Barnardo s Volunteering and Community Engagement Strategy

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3 Barnard s Vlunteering and Cmmunity Engagement Strategy Freward frm Chief Executive We have a strng traditin f engaging cmmunities t supprt what this great des. This began nearly 150 years ag with Thmas Barnard s Yung Helper Leagues and tday this has grwn t ver 15,000 in many different rles acrss the. We want the brilliant cntributin that individuals, grups and cmmunities make t imprving the lives f the UK s mst vulnerable children t increase, whether that s thrugh helping us infrmally r in mre structured ways as a fully fledged Barnard s vlunteer. The pssibilities fr increasing vlunteering and cmmunity engagement in Barnard s and diversifying ur vlunteer base are endless but we want t be targeted in ur effrts, building n ur many successes. This strategy sets ut ur future visin fr vlunteering and cmmunity engagement ver the next five years and what we will d t achieve it. It s bld and ambitius, but I als think it s exciting and inspiring. Withut ur and the cmmunities that supprt us, s much f what we d fr the UK s mst vulnerable children wuld nt be pssible. We are cmmitted t delivering nt just a gd, but a great vlunteer experience with prper supprt fr ur vlunteer managers, ur and the cmmunities wh unite behind the Barnard s visin, t realise Thmas Barnard s dream f a wrld where n child is turned away. Javed Khan CEO What des vlunteering with Barnard s mean t ur?* Intrductin Our Purpse tday is t transfrm the lives f the UK s mst vulnerable children. We recgnise that ur are central t ur ability t achieve this. Hwever we als recgnise that in tday s ever changing wrld nt everyne wants t vlunteer in a structured, regular way. Nevertheless peple and cmmunities d want t cme tgether in supprt f causes relevant t them. We want that cause t be the UK s mst vulnerable children! Our visin and aspiratins Individuals, grups and cmmunities will be inspired t vlunteer, develping and applying their skills, talents and passins s that tgether we can deliver better utcmes fr mre children. Our aspiratins thrugh this strategy are t: Deliver a cnsistently high quality, enjyable vlunteer experience Diversify ur vlunteer ppulatin s that it is mre reflective f ur service users and the cmmunities we seek t serve Increase the cntributin make thrughut Barnard s, demnstrating their impact n the lives f the UKs mst vulnerable children. We want the experience f supprting Barnard s, whether as a helper, a fundraiser r a vlunteer, t be utstanding and inspiratinal. We have cmmitted t building n ur strng fundatins ver the next five years by: Feeling I am ding smething wrthwhile; learning new things all the time; feeling respected and valued by Barnard's staff. I vlunteer with 5 separate rganisatins. Barnard's is by far the best in terms f training and supprt. Feeling yu have enabled the children t have a psitive and happy experience and that their family has been given an pprtunity t spend time with their ther children r take sme time fr themselves. I am welcmed and treated like ne f the team, included in all activities and given feedback regularly which has bsted my cnfidence in childcare. I have gained valuable experience that I can transfer int my ther rles f teaching, assessing and healthcare. I cannt begin t express my gratitude fr the pprtunity vlunteering with Barnard s has given me. It has bsted my cnfidence and self-esteem t the extent that I nw feel ready fr paid emplyment. 1. Embedding vlunteering and cmmunity engagement thrughut the 2. Imprving the quality f the vlunteer experience, hw we engage and recgnise the cntributin f ur 3. Increasing the diversity f ur thrugh targeted prgrammes and campaigns 4. Increasing ur use f technlgy 5. Develping and supprting ur vlunteer managers. With this strategy we will build a cnsistent and united vlunteering culture acrss the. We will increase nt nly the number f, but their diversity, their cntributin and the ways in which cmmunities can engage with us t deliver better utcmes fr mre children. *taken frm CS Vlunteer Survey

