Sponsorship Package. European Technical Universities Rethink IT. Rethink your business. IBM Technical Universities 2013

Transcription

1 Sponsorship Package 2013 European Technical Universities Rethink IT. Rethink your business. IBM Technical Universities 2013

2 Dear IBM Business Partners, If you were among the over 250 Business Partners who attended one of the IBM Systems and Technology Group Technical Universities last year, I want to say thank you for your support was an exciting year. We offered Sponsorship opportunities at 15 different events around the world, with access to over 11,000 attendees. Last year saw the continuation of the IBM Technical Enablement series in Orlando, Birmingham, and Shanghai delivery of the second annual IBM Systems Technical University in Sao Paulo and the continued growth of our US and European events. As we move into 2013, our event schedule promises to be as diverse as ever. Many of the events target non-us audiences, and we will have continued focus on emerging markets. I am pleased to announce the 2013 Solution Center Sponsorship Package. We have maintained consistent pricing on the multi-tier model, as well as and many of the options. Please see the package for specific details. As a participant, at one -or several- of our events, you will have an invaluable opportunity to showcase your solutions, close existing business and generate new leads. Our events are designed to promote an environment for networking, selling and learning new skills. This prospectus will detail the exceptional value you will enjoy as a sponsor. If you have any questions about the Sponsorship Packages or available options please contact Michael Parris, WW Solution Center Program Manager at mrparri@us.ibm.com or Act Now! We look forward to welcoming you at one of the IBM European Technical Universities. Sincerely, Amy Purdy Director, Technical Training Services IBM Systems and Technology Group

3 Thank you for a fantastic conference; the opportunity to meet the likes of Pat & Jay (from a power perspective) to voice our opinions is invaluable Emea Event Results 5 major technical events 3146 attendees 56 countries represented 1:1 executive roundtables 500+ technical sessions 800 social media followers Multiple Event Information This package outlines Sponsorship opportunities for several of the IBM European Technical Universities. The four events are segregated by platform and will host Customers, Business Partners and IBMers from across Europe, Africa and the Middle East. These events will focus on the latest hardware and software announcements. Events will vary in length and content. For more event specific detail please see one of the event pages below: o o o IBM Systems Technical University Amsterdam, the Netherlands, April, 2013 ibm.com/training/conf/systems IBM System z Technical University Munich, Germany, June, 2013 ibm.com/training/conf/systz IBM System x & Storage Technical University Berlin, Germany, October 2013 ibm.com/training/conf/ss ibm.com/training/conf/sx o IBM Power Systems Technical University Athens, Greece, 4-8 November, 2013 ibm.com/training/conf/power To get input and knowledge for my daily work from many sessions is the best outcome of this conference! The Solution Center area will be located in centralized area with ease of access. After registration a detailed floor plan with pedestal location will be made available several weeks prior to the conference. (Times and location may change. Final information will be in the Solution Center Kit, which will be provided upon application approval.) Sample Solution Center Agenda Opening Hours Day 1 Sponsor / Exhibitor Set-up Sponsor/ Exhibitor Briefing Solution Center Open Welcome Reception with Drinks 08h00 13h00 11h30 12h00 13h00 19h30 17h30 19h30 Day 2 Solution Center Open 10h00 12h30 Sponsor / Exhibitor Only Lunch 12h30 13h00 Solution Center Open 13h00 18h30 Networking Reception with Drinks 17h30 18h30* Day 3 Solution Center Open 10h00 12h30 Sponsor / Exhibitor Only Lunch 12h30 13h00 Solution Center Open 13h00 14h30 Closure of Solution Center 14h45* Vendor breakdown, until 16h00 *Conference Dinner date and time has not been determined at the time of this publication. Additional detail will be provided in the Service Kit and/or Event web pages. IBM Technical Universities

