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1 is proud to present... August 19 & 20, 2014 Millennium Knickerbocker Hotel Chicago, IL MORE TARGETED THAN EVER BEFORE Pricing for your business. Pricing for your customers. There is no magic formula that allows you perfect pricing at the click of a button, but data, information, smart software and thoughtful, creative minds at work can lead to better pricing decisions for your business. Wondering what s new this year? Our prior pricing event has evolved into a Pricing Strategies Series. The Pricing Strategies Series gives you the opportunity to attend a comprehensive one day event specific to your business type: B2B or B2C. Tailor your attendance to fit your needs: Register for the B2B Pricing Strategies Day, the B2C Pricing Strategies day or BOTH! B2B Pricing Strategies Day: August 19, 2014 B2C Pricing Strategies Day: August 20, reasons to attend the B2B Pricing Strategies Day: You want to make a change in how you price. You know what to do theoretically. Learn how to move that theory into practice You are torn. On the one hand, consistent pricing would make the process faster and easier. On the other, you are in it for the long haul with your clients, so you need to make sure you take care of the relationships. Develop best practices for navigating the balance. You want to help your sales team as much as possible, but you don t want to sacrifice value and revenue for an easier deal. Cultivate strong relationships with sales through value-based communication reasons to attend the B2C Pricing Strategies Day: 2 You know that you need to set prices based on data. But what about everything else? Learn how the science and the art of setting prices can coexist. You want to build quality relationships with your customers but recognize that it has become increasingly difficult to maintain loyalty in a marketplace where everyone has everything at their fingertips. Understand how to cultivate quality and loyalty through pricing. You realize that lifecycle pricing is important you want to maximize your revenue without sacrificing the long-term value of your product. Hear strategies from others who have found the balance almost. KEYNOTE! Holly Broad Krafft VP, Strategic Pricing and Customer Analytics REED ELSEVIER Keith Maziarek Senior Project Manager, Pricing and Strategic Initiatives DLA PIPER LLP Dawn Reagan Strategic Pricing Leader GE HEALTHCARE KEYNOTE! Wes Woolbright Director of Pricing BEVMO Michael Halgas Head of Production, THREADLESS.COM Andy Voelker Retail Pricing Strategy ACE HARDWARE CORPORATION Sponsors: Media Partners:

2 Why sponsor the Pricing Strategies Series? Dear Pricing Professionals, We know what you are facing: Everyone is spending less money and has more choices The way you price has changed and continues to change The amount of data and information at your fingertips is staggering It is difficult to keep up with the new technology available Pricing well is a crucial business concern We revamped this event for you. By developing focused B2B and B2C days, we have made the sessions, speakers and audience even more applicable to your particular set of challenges. There is no magic formula. No software that can promise perfect pricing at the click of a button. However, with the right people looking at the right information in the right way, you can price better. Let us help you with that. Join us at our Pricing Strategies Series on August 19 & 20, 2014 in Chicago. Warm regards, Jessica Powell Conference Producer IQPC August 19 & 20, 2014 Pricing for your business. Pricing for your customers. Millennium Knickerbocker Hotel Chicago, IL On the B2B day, don t miss Holly from Reed Elsevier on how to bring new pricing strategies to your business Dawn from GE Healthcare on promoting sales effectiveness through pricing strategies Keith from DLA Piper as part of a panel discussing how to balance the need consistency and individualization in pricing On the B2C day, don t miss Wes from BevMo on communicating value and building quality customer relationships Michael from Threadless.com talking about the challenges and benefits of lifecycle pricing Andy from Ace Hardware Corporation as part of a panel on the science and the art of pricing Strategically network with the most motivated stakeholders to communicate your value. Leverage an intimate atmosphere to convey your unique capabilities and how they differentiate from competitors in the market. Maximize your brand awareness and visibility with an audience who is motivated to solve problems that your solution set addresses. Exclusive opportunities to further establish your business case with one of our roundtable slots, ensuring your message is well-understood by our elite audience. For more information, contact Simon Copcutt at or IQPCSponsorship@iqpc.com. About Call Center IQ reigns as the most significant community, resource hub and advisory platform for call center and customer experience professionals. By providing members with a complimentary, 24/7/365 opportunity to engage with exclusive online resources and a series of awardwinning conferences at which they can interact without wires, Call Center IQ empowers call center professionals to deliver more satisfying customer experiences. Become a member free today at TESTIMONIALS: I believe the right pricing helps you to attract the buyers that you want to do business with you, that fit with your unique operations and values. In retail we re pricing to build relationships with our distribution partners as well as our end use customers. I m excited to discuss this topic and share best practices with such prestigious peer group. Marciela Ross, Marketing Manager, WEST PAW DESIGN Pricing effectively is complex yet critical especially on a global scale. When you are using different systems and pricing is decentralized challenges can arise daily. I m excited to discuss our progress streamlining the process and the challenges and successes we have faced trying to transition smoothly. Rebecca Calabrese, Pricing Manager, APPLETON GROUP (a business unit of EMERSON INDUSTRIAL AUTOMATION) About Customer Connect programs offer strategically-selected, pre-planned meetings that match the needs of the buyside to leading solutions to help buyers save valuable time and money. Unlike unplanned, impulsive conversations in a foyer or an exhibit hall, these meetings will be focused and relevant. Contact us at Enquiry@iqpc.com for more information on participating in the Customer Connect program at the Pricing Strategies Series.

