Oaktoberfest Sponsorship Payment Form See summary of sponsorship types, levels, and benefits below

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3 Saturday & Sunday, September 29 th and September 30 th, 2018 Dimond District, Oakland, CA Oaktoberfest Sponsorship Payment Form See summary of sponsorship types, levels, and benefits below YES! I am delighted to Sponsor Oaktoberfest in the Dimond 2018! Please accept my commitment for the amount of: $30,000 $20,000 $10,000 $7,500 $5,000 $2,500 $1,500 $500, or a donation of your choosing $ Sponsor Type (Family Stage; Stein; etc): Please check one: My check payment is enclosed. Please charge my contribution to: VISA My check payment will follow. Mastercard Card #: Security Code: Exp. Date Name as it appears on the credit card Signature Business Name (as you wish to have it appear on marketing materials) Contact Person Billing Address City/State/Zip Phone FAX Items to provide Oaktoberfest in the Dimond: Completed Sponsorship Payment Form (above) Print quality logo, vector file (preferred), or high resolution JPEG Web link, direct to preferred site location Vendor booth application form (NONFOOD), if applicable, no additional fees are charged on the vendor form Thank you! Your contribution is tax deductible to the full extent of the law. The Dimond Improvement Association is a 501(c)iii non-profit, tax id # is Please make checks payable to Oaktoberfest in the Dimond and mail to: Oaktoberfest in the Dimond 2017 c/o Daniel Swafford P.O. Box 27335, Oakland, CA 94602, OR your commitment form and electronic files to: info@oaktoberfest.org

4 Oaktoberfest Sponsorship Levels & Benefits Oaktoberfest Presenting Partner - $30,000 Oaktoberfest Partner - $20,000 Please contact Daniel Swafford (510) to discuss your fully customized Oaktoberfest Presenting, and Partner opportunities. Main Stage Sponsor $10,000 Showcase your business to the full scope of attendees, including prominent placement throughout the Northern California marketing reach. And best of all, full branding as the Main Stage Sponsor with corporate call outs throughout the day and guest emcee privileges. Half page color ad in the Event Program distributed to 50,000 Business profile and description on vendor application forms and instructions Mention and sponsor placement in Oaktoberfest promotional video Guest Emcee privileges, and call outs throughout the day 20 event tickets for friends, colleagues, and clients 10 x20 booth space Family Stage Sponsor $10,000 Showcase your business at the anchor destination of the Family Street. Schools, nonprofits, elected officials and candidates are all drawn to the Family Zone and Family Stage for direct connection to the community. Prominent placement throughout the Northern California marketing reach Mention and sponsor placement in Oaktoberfest promotional video Half page color ad in the Event Program distributed to 50, event tickets for friends, colleagues, and clients 10 x20 booth space Family Strasse Sponsor $10,000 The Family Strasse connects your business to the entire Family Street, hosting Recreation Centers, schools, non-profit and government agencies from across the City and County. Interactive Games and activities draw visitors to the area, with your brand placed front and center throughout the experience. All marketing and hospitality benefits are also included in this package, with room to customize for best possible brand connectivity, such as the opportunity to pour Dreyer s Ice Cream rootbeer floats in the Rootbier Garten, and your exhibit display area in a high traffic location. Stein Sponsor $10,000 Your logo and 2 lines of text screened on 10,000 commemorative glass steins. This Libbey manufactured stein is a collectable souvenir prized by attendees. YOUR sponsored Stein will be found in cupboards and used throughout the year. Your Stein Sponsorship also includes all of the Dimond Freund sponsor benefits plus the 10x10 tented booth for your corporate or VIP use, a private Garten to raise your stein and enjoy the day.

