Santé inc MEDIA KIT UNDERSTANDING THE PROFESSION OF MEDICINE IN QUEBEC

Transcription

1 Santé inc MEDIA KIT UNDERSTANDING THE PROFESSION OF MEDICINE IN QUEBEC 2764

2 Santé inc offers excellent value by reaching more GPs and more Specialists than any other French publication PMB MMS, 2013 * Published 6 times per year by Canada Inc., a wholly owned subsidiary of the Canadian Medical Association. The largest journal circulation to all GP/FMs, specialists and residents in Quebec. Medical publications remain one of the most valuable information sources for prescription products and patient treatment. The value of traditional media continues to outrank online media and other sources of medical information. (PMB MMS, 2013)* Santé inc magazine is the only MMS measured French publication showing growth year after year. * Print Measurement Bureau, Medical Media Study,

3 Santé inc. is highly acclaimed by doctors in Quebec for its unique and unbiased editorial focus. The mandate of the magazine is to provide articles of interest for Quebec physicians. Content includes financial management, practice and business management strategies and lifestyle and personal matters. Primary Care Today values its relationship with CMA publications tremendously. Not only are they a great partner, our print and online advertising both generated tangible measurable results. Steve Dempsey VP, Medical Group Diversified Communications Canada Editorial calendar Main features an independent and objective analysis of the Quebec medical environment that provides varying viewpoints. Often featured on the cover as the lead article, this feature provides unbiased coverage of union and association activities, politics, or practice stakes relevant to Quebec physicians. Perspectives written by doctors for doctors this section offers perspective and balanced opinions on health care matters specific to Quebec. Practice profiles features a doctor s practice, demonstrating various possibilities to colleagues why some doctors have chosen to work in different practice settings. Legal articles written by medical lawyers focusing on doctors rights, duties and obligations. Quality of life helps physicians experience the best in life as it may or may not relate to their profession. Clinical bonus an educational practice-based section translated from the pages of the CMAJ. Financial of keen interest to all physicians, this section addresses: income statistics for Quebec physicians billing tips on proper procedures tax-saving tips medical law financial planning Doctors health an in-depth examination of the well-being of physicians, coping skills and work life balance and an exclusive from doctor to doctors column written by Quebec Physicians Health Program (QPHP). Medical fiction stories Stock watch a complete listing of all mutual funds available to Quebec physicians through the FMOQ, FMSQ and MD Management. This is very popular with physician investors and is a quick and easy reference guide. 3

4 PRINT CIRCULATION Santé inc. has the highest verified circulation among Quebec medical publications, reaching 22,127 doctors and medical residents. COMPARATIVE CIRCULATION DATA* Santé inc. Le médecin du Québec 13,977 *Source: CAMP website Distributed to physicians preferred address 22,127 (includes approx Quebec medical residents) A unique advantage of the magazine due to our association with the Collège des médecins du Québec. READERSHIP Medical Media Study highlights * Santé inc. continues to grow in readership year after year. Over the last year, Santé inc. has added 8.5% to its reader base. Santé inc. is the second most-read French publication in Quebec. (French Canada Total Physicians) Santé inc. is most popular with established physicians. Readership growth came from physicians in practice years. 90% of new overall readership growth came from female physicians #1 for French specialist physicians (now outranking L actualite medicale) 68% readership among all measured GP/FM physicians Ranked number #1 or #2 among French publications in reaching the measured specialist groups #1 among all specialist readers combined Santé inc. delivers a highly attractive, unbiased editorial environment for advertisers to reach all physician and Quebec medical residents. Tied for #1 among Internal Medicine and Cardiology #2 among Psychiatry Santé inc. performs well on page exposures. It is #1 for Specialist exposures and is closing in on L actualité medicale for total physicians and GPs. * Source: Medical Media Study 2013 I always choose to read your magazine first when I decide to attack my magazine pile... I keep every issue. Dr. Sophie Désautels 4

