for everything mining 2016 media planner

Transcription

1 for everything mining 2016 media planner

2 CIM Magazine Letter From the Editor-In-Chief CIM Magazine was launched to provide professionals in the mining and metals industries news, commentary and features relevant to the work they do. Today, the publication is still building on and refining the project first scoped out a decade ago, thanks to the feedback and engagement of our readers and the evolution of media. Markets shift, technologies emerge and projects advance, which is why the appetite for authoritative coverage of the people, processes and challenges driving these changes stays strong. We bring readers thoughtfully presented and well-crafted editorial that seeks out leaders across the disciplines that define the industry, whether they are those with the soft skills for community engagement or the ones concentrated on the hard science behind processing circuits. This project has led our writers and photographers throughout Canada, the Americas, and around the world, and earned us a growing number of honours for the effort. CIM Magazine is a Canada-based and globally focused connection to the mining community. Experience the unique marketing advantages of partnering with CIM Magazine. Print, online, convention opportunities and event publications are your starting point for everything mining. Award Winning For the fourth year in a row, CIM Magazine has been recognized for excellence in both editorial and design Kenneth R. Wilson Awards Finalist Best in Canadian Business Media tabbie 2015 Silver Front Cover, Illustration tabbie 2015 Bronze Feature Article Kenneth R. Wilson Awards Honourable Mention Best Resource, Infrastructure Article Kenneth r. Wilson Awards Honourable Mention Cover, Best Illustration Ryan Bergen Editor-in-Chief, CIM Magazine Circulation Distribution 12,364 * Readers Per Copy: 2.7 ** Issues Per Year: 8 Total Audience: 33,382 * Publishers Sworn Statement, September 2015 ** 2014 Reader Survey conducted by MaCorr Research

3 Our Audience We reach a highly engaged and influential audience. As members of the Canadian Institute of Mining, Metallurgy and Petroleum, with expertise that spans the mining cycle, these professionals are the industry leaders and decision-makers. Engaged 93% 79% 72% 61% Areas of Operation within the Industry Engineering Technical Consulting Mining Company Exploration Manufacturer/ Distributor would recommend CIM Magazine to a colleague. find magazines useful in sourcing new products. keep the magazine and articles for future reference. said magazines are their #1 source for product purchases. Highly Educated 90% have a university degree. 40% have a postgraduate degree. 10% 14% 23% 35% 40% CIM is a great organization that works to share best practices in all aspects of this complex industry. Reading CIM Magazine keeps me informed and up to date on a wide range of subjects while providing a vehicle for me to follow industry trends and peers. Jim Popowich Director, The Mosaic Company Decision-Makers 76% are involved in the purchasing process. 60% source products from ads and trade publications. Education Government 6% 10% Source of statistics: 2014 Reader Survey conducted by MaCorr Research

4 Connect with the Mining Community We are creating the relationship between brands and executive decision-makers in the mining industry. Award-winning editorial and design Expert sources producing balanced and informative coverage High-level decision-makers Highest circulation of all Canadian mining publications Lowest CPM of all Canadian mining magazines* 100% qualified audience Bonus distribution at major industry events Distribution to more than 80 countries Advertiser Testimonial Highly regarded in the mining industry, with a laser-targeted audience of key decision-makers, CIM Magazine is an important element in our marketing plan to retain brand visibility, reinforce credibility and stay top of mind with clients looking for innovative solutions. Katrina Maheu, Director, Marketing and Communications Dumas Source: *2016 competitive analysis

5 Integrated Marketing Partner with us to create an integrated marketing package that starts with CIM Magazine and further engages our readers across all platforms. + + CIM Magazine (print) 100% qualified audience of 33,382 CIM Convention Program & Expo! Guide 5,000 attendees and 500+ exhibitors Inserts/Outserts CIM Magazine + upgrade your campaign + + cim.org & magazine.cim.org Our websites feature enhanced content, while the online magazine (English and French editions) is the top source for Canadian mining and mineral news. CIM Reporter (CIM Convention edition) Sent to 22,000 attendees during the convention CIM Reporter 10,000+ mining professionals with our opt-in biweekly newsletter + convention product opportunities Add a convention product opportunity to your campaign and reach more than 5,000 CIM Convention participants. Opportunities include hotel drop-offs, business lounge, pillar wraps, floor decals, WiFi sponsorship and much more. Please contact your account reps for a complete convention advertising prospectus.

