Brand Strategy Innovation Summit

Transcription

1 ie. Brand Strategy Innovation Summit SEPTEMBER LOS ANGELES Maintaining Brand Narrative in a Digital Age df dvsd vs

2 ABOUT THE EVENT Overview September 15 & 16, 2016 Los Angeles Sheraton Universal Hotel #BrandStrat16 Brand Strategy Innovation Summit The main themes for this years discussion are: Brand Consistency in an Age of Digital Transformation How to Create Brand Authenticity The Most Effective Ways to Build Brand Awareness Aligning Brand & Corporate Strategy to Boost Performance By covering the hottest topics within brand strategy we create a platform for senior level executives to obtain real action points and useful connections to better support their business goals. Online videos of all sessions, with integrated slides and audio will be made available to all attendees after the event. 2

3 SPEAKERS AT A GLANCE Speakers Confirmed Speakers Kenny Mitchell, Sr. Director, Consumer Engagement, Gatorade Jessica Novak, Director, Content Strategy, Zoe Media Group Anne-Sophie Stock, Director, Brand, Moët Hennessy Peter Leeb, VP, Global Brand Strategy, Fox Consumer Products Alison Hadden, Director, Brand Strategy, Glassdoor Matthew O Neil, VP, Brand & Media, Dallas Cowboys Christina Gleason, Head of Global Brand Strategy, Twitter Jaime Weston, VP, Brand Management & Creative, NFL Anna Fieler, EVP, Marketing, POPSUGAR Erin L. Ilgen, Manager, Brand & Experience, Lexus Ariana Hellebuyck, VP, Brand Strategy, University of Phoenix Mark Blankenship, Chief People, Culture & Corporate Strategy Officer, Jack in the Box

4 Usually I m exhausted at the end of a presentation. This time, I m energized! 7

5 SPEAKERS IN DETAIL Keynote Speakers Kenny Mitchell Sr. Director, Consumer Engagement GATORADE Anne-Sophie Stock Director, Brand MOËT HENNESSY Jessica Novak Director, Content Strategy ZOE MEDIA GROUP Innovative Marketing to Stay Ahead of the Curve Chandon, From a Champagne me-too Strategy How Best to Keep Brand Consistent in an Age of Digital Transformation As Senior Director of Consumer Engagement, Kenny Mitchell oversees Gatorade s integrated marketing efforts, including advertising, branded content, digital, social media and public relations. Previously, Mitchell oversaw Brand and Consumer Marketing for NASCAR, where he led the development and execution of the annual marketing plan and oversaw media strategies and planning. Prior to NASCAR, Mitchell was Vice President and General Manager at the Dew Tour, a division of The NBC Sports Group. He was responsible for overseeing all aspects of the Dew Tour brand and business, including partnerships, sales, marketing, content, events operations and execution Life enthusiast, Proud Mamma, Happy Wife... and Brand lover! I fell in love with Brand Management 15 years ago, and this has been the thread of all my career. I have, so far, had quite a ride: I started as a Brand consultant, co-wrote a book with George Lewi (Brand Management, Pearson, 2005), then travels to the US to work for French wines before co-founding a luxury-theme TV channel, called LUXE.TV (available On Dish Tv in the US). When sold, moved back to Paris to start the Moet Hennessy adventure with Maison Moet & Chandon, worked my way up to take over the International Marketing Team. Last November, joined Chandon California. I believe enthusiasm can change the world. I believe "I can have it all". I believe in imperfection and happiness. And I believe there's nothing in the world a good laugh, noisy kids and a glass of Chandon can't fix! Zoe Media Group is the digital media division of Rachel Zoe Inc., delivering nonstop style, beauty and lifestyle content through Rachel Zoe's inimitable lens on TheZoeReport.com. ZMG reaches over 2 million subscribers through our daily newsletters and site, The Zoe Report, and more than 12 million followers through our social media outlets (Facebook, Instagram, Twitter, Pinterest, Snapchat and more). In 2015, The Zoe Report launched Box of Style, a subscription service filled with over $300 of our favorite fashion, beauty and lifestyle items for $100, all hand-picked by Rachel & TZR editors. 5