5 Preferred positions No cancellations. Four-colour process included. Price per issue for 6 issues. Front cover tip-on (supplied) $10,820 Inside front cover gatefold (3 pgs.) $17,300 Inside front cover: $5,770 Inside back cover: $4,975 Outside back cover: $5,970 Half cover: $5,950 Bellyband: $15,000 Supplied advertising inserts Quantity to be supplied: contact rep. 2 pages $4,750 Full circulation 4 pages $9,500 Full circulation GP Splits 2 pages $3,750 4 pages $7,500 Polybag outserts available upon request Four-colour advertising rates SIZE 1X 6 X 12 X 24 X B/W FAIR BALANCE 1 page $4,100 $3,925 $3,750 $3,415 $1,140 2/3 page $3,870 $3,710 $3,550 $3,225 $1,080 1/2 page $3,370 $3,230 $3,090 $2,810 $800 1/3 page $3,200 $3,065 $2,930 $2,665 $700 1/4 page $2,970 $2,845 $2,720 $2,470 $570 DPS $7,880 $7,560 $7,230 $6,570 TOC bootlug $1,955 Ad sizes Proofs A proof that matches the digital ad should be supplied. Acceptable colour proofs are Kodak Approval, Fuji Pictro and Dupont Water proof. Technical specification Display Advertising: PDF Export Settings: Payment information Commission Agency commission of 15% allowed to recognized agencies only. Payment All invoices are payable to Canada Inc., a wholly owned subsidiary of the Canadian Medical Association. Advertising agencies and advertisers are jointly and severally responsible for payment of invoices. The publisher reserves the right to charge interest at 1.5% per month (18% per annum) on accounts unpaid after 30 days. Bootlug Trim 7 x 1 5/8 Bleed No Bleed Live 7 x 1 5/8 1/4 page Trim 4 1/16 x 5 7/16 Bleed 4 5/16 x 5 11/16 Live 3 3/8 x 4 5/8 1/3 page horizontal Trim 8 1/8 x 3 5/8 Bleed 8 3/8 x 3 7/8 Live 7 x 3 1/3 page vertical Trim 2 5/8 x 10 7/8 Bleed 2 7/8 x 11 1/8 Live 2 1/4 x 9 1/2 1/2 page horizontal Trim 8 1/8 x 5 7/16 Bleed 8 3/8 x 5 11/16 Live 7 x 4 5/8 1/2 page vertical Trim 4 1/16 x 10 7/8 Bleed 4 5/16 x 11 1/8 Live 3 3/8 x 9 1/2 2/3 page vertical Trim 5 3/8 x 10 7/8 Bleed 5 5/8 x 11 1/8 Live 4 5/8 x 9 1/2 Full Page Trim 8 1/8 x 10 7/8 Bleed 8 3/8 x 11 1/8 Live 7 x 9 1/2 Double-page Spread Trim 16 1/4 x 10 7/8 Bleed 16 1/2 x 11 1/8 Live 7 x 9 1/2 (on each full page) Binding: Saddle stitch 5

6 Your magazine is unique. It helps us in important aspects of our careers. Congratulations! Dr. Reynald Gilbert Closing dates Advertising Sales Blair Graham Director, Media Sales Tel: Cell: or Trish Sullivan Sr. Advertising Sales Rep. Tel: Cell: Cancellation Cancellation requests will not be accepted past the advertising deadline. Material submission Please send your advertising material on an electronic file storage device along with your colour print to: Santé inc. Coordinator, Display Advertising Publications Department 1867 Alta Vista Drive Ottawa ON K1G 5W8 Tel: or x2159 Fax: ISSUE ADVERTISING/ MATERIAL DEADINE Jan/Feb 2015 Dec 5/2014 Mar/Apr Feb 3/2015 May/Jun Apr 7 Jul/Aug Jun 9 Sep/Oct Aug 11 Nov/Dec Oct 13 Frequency: 6 times per year Circulation: 22,127 Commission for accredited agency: 15% An excellent magazine that helps us to optimize our finances and the legal part of practice. I love the occasional touch of humour! Dr. Laliberté Trademarks of the Canadian Medical Association used under licence 6