4 I strongly agree that the education provided allowed people to realize the depth of IBM research and created a new found respect Registration Sponsorship registration must be completed via the online registration tool which is linked from the event web site, under the Solution Center tab. Sponsorship Information We offer two types of sponsorships: Sponsorship packages Exhibitor packages Sponsors Sponsorships are designed to include a broad range of access and exposure before, during and after the event. Sponsorships drive extensive promotion to all conference attendees including both the technical and executive participants. Sponsors also have extensive access to technical audiences during technical tracks and within the Solution Center. The Diamond sponsorship level is limited. Enroll early Early Bird 10% off regular price if registration is received and completed 45 days before the start of the conference. Note: Applies to sponsorships and additional sponsorship options only Prime Location Influenced by time of registration, sponsorship level and available slots at the time of registration First time exhibitor 40% off regular Exhibitor package price if you have not participated to a Solution Center at a Technical University in the last 4 years. Note: Applies to exhibitor package and additional exhibitor options only Payment information All prices are displayed in (excl. of VAT). Invoices will be created after the event has completed. Invoices will outline the Terms & Conditions and Payment to Information which will be the local Accounts Payable team. Multiple discounts do not apply. Discounts are forfeited if payment is not received based upon the normal Payment Terms & Conditions as outlined in the invoice. Options in the packages are based on availability. Exhibitors Exhibitor packages are for partners that want to focus on the technical audience. These sponsorships are designed to give sponsors access to IT practitioners and partners who are seeking in-depth discussion and demonstration of technology and solutions. For Business Partners who have not attended one of the Technical University events in the last four years, IBM has created an introductory exhibitor offering, which allows you to experience the benefits of our Solution Center at a reduced rate. For inquiries and to apply for an exhibitor package, please contact o Michael Parris at mrparri@us.ibm.com o Marc Miller at mmiller@meetingconsultants.com and provide your name, company name and telephone number. IBM Technical Universities 2013

5 IBM Technical Universities 2013 Sponsorship Packages Exposure Freestanding pedestal(s) with signage (per pedestal, including monitor, chair, wireless internet & 220v electricity w/ local connection) Sponsorship acknowledged by level during Keynote Session Sponsor logo called out on sponsor page within Conference Information Guide Diamond (Limited to 2) Platinum Gold Silver Exhibitor Sponsor logo with hyperlink on event web site - Exhibitor name recognized on event web site Exhibitor name recognized in Conference Information Guide Pre-event / post-event both choose Sponsor logo on final attendee information mail Solution/technical white paper(s) posted on attendee portal Solution Center Guide description 250 words 100 words 75 words 50 words - 1 portfolio insert in Welcome Kit 1 full page Ad in conference guide Influence & Speaking Technical presentation lecture slots and posting of content on attendee portal Technical primer presentation lecture slots and posting of content on attendee portal (40-45 minute slots delivered before start of elective sessions) Lunchtime roundtable on Tuesday or Wednesday allowing sponsor to have informal discussions (sponsors to self-manage attendees) Private consultation meeting room (30-minute slots) Access & Passes Full conference/speaker badge (additional full conference badges can be purchased) Solution Center)-only badges (additional full conference badges can be purchased) Single-day, full conference/speaker badges IBM Technical Universities

6 IBM Technical Universities 2013 Sponsorship Packages (continued) Interaction & Solution Center Activities 1 limited Event Night sponsorship (ability to place 1 window-shade banner on stage and at the entrance) 1 Solution Center Reception sponsorship (non-exclusive) Lunch Sponsorship (non-exclusive) Coffee break sponsorship (non-exclusive) Integrate QR code into pedestal signage (company URL or self-provided QR code) Participation in Solution Center passport program Diamond (Limited to 2) Platinum Gold Silver Exhibitor Lead Retrieval Units (LRU s) Concierge focal point to assist with all Solution Center needs First right of refusal for 2014 peer event - Event dinner vouchers (on site RSVP required) First Time Exhibitor Package 2,400 (excluding VAT) For Business Partners who have not attended one of the Technical University events in the last four years, IBM has created an introductory offering which allows you to experience the benefits of our Solution Center at a reduced rate. The First Time Exhibitor package will consist of the following: 1 Freestanding Pedestal with signage (monitor, stool, wireless internet & 220v electricity w/ local connection) 2 Exhibitor Badges (additional conference badges purchased at full conference price) Exhibitor name recognized on IBM Conference Website and in Sponsor Guide Passport Program Participation IBM Technical Universities