5 Dancing in the Dimond DJ and Dance Zone Sponsor $7,500 YOUR corporate logo across the 20 foot dance floor and flying high over the DJ tents will get you visibility worldwide. Check the videos and pics, dancing from the Oaktoberfest/ About the Music street scene gets views from across the globe, with over 20 dance crews bringing 150+ pro and semi-pro dancers it s no surprise. Spectators pack the street all day for Dancing in the Dimond! Videos stream live with production videos coming out heavy over the following weeks, web plugins and YouTube activity is seen all year. YOUR Dancing/ DJ Zone Sponsorship also includes all of the Dimond Freund sponsor benefits with optional 10 x 10 tented booth for your corporate or VIP use. T-Shirt Sponsor $5,000 Oaktoberfest t-shirts are highly sought after and spotted at events and on the streets throughout the year. The original artwork designs come from a nationally known Oakland artist, with acknowledgement of all participating breweries. YOUR Oaktoberfest T-Shirt Sponsorship gets you a 6 diameter logo (or equivalent) hand screened on 300 event shirts, and 150 volunteer shirts given to staff and volunteers. Also includes all of the Dimond Freund sponsor benefits 2013 shirt design Photo: Natisa s Photography Street Stage Sponsor $5,000 Nestled in a prominent central location in the event, the Oaktoberfest MusikHaus is a highly trafficked venue garnering excellent visibility for your brand. Corporate brand prominently placement throughout the Northern California marketing reach Quarter page color ad in the Event Program 10 event tickets for friends, colleagues, and clients 10 x20 booth space Park and Recreation: Jump and Jam Exercise Zone - $5,000 Dimond Freund sponsorship package, with sponsor placement on terry cloth wristbands given to the 1,000+ youth participants. Videos keep you in the public eye throughout the year. Corporate brand prominently placement throughout the Northern California marketing reach Quarter page color ad in the Event Program 10 event tickets for friends, colleagues, and clients Dimond Garten Garden - $5,000 Sponsor placement at a select Garden area (Rootbier, Beer & Wine). Large preferred logo listing in all publicity & printed materials and collateral Logo and link on Oaktoberfest website Quarter page color print ad in the Event Program distributed by the East Bay Express to 50,000 Bay Area residents Ad placement on website home page Prominent logo placement on event poster, Event Program, and Festival banner Banner placement in featured event area 10 x 10 tented booth at Festival 4 passes to the Brewers BBQ 10 event tickets for friends, colleagues, and clients

6 Dimond Freund Friend - $2,500 Sponsor placement at select featured areas (Brewers BBQ, Healthy Nutrition Pavilion, Peoples Choice Voting Booth, Parents Chill Zone, Town Park Skate Zone) Featured logo listing in all publicity & printed materials and collateral, including printed event poster, Event Program, and Festival banner Eighth page ad in Event Program Logo on Oaktoberfest website 6 Drink Packages friends, colleagues, and clients Healthy Nutrition and Food Science Pavilion - $2,500 Support the healthy nutrition and farm to table movement with a Sponsorship of a dedicated place in the festival for health and nutrition related vendors. Highlights include cooking demos and live demonstrations and hands-on experiments promoting healthy life choices. Prominent branding on the Pavilion 10 x 10 booth space Listing in all publicity & printed materials, including printed event poster, Event Program, and Festival banner Logo on Oaktoberfest website Mention and sponsor placement in Oaktoberfest promotional video Dimond Nachbar Neighbor- $1,500 Listing in all publicity & printed materials, including printed event poster, Event Program, and Festival banner Logo on Oaktoberfest website 6 Drink Packages friends, colleagues, and clients Parents Chill Zone - $1,000 Sponsor your business at this welcoming parent and children play zone Parents can enjoy refreshments in this seated Garden Area in the middle of the Children s Play Zone Children enjoy fun interactive activities such a face painting, and carnival games as parents relax and mingle nearby A perfect location to engage kids or parents with your product or introduce them to your brand Dimond Wirt Supporter - $500 Listing in Event Program and Oaktoberfest website, and Festival banner 2 Drink Packages Brewers BBQ Private Event Exclusive Garden area offers a private space in the center of the event. Special guests can relax in close proximity to the Main Stage and Beer Hall. A perfect setting to entertain guests, connect with event partners and colleagues, and raise a glass with civic and business leaders from around the Bay. DEADLINE TO BE INCLUDED IN EARLY PUBLICITY MATERIALS: July 1, 2018 DEADLINE TO BE INCLUDED IN POSTER: August 25, 2018 For more information, please contact Daniel Swafford, Oaktoberfest Managing Director; Phone: (510) ; Daniel@Oaktoberfest.org