Richard Ambrose. VP Entertainment, Norwegian Cruise Line

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2 Kings Active were recommended to us as a partner with a reputation for putting the needs of children first and they re helping us to provide programmes and people that will put us at the forefront of family holidays in the cruise sector. The signs are very encouraging; the customer scoring of our children s clubs is excellent and there s an energy and vibrancy about our children s clubs that s really being noticed. Kings Active have been an excellent partner to work with. Richard Ambrose VP Entertainment, Norwegian Cruise Line

3 HELPING ORGANISATIONS DELIVER WORLD CLASS CHILDREN & FAMILY SERVICES With over 25 years childcare experience, Kings Active work with a variety of organisations to deliver world class children and family services. Organisations choose us because we inject what we call the Kings Factor, a unique energy, passion and know-how into children and family services. A first class children s programme should not be an add-on or an afterthought but an engaging and inspiring experience. We believe that a one size fits all approach can never work and develop close working relationships with organisations to understand their needs in order to create compelling programmes that reflect brand values and service goals.

4 The programmes are great! My son really looks forward to going each year. The best thing about using Kings Camps is that the staff are excellent - I leave to go to work knowing that my son is in safe hands and having a great time! Sarah, a very happy parent in the UK Ryan has enjoyed every aspect, when we ve asked about his day, he s said it was amazing and fantastic. All the staff are extremely friendly, enthusiastic and have a true belief in what they are doing. John, a parent in the UK DELIVERING AMAZING EXPERIENCES FOR CHILDREN Since our foundation in 1991 we have existed to help young people reach their potential. We achieve this mission through four strategies: We provide highquality activity camps for children via Kings Camps, employment opportunities for young people via Kings Recruit, professional services to the holiday and leisure industry via Kings Active and training and resources for volunteers via Kings Volunteer. As part of the Kings Foundation, we act as consultants on the basis of being practitioners ourselves - as well as running Kings Camps, the UK s leading sports and activity camps, many of us are parents who know what children need and parents expect.

5 EXPERIENCE-DRIVEN EXPERTISE As practitioners we re on the front line of service delivery and are passionate about developing young people across the world. Our values underpin the way we work. We are about people We serve parents that trust us with their children, provide thousands of children with an inspirational experience, enable high quality, enjoyable and progressive employment opportunities for staff and volunteers and enjoy mutually beneficial agreements with our partners. We design programmes that excite and connect with young people Our experience tells us that active children are happier children and that children respond best to participation rather than entertainment. Our programmes excite imaginations and have children and family involvement at the centre. We recruit and train passionate teams to deliver exceptional programmes We scour the UK to find exceptional people who know what it takes to deliver world class programmes. Our teams include teachers who know how to manage, nannies who are passionate about childcare and youth staff full of fun and creativity. We have a heart for engaging with children across the world Week in, week out, we engage children in communities across the world with dynamic and culturally relevant events and programmes. We include people regardless of religion, race, ethnicity, gender, social or economic circumstances. We work closely with social services across the UK and have been awarded a significant grant from the UK charity, Children in Need. We believe that every child is equal in worth and value We enjoy seeing the delight in children who have played a game for the first time and discovered sport in a new and exciting way. We also provide challenge and motivation to teenagers who are looking to develop into leaders and mentoring through our Rookie leadership programmes. We are the champion of the child We view programmes through a child s eyes, prioritising their enjoyment and development. We make sport and activity fun and accessible for children as our programmes develop self-esteem, confidence, a sense of achievement and the mutual respect of others.

6 Kings Active were instrumental in helping Eurocamp develop a range of children s programmes that met market needs. Kings Active helped us to take our programmes from predominately passive art and craft activities to tailor-made, active and fit for purpose experiences that make us a favourite with families holidaying in Europe. Jo Cester Specialist Services Manager, Eurocamp EQUIPPING OUR PARTNERS ACROSS THE WORLD In 2001 we began working across Europe with Eurocamp. We worked with their marketing and operations teams to develop a new type of children s programme, bringing energy, activity and participation. Our success with Eurocamp led us to work with others in the holiday sector, most notably with Cunard Line s QE2 and QM2 ships. More recently we have helped a number of holiday and leisure companies to improve the quality of their children s services resulting in a significant increase in the customer scores of Thomas Cook s Kids Clubs and Norwegian Cruise Line s Youth Programmes. Our innovative work with Thomas Cook and Norwegian Cruise Line saw their customer scoring increase by 20-points and has included the re-design of children and family programmes as well as the delivery of recruitment, training and audit services. With 25 years experience as practitioners we continue to be the champion of the child. This focus enables us to deliver a range of childcare and family-related services to leading companies across the world.