4 Our jurney Barnard s has a lng and prud histry f vlunteer and cmmunity invlvement; hwever this has nly been pssible thrugh cnstant mdernisatin and adaptatin. We have plans and structures in place t develp and enhance vlunteering in many areas; hwever we recgnise there is mre we can d. The wrld we live in is nw faster, mre hectic and ffers mre chice than ever befre and vlunteering experiences can t remain stuck in the static past. Charities d nt need t innvate fr their wn sake r abandn all traditinal rles but they d need t start exercising mre creativity and flexibility in the way vlunteer rles are set up. 1 Where we are nw: Variatin in vlunteering experiences in terms f cmmunicatin, training, supprt, als depending n where yu are wrking with Barnard s. Over acrss Retail, Fundraising, Children s Services. Vast majrity in retail. Vlunteers tell us we are great at treating them well and prviding supprt and training. They tell us we culd be better at cmmunicatin, demnstrating the impact f their wrk and supprting and supervising them. We have a lack f Black and Minrity Ethnic and male Where we want t be: Diverse, with wh are reflective f ur service user ppulatin Strng effective cmmunicatrs with Offering a high quality, cnsistently gd vlunteering experiences wherever are supprting us. Hw we will get there: 1. Embedding vlunteering and cmmunity engagement thrughut the By restructuring ur existing prfessinal supprt fr vlunteering, aligning it t the delivery f this strategy and embedding a culture f emplyee vlunteering thrughut Barnard s staff. Establishing stakehlder grups acrss the t maintain mmentum in delivering the strategy and ensuring it remains relevant t the needs f Barnard s and ur Wrking with senir leaders t establish new and innvative ways f embedding vlunteering and cmmunity engagement within their wrk and their teams 2. Imprving the quality f the vlunteer experience, hw we engage and recgnise the cntributin f ur Ensuring we becme the f chice fr, highly recmmended with a grwing ppulatin f wh are engaged with ur Purpse and delivering mre fr the UK s mst vulnerable children year n year. Establishing a regular Natinal Vlunteer Cnference as a means f bringing tgether, sharing ideas and celebrating success 1 Part 4 f nfpsynergy s New Alchemy, Hw are the mechanics f vlunteering changing?, 2014 Creating Natinal and Lcal Vlunteer Frums giving the chance t engage in cnversatins directly with senir managers abut their vlunteer experience and t help shape the future directin f the Pilting new ways f engaging cmmunities and recruiting, increasing the hurs they cntribute ver the next five years by 20% by 2020, including: Mentring prgrammes within ur ETS wrk Vlunteer, vlunteer managers Cmmunity level crss service/functin vlunteering initiatives Increasing ur engagement with natinal initiatives such as Step Up t Serve Launching an imprved learning and develpment ffer fr ur Rlling ut ur vlunteer satisfactin survey acrss the entire rganisatin, ensuring that by 2020 ur vlunteer engagement scre is abve the sectr average Launching a new and imprved vlunteer recgnitin scheme t celebrate ur 150 th anniversary year Achieving external recgnitin fr ur staff invlvement and vlunteer schemes. 3. Increasing the diversity f ur thrugh targeted prgrammes and campaigns Building a vlunteer ppulatin that we knw, and can evidence, is mre reflective f the cmmunities and children we seek t serve. Building partnerships with sectr experts such as, The Challenge and Step up t Serve Establishing an E&D taskfrce t drive frward ur vlunteering equality and diversity agenda Creating specific campaigns t target yung peple, lder peple, male & BME 4. Increasing ur use f technlgy By 2020 ensure that electrnic cmmunicatin t and between ur is the nrm acrss Barnard s we will bring ur pre-internet vlunteering experience int the digital age, investing in the develpment f micr/digitally enabled vlunteering. We will develp ur existing system t ensure that we can evidence the cntributin ur make cnsistently and effectively. Start by pilting b-hive and Facebk within ur existing vlunteer ppulatin Launch a dedicated micr-site t supprt ur vlunteer managers Make the vlunteer recruitment prcess mre efficient by pilting the use f IRecruitment Expand the use f elearning fr vlunteer and vlunteer managers Imprve ur systems fr capturing and evidencing ur vlunteer s cntributins 5. Develping and supprting ur vlunteer managers Embed high quality vlunteer manager develpment within the Barnard s learning culture, supprting everyne wh manages, regardless f whether their primary rle is a manager f a shp, a service r as a fundraiser. Establish a netwrk f Vlunteer Champins acrss the t supprt their peers Develp nline resurces, discussin frum and supprt netwrks fr all Barnard s vlunteer managers Launch a prgramme f bi-annual Vlunteer Manager Cnferences Embed vlunteer management in ur Leadership and Management Behaviurs Launch a vlunteer manager Equality and Diversity tlkit. 4

5 Barnard s Vlunteering and Cmmunity Engagement Strategy Deliverables Strategic theme 2015/ / / / /20 By the end f Embedding vlunteering and cmmunity engagement thrughut the Develp and launch the strategy fr Vlunteering and Cmmunity Engagement 2. Imprve the quality f the vlunteer experience, hw we engage and recgnise the cntributin f ur 1.1. Launch new vlunteering plicies and prcedures 1.2. Establish a senir stakehlder grup t versee the delivery f the strategy 1.3. Launch vlunteer shwcase event (within Senir Leaders Cnference) t raise awareness f vlunteering activity fr all staff 1.4. Gather feedback frm staff abut their views n fundraising and vlunteering t establish a baseline Crprate Strategy natinal vlunteer cnferences 2.2. Launch Natinal Vlunteer Frum 2.3. Review and increase pprtunities fr yung peple t vlunteer PwC apprentice prject Step Up t Serve Intern scheme 2.4. Review vlunteer recruitment practices acrss the 2.5. Baseline vlunteer satisfactin and engagement thrugh in huse vlunteer satisfactin survey 2.6. Cnduct vlunteer recgnitin review 2.7. Cnduct qualitative and quantitative research with t understand their experience Use this data t develp custmer jurney and vlunteer segmentatin t understand ur audience Cmplete the delivery f all remaining departmental vlunteering strategies 1.6. Embed new, cnsistent and respnsive vlunteering plicies, prcedures, systems, as evidenced thrugh audit and peer review 1.7. Establish new vlunteering impact reprting framewrk acrss the (based n Bank f England/ Prbn Ecnmics mdel) 2.9. Develp and launch Service User Vlunteering pilt prject Increase range f vlunteering rles available within Cmmunity Fundraising Extend ffender and wrk prgramme schemes acrss the Develp and launch imprved vlunteer recruitment and inductin pathway Cnduct vlunteer satisfactin survey as part f new Peple Opinin survey Vlunteer satisfactin rating: 75% Vlunteer engagement scre in line with sectr average Develp Peple Opinin survey vlunteer actin planning grups Launch new vlunteer recgnitin ffer as part f 150 th celebratins Launch standard, prprtinate apprach 1.8. Establish specific vlunteering bjectives within all lcal, regin, natin and department level plans acrss the 1.9. Develp Barnard s apprach t ur wn staff vlunteering thrugh a new Emplyee Vlunteering Plicy Senir Leaders Cnference vlunteer shwcase Develp and launch vlunteer mentring pilt scheme within ETS Cmplete implementatin f Vlunteer actin planning grup recmmendatins Develp structured apprach t seeking external recgnitin fr and vlunteering (e.g. Queen s Award fr Vluntary Service) Pilt extending the availability f accredited vlunteer training thrugh the Fr all staff with respnsibility fr vlunteering and/r vlunteer management, t have develped individual vlunteering bjectives derived frm lcal/regin/natin/dpt level plans Develp means f measuring the success f Barnard s staff vlunteering thrugh the APA prcess Develp and launch lcatin based vlunteering pilt prject Deliver 10% increase in cntributin f acrss