Content Strategy Innovation Summit

Transcription

1 ie. Content Strategy Innovation Summit SEPTEMBER 13 & LOS ANGELES Plan. Develop. Manage. df dvsd vs

2 ABOUT THE EVENT Overview Content Strategy Innovation Summit September 13 & 14, 2017 Los Angeles #ContentStrat17 The main themes for this year s discussion are: Creating a consistent brand through content Measuring the success of your content Creating a sustainable content strategy How to overcome challenges in your organization s content strategy Evolving content - video, personalisation, visual ads How do you use content to humanise your brand The summit will bring together some of the key thinkers and changers within the industry to discuss how to move online successfully, what digital can do for different areas of digital strategy and how this will improve and expand moving forward. Online videos of all sessions, with integrated slides and audio will be made available to all attendees after the event. 2

3 SPEAKERS AT A GLANCE 2016 Speakers 2016 Speakers Ankur Poseria, Digital Content Strategist, Disney Suzanne Baran, Content Strategist, Capital Group Vijay Hanulmolu, Head of Global Content Strategy, Analog Devices Josh Rucci, Global Head of Content, Bloomberg Daniel Jones, Vice President, Content Strategy, Ancestry Maureen McCarthy, Deputy Director, Marketing, Human Rights Campaign Michael Fanuele, Chief Creative Officer, General Mills Sara Getz, Content Strategist, Facebook Savvy Varadan, Director, Content Marketing, Robert Half Shane McLaughlin, Senior Manager, Content Strategy, Walmart Iyan Bruce, Director, Global Content Strategy, Mattel Stacey Jaffe, Vice President, Teach for America Kara Chiles, Content Strategist, Whole Foods Kelly Turner, Senior Content Strategist, AT&T Neha Gandhi, SVP, Content Strategy & Innovation, Refinery29 Brian Selandar, Vice President, Whistle Sports Lo Martin, Director, Editorial Creative, NowThis 3

4 2 days of thought provoking content, but the value was in the connections I made. 7

5 SPEAKERS IN DETAIL 2016 Keynote Speakers Josh Rucci Global Head of Content BLOOMBERG Shane McLaughlin Senior Manager, Content Strategy WALMART Neha Gandhi SVP, Content Strategy REFINERY29 Evolving Your Content Through Video Internal Content - Secrets to Successful Social Enterprise Adapting Content For Global Customers GM & Global Head, Bloomberg Content Service. Responsible for distribution of Bloomberg Terminal and News to newsrooms; Bloomberg Television distribution; News, Photos, Video, and Data licensing; and branded media partnerships, to over 1,000 platforms worldwide. Broad experience with content solutions for Broadcast, Print, Online, Mobile, and Social platforms. Lead content and social strategy for interactive platform connecting 1.3M associates in 4,000 Walmart Stores. Direct cadence and editorial flow in alignment with key stakeholders in Public Affairs, Marketing, Merchandising, People and other functions. Direct monthly newsletter profiling major initiatives to more than 100,000 opt-in subscribers. Implemented and executed social strategy that drove more than 300% increase in views and social engagement between August '13 and August '14. Drove 40% increase in professional development content engagement through creative campaign spotlighting personal stories of Walmart associates. Coordinate beta-testing of new services with Walmart associates in stores across the US, working with product teams to incorporate feedback and improve the customer experience. Neha Gandhi is the Senior Vice President of Content Strategy & Innovation at Refinery29. In that role, she is responsible for growth, distribution, platform strategy, and evolving content strategy at R29. She has previously held posts at Seventeen, Harper s Bazaar, LHJ.com and More.com. In her life as a magazine editor, you could find her doing anything from shooting home décor stories to writing cover stories and producing b-roll on movie sets. Her work has appeared in Foam, In Style,Women s Health, and ReadyMade, but her favorite byline of all time remains an interview with Donald Trump, from her first internship at People. 5

6 SCHEDULE AT A GLANCE Schedule Day 1 Day 2 Key 07:30 Check in 08:30 Keynotes 10:30 Coffee Break 11:00 Keynotes 07:30 Check in 08:30 Keynotes 10:30 Coffee Break 11:00 Keynotes CHECK IN An opportunity to check yourself into the event and meet other leaders in your industry ahead of the day KEYNOTES Listen to actionable case studies largely brought to you by Fortune 500 companies COFFEE BREAK & LUNCH A chance to sit down, network and connect with decision makers within the industry 13:00 Lunch 13:30 Keynotes 13:00 Lunch 13:30-15:00 Keynotes NETWORKING DRINKS A more relaxed environment in which to engage with all attendees and gain valuable connections 15:30 Coffee Break SUMMIT END 16:00 Keynotes 17:00 Networking Drinks 136

7 What an event, I ll be back next year!

8 SPONSORS AND PARTNERS 2016 Sponsors Featured Start Up Exhibitor Silver Sponsor Want to Sponsor any of our events? Contact: US UK REQUEST TO SPONSOR 7

9 WHO ATTENDS OUR EVENTS Who Attends

10 WHO ATTENDS OUR EVENTS Who Attends The summits that Innovation Enterprise puts on are among the most highly acclaimed in the world, with industry leading decision makers from across the digital industry in attendance as both speakers and delegates. You will connect with senior level executives from both major corporations and innovative small-to-medium size companies. 45% Company size of attendees by number of employees % 5% Less than % of attendees are CXO level or above director vp/svp manager senior cxo df dvsd vs 10% Holding events in several locations around the world, we have acquired a global audience

11 TICKETS AND PRICING OPTIONS Tickets Save $400 off the prices below by securing your Super Early Bird price today! Silver Pass Most Popular Gold Pass Limited Release Access All Areas Pass $1595 $1895 $2495 Access to all Sessions Access to all Networking Events Access to Exhibition Floor Access to Attendee List Presentation Slide Decks* Presentation Video Recordings* Invitation to the Big Data Channel Network Annual Big Data On Demand Subscription Access to all co-located summits Buy a group of at least 3 passes to receive up to 25% off Interested in attending? Register online or contact Sam Cole scole@theiegroup.com US GROUP PASSES REGISTER ONLINE 10

12 REGISTER FOR THE EVENT Register GROUP PASSES REGISTER ONLINE Delegate Information Full Name Job Title Company Department Industry Address Country Zip/Post Code State/Provence Business Phone No. Payment Options Passes Check Visa Master Card American Express Invoice Me Card Number OnDemand Pass 1 Day Pass Silver Pass Gold Pass AAA Pass $700 $795 $1595 $1895 $2495 Expiry Date Security No. Quantity Mo Ye Card Holder s Name Card Holder s Address Places are transferable without any charge within 12 months of the original purchase Card Holder's Signature Total $ Prices are exclusive of VAT. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before August 15, 2016 incur an administrative charge of 50%. If you cancel your registration after August 15, 2017 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.