7 Additional Sponsor Opportunities Exposure Availability Cost 1, 2 Advertisement in Conference Guide Exclusive outside back cover full page Exclusive inside front cover full page Exclusive inside back cover full page Inside front cover half page Inside back cover half page Inside body of guide full page Inside body of guide half page 800 er to attendees Pre-event er (limit 1) Post-event er (limit 1) Lecture seat drop at one general session A single seat drop 800 Advertisement flyer in welcome kit One per sponsor Influence & Speaking Co-deliver Trends & Directions session, 15 minutes Exclusive per participating platform (Contact M. Parris to determine which platform will be participating) Technical presentation session, inclusive speaker badge Limit 1 per event Technical primer presentation session, inclusive speaker badge Limit 1 per event Access & passes Full conference/speaker badge Quantity limited per level 800 Solution Center only badge Quantity limited per level 400 Solution Center Activities Additional Lead Retrieval Unit Rental for 3 day duration 400 Note: (1) Euro price, exclusive of VAT (2) Where available, option availability varies by event - see detailed Sponsorship document for more information IBM Technical Universities

8 Additional Exhibitor Opportunities Exposure Availability Cost 1, 2 Advertisement in Conference Guide Inside body of guide full page Inside body of guide half page 800 Lecture seat drop at one general session A single seat drop 800 Advertisement flyer in welcome kit One per sponsor Influence & Speaking Technical presentation session, inclusive speaker badge Limit 1 per event Access & passes Full conference/speaker badge Access to all sessions & activities Full conference fee Solution Center Activities Additional Lead Retrieval Unit Rental for 1 week duration 400 Note: (1) Euro price, exclusive of VAT (2) Where available, option availability varies by event - see detailed Sponsorship document for more information IBM Technical Universities

9 very friendly and attentive hotel staff, great networking opportunity at this conference, some brilliant sessions. I think the conferences are very interesting. I hope to come back next year. It was a great conference with a high quality of the speakers and very useful topics! Very good organization in a good location. University very helpful for the daily job Additional Information Prime location Prime location is influenced by the following: time of enrollment, sponsorship level and available slots at the time of enrollment. Enroll early to insure the best possible location. Pricing Discounts IBM is offering a 10% Early Bird discount to Sponsors (Only) who sign-up 45 days before the start of the conference; registration must be completed by close of business on: o IBM Systems Technical University (15 March, 2013) o IBM System z Technical University (3 May, 2013) o IBM System x and Storage University (6 September, 2013) o IBM Power Systems Technical University (27 September, 2013) Multiple Discounts do not apply. The discount will apply to the Sponsorship packages and Additional Sponsor Options only. (Exhibitor Package & Exhibitor Options are excluded from the discount.) This discount will be forfeited if payment is not received based upon the normal Payment Terms and Conditions as outlined within the Invoice. Plan accordingly to have your application submitted in a timely manner and remember the earlier your application is submitted the better selection you will have for your pedestal within your sponsorship level. General Information All prices are displayed in, excluding VAT. Payment invoices will be created based on Euro prices with the addition of VAT. Invoices will outline the Terms & Conditions and Payment to Information which will be the Local Accounts Payable team. Options in the sponsorship packages are based upon availability. Sponsorship registration will be done via online enrollment tool, which is linked from the event web site, under the Solution Center tab. For more information For inquiries and to apply for an sponsor or exhibitor package, please contact o Michael Parris at mrparri@us.ibm.com o Marc Miller at mmiller@meetingconsultants.com and provide your name, company name and telephone number. IBM Technical Universities

10 Additional Sponsorship & Exhibitor Opportunities Detail 1. Conference / Speaker Badge 800 * This badge will allow the vendor to attend all conference activities. Quantity limits are determined by sponsorship level: Diamond 4, Platinum 3, Gold 2, and Silver 1. Sponsor must submit registration through conference web site using sponsor code provided to sponsor by event management. All applications are subject to IBM approval. Solution center manager notifies attendee registration and badge manager of registrant. Solution center manager provides appropriate registration code for full-conference badge. 2. Solution Center Only Badge 400 * This badge will grant the vendor access to the Solution Center only and not to the session activities. Quantity limits are determined by sponsorship level: Diamond 4, Platinum 3, Gold 2, and Silver 1. Sponsor must submit registration through conference web site. All applications are subject to IBM approval. Solution center manager notifies attendee registration and badge manager of registrant. Solution center manager provides appropriate registration code for full-conference badge. 3. Presentation session (with speaker badge) * A single presentation lecture (where available) to provide a technical overview of your company, included in this option is one Speaker badge. Subject to availability; when available, and where available, maximum of one per sponsor. Sponsor must provide title of session, abstract of content, summary of session and Speaker name to IBM event management 28 days prior to the first day of the event. Sponsor will be provided a standard presentation room configured with typical a/v equipment being used for the conference and as determined by IBM event management. All applications for this opportunity require IBM approval. Solution center manager notifies Technical Training and Education content manager of purchase of session. Content manager contacts session buyer to discuss details of session, buyer provides session details. Content manager notifies event manager and schedules session in program agenda. Event manager ensures facilities are scheduled to accommodate session. Content manager becomes primary interface with session buyer. IBM Technical Universities

