaining DBA Websites through Advisor Square Executive or Strategic Coaching fees used for practice development which are not paid for by the Life Concierge Program. (Requires pre-approval by AD Marketing) All materials must be approved by MRU (with a control #). See Documentation Requirements pages 4-6 for reimbursement. 3 WHAT IS NOT COVERED Materials promoting non-proprietary products not sold through Sponsored Outbrokerage Materials promoting Prudential competitors in any way Office expenses/equipment Cell phone usage Travel expenses (e.g., mileage reimbursement, air fare, hotel, rental car, etc.) Industry association dues (e.g., NAIFA, MDRT) Continuing education Expenses reimbursable through other AD programs Office stationery (reimbursable when part of marketing campaign. See Marketing Campaign Form for details) Finance charges Recruiting expenses Event organizers/planner s fee Marketing Assistant s salaries Prudential giveaways and promotional items purchased from non-approved vendors. [Prudential promotional items must be purchased from Prudential s preferred vendors (Staples Promotional Items or CFj Manufacturing) in order to be eligible for reimbursement.] Important Note Regarding Charitable Contributions: 1. Financial professionals can take a tax deduction only for the net amount of the contribution after it s reduced by Marketing Match reimbursement. 2. Financial professionals also can only deduct the cost for meals at an event after the cost of meals for family members have been deducted. 3. A Gift and Entertainment pre-approval is required for all sponsorships. In the comments section of the entry the specifics of the event (e.g., Marketing Match funds, who is attending, etc.) should be included.

4 DOCUMENTATION REQUIREMENTS The following documentation is required before reimbursements can be processed. Please visit the Online Marketing Services site (located in the Marketing tab of Navigator) or contact AD PRO (1-800 AGENT AD) for additional reimbursement guidelines and requirements. EXPENSE FOR REIMBURSEMENT All materials subject to Marketing Review Expenses associated with Marketing campaign printing/mailings (produced and handled by financial professionals themselves) Production costs when not included as a component of a Marketing campaign mailing Association fees and dues associated with your target market Giveaways* bearing the Prudential logo (where permitted by law see Gifts and Entertainment policy in Section 3.16 of the Compliance Manual on Complinet) Note: Prudential logo not required on Birthday cards and other greeting cards used in client mailings. Prudential promotional items must be purchased from Prudential preferred vendors (Staples Promotional Items, or CFj Manufacturing) in order to be eligible for reimbursement. Letters/brochures, postage and printing Lists/leads DOCUMENTATION REQUIRED Please provide AD PRO with a copy of your Final Copy approval from MM Portal Electronic or faxed copy of piece(s) Invoices and Marketing Campaign Form Complete and submit form Fax approved Marketing Campaign Form with proof of payment to AD PRO at Invoices or registration form with of explanation fees, and Marketing Campaign Form Complete and submit form Fax approved Marketing Campaign Form with proof of payment to AD PRO at Itemized invoice in the name of the advertiser Copy of the item *Because state anti-inducement/rebating laws limit or prohibit what can be provided to the public, you must obtain pre-approval from your manager Copy of approved letter or brochure Itemized invoices in the name of the advertiser For postage complete the postage section of the Marketing Campaign Form Itemized invoice in the name of the advertiser Copy of approved letter or brochure, or if a script was used, copy of the approved script Non-approved leads vendors require the Privacy Affirmation section of the Marketing Campaign Form to be completed For qualified leads (mortgage, small business, internet lead companies, etc), must submit documentation from lead company showing the prospect wanted to be contacted 4

5 EXPENSE FOR REIMBURSEMENT Approved newsletters: Let s Talk Money or Strategic Planning Print Advertising: (includes all dailies, weeklies, monthlies, annuals, trade journals, house of worship bulletins) Billboard Advertising Radio Advertising and Radio Shows: (includes all licensed AM/FM radio stations). Cable advertising must use ad templates only (includes all licensed cable stations) Yellow Page Advertising Seminar invitations and postage Seminar food costs* (supermarket receipts not allowed) Seminar room rental or equipment fees Seminar service-related charges such as beverage/food servers Star 50 event costs Please note that the serving of alcohol, while not prohibited, is strongly discouraged due to potential liability. Reimbursements will be considered for beer and wine only. Sponsor a little league and other amateur athletic team and event DOCUMENTATION REQUIRED Itemized invoice (showing invoice number) in the name of the advertiser showing name/address of vendor If newsletter is other than Let s Talk Money or Strategic Planning, submit a copy of the newsletter, along with MRU s approval. Itemized invoice in the name of the advertiser showing name/address of publication, ad date(s), ad size, individual ad cost, total cost of ad Please provide AD PRO with a copy of your final copy approval from MM Portal for new ads or for ad templates that were changed. For unchanged ad templates, provide AD PRO with a copy of the MRU approved ad copy of ad as it ran or tearsheet) Itemized invoice in the name of the advertiser showing name/address of station, ad date(s), length of spots, individual spot cost, total spot cost. Notarized copy of approved script and tagline aired. In addition, if the MRU template ad scripts were not used, provide AD PRO with a copy of your final copy approval from MM Portal. MD and Global Communications pre-approval for each radio show being aired. Itemized invoice in the name of the advertiser showing each time the commercial aired Notarized copy of approved script and tagline aired Except for DBAs, you must use DAC Group to place approved display ads in yellow pages directories. For details about yellow pages placement, please call DAC Group at If you have Marketing Match funds, DAC Group will invoice AD PRO directly for the Prudential share. Invoice, copy of the invitation, and Approved Seminar Reimbursement Form Complete and submit form. Fax with proof of payment to AD PRO at *Because state insurance anti-inducement laws limit or prohibit what can be provided to the public (e.g., promotional items, refreshments or modest meals) you must obtain pre-approval from your manager. FPs requesting reimbursement for Star 50 events must complete the Star 50 Reimbursement Form and fax to AD PRO at Invoice, Marketing Campaign Form and Hold Harmless Form Events or teams must agree to give appropriate recognition of Prudential sponsorship in a manner acceptable to Prudential. If co-branding or third party usage of company logo is planned, Trademark Request Form approval from Brand Central must be obtained Complete and fax with proof of payment to AD PRO at