3 B2B Pricing Strategies Day Tuesday, August 19, 2014 Tailor your attendance to fit your needs: register for the B2B Pricing Strategies Day, the B2C Pricing Strategies day or BOTH! 7:00-7:30am 7:30-9:30am Separately Bookable Registration for Morning Workshop and Light Breakfast MORNING WORKSHOP A: Pricing and Discounting for Building Long-Term Relationships In the B2B world, you re in it for the long haul; you need to balance what makes sense according to the data and what you need to do to build and cultivate relationships with your clients. You build those relationships with your clients based on trust, accountability and an intimate knowledge of their business. Attend this workshop to learn about how pricing and discounts can help you build and maintain successful long-term relationships. What you will learn: How pricing can help build relationships Strategies for communicating value When you need to discount How you will benefit: Understand the importance of knowing an industry to set prices Effective value communication to gain trust and investment in a difficult economy Marciela Ross, Marketing Manager, WEST PAW DESIGN 12:00-12:45pm The B2B Pricing Journey: Understanding the Unique Challenges and Developing Forward-Looking Strategy In this session, Dan Showalter, recently retired Director of Pricing at The Dow Chemical Company and a pricing industry veteran, will share challenges, successes and lessons learned from his experience with the B2B pricing journey. Key takeaways will include: B2B pricing processes from analytics to price setting and deal execution Best practices for driving discipline in managing prices Identifying, capturing and sustaining value from pricing strategies 12:45-1:45pm 1:45-2:30pm Dan Showalter, Retired Director of Pricing, The Dow Chemical Company Sponsored by Vendavo Lunch Selling Intelligently; Selling Value: Promoting Sales Effectiveness through Pricing Strategies The value of using pricing to promote sales effectiveness The worth of communicating value Last mile pricing strategies Dawn Reagan, Strategic Pricing Leader, GE Healthcare 9:00-9:45am 9:45-10:30am Registration for Main Conference and Light Breakfast KEYNOTE: Driving Organizational Transformation; Managing Change: How to Bring New Pricing Strategies to Your Business You know what you need to do: you need to use the data and information available to you to make the best possible pricing decisions. But how? Develop high-level champions for your new pricing strategies Earn the buy-in from the people on the ground Ensure you have the right talent to meet the new pricing demands Holly Broad Krafft, VP, Strategic Pricing and Customer Analytics, REED ELSEVIER 10:30-11:00am 11:00-12:00pm PANEL DISCUSSION: Navigating the Balance between Consistent Pricing and Individualized Pricing Determining when price alignment and individualized pricing are in the best interest of your business How segmentation and targeted pricing can help you achieve more consistency and standardization What the movement toward pricing transparency can teach you about how to talk about price Moderator: Mingshu Bates, Director of Pricing Analytics, First Data Corporation Keith Maziarek, Senior Project Manager, Pricing and Strategic Initiatives, DLA PIPER LLP Stephen Moss, Vice President Pricing, Enterprise Group, HEWLETT-PACKARD Mike Kellogg, VP, Revenue Management & Sales Strategy, CARS.COM 2:30-3:15pm 3:15-3:45pm 3:45-4:45pm 4:45-5:30pm 5:30pm CASE STUDY: How Appleton Group is Moving their Pricing System Forward Discussion about the current global pricing systems and the challenges the arise from having a decentralized system Overview of the plan to consolidate systems and the daily responsibility of guiding the company through the transition Addressing the pitfalls and successes so far Rebecca Calabrese, Pricing Manager, APPLETON GROUP (a business unit of EMERSON INDUSTRIAL AUTOMATION) THINK TANK: Assessing the Efficacy of Alternative Pricing Models Discussion about some of the new alternative pricing models that are becoming more popular Evaluating whether an alternative pricing model might work for your business Addressing implementation challenges Jose Mendoza, Director Product Management, KALSEC David Foster, Senior Pricing and Analytics Manager, LABELMASTER CLOSING THOUGHTS: Looking to the Future: Evaluating the Commodification of the B2B Product Pricing strategies traditionally reserved for the B2C world are making their way into the B2B world. Hear what this thought-leader thinks about the benefits, drawbacks and uncertainties of turning the B2B product into a commodity. Scott Green, Global Director, Pricing Excellence, PANDUIT End of B2B Pricing Strategies Day