11 4. Primer Presentation session (with speaker badge) * A single 30 minute presentation lecture session (where available) to provide a technical overview of your company. This session will be delivered in the morning, before the regular elective sessions start. Included in this option is one Speaker badge. Subject to availability; when available, and where available, maximum of one per sponsor. Sponsor must provide title of session, abstract of content, summary of session and Speaker name to IBM event management 28 days prior to the first day of the event. Sponsor will be provided a standard presentation room configured with typical a/v equipment being used for the conference and as determined by IBM event management. All applications for this opportunity require IBM approval. Solution center manager notifies Technical Training and Education content manager of purchase of session. Content manager contacts session buyer to discuss details of session, buyer provides session details. Content manager notifies event manager and schedules session in program agenda. Event manager ensures facilities are scheduled to accommodate session. Content manager becomes primary interface with session buyer. 5. Literature seat drop at one general session 800 * A single literature drop of printed material no larger than A4 (or 8½ x 11"), placed on the attendee seats prior to the start of the conference general session. This may be a brochure, white paper, flyer, multiple page publication, but can not be more than a single item, nor can it exceed 5 sheets or 10 pages in total. Subject to availability; when available, and where available, maximum of one per sponsor. Requirements Sponsor must purchase this opportunity at the time of sponsorship application submission. Sponsor must provide proof copy of the drop composition to IBM event management no later than 14 days prior to the first day of the event for IBM approval. Sponsor must provide enough copies of materials for the estimated number of event attendees as specified by event management. Sponsor is responsible for providing all material to event management on-site that will be seat dropped. All applications for this opportunity require IBM approval. Solution center manager notifies sponsor of required submission of review copy and Sponsor provides the review copy. Solution center manager reviews and notifies sponsor of required quantity and delivery date. Sponsor delivers required quantity of inserts to location on date specified. Solution center manager schedules and executes seat drop at event. 6. Advertisement flyer insert in welcome kit * Advertisement flyer insertion into the conference welcome kit. The welcome kit will be distributed to event attendees. Subject to availability; when available, and where available, one per sponsor. Maximum size of flyer is A4 (or 8½ x 11"), one sheet in count (e.g. 2 pages, front and back). Sponsor must provide event solution center management with sample for review and approval 28 days prior to first day of the event. IBM Technical Universities

12 Sponsor must provide enough flyers for the estimated number of event attendees as specified by event management. Sponsor must deliver the flyers to event management on-site at the event four days prior to the first day of the event. All applications and flyer content is subject to IBM approval. Solution center manager notifies sponsor of required submission of review copy. Sponsor delivers review copy. Solution center manager reviews and notifies sponsor of required quantity and delivery date. Sponsor delivers required quantity of inserts to location on date specified. Solution center manager schedules and executes insertion of flyer into the welcome kit. 7. Printed advertisement in solution center guide Price varies* * Full-page advertisement, printed on the back cover of the conference guide * Full-page advertisement, printed on the inside front cover of the conference guide Full-page advertisement, printed on the inside back cover of the conference guide Half-page advertisement, printed in the inside front cover of the conference guide Half-page advertisement, printed in the inside back cover of the conference guide Full-page advertisement, printed in the inside body of the conference guide. 800 Half-page advertisement, printed in the inside body of the conference guide. Subject to availability; when available, where available, one advertisement. If multiple applications are received, selection is awarded to earliest submission as determined by date and time of submission recorded in application database. Sponsor must provide event solution center management with print-ready ad copy. Deadline for submission is 28 days prior to the first day of the event. All applications, text, logos, content, and ad copy are subject to IBM approval. Solution center manager notifies publications manager of purchase of advertisement. Solution center manager notifies advertisement buyer of required information and input to be received from buyer. Buyer delivers required information to publications manager. Publications manager processes advertisement in publication layout and prints guide. Solution center manager ensures advertisement is published. 8. Additional Lead Retrieval Unit Rental (LRU) 400 * An easy to use Lead Retrieval Unit will allow vendors to scan attendee barcodes capturing vital information about booth traffic, allowing for more efficient follow-up. This option allows you to rent a LRU for the Technical event and will be returned to the Solution Center manager at the close of the Solution Center on Wednesday afternoon. (This is in Addition to the Package units.) Subject to availability; when available, and where available, limited to one rental per event. Deadline for rental agreement is 28 days prior to the first day of the event. Solution Center manager will assign the vendor a specific Lead Retrieval Unit for the duration of the event. IBM Technical Universities

