MEDIA KIT. The CAR instills a sense of alumni pride. It s a beautifully produced magazine, and I try to read it from cover to cover.

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1 Reach the inboes of 44,000 UNC Since 92, the Carolina Review has been involving and informing alumni and friends as well as opinion leaders across the state and Published since 92 for (99) or against any loss, cost and epense resulting from any claims, demands, suits, actions, proceedings, recoveries or epenses Review is at the discretion of the publisher ecept inside overdue accounts are subject to a finance charge of.5% per month (8% per year). Contract advertisers that do not 205

2 205 display advertising rates AT A GLANCE Open Rate ( insertion) Inside Covers or Bleed Mission UNC members unique emotional connection to their alma mater means this affluent, educated reader makes time to read their alumni magazine, in spite of their busy lives, because it is important to them and keeps them connected. Frequency: 6 issues per year Membership: 69,000 alumni, students and friends; senior administrators Average Age: 50 Gender: Education: 49% male / 5% female 96% undergraduate degree or higher Average HHI: $50,000 Residence: 55% reside in North Carolina 72% reside in the Southeast U.S. Full-Page or Bleed $4,995 $4,065 4Fle Contract* $4,65 $3,395 ad dimensions* 6 Contract $3,845 $3,25 2/3 Page V $3,045 $2,535 $2,355 /2 Page V or H $2,430 $2,030 $,880 /3 Page V 9.6 or Sq $2,0 $,755 $,620 B/W $, $, $, /6 Page V 4.7 or H On full-bleed ads: please place registration/crop marks outside the bleed area full (bleed) Live Area for Tet: Trim Size: full /3 V 9.6 2/3 V * 4Fle contract allows you to choose any four of si annual issues 6 contract also includes a free Web hyperlink from alumni.unc.edu/news Rates are per insertion. All ads are included online in the digital edition with links activated. What you should know: 42 minutes is the average time spent reading the Review 58% report the Review is their primary source of information about UNC 47% visit an advertiser's website 44% report passing their Review along to at least one other person Ad/editorial ratio is 30%/70% meaning ads are always integrated with editorial content and are eceptionally visible. Printing: Web offset /2 V Agency Discount Recognized advertising agencies responsible for reserving space and handling billing are eligible for a 5% discount on rates. (In-house agencies are not eligible for commission.) Binding: Perfect /2 H Campus and Nonprofit Rates All campus advertisers and approved nonprofit organizations are eligible for a 0% discount. Payment /6 H /3 sq trim size: /6 V 4.7 * Double-check ad sizes before preparing files. No bleeds for fractional ads. Review for the first time must pre-pay their ad space. All classified ads must be pre-paid. Other advertisers may All charges are due within 30 days from the billing date. Overdue accounts are subject to a finance charge of.5% per month (8% per year). ads that are not to specifications are subject to production charges. specifications for ad submission available upon request. 205 advertising deadlines 205 classified advertising rates Classified advertising appears between two very popular and highly-read sections, Class Notes and Around Town. All orders must include a telephone number and be pre-paid. Telephone numbers including area code count as one word. Words joined by a hyphen or slash are counted individually. Visit alumni.unc.edu/classifieds. Open Rate 6 Contract Rate Line Rates $3.50/word $3.25/word Display Classifieds (vertical only) $00/column inch* $90/column inch* * Column measures.7. Standard point size for body tet is 9. Space Reservation Deadline Ad Artwork Due Classified Ads Due Delivery** Nov. 5 Nov. 2 Nov. 27 Jan. 6 March/April* Jan. 8 Jan. 5 Jan. 29 Mar. 3 May/June Mar. 2 Mar. 9 Apr. 2 May 8 July/Aug May 4 May 2 June 4 July 24 Sept/Oct July 9 July 6 July 30 Sept. 8 Nov/Dec* Sept. 0 Sept. 7 Oct. Nov. 3 Issue Jan/Feb* * Reaches GAA student members N.C. high school counselors & librarians ** Delivery dates are

3 Reach the inboes of 44,000 UNC (99) or overdue accounts are subject to a finance charge of.5% per month (8% per year). Contract advertisers that do not against any loss, cost and epense resulting from any claims, demands, suits, actions, proceedings, recoveries or epenses Review is at the discretion of the publisher ecept inside as well as opinion leaders across the state and Since 92, the Carolina Review has been involving and informing alumni and friends 205 Published since 92 for

4 ad dimensions* On full-bleed ads: please place registration/crop marks outside the bleed area full (bleed) Live Area for Tet: Trim Size: full /3 V /3 V 9.6 /2 V Printing: Web offset /6 H /2 H Binding: Perfect trim size: /3 sq /6 V 4.7 * Double-check ad sizes before preparing files. No bleeds for fractional ads. ads that are not to specifications are subject to production charges. specifications for ad submission available upon request. 205 advertising deadlines Space Reservation Ad Artwork Classified Issue Deadline Due Ads Due Delivery** Jan/Feb* Nov. 5 Nov. 2 Nov. 27 Jan. 6 March/April* Jan. 8 Jan. 5 Jan. 29 Mar. 3 May/June Mar. 2 Mar. 9 Apr. 2 May 8 July/Aug May 4 May 2 June 4 July 24 Sept/Oct July 9 July 6 July 30 Sept. 8 Nov/Dec* Sept. 0 Sept. 7 Oct. Nov. 3 * Reaches GAA student members N.C. high school counselors & librarians ** Delivery dates are

5 Reach the inboes of 44,000 UNC Since 92, the Carolina Review has been involving and informing alumni and friends as well as opinion leaders across the state and Published since 92 for (99) or against any loss, cost and epense resulting from any claims, demands, suits, actions, proceedings, recoveries or epenses Review is at the discretion of the publisher ecept inside overdue accounts are subject to a finance charge of.5% per month (8% per year). Contract advertisers that do not 205