Success Secrets of Facebook: 12 ways to increase revenue, gain members, and develop a loyal community! A fabulous tool for NON-PROFITS
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1 Success Secrets of Facebook: 12 ways to increase revenue, gain members, and develop a loyal community! A fabulous tool for NON-PROFITS
2 Diane Cunningham, M.Ed. President and Founder National Association of Christian Women Entrepreneurs Business Therapist, Amazon Best Seller Plane Crash Survivor, Coffee Addict, Fun Friend
3 Introduce Yourself Please tell us your name and your fan page And your location! I am excited to connect with you!
4 What is NACWE?
5 5 Secrets to Success with Social Media Secret #1: Show Up Secret #2: Be Real Secret #3: Love your Clients, Customers, Fans Secret #4: Tell a Story Secret #5: Have Fun
6 Why? What is your WHY? Family? Business? Passion? How can you use Facebook to help your WHY?
7 The Nonprofit Academy
8 89,928 Fans
9 36,980 Fans
10 My Statistics % of my income comes from Facebook related activity FB is my new google FB is my news source FB is the coffee shop
11 Facebook Users: 1.26 Billion (as of 10/6/13) Facebook daily active users: 728 million (as of 10/30/13) Percentage of Men: 42% (as of 11/4/13) Average daily uploaded FB Photos: 250 billion (as of 9/7/13) Average number of items shared by FB users daily: 4.75 billion (as of 9/17/13) Average number of FB messages sent daily: 10 billion (as of 9/17/13 Percentage of users that log in at least once a day: 76%
12 BE WHERE YOUR PEOPLE ARE! Be VISIBLE. Be SHAREABLE. Be ENGAGED.
13 Topic #1 Personal Page (Timeline)
14 Personal Page Profile is Personal Increase your Reach July 17 th 2011: 2843 Friends (total of 5000 allowed) September 14 th 2011: 3194 Friends (Increase of 351 in about 2 months) October 26 th 2011: 3366 Friends (Increase of 172 in 6 weeks) February 8 th 2012: 3680 Friends (Increase of 314 in 15 weeks) March 6 th 2012: 3755 (increase of 75 in 4 weeks) May 15 th 2012: 3976 (increase of 221 in 9 weeks) October 31 st 2012: 4690 (increase of 714 in 5 months) April 1 st 2013: MAXED out at 5000 Add friends of other friends Add colleagues Look for like-minded people Look up future connections (speaker, author, etc) How many friends do you have today?
15 Topic #2 Business Page
16 Business Page or Fan Page Business Page is a Fan Page July 17 th 2011: 1725 fans(no limit to number allowed) September 14 th 2011: 2134 (increase of 410 in about 2 months) October 26 th 2011: 2395 (increase of 261 in 6 weeks) February 8 th 2012: 2800 fans (increased by 405 in 15 weeks) March 6 th 2012: 2988 fans (increased by 188 in 4 weeks) May 15 th 2012: 3892 fans (increased by 904 in 9 weeks) October 31 st 2012: 5735 fans (increased by 1843 in 5 months) April 1 st 2013: 7458 (increased by 1723 in 5 months) December 14 th : 9388 (increased by 1930 in 8 months) Share Quotes and Company facts Resources Tips Promotions, Sales, Special Offers Coupon Codes Link to blog/website/youtube page How many fans do you have today?
17 How much is a FAN worth? Brands that post updates 5 days a week, reach an average of 16 % of their FANS. Post too rarely and your content won t be seen. Post too often and you irritate people. Focus on highly relevant content that your fans will want to read and share. What do your fans want and need to hear?
18 Behind the scenes I created the NACWE fan page 3 weeks before I was ready to accept members. I posted a fake website link that redirected until I was ready to show the new website.
19 Topic #3 is User Name Once you have a Fan Page, you can get a user name or URL for your Fan Page. This is not automatic You don t want to get the wrong name because you cannot change it
20 Claim your user name
21 Topic #4 Tagging Tag by using sign So you would type.. Great to see Jones and that would allow you to highlight Susan Jones. This means it goes on your page/wall and on her page/wall. Tag your company, your referrals, and your clients Tag in a comment section. Tag in a group Tag an event
22
23 Topic #5 Using Links
24 Use links to your. Blog Website Newspaper article Interview Sales Page
25 Topic #6 Promote Promote your connections Promote your friends Promote your partners Promote the restaurant that you love Promote your local charity Promote an event you are attending
26 Promote
27 Topic #7 Groups Groups for your clients, customers, members, volunteers Open, Closed or Secret Add documents, events, etc. Remind of upcoming opportunities Internal communication Prayer support How might you use a group for your company/business?
28 NACWE Secret Group
29 Create a Group
30 Topic #8 Create Events When you create an event, you can invite your friends and they can invite people too. Each can also post on the wall and RSVP. What upcoming event can you host and use facebook to promote?
31
32 Topic #9 Notes/Files Use notes when you have a longer message to post Share a blog or article Post guidelines, rules, updates Share handouts Post Info for members
33
34
35 Polls
36 Topic #10 Photos You can upload your photos and videos and tag people in them to help promote your group, your company, or just share a fun time. Show Photos of: Before and After image (hair, office, body, etc) Client success photos Employees/Staff You with your team/clients/mentor What photos can you use to showcase your business?
37 Show Photos
38 Photos and Videos
39 Topic #11 Video Use video on Facebook with a Flip Camera, an IPhone 4, or other video tools. You can: Record video and upload instantly Record video and upload into YouTube and then link to your facebook How can you use video to promote your company?
40 YouTube Stats
41 Topic #12 Insights
42
43 Bonus Info:Types of Posts Quotes * Tips and Tools * Questions Fill in the blank posts * Special Offers Reminders of upcoming events * Buzz building * Helpful hints My favorite things or Things we love. Love posts * Funny posts Invitation to tag posts * Recipe * Success story Featured Member * Call to Action Family post * Friend post * Reality post
44 Social Media Mad Dash For the week of Weekly Stats (# of fans) M T W T F Weekly Stats (# of friends) M T W T F Do you want to use a theme for each day? For example: Monday Motivation, Tuesday Tips, Wednesday WOW, etc. Or pick from below and post daily. After you have completely a daily post/update, put a check mark in your box. Monday: Tuesday: Wednesday: Thursday: Friday: Saturday: Sunday:
45 The D.A.S.H. Formula The D.A.S.H. formula for SUCCESS: D is for your DAILY 30 minutes or more A is for your ACTIVE communication S is for your SPECIFIC and targeted reaching out to your audience H is for your HEART felt connections to your tribe
46 Other Fun Stuff Hootsuite.com to pre-schedule your posts Facebook parties to gather new fans Cinchcast for audio message Share images, inspiration, etc
47 Facebook Party
48 Have Fun with Facebook!
49 Invitation
50 Join me. 1 st Wed of every Month Facebook Party January 8 th
51 Want business consulting and mentoring? I would be honored to support you in your journey in Let me know how I can help you! diane@dianecunningham.com
52 I BELIEVE in YOU!
53 My mission in life is to inspire women to dream big, catch on fire and change the world!! I cannot wait to help you step into a powerful new place in your life and in your business!
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