Marketing activities and events manager

Transcription

1 Rle Brief Marketing activities and events manager Directrate Marketing and cmmunicatins directrate Base lcatin Bristl Grade C 16 Date April 2018 Reprts t Head f marketing prductin Respnsible fr 1. Backgrund This is a rle managing a key part f the membership experience in the marketing team. Jisc is the UK higher, further educatin and skills sectrs nt-fr-prfit rganisatin fr digital services and slutins. We: Operate shared digital infrastructure and services Negtiate sectr-wide deals with IT vendrs and cmmercial publishers Prvide trusted advice and practical assistance fr universities, clleges and learning prviders. This rle sits within the marketing and cmmunicatins directrate. The directrate is charged with designing and delivering a chesive custmer experience strategy and an rganisatinal apprach that ensures and reflects a deep understanding f ur custmers needs and delivers jined-up engagement and supprt. This will infrm and drive Jisc s peratinal and strategic pririties mving Jisc increasingly t a member fcussed and driven rganisatin. All parts f the directrate champin the custmer thrughut the engagement lifecycle, frging lasting relatinships, and enabling them t get the best value frm us. The directrate integrates and directs all frnt-fhuse activities s that Jisc services are mre accessible and it is easy t wrk with us as preferred partners. It ensures that ur supprting infrastructure is mdern, innvative and effective and that, in this cntext, ur marketing wrking practices are chesive and leading edge. Furthermre, it ensures and supprts all these activities with excellent PR, effective internal and external cmmunicatins, public affairs and the develpment f a strng and psitive verall Jisc identity and brand. 2. Purpse and scpe The prime purpse is t be respnsible fr develping, managing and delivering a full prgramme f activities and the assciated wrk, which will prvide vital pprtunities t prmte Jisc, its services, prducts and messages lcally, natinally and internatinally. The rle requires a brad understanding f the marketing and events framewrk and strategy as well as Jisc s strategic bjectives and brand principles and hw any prpsed activities, aims and bjectives fit with these. Page 1

2 A key element is t build a cre prgramme f marketing activities and events t supprt the marketing and events framewrk and strategy. It invlves managing Jisc s presence and invlvement in these activities and events t disseminate Jisc s key messages. The pst/rle hlder will need t understand the needs f ur custmers, hw they align t the Jisc strategy and translate this understanding int deliverable plans and activities, ensuring the cntent is relevant and matched t thse needs. The activities and events manager sits within the Jisc grup marketing area and the head f marketing prductin hlds the frmal reprting line. The activity and events team is primarily an ffice based team and perates within the marketing prductin team. The team wrks with a range f external partners in a virtual agency mdel where creative skills and expertise are utsurced. 3. Key accuntabilities, respnsibilities and duties Respnsibilities are expected t be develped and finalised ver time and include but are nt restricted t: General: Maintaining an up-t-date understanding f best practice and innvatins in marketing and cmmunicatins t supprt the develpment f innvative marketing and cmmunicatins slutins, specifically: Seeking ut and champining new pprtunities and techniques within the areas f activities and events, reflecting the latest best practice Page 2 Taking respnsibility fr remaining up-t-date in legal and health and safety training and certificatin requirements and in particular: Taking respnsibility fr managing legal cntracts wrking with the legal team and head f marketing prductin as required fr legal and health and safety Taking respnsibility fr managing and signing ff health and safety certificates fr allcated events frm acrss the grup Develping effective wrking relatinships with suppliers and partners (eg design agencies, media suppliers, press) t supprt delivery Develping and maintaining internal stakehlder relatinships including: Develping an understanding f the particular needs and characteristics f cluster prducts and services and the ways in which marketing activities and events might respnd t these needs Instilling and cmmunicating a marketing-led eths thrughut the business, aiming t imprve marketing and cmmunicatins service prvisin t the rganisatin Wrking with the marketing prductin team t actively seek and supprt green plicies fr all activities and events, cntributing t Jisc s envirnmental plicy Acting as a marketing specialist in sme f the activities and events Willing t undertake travel including vernight stays and ccasinal weekend wrk Playing an active rle in the marketing team, supprting clleagues where needed and cntributing t the eths f finding new and exciting ways t engage ur custmers