6 SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Alison Hadden Director, Brand Strategy GLASS DOOR Matthew O Neil VP, Brand & Media DALLAS COWBOYS Christina Gleason Head of Global Brand Strategy TWITTER Jaime Weston VP, Brand Management & Creative NATIONAL FOOTBALL LEAGUE Anna Fieler EVP, Marketing POPSUGAR Peter Leeb VP, TV Global Brand Strategy 20TH CENTURY FOX Erin L. Ilgen Manager, Brand & Experience LEXUS Sheri Conn SVP, Global Brand Strategy DREAMWORKS ANIMATION Negar Mohammadi Director, Brand Marketing VOGUE 5

7 SCHEDULE AT A GLANCE Schedule Day 1 Day 2 Key 07:30 Check in 09:00 Keynotes 10:30 Coffee Break 11:00 Keynotes 07:30 Check in 09:00 Keynotes 10:30 Coffee Break 11:00 Keynotes CHECK IN An opportunity to check yourself into the event and meet other leaders in your industry ahead of the day KEYNOTES Listen to actionable case studies largely brought to you by FTSE 500 companies COFFEE BREAK & LUNCH A chance to sit down, network and connect with decision makers within the industry 13:00 Lunch 14:00 Keynotes 13:00 Lunch 14:00-15:30 Keynotes NETWORKING DRINKS A more relaxed environment in which to engage with all attendees and gain valuable connections 15:30 Coffee Break SUMMIT END 16:00 Keynotes 17:30 Networking Drinks 13

8 I can say hands down, you guys do the finest job of anyone in the media conference space

9 SPONSORS AND PARTNERS Sponsors Silver sponsor Workshop sponsor Want to Sponsor any of our events? Contact: Emily Kutchinsky US UK REQUEST TO SPONSOR

10 WHO ATTENDS OUR EVENTS Who Attends

11 WHO ATTENDS OUR EVENTS Who Attends The summits that Innovation Enterprise puts on are among the most highly acclaimed in the world, with industry leading decision makers from across the analytics industry in attendance as both speakers and delegates. You will connect with senior level executives from both major corporations and innovative small-tomedium size companies. 45% Company size of attendees by number of employees % % Less than % of attendees are Director level or above director vp/svp manager senior cxo df dvsd vs 10% Holding events in several locations around the world, we have acquired a global audience

12 TICKETS AND PRICING OPTIONS Tickets Access to all sessions & networking events Earlybird prices expire July OnDemand Pass 1 Day Pass Silver Pass Gold Pass AAA Pass $700 $995 $1395 $1695 $2095 (limited release) (most popular) save up to 20% on earlybird passes Access to all co-located events Access to presentations from the summit on ieondemand for 7 days Unlimited access to presentations from the summit on ieondemand Access to all presentations on the Strategy Channel Access to a single day of the event Buy a group of at least 3 passes to receive up to 25% off Interested in attending? Register online or contact Sam Blunsdon sblunsdon@theiegroup.com US UK GROUP PASSES REGISTER ONLINE 13

13 REGISTER FOR THE EVENT Register GROUP PASSES REGISTER ONLINE Delegate Information Full Name Job Title Company Department Industry Address Country Zip/Post Code State/Provence Business Phone No. Payment Options Passes Check Visa Master Card American Express Invoice Me Card Number OnDemand Pass 1 Day Pass Silver Pass Gold Pass Diamond Pass AAA Pass $700 $995 $1395 $1695 $1895 $2095 Expiry Date Security No. Quantity Mo Ye Card Holder s Name Card Holder s Address Places are transferable without any charge within 12 months of the original purchase Card Holder's Signature Total $ Prices are exclusive of VAT. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before August 15, 2016 incur an administrative charge of 50%. If you cancel your registration after August 15, 2016 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.