7 With ever-increasing customer expectations and demands, our expertise can help your competitive advantage with dynamic and engaging children and family programmes. SERVICES TAILORED TO YOU Programme Design We design engaging and innovative programmes that increase customer scoring Recruitment With over 20,000 applicants each year, we select only the most enthusiastic, able and inspiring to turn carefully designed programmes into magical customer experiences Preparation for Employment Essential checks and processes that help to relieve internal pressure, ensure that staff are ready and equipped for their roles and are effective ambassadors for your brand In-Person Training Our experienced and passionate specialists deliver high-energy and inspirational training Online Learning Cost-effective online learning solutions that provide clients with peace of mind and ensure staff have clear expectations and are prepared to work from day one Service Delivery Consistent, high quality, service delivery that exceeds customer and organisational expectations

8 As the family holiday market has become more competitive and families demand more from their precious time away, we had to reinvigorate our Kids Clubs if we wanted to grow our share, and set ourselves apart from other operators. While we have always offered first class activity and entertainment programmes, as new trends and demands have emerged, we started a radical journey for improvement working with Kings Active. The end result is a brand new multi-activity Kids Club proposition across multiple destinations that meets the needs of the modern family. These families are already telling us that our clubs are now more engaging, fun and contemporary and ratings are phenomenal. We have also re-designed our staff training to make sure we offer the most outstanding activity leaders, sports coaches and childcare reps in the business. There is every indication that our experience with Kings Active has been invaluable. Kirsty Campbell Delivery Manager, Thomas Cook

9 PROGRAMME DESIGN Starting with the premise that active children are happier children and that children respond best to participation rather than entertainment, we ve helped many organisations improve the quality of their children and family programmes. The holiday childcare market has become increasingly sophisticated as parents expect programmes that engage their children not just babysit them. FEATURES Assess current provision Suggest solutions Design the agreed solution, including: Activity programmes Resource handbooks Programme adaptions for differing ages, group sizes, locations, facilities, weather Guidance on staff selection and team leadership

10 RECRUITMENT We select and appoint around 1,400 staff for worldwide programme delivery. With over 20,000 applicants each year we select only those with the Kings Factor the most enthusiastic, able and inspiring staff that can turn your programmes into magical experiences for your customers. As practitioners we apply the same selection and appointment processes that have served us well for 25 years. FEATURES An account manager for whenever you need contact Filter, shortlist and interview suitable candidates Provide exceptional Kings Factor candidates for you to review Manage candidate interview feedback Undertake the agreed employment process for successful candidates

11 Kings Active have been a key recruitment partner of ours for a number of years. We ve found them to be honest, approachable and always able to deliver to our expectations in providing high-calibre candidates with a professional service. Carnival UK PREPARATION FOR EMPLOYMENT Fully preparing candidates for employment is crucial if they are to be effective employees and ambassadors for your brand. By preparing staff for their employment we undertake essential checks to ensure they are ready and equipped for work. FEATURES Reference checks Essential legal checks (including enhanced DBS checks) US C1D Visa preparation, application and embassy interview Medical checks Fingerprint images Qualification and certificate validation First Aid qualifications Manage travel to resorts, ports or other locations Relevant paperwork and documentation

12 IN-PERSON TRAINING Training is a sizeable investment so ensuring that events are relevant, high quality and motivational is critical. We are specialists that deliver effective, high-energy and inspirational training. Our team are experienced, able and passionate about their work. FEATURES Customised training programmes Experienced, skilled and motivational training associates who can work independently or integrate into existing programmes and alongside others Inspiring and motivating team building Training materials and hand outs Review and feedback data At the heart of Mark Warner is a commitment to making our holidays stand out. The quality of our staff is absolutely central to this and Kings Active have been able to both understand our needs and ensure a regular stream of high quality and qualified individuals. In addition to this, Kings Active have hosted a selection day, bringing a number of suitable candidates and ensuring the day was an overwhelming success. Mark Warner

13 ONLINE LEARNING We ve developed cost-effective online learning programmes that provide peace of mind, knowing that employees have been tested on essential childcare, operational and health and safety information. Online learning is modular and can be updated quickly and inexpensively. Courses equip employees so they have realistic expectations about their roles and responsibilities and are fully prepared for work. FEATURES A fully managed platform which doesn t impact internal IT systems or personnel Built on widely-used components and hosted in a large scale data centre Worldwide access to learning and the opportunity for ongoing contact with employees Complex courses written using multiple topics, multimedia content and role testing Learner access to multiple courses and discussion forums relevant to their role Certificates when learners pass online tests Adjustable settings for pass rates, numbers of attempts and time taken for each topic Learners can study at their own rate and test results show how much they ve understood Management reports and access to employee learning progress

14 SERVICE DELIVERY We ensure that programmes are delivered consistently, effectively and with the Kings Factor so that customer and organisation expectations are fully met. We can provide fully delivered and branded Kings Active programmes, white-label programmes or we can contribute to your existing offering. FEATURES Full delivery or contribute to existing programmes Programme audits that provide organisations with objective reports, assessment findings, action plans and supporting data Advice and support to delivery personnel Equipment and resource procurement Policy and practice review and advice Through improved programming and staff training Kings Active have helped to ensure the exacting requirements of our customers are met, I ve been really impressed with their approach to working with children. Blake Rose Operations Director, Scott Dunn

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16 Families are already telling us that our clubs are now more engaging, fun and contemporary and ratings are phenomenal. We have also re-designed our staff training to make sure we offer the most outstanding activity leaders, sports coaches and childcare reps in the business. There is every indication that our experience with Kings Active has been invaluable. Kirsty Campbell Delivery Manager, Thomas Cook Kings Active Osborne House 47 Snaithing Lane Sheffield, S10 3LF UK Kings Active is part of The Kings Foundation, a UK registered charity Kings Active (0) enquiries@kingsactive.com