13 Solution Center manager will provide operational information, unit training (if needed) and answer any question about the unit. During this time period (Monday Wednesday) the vendor is responsible for the LRU. At the close of the Solution Center on Wednesday afternoon the vendor will return the unit back to the Solution Center manager. Upon return of the unit the Solution Center manager will provide an electronic version of the scanned information. 9. er to Attendees Price varies* Pre-event er to Attendees (approx 30 days before the start of the event) Post-event er to Attendees (within 30 days after the completion of the event) With the purchase of this option the vendor will have the ability to send an to the register attendees (via a IBM no-reply address) several weeks before the start of the event or several weeks after the completion of the event. IBM will send a vendor provided html to the attendees who have elected to receive additional event information via . Subject to availability; when available, maximum of 2 s per event (1 Pre-event and 1 Post-event) Sponsor must provide html formatted (s) 25 days before the start of the event. Deadline for submission is 28 days prior to the first day of the event. All content is subject to IBM approval. Sponsor to provide html (s) content to Solution Center manager 25 days before the start of the event. Solution Center manager approves content. IBM Events team creates an list based upon the attendees who HAVE elected to receive additional information. IBM Events team will create and send the vendor html content from a no-reply IBM address at the specified time. Timing varies based upon selected option. Sponsor will be on cc of the , and notified of the audience size. 10. Co-Deliver Trends and Directions Session (15 minutes) * Your company will be allocated 15 minutes of the Trends and Directions session (or like session) during the Prague event. In this session you should describe How IBM and your company has worked together to resolve a industry problem (or how you and IBM have jointly brought product into the market place). This is an exclusive / first come-first served option, only available to Gold and Platinum sponsors. Exclusive option per platform (platforms participating is System x only) Available only to Platinum and Gold Sponsors and fulfilled on a first come / first served basis. Sponsor must provide like skilled speaker (one) to co-present Sponsor focal point assigned no less than 30 days before the event. Sponsor should submit title and abstract at least 28 days before the event, for IBM review and approval. Presentation material made available 7 days before the event, with minor changes afterwards. Sponsor speaker must be available for rehearsal, the day before to insure proper timing, etc. Deadline for submission is 30 days prior to the first day of the event. Co Delivery option is subject to IBM approval. Michael Parris, the assigned Content Manager and Sponsor s contact person will work together to insure all content is provided in a timely manner and Sponsor speaker / IBM Speaker will work together to create a seamless message. Any questions about this option should be directed to Michael Parris IBM Technical Universities