4 B2C Pricing Strategies Day Wednesday, August 20, 2014 Tailor your attendance to fit your needs: register for the B2B Pricing Strategies Day, the B2C Pricing Strategies day or BOTH! 7:00-7:30am Registration for Morning Workshop and Light Breakfast 12:00-1:00pm Lunch 7:30-9:30am Separately Bookable 9:00-9:45am 9:45-10:30am MORNING WORKSHOP B: Effective Lifecycle Pricing: Maintain Your Value Contention while Maximizing Your Revenue Pricing isn t static. In this workshop, you will hear from two presenters with different backgrounds: Jose Mendoza, who brings a more academic perspective, and Mike Halgas, who brings a practitioner perspective, specifically from the online retail space. In the first part of this workshop, you will: Learn about the difference between product and pricing lifecycle Gain theoretical insight into lifecycle pricing In the second part of this workshop, you will: See how Threadless.com developed initial pricing, standard markdowns and looks to competition and demand to make pricing determinations Hear a practitioner perspective focused on pricing as it relates to inventory management Michael Halgas, Head of Production, THREADLESS.COM Jose Mendoza, Director Product Management, KALSEC Registration for Main Conference and Light Breakfast KEYNOTE: Pricing to Communicate Value and Build Quality Customer Relationships Pricing is powerful. The price of a good helps create a consumer s perception about its quality and value. It also has the ability to help you build profitable relationships with targeted customers. Understanding the power of value pricing Assessing how pricing and competitive pricing can signal quality and drive customers to your product Looking to who your target customers are and how to cultivate profitable relationships with them through pricing Wes Woolbright, Director of Pricing, BevMo 1:00-2:00pm 2:00-2:45pm 2:30-3:15pm 3:30-4:15pm PANEL DISCUSSION: Pricing as a Science. Pricing as an Art. Information and data drive pricing now, but is that enough? How much art do you need to add to the equation? Discussion about the evolution of pricing strategies Key takeaways from each phase in the pricing strategies evolution Debate about whether pricing should be more of a science or an art Finding the right balance of science and art for your business Andy Voelker, Retail Pricing Strategy Manager, ACE HARDWARE CORPORATION Lakshman Krishnamurthi, Professor, Kellogg School, NORTHWESTERN UNIVERSITY Josh Groft, Director of Revenue Management, Embassy Suites Chicago Downtown Moderator: Representative from Simon-Kucher & Partners Web Data as a Predictor of Price Trends in the Channel Traditional methods for predicting price trends in the retail channel often fail due to lack of data coverage. Internal data-stores, physical store walk-throughs, secret shoppers, and even raw webdata are not enough to accurately assess where, when and by how much a price will change in a given period of time. In this session, Ryan Mulholland, CEO of Rivalwatch will lead a discussion illustrating how big data, combined with smart technology, provides the information needed to create a clear and concise pricing picture. In this presentation, Rivalwatch will discuss: Introducing the problem price as a function of time Traditional approaches static views An updated approach dynamic views Ryan Mulholland, CEO, RIVALWATCH CLOSING THOUGHTS: The Role of the Pricing Champion For a business s pricing strategy to succeed, it needs to have champions at all levels. Be that champion. Inspire that champion. 10:30-11:15am 11:15-12:00pm Developing a Promotion Excellence Program Price promotion has become a necessary evil. Join this session to learn about the key steps to successfully achieve promotion excellence for your company: Set the foundation Define a promotion strategy given the data and analytics currently available Start smart Develop a roadmap to implement that strategy across the portfolio and the organization Roll it out Ensure the capabilities are in place for the transformation to the new strategy 4:15pm Bradley Hammond, Director of Revenue Management, THE FOUR SEASONS HOTEL CHICAGO and THE RITZ-CARLTON HOTEL CHICAGO End of B2C Pricing Strategies Day Susan Lee, Partner, SIMON-KUCHER & PARTNERS Ricardo Rubi, Senior Director, SIMON-KUCHER & PARTNERS