6 EXPENSE FOR REIMBURSEMENT Signage (OCM approval is required for local office signage. MRU approval required for all other signs) DOCUMENTATION REQUIRED Electronic or faxed copy of the signage Itemized invoices in the name of the advertiser OCM approval unless MRU approval is required (Please provide AD PRO with a copy of your OCM approval or your Final Copy approval from MM Portal) Telemarketing campaigns (Scripts require prior MRU approval) Invoices and a copy of approved script Copy of your Final Copy approval from MM Portal Translation Services Approval by AD Marketing at Prudential Itemized invoice in the name of the advertiser. Copy of approved piece and approval Prudential booths and/or advertising at trade shows, fairs or expos Invoice, Marketing Campaign Form, and registration form or contract describing the event or sponsorship Community events (e.g., ID A KID) Sponsorship costs fees/dues associated with your target market (with marketing or advertising component only) Complete and fax with proof of payment to AD PRO at For advertising: copy of approval ad For advertising and marketing: Marketing Campaign Form Invoice and registration form or contract describing the sponsorship Corporate Branding s approval of the Trademark Request Form is required if co-branding, or if the Prudential logo will be used on a website or with materials belonging to the organization being sponsored. e-relationship subscription fees Invoice or payment receipt from Identity Branding Approved DBA Website initial setup and monthly subscription fees Invoice from DBA Web Designer and/or hosting company 6

7 IMPORTANT INFORMATION It is the financial professional s responsibility to ensure that all final published ads match the compliance-approved template. A best practice is to review the publisher s ad proof sheet for unintended changes before allowing the ad to publish. In addition, no changes (e.g., personalization information, font size or the bolding of certain words like name or phone number, or adding a fax number, etc.) can be made to a compliance-approved ad template without first submitting to Marketing Review (MRU) for approval and a new control number. Refer to flyer ADM-032, Information for Reviewing Producer Ad Requests, located in PruXpress, and Policy 3.16 in Complinet for more information. Please note: AD PRO will not reimburse for non-compliant ads. Ads approved for marketing match can be found on the Online Marketing Services website. The most popular of these can be found on Pru-Marketing on Demand (PMOD) and can be easily personalized. PMOD can be accessed via PruXpress or Navigator Online. Except for DBAs, all Yellow Page advertising must be placed through Prudential s approved Yellow Pages vendor, DAC Group. AD PRO cannot reimburse for yellow page advertising obtained through an unauthorized vendor. DAC can be reached at (800) Please provide DAC with your program eligibility and they will invoice AD PRO directly for the Prudential share. For DBA yellow page ads or listings, local directory vendors are allowed, however appropriate MRU and/or OCM approvals are required. If you are planning to appear on a TV or radio show, you MUST first receive the approval of your MD and Global Communications. Any guidelines provided by Operations and Controls must be followed. When TV commercials are available for personalization, they will be located on the AD Index Section of the Online Marketing Services site. Producers may not create their own commercials. Refer to Policy 3.16 of the Compliance Manual on Complinet for important information and guidelines for seminars, marketing and advertising. Because state insurance anti-inducement/rebating laws limit or prohibit what can be provided to the public (e.g., promotional items, refreshments or modest meals) you must obtain pre-approval from your manager. Refer to Section 31.6 of the Compliance Manual on Complinet. Please note that the serving of alcohol during events, while not prohibited, is strongly discouraged due to potential liability. Reimbursement will be considered for beer and wine only. Please note: Expenses for reimbursement must be incurred during the current program year (April 1, 2013 March 31, 2014). Reimbursement for expenses incurred earlier than this will not be reimbursed. Reimbursement takes approximately one week from when all required documentation is received by AD PRO. When submitting reimbursement requests, invoices should total $150 or more in order to ensure Prudential s marketing match amount is $75 or greater. Additionally, only one reimbursement request should be submitted to AD PRO per month. When financial professionals share the cost of advertising, please list all financial professionals and their proper mailing addresses on the reimbursement request. AD PRO cannot accept credit card payments from financial professionals. There are two payment options: Option A financial professionals pay 50% of their invoice cost in advance directly to the vendor. AD PRO will then pay the vendor the other 50%. Option B financial professionals can pay the vendor 100% directly and provide the $0 balance invoice and proof of payment (copy of their check front and back or copy of credit card receipt) to AD PRO in order to receive their 50% match reimbursement. This Program is subject to NY Insurance Law 4228 and is subject to change. 7