14 11. Presentation session (with speaker badge) * A single presentation lecture (where available) to provide a technical overview of your company, included in this option is one Speaker badge. Subject to availability; when available, and where available, maximum of one per sponsor. Sponsor must provide title of session, abstract of content, summary of session and Speaker name to IBM event management 28 days prior to the first day of the event. Sponsor will be provided a standard presentation room configured with typical a/v equipment being used for the conference and as determined by IBM event management. All applications for this opportunity require IBM approval. Solution center manager notifies Technical Training and Education content manager of purchase of session. Content manager contacts session buyer to discuss details of session, buyer provides session details. Content manager notifies event manager and schedules session in program agenda. Event manager ensures facilities are scheduled to accommodate session. Content manager becomes primary interface with session buyer. 12. Literature seat drop at one general session 800 * A single literature drop of printed material no larger than 8½ x 11", placed on the attendee seats prior to the start of the conference general session. This may be a brochure, white paper, flyer, multiple page publication, but can not be more than a single item, nor can it exceed 5 sheets or 10 pages in total. Subject to availability; when available, and where available, maximum of one per sponsor. Requirements Sponsor must purchase this opportunity at the time of sponsorship application submission. Sponsor must provide proof copy of the drop composition to IBM event management no later than 14 days prior to the first day of the event for IBM approval. Sponsor must provide enough copies of materials for the estimated number of event attendees. Sponsor is responsible for providing all material to event management on-site that will be seat dropped. All applications for this opportunity require IBM approval. SC manager notifies sponsor of required submission of review copy and Sponsor provides the review copy. Solution center manager reviews and notifies sponsor of required quantity and delivery date. Sponsor delivers required quantity of inserts to location on date specified. Solution center manager schedules and executes seat drop at event. 13. Advertisement flyer insert in welcome kit * Advertisement flyer insertion into the conference welcome kit. The welcome kit will be distributed to event attendees. Subject to availability; when available, and where available, one per sponsor. Maximum size of flyer is 8½ x 11", one sheet in count (e.g. 2 pages, front and back). Sponsor must provide event solution center management with sample for review and approval 28 days prior to first day of the event. Sponsor must provide enough flyers for the estimated number of event attendees as specified by event management. Sponsor will be advised where to deliver the content and appreciate deadlines upon approval. IBM Technical Universities

15 All applications and flyer content is subject to IBM approval. Solution center manager notifies sponsor of required submission of review copy. Sponsor delivers review copy. Solution center manager reviews and notifies sponsor of required quantity and delivery date. Sponsor delivers required quantity of inserts to location on date specified. Solution center manager schedules and executes insertion of flyer into the welcome kit. 14. Printed advertisement in solution center guide (pricing varies) * * Full-page advertisement, printed in the inside body of the conference guide. 800 * Half-page advertisement, printed in the inside body of the conference guide. Subject to availability; when available, where available, one advertisement. If multiple applications are received, selection is awarded to earliest submission as determined by date and time of submission recorded in application database. Sponsor must provide event solution center management with print-ready ad copy. Deadline for submission is 28 days prior to the first day of the event. All applications, text, logos, content, and ad copy are subject to IBM approval. Solution center manager notifies publications manager of purchase of advertisement. Solution center manager notifies advertisement buyer of required information and input to be received from buyer. Buyer delivers required information to publications manager. Publications manager processes advertisement in publication layout and prints guide. Solution center manager ensures advertisement is published. 15. Lead Retrieval Unit Rental (LRU) 400 * An easy to use Lead Retrieval Unit will allow vendors to scan attendee barcodes capturing vital information about booth traffic, allowing for more efficient follow-up. This option allows you to rent a LRU for the System z event and will be returned to the Solution Center manager at the close of the Solution Center on Wednesday afternoon. Subject to availability; when available, and where available, limited to one rental per event. Deadline for rental agreement is 28 days prior to the first day of the event. Solution Center manager will assign the vendor a specific Lead Retrieval Unit for the duration of the event. Solution Center manager will provide operational information, unit training (if needed) and answer any question about the unit. During this time period (Monday Wednesday) the vendor is responsible for the LRU. At the close of the Solution Center on Wednesday afternoon the vendor will return the unit back to the Solution Center manager. Upon return of the unit the Solution Center manager will provide an electronic version of the scanned information. IBM Technical Universities

16 Terms and Conditions Sponsor terms and conditions 1. By submitting this application Sponsor agrees to comply with these terms and conditions, the attached Sponsor Guidelines and any other reasonable rules implemented by IBM in connection with the Systems and Technology Group (STG) Lab Services and Training Solution Center Sponsorship Package. 2. IBM reserves the right to refuse any application without explanation in its sole discretion. 3. Sponsors may not sublet, assign, or apportion any part of the space allotted, nor represent, advertise, or distribute literature for the products or services of any other firm or individual except as approved in writing by IBM. 4. Sponsor grants to IBM and its subsidiaries, contractors, agents and assigns a license to use, display, copy, and distribute Sponsor's trademarks, and the information about Sponsor that Sponsor provides, on IBM's internal and external websites, STG Lab Services and Training Technical University materials and signage in order to promote Sponsor's sponsorship of the STG Lab Services and Training Technical University. IBM will make a good faith effort to follow any trademark guidelines provided by Sponsor. 5. IBM reserves the right to restrict exhibits which become objectionable or otherwise detract from or are out of keeping with the character of the Solution Center Exhibit areas as a whole as determined by IBM in its sole discretion. 6. Direct sales (the exchange of merchandise for money) are not permitted on the Solution Center Exhibit floors without written permission from IBM. Orders only may be taken for later fulfillment. 7. On behalf of Sponsors, IBM has designated Solution Center contractors to provide the following: drayage, labor, cartage, installation and dismantling, furniture, demonstration pedestal and floor decorations, signs, photographs, telephone services etc. Services of electricians, plumbers, carpenters, and other labor will be available and charged for at the then-prevailing rates. IBM assumes no responsibility or liability for any of the services performed or materials delivered by the foregoing persons, parties and organizations. Arrangements must be made between Sponsors and the official Solution Center contractors. 8. Any space provided to Sponsor, including, but not limited to, any kiosks, exhibit space or conference rooms, is provided on an "as is" basis. Anyone visiting, viewing or otherwise participating in the space is deemed to be the invitee or licensee of Sponsor while so visiting, viewing or otherwise participating in the space, rather than the invitee or licensee of IBM. Sponsor shall return the space in as good condition as it was received, reasonable wear and tear excepted. Sponsor shall conduct itself in a decorous manner and comply with all requirements, rules or reasonable requests of IBM or the conference landlord with respect to its use of the space. 9. Neither party shall be liable to the other party for incidental, indirect, consequential, special or punitive damages of any kind, including without limitation lost revenues or profits, whether such liability is asserted on the basis of contract, tort, or otherwise, even if the other party has been warned of the possibility of such loss or damage in advance. In no event will IBM's liability for actual direct damages exceed the amount of fees actually paid by Sponsor to IBM as part of Sponsor's sponsorship of the STG Lab Services and Training Technical University. 10. IBM may cancel any or all of the STG Lab Services and Training Technical Universities at any time in IBM's sole discretion. In the event of any such cancellation, IBM will use reasonable efforts to provide Solutions Center Sponsors with prompt notice of cancellation. IBM's sole liability and Sponsor's sole remedy in the event of cancellation of any or all of the 2012 Technical Universities shall be limited to return of the sponsorship fees paid by Sponsors. In no event shall IBM be responsible for airfare, hotel, or any other expenses incurred by Sponsors. If the Sponsor cancels less than ninety (90) days before the applicable STG Lab Services and Training Technical Universities commences, Sponsor shall be liable for one-hundred percent of the total sponsorship fee. 11. Sponsor may not assign its sponsorship to any third party without the consent of the other party. 12. These terms and conditions, the Sponsor Guidelines and all other matters arising our or relating to Sponsor's Solution Center Sponsorship shall be governed by the laws of the State of New York. 13. Any hardware provided to the Sponsor, including hand held scanners, or other computer equipment (but not limited too) is the responsibility of the Sponsor during the event. 14. In this document a Sponsor can either be an event Sponsor or event Exhibitor. 15. Pricing, Descriptions or other information within this document may change without notice. For the most current Solution Center Package, see the event web site. IBM Technical Universities 2013

17 BLANK PAGE IBM Technical Universities

18 Copyright IBM Corporation 2013 IBM Corporation 1133 Westchester Avenue White Plains, NY U.S.A. Printed in the United States of America All Rights Reserved IBM, the IBM logo, BladeCenter, CICS, DB2, Lotus, OS/400, POWER5, POWER6, POWER7, PureSystems, IBM i, IBM Power Systems, Rational, iseries, pseries, xseries, zseries, System i5, System p, System z, System z9, System z10, Tivoli, WebSphere, z/os, z/vm and z/vse are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. Other company, product and service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. IBM assumes no responsibility regarding the accuracy of the information provided herein and use of such information is at the recipient's own risk. Information herein may be changed or updated without notice. IBM may also make improvements and/or changes in the products and/or the programs described herein at any time without notice. IBM Technical Universities 2013