3 Line management respnsibilities: Managing permanent, temprary and cntract staff n specific prjects as required Briefing and verseeing the wrklad f allcated staff bth internally and externally, mnitring utputs and prviding advice and caching, in rder t ensure the achievement f prject bjectives Cntribute t ensuring Jisc grup marketing ensuring maintains a psitin as a high perfrming team Planning and delivery: Wrking with the head f marketing prductin, marketing business partners, campaign manager and specialists acrss the marketing and cmmunicatins team and membership and sales, managing a series f activities and events frm prpsal t delivery and evaluatin, including: Prject management and leading activities and events, ensuring all events and activities large, medium and small are prduced n time, within budget, meet (and exceed) expectatins, and are industry standard Ensuring necessary administrative requirements are cmpleted and prcurement rules are fllwed - including but nt limited t: raising purchase rders and requisitins, and cntacting suppliers; Creating, develping and implementing marketing plans t supprt smaller activities and events where needed Ensuring planned activities are timed sympathetically with the wider schedule f activities and events including press and news Develping an understanding f the prducts, services and key audience grups as required Taking respnsibility fr leading and ensuring the cntent f smaller and sme medium sized activities and events are managed and develped, wrking with marketing business partners and directly with cluster level marketing administratrs, with prduct managers and external stakehlders and members as required Building and maintaining relatinships beynd the rganisatin with stakehlders and members t supprt activities and events Setting, cmmunicating and maintaining timelines and pririties n every prject Mnitring financial budgets and reprting n variances t ensure value fr mney is achieved Taking respnsibility fr hiring equipment fr the relevant activities and events Prviding leadership, mtivatin, directin and supprt t all thse invlved in the activities and events Develp apprpriate marketing plans fr sme activities and events Carrying ut analysis f data t supprt events and activities and infrm future activities Briefing and verseeing the wrklad f allcated staff bth internally and externally, mnitring utputs and prviding advice and caching, in rder t ensure the achievement f prject bjectives Taking respnsibility fr specific budgets Develping wning and leading elements f the incme revenue strategy (part f the marketing strategy), wrking with the business develpment manager Carrying ut and reprting n n-site inspectins and evaluatins Drawing n the events and activities evaluatins frm the events frce and als the CRM system and marketing research fr planning purpses Fr larger activities and events, supprting the delivery f marketing plans and cntributing t the develpment f activities and events Cntributing t the develpment f the verarching activities and events engagement framewrk including: Events and activities are matched t the cre intended audiences Cntent is matched t the messages and cre audiences Ensuring natins and English regins are prperly represented in all marketing activities and events Page 3

4 Ensuring cnsideratin is given t amplifying all events and activities acrss natins and English regins using physical and digital channels 4. Skills, knwledge and experience Essential Qualificatins Degree r equivalent qualificatin in an apprpriate and relevant subject Experience Experience in a similar rle Experience with event/venue cntracts Health and safety experience Marketing experience Knwledge A gd understanding and experience f managing budgets Strng technical knwledge f all aspects f events management and assciated technlgy Skills Excellent cmmunicatin, written and interpersnal skills Ability t rganise, lead and mtivate a prject team Ability t think and wrk strategically as well as at the prject level Ability t lead prjects thrugh t implementatin and achieve timescales in a timely manner Ability t influence thers and use diplmacy Ability t use initiative and develp innvative slutins t prblems Strng teamwrk skills Prfessinal demeanur Strng rganisatinal skills and ability t meet deadlines Ability t make sund decisins, and repriritise tasks while wrking in a fast-paced envirnment Desirable An additinal relevant qualificatin eg CIM diplma Health and safety qualificatin Prince2 and managing successful prgrammes An understanding f the higher educatin and further educatin sectrs Page 4

5 5. Key Cntacts Senir stakehlders acrss the rganisatin Executive directr marketing and cmmunicatins Executive leadership team members and teams Heads f Jisc crprate functins and senir managers acrss the rganisatin Head f marketing prductin, marketing prductin and brand manager and multimedia manager Executive directr marketing and cmmunicatins Grup directr marketing Marketing business partners Directrs f and specialist teams and within the marketing and cmmunicatins directrate Jisc partners and cllabratrs including cmmercial prviders Cluster wners and senir managers as required Suppliers / agencies and ther bdies, cmmercial and nn-cmmercial, relevant t the rle and purpse f the directrate IMPORTANT ADDITIONAL INFORMATION The head f marketing prductin will discuss all elements f the rle brief with the appintee n appintment and after six mnths, recgnising that sme elements may need changing. The abve is prvided fr guidance, is nt cntractual, and is nt an exhaustive list f all accuntabilities, respnsibilities and duties that the pst hlder may have. Page 5