6 Editorial Calendar 2016 Issue Feature Technology Upfront Bonus Circulation February Ad Space: Jan. 8 Ad Material: Jan. 15 march/april Ad Space: Feb. 12 Ad Material: Feb. 19 Safety Drilling and Blasting Copper Special report on coal in Canada Energy Engines Comminution Coal Prep SME, PDAC 2016, World Tunnel Congress may CIM Convention issue Ad Space: March 18 Ad Material: March 24 Names to Know Pumps & Dewatering Underground Mining CIM Convention june/july Ad Space: May 20 Ad Material: May 27 august Ad Space: July 12 Ad Material: July 15 september/october The Minexpo Edition Ad Space: Aug. 12 Ad Material: Aug. 19 november Ad Space: Sept. 30 Ad Material: Oct. 7 December/january Ad Space: Nov. 11 Ad Material: Nov. 18 CIM convention program & Expo! guide Ad Space: March 18 Ad Material: March 24 Environment Materials Handling Metallurgy Oil Sands Optimization Mine Planning & Design The MINExpo Edition Innovation Automation Open Pit Mineral Processing Water Logistics Exploration Heavy Equipment New Frontiers Maximize your exposure Conference of Metallurgists, International Mineral Processing Congress Oil Sands MINExpo, MEMO CMP 2017, Québec Mines AME BC Roundup 2017, PDAC 2017 Note: Subject to change In Every Issue Tools of the Trade A showcase for the newest products the market has to offer News Concise and comprehensive coverage of developments in finance, regulation, exploration, project development and operations Columns Commentary that puts the headlines into perspective Upfront Focused editorial on leading practices, important trends, and influential and outspoken people Features In-depth coverage and expert voices on the critical issues of the moment Project Profile A close look at new mine developments Technology Today s advances that promise to be tomorrow s standards Editorial Policy CIM Magazine editorial is independent from advertising and no special editorial consideration or commitment of any kind can form any part of the advertising agreement. All editorial inquiries must be directed toward the editorial staff.

7 2016 Rate Card print CIM Magazine 4C Gross rates 1x 3x 6x 8x OBC $8,655 $8,220 $7,810 $7,420 IFC/IBC $8,305 $7,890 $7,495 $7,120 Full page $6,920 $6,575 $6,245 $5,935 Dimensions (Width x Height) 2/3 page $6,230 $5,920 $5,625 $5, x 10 1/2 page island $5,885 $5,590 $5,310 $5, x 7.5 1/2 page vertical $5,190 $4,930 $4,685 $4, x 10 1/2 page horizontal $5,190 $4,930 $4,685 $4,450 7 x /3 page vertical $4,500 $4,275 $4,060 $3, x 10 1/3 page horizontal $4,500 $4,275 $4,060 $3,860 7 x /3 page square $4,500 $4,275 $4,060 $3, x 4.5 1/4 page vertical $3,810 $3,620 $3,440 $3, x /4 page horizontal $3,810 $3,620 $3,440 $3, x DPS $11,770 $11,180 $10,620 $10, x Product File 1x 3x 6x 8x Trim x Bleed x Live area 7 x 10 A showcase for your product or service 1/6 page (horizontal) $950 $900 $865 $ x Professional Directory 1x 3x 6x 8x Place your business card in our magazine directory 1/2 business card $295 $280 $270 $ x Business card $400 $380 $360 $ x 2.25 Marketplace The exclusive advertorial section of CIM Magazine. 1/3-page detailed write-up (maximum 150 words) with logo. Layout by CIM = $1,495 Inserts & Outserts Rates available upon request. online CIM & CIM Magazine Websites Banners (net) 1x 3x 6x 12x Dimensions (Pixels) Rectangle $775 $2,210 $4,185 $7, x 150 Hybrid rectangle $995 $2,835 $5,375 $10, x 300 Skyscraper $1,275 $3,630 $6,885 $13, x 600 CIM Convention Website Banner ad $2,500/month 200 x 260 Job Board (net) Single posting $325 (60-day term) 5-posting package $1,250 (60-day term each) Bonus: Also posted to the CIM LinkedIn Job Board and listed once in the CIM Reporter NOTES: Extra charges apply for: standard colour ($610), matched colour ($730), special positions (25% surcharge). digital: CIM reporter (biweekly newsletter) Dimensions Banners (net) ($) (Pixels) Top $2, x 72 Bottom $1, x 72 Top & bottom exclusive $3, x 72 Skyscraper $1, x 600 Rectangle $ x 275 Small rectangle $ x 145 print: cim convention program & expo! guide 4C Rates (net) ($) Dimensions (Width x Height) Product file $1, x 3.75 Full page (trim) $3, x 8.5 Full page (bleed) $3, x sided bleed Full page (live) $3, x /2 page $2, x 3.5 IFC/IBC $4, x 8.5 OBC $4, x 8.5 Tabs $3,975 trim x 8.5 bleed x 8.57 **** Leave at least 0.5 on left and right hand sides clear of important text, logos, etc as this will be spiral bound **** cim 2016 convention OPPORTUNITIES 2016 sponsorship and advertising opportunities available at every budget point: In Print On Site Online Contact an account rep for advertising opportunities. Mechanical Requirements Electronic material digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 9, InDesign CS6, Illustrator CS6, Photoshop CS6 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof. Contact Crystal Himes (chimes@dvtail.com); Tel.: Terms & Conditions Agency Commission: Fifteen per cent (15%) of gross to recognized agencies. Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts. Taxes: Our published rates do not include applicable taxes, which will be added to invoices and clearly identified. Advertising material is subject to approval by the publisher. If an advertiser s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable. *Discount will apply to rate card.

8 account representatives Janet Jeffery neal young Send contracts/insertion orders/material to: Dovetail Communications Inc. 30 East Beaver Creek Road, Suite 202, Richmond Hill, ON L4B 1J2 Tel.: ; Fax: Published by: Canadian Institute of Mining, Metallurgy and Petroleum De Maisonneuve Blvd. West Westmount, QC H3Z 3C1 Tel.: Fax: