The 2018 CH&LA Participation Planning Guide

Transcription

1 The 2018 CH&LA Participation Planning Guide Sponsorship & Advertising Opportunities WE RE ALL ABOUT YOUR BUSINESS.

2 The California Hotel & Lodging Association is pleased to present promotional opportunities available to CH&LA Members this upcoming year. Each and every opportunity is presented to CH&LA Members at preferred rates, ensuring you maximize your membership investment. We have bundled our sponsorships opportunities into easy levels Diamond, Platinum, Gold, Silver, and three different Bronze Partner levels. Now, CH&LA Members can easily choose from the most common sponsorship levels and get added recognition as a CH&LA Partner, maximizing your exposure to the California lodging industry. The following pages contain detailed descriptions of the CH&LA Partner Levels, as well as several unique opportunities to promote your organization at industry events, regional education meetings, and other promotional and advertising opportunities. All levels are customizable, contact Jennifer Flohr at jennifer@calodging.com for details. Premier Industry Events Each year, the California Hotel & Lodging Association produces a limited number of premier industry events. The premier events hosted by CH&LA each year are the Stars of the Industry Awards and Hall of Fame Induction, The California Lodging Industry Legislative Action Summit, The Security Alliance Forum & Expo (SAFE), CH&LA Annual Meeting, and the Southern and Northern California Hotel & Lodging Conferences. Regional Education Meetings These events focus on topical industry issues and are held in various locations across the state. Promotional Advertising Opportunities CH&LA presents advertising and promotional opportunities in the CH&LA Resource Guide, the CH&LA Industry Newsletter - an electronic newsletter, as well as on CH&LA s web site at Thank you for your support of the lodging industry. All opportunities are available to non-members at a non-member rate. Sponsorships and advertising opportunities, including events, are subject to change. Please check CH&LA s web site at for updated information th Street Sacramento, CA Fax:

3 CH&LA PARTNER SPONSORSHIP OPPORTUNITIES For information about partnership opportunities, please contact Jennifer Flohr at or All sponsorship levels are customizeable. Benefits Details Value Diamond Platinum Gold CH&LA Membership Southern CA Conference Northern CA Conference Total Investment $50,000 $20,000 $15,000 One Year Dues $525 Table Top with Electricity & Internet Table Top with Electricity & Internet $1,495 $1,495 Annual Membership Luncheon & Stars of the Industry Different Levels of Sponsorship, Program Ad and Lunch Attendance $1,000 - $7,500 Includes logo on event materials, a full-page program ad, a table of 10 attendees, sponsorship of one award & present the award. Includes logo on event materials, a full-page program ad & lunch attendance for 4 Includes logo on event materials, a full-page program ad & lunch attendance for 4 Newsletter Newsletter Article Contingent Upon Approval $1,000 2 Articles Per Year 1 Article Per Year 1 Article Per Year Newsletter Ad Spot(s) in Monthly E-newsletter $350 2 Ads Per Year 1 Ad Per Year Flyer Distribution In Member & Prospect Mailings Distribution of flyers in member and prospect mailing or s Contingent Upon Approval $2,500 Board Sponsorship Reception, lunch or breakfast attached to a board meeting. Contingent upon approval & timing $5,000 California Lodging Industry Legislative Action Summit Event Sponsor $1,500 - $4,000 Includes logo on event materials, full-page ad & table of 10 at the event. Includes logo on event materials, full-page ad & attendance for 2 Includes logo on event materials, full-page ad & attendance for 2 California Lodging News Magazine One-Page Article Contingent Upon Approval $1,000 2 Articles Per Year 2 Articles Per Year 1 Article Per Year California Lodging News Magazine Advertisement $ Tile Ads 1 Tile Ads SAFE Conference Sponsor $ $2000 Gold Sponsor of the Event Silver Sponsor of the Event Bronze Sponsor of the Event CABBI InnSpire Conference Gold Sponsor of the Event $3499 Webinar Opportunity Opportunity to Present a Webinar During the Year $5000 Plus these Priceless Benefits Logo & Link on Website Recognition at CH&LA Events Exclusive Use of the CH&LA Partner Sponsor Logo Enhanced Listing in Online Buyer s Guide Social Media Recognition Plus... Invitations to all events and exlusive opportunities to create mutually profitable programs for CH&LA members.

4 Benefits Details Value Silver CH&LA Membership Southern CA Conference Northern CA Conference CH&LA PARTNER SPONSORSHIP OPPORTUNITIES For information about partnership opportunities, please contact Jennifer Flohr at or All sponsorship levels are customizeable. Bronze Standard Bronze Trade Show Focus Bronze Communications Focus Total Investment $10,000 $5,000 $5,000 $5,000 One Year Dues $525 Table Top with Electricity Table Top with Electricity $1,495 $1,495 Annual Membership Luncheon & Stars of the Industry Different Levels of Sponsorship, Program Ad and Lunch Attendance $1,000 - $7,500 Includes your logo on event materials & lunch for 1 attendee Includes your logo on event materials & lunch for 1 attendee Includes your logo on event materials & lunch for 1 attendee Newsletter Newsletter Article Contingent Upon Approval $1,000 1 Article Per Year Newsletter Ad Spot(s) in Monthly E-newsletter $350 1 Full-Page Ad 1 Full-Page Ad Flyer Distribution In Member & Prospect Mailings Distribution of flyers in member and p rospect mailing or s. Contingent Upon Approval $2,500 Board Sponsorship Reception, lunch or breakfast attached to a board meeting. Contingent upon approval & timing $5,000 California Lodging Industry Legislative Action Summit Event Sponsor $1,500 - $4,000 Includes event sponsorship, your logo on event promotional material & includes attendance for one Includes event sponsorship, your logo on event promotional material & includes attendance for one Includes event sponsorship, your logo on event promotional material & includes attendance for one California Lodging News Magazine One-Page Article Contingent Upon Approval $3,000 California Lodging News Magazine Advertisement $ $875 Two 1/2-Page Ads SAFE Conference CABBI InnSpire Conference Sponsor $500 - $2000 Bronze Sponsor of the Event $3499 Webinar Opportunity $5000 Plus these Priceless Benefits Logo & Link on Website Recognition at CH&LA Events Exclusive Use of the CH&LA Partner Sponsor Logo Enhanced Listing in Online Buyer s Guide Social Media Recognition Bronze Sponsor of the Event Table Top in Expo Plus... Invitations to all events and exlusive opportunities to create mutually profitable programs for CH&LA members.

5 California Lodging Industry Legislative Action Summit Sheraton Grand Sacramento Hotel March 7, 2018 The California Lodging Industry Legislative Action Summit is a unique legislative outreach and communication event produced by the California Hotel & Lodging Association. Each year, CH&LA members from around the state gather in Sacramento for presentations on legislative and regulatory issues and visit with their local Assembly Members and Senators to discuss key policy measures. In its 17 th year, this event provides those individuals and companies which work with and support California s lodging industry, a way to help increase the influence of the lodging industry on policy makers. Summit activities include a Legislative Issues Briefing on the most significant topics affecting California s lodging industry. The Summit also includes an in-depth analysis of California s political landscape by CH&LA s lobbying firm, Public Policy Advocates. Summit attendees will visit the State Capitol for prearranged meetings with elected legislators and their staff. The Summit will wind-up with a debriefing and intelligence sharing session at the State Capitol. The California Lodging Industry Legislative Action Summit is presented by the California Hotel & Lodging Association, in conjunction with the California Association of Boutique & Breakfast Inns and the Asian American Hotel Owners Association.

6 California Lodging Industry Legislative Action Summit Sheraton Grand Sacramento Hotel March 7, 2018 The California Hotel & Lodging Association presents the 17 th Annual California Lodging Industry Legislative Action Summit, in conjunction with the Asian American Hotel Owners Association, and the California Association of Boutique and Breakfast Inns. Sponsorships Available r Continental Breakfast... $1,500 r General Session...$1,000 r Lunch...$3,000 r Audio/Visual... In Kind r Badge Sponsor... $250 Your logo on all attendee name badges r Lanyard Sponsor...$500 Your logo/information on all attendee lanyards Advertising Available Advertising in the Summit Attendee Materials: r One Page Flyer... $250 r Multi-Page Flyer or Brochure... $500 Ads are due by February 23, 2018 Sponsor recognition includes signage, program, CH&LA website, CH&LA newsletter, and CH&LA press release of the event. Organization: Phone Number: Name: Please fax completed form to: Jennifer Flohr, Senior Vice President, at For more information, please contact Jennifer directly at or jennifer@calodging.com

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10 SECURITY ALLIANCE FORUM & EXPO TUESDAY SEPTEMBER RENAISSANCE LONG BEACH HOTEL Join Southern California hospitality professionals for a full day of security training and updates. This one-day conference is jam-packed with networking, education and a security expo that will showcase products and services for security professionals. There will be two tracks this year - a security track & a risk management track - making this conference greater than ever before by appealing to a broader audience. This conference was planned by industry security professionals for industry security professionals. Registration includes breakfast and lunch. SAMPLE AGENDA TOPICS: Active Shooter What to Do as First Responders Fraud and Scams in the Hospitality Industry How to Protect your Hotel from Risk via Your Event Contracts Human Trafficking Awareness Disaster Preparedness Credit Card Fraud Alcohol Liabilities and More DETAILS COMING SOON Registration information coming soon! Attendee registration is $249 for all hospitality, risk managment and security professionals if registered by August 31, :00am 8:00am 8:45am 12:15pm 1:30pm 2:00pm 4:30pm SAMPLE SCHEDULE: Expo set-up Continental breakfast in the Expo Welcome & Education Sessions Begin General Session Lunch Dessert in the Expo Education Sessions Event Concludes Schedule Subject to Change FOR QUESTIONS OR TO SIGN UP AS A CORPORATE SPONSOR, PLEASE CONTACT: Jessica Counts Events Coordinator California Hotel & Lodging Association Direct: Fax: jessica@calodging.com HOSTED BY THE CALIFORNIA HOTEL & LODGING ASSOCIATION SPONSORSHIP OPPORTUNITIES GOLD SPONSOR: $5,000 Includes your company logo on the attendee event flyer and electronic invitation Recognition at the event from the podium and on the signage Attendance for two at the event with a display table List of attendees after the event to include addresses Non-Member Gold Sponsor Rate: $6,000 SILVER SPONSORSHIP $2,500 Includes your company logo on website Recognition at the event from the podium and on the signage Attendance for two at the event with a display table List of attendees after the event Non-Member Silver Sponsor Rate: $3,000 BRONZE SPONSORSHIP $1,000 Includes a table top at the event with entrance for two to the conference Includes your company logo in the program Non-Member Bronze Sponsor Rate: $1,500 EXPO VENDOR EXHIBITOR $500 Includes a table top for displaying your product or services and entrance for one to the conference. Non-Member Exhibitor Rate: $1,000 ADDITIONAL MEMBER S ONLY SPONSORSHIP OPPORTUNITIES Parking Sponsor: $1,500 Breakfast Sponsor: $1,000 Lunch Sponsor: $3,000 Afternoon Break: $500 TESTIMONIAL FROM PAST SAFE CONFERENCE The event was well organized and the speakers were of a very high caliber. Very informative and engaging. Look forward to attending more such events. - Taj Campton Place

11 Annual Membership Meeting and Stars of the Industry Luncheon Sponsorship Opportunities November 28, 2018 Hotel Del Coronado Coronado, CA The California Hotel and Lodging Association will hold its Annual Membership Meeting in conjunction with the Stars of the Industry Awards in November CH&LA 125 TH ANNIVERSARY CELEBRATION Join us for the biggest event of the year - CH&LA s 125 th Anniversary Celebration combined with our Annual Meeting and Stars of the Industry Luncheon Annual Membership Meeting This year s Annual Membership Meeting will honor CH&LA s 2017 chairperson, Scott VandenBerg, General Manager, Hyatt Regency Sacramento, and welcome CH&LA s incoming chairperson, Michael Pace General Manager, Clift San Francisco. The meeting will also include the election of officers and directors. Scott VandenBerg Chair Hyatt Regency Sacramento Stars of the Industry The Stars of the Industry awards program was created more than 40 years ago by the American Hotel & Lodging Association to recognize outstanding accomplishments in the lodging industry. While the categories have evolved over the years, the concept is still the same - to honor lodging employees and properties that best symbolize the quality service of the industry. CH&LA member properties are eligible to nominate one employee from their staff for HD Supply Housekeeping Award, Outstanding Lodging Employee, Manager of the Year, Peggy Mosley Industry Champion, and General Manager of the Year. In addition, properties may enter their best public relations programs in six categories of CH&LA s Achievement Awards: Good Earthkeeping, Guest Services, Community Service, and the Stevan Porter Award. Michael Pace Vice Chair Clift San Francisco 2017 Stars of the Industry Awards - December 1, The Westin Verasa Napa

12 Annual Membership Meeting and Stars of the Industry Luncheon Sponsorship Opportunities r Networking Reception...$2,000 Includes signage/display at the Networking Reception. r Lunch...$5,000 The best exposure. r Complete Event Sponsorship...$10,000 Be the talk of the event by sponsoring the whole event! r Award Sponsor... $2,500 Sponsor an award and get your company logo in the program and announce the winner(s) of the award during the luncheon. r Event Centerpieces... $TBD Be the center of attention. Recognition from podium included. r Audio/Visual... In Kind Your logo will be displayed prominently. r Promotional Printing... $1,500 Your logo on the registration information. r Signage...$1,000 r Champagne...$2,000 Sponsor the champagne or beverages for the Stars Awards reception. November 28, 2018 Hotel Del Coronado Coronado, CA Stand out and be remembered at the 125 th Anniversary Celebration & Stars of the Industry Awards Luncheon! Sponsorships Available Sponsorship Request Form Program Advertising Ads are due 3 weeks prior to event. r Full page...$500 r Half page... $250 Sponsor a Swag Bag for event attendees. We are looking the following: a unique high-end bag, a high end chocolate, or impressive pen, a unique Star ornament, small bottle of wine or champagne or let us know if you have idea. Photo Booth... $TBD Sponsor a photo booth for the attendees and winners to commemorate this historical event. Sponsor a Past Star... $150 Sponsor a past Star of the Industry so they can join you at your table for the lunch. A list of past Stars award winners will be available around Oct. 15 th. Appetizers... $TBD Sponsor a delicious passed appetizers during the networking hour. If you have a unique idea we would love to hear it, please give Jennifer Flohr a call at or her at jennifer@calodging.com. Organization: Name: Phone Number: Credit Card: r VISA r MasterCard r AMEX Total Amount: Credit Card # Exp. Date / CVV Name on Card Signature Please fax or completed form to: Jennifer Flohr, Senior Vice President, at (916) For more information, please contact Jennifer directly at (916) , or jennifer@calodging.com

13 Regional Education Meetings This year s regional education meetings are focused on several topics: New Year, New Laws Updated Laws and Regulations for Hoteliers - New and Pending Laws - Americans With Disabilities Act - Legislative Update Webinars: - Human Trafficking - ADA Compliance - Legal & Employment Law Update - Hitel Financing - Tips for Hiring Top Employees - Google Analytics Update And more... Regional education meeting sponsors receive: Promotional Recognition - CH&LA Web Site - The CH&LA Newsletter - Event Registration (Print & Electronic) On-Site Promotion - Distribution of Materials at Event - Table Top Display (where applicable) - Opportunity for Brief Presentation - List of attendees Regional Meetings Table Top Sponsorship... $350 Webinar Sponsors receive: Promotion Recognition - Logo on the website & Event Invitation - List of webinar attendees Webinar Sponsorship... $250

14 CH&LA Advantage Newsletter One opportunity per month CH&LA s newsletter is published every month, with the exception of September, and reaches over 5,000 individuals in the lodging industry every issue. This publication is distributed via in a professional html format. The newsletter format allows for immediate delivery, html-linked images and everincreasing distribution. Advertising in this publication includes a logo or graphic message on the front page, which can be linked anywhere, at the sponsors discretion. Reserve the opportunity to advertise in our monthly newsletter for just $350 an issue. The newsletter is also posted on CH&LA s website in the member s only section. Ad Size: 320 pixels X 320 pixels Website Advertising Website advertising on the CH&LA website gives you extra exposure, as it is accessable by both members and non-members looking for vendors. More information about website advertising opportunities will be available in mid To learn more about these opportunities when they become available, please contact Jennifer Flohr, Senior Vice President, directly at or via at jennifer@calodging.com.

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