5 REGISTRATION INFORMATION 5 Easy Ways to Register 1. Visit 2. Call EnquiryIQPC@iqpc.com End User Pricing Register Register Standard By June 6, 2014 By June 27, 2014 Pricing One Day Conference $899 $999 $1,199 Main Conference Only (both days) $1,499 $1,599 $1,799 Add One Workshop +350 Add Two Workshops +500 End user: internal b2b or b2c pricing professionals in industries such as shipping materials, parts and components, medical devices, retail and online stores, consumer goods brand owners, travel/tourism/hospitality Vendor Pricing Register Register Standard By June 6, 2014 By June 27, 2014 Pricing One Day Conference $1,699 $1,799 $1,999 Main Conference Only (both days) $2,299 $2,399 $2,599 Add One Workshop +350 Add Two Workshops +500 Vendor: solution-providers such as pricing optimization software, consultants, data visualization Team Discounts* *IQPC reserves the right to determine who is considered an End-User or a Vendor upon registration for an event. Those who are determined a vendor will be denied access to End-User pricing. These prices are featured as a limited time only promotion. IQPC reserves the right to increase these prices at its discretion. Please note multiple discounts cannot be combined. A $99 processing charge will be assessed to all registrations not accompanied by credit card payment at the time of registration. MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC * CT residents or people employed in the state of CT must add 6.35% sales tax. Team Discounts: For information on team discounts, please contact IQPC Customer Service at Only one discount may be applied per registrant. Special Discounts Available: A limited number of discounts are available for the non-profit sector, government organizations and academia. For more information, please contact customer service at Fax to Mail this page to: IQPC, 535 Fifth Avenue, 8th Floor, NY, NY Number of Attendees Savings 3 to 4 10% 5 or more 15% *Discounts apply to registrations submitted together, at the same time. Cannot be combined with any other discount Details for making payment via EFT or wire transfer: JPMorgan Chase - Penton Learning Systems LLC dba IQPC: ABA/Routing #: Reference: Payment Policy: Payment is due in full at the time of registration and includes lunches and refreshment. Your registration will not be confirmed until payment is received and may be subject to cancellation. For IQPC s Cancellation, Postponement and Substitution Policy, please visit Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at to discuss your specific needs IQPC. All Rights Reserved. The format, design, content and arrangement of this brochure constitute a trademark of IQPC. Unauthorized reproduction will be actionable under the Lanham Act and common law principles REGISTRATION Form YES! Please Register Me For: ( this form to EnquiryIQPC@iqpc.com or fax to ) q B2B Pricing Strategies Day q B2C Pricing Strategies Day q Workshop(s) Only q A / q B q Main Conference Only (both days) + Workshop(s) q A / q B DELEGATE DETAILS Please photocopy for each additional delegate q Mr q Mrs q Miss q Ms q Dr q Other First Name: Last Name: Job Title: Tel No.: Organization: Nature of business: Address: Postcode: Country: Telephone: Fax: Approving Manager: Name of person completing form if different from delegate: Signature: q I agree to IQPC s cancellation, substitution and payment terms Special dietary requirements: q Vegetarian q Non-dairy q Other (please specify) Please indicate if you have already registered by q Phone q Fax q q Web q Please keep me informed via about this and other related events. PAYMENT METHOD Charge my: q AmEx q Visa q MasterCard q Discover Exp. Date: / CVM Code: Name On Card: Signature: Billing Address (if different from below): City/County/Zip: Check enclosed for $ (Payable to IQPC) /AM VENUE & ACCOMMODATION The event will be held at the Millennium Knickerbocker Hotel Chicago. Please note that the venue is sold out. Please visit: for suggested hotels in the area.