the Cnduct Peple Opinin survey Vlunteer satisfactin rating: >75% Vlunteer engagement scre abve sectr average Peple Opinin survey vlunteer actin planning grup develps recmmendatins Launch review f Vlunteer learning and develpment (including accredited training expansin pilt) Review ur use f Vluntary Funds t enhance lcal level supprt fr vlunteering activity acrss the Senir Leaders Cnference vlunteer shwcase Launch emplyee vlunteering elements f the Annual Perfrmance Appraisal prcess Secnd Natinal Vlunteer Cnference Develp and launch vlunteer, vlunteer manager pilt prject Cmplete implementatin f Vlunteer actin planning grup recmmendatins Rll ut recmmendatins f vlunteer learning and develpment review acrss the Substantive evaluatin f all pilt prjects Deliver 10m increase in ecnmic value f ur cntributin acrss the Cnduct Peple Opinin Survey Vlunteer satisfactin rating: >80% Vlunteer engagement scre well abve sectr average Peple Opinin survey vlunteer actin planning grup develps recmmendatins Achieve Investing in Vlunteers 5

6 Strategic theme 2015/ / / / /20 By the end f 2020 t vlunteer supervisin acrss the 3. Increasing the diversity f ur thrugh targeted prgrammes and campaigns 4. Increasing ur use f technlgy 5. Develping and supprting ur vlunteer managers 3.1. Cmplete E&D baseline acrss the s vlunteer ppulatin 3.2. Establish E&D taskfrce 3.3. Develp pilt prjects with partners t maintain strng apprach t yuth vlunteering The Challenge Headstart 4.1. Pilt use f digital cmmunicatin/ scial media fr b-hive Facebk 4.2. Develp the systems and prcedures that will facilitate new vlunteering impact reprting framewrk acrss the (based n Bank f England/ Prbn Ecnmics mdel) 4.3. Enhance public website cntent fr prspective 4.4. Launch b-hive vlunteer manager micr-site 5.1. Establish a netwrk f staff Vlunteering Champins acrss the 5.2. Create nline resurce and cmmunities f practice t supprt managers f 3.4. Cnduct EIAs t map vlunteer demgraphics against lcal ppulatin 3.5. Implement targeted appraches t engaging lder peple as in respnse t the Cmmissin n the Vluntary Sectr and Ageing 4.5. Establish a digital vlunteering task frce that will develp new ways fr peple t vlunteer 4.6. Rll ut digital cmmunicatin/ scial media t imprve hw we cmmunicate with 4.7. Develp IRecruitment fr prject (dependent upn R12 functinality prject) 5.3. Launch a prject t rll ut cnsistent, high quality, standardised, vlunteer manager learning and develpment prgramme acrss the 3.6. Develp targeted appraches t cmmunities that remain underrepresented in the s vlunteer ppulatin Men BME 3.7. Launch campaign t increase diversity f s vlunteer ppulatin 4.8. Launch pilt t expand the use f Mdle and elearning fr t supprt extensin f accredited training 4.9. Pilt use f IRecrtuitment fr acrss the 5.4. Run Barnard s first crss-rganisatin biannual vlunteer manager develpment event 5.5. Build vlunteer manager leadership and management behaviurs int the Barnard s Leadership & Management framewrk (LMBs) 3.8. Re-run EIAs in rder t establish success f campaign and targeted appraches & map vlunteer demgraphics against lcal ppulatin 3.9. Refine targeted interventins Review use and effectiveness f the systems and tls the uses t manage, deply and engage its Pilt new frms f micr/digitally enabled vlunteering Rll ut IRecruitment fr 5.6. Embed LMB framewrk within Annual Perfrmance Assessment (APA) fr all vlunteer managers Cllate case studies and develp E&D vlunteering best practice resurces Rll ut elearning as part f vlunteer learning and develpment review Rll ut new frms f micr/digitally enabled vlunteering 5.7. Rll ut E&D vlunteer management best practice tlkit 5.8. Run secnd bi-annual vlunteer manager develpment event Increase recruited frm the fllwing grups: BME Male Seek external recgnitin/ award(s) fr B s wrk in this area Electrnic cmmunicatin t and between ur is the nrm Imprved use f technlgy has led t an increase in vlunteer numbers 5.9. Everyne in Barnard s wh manages, regardless f rle title, is affrded the time and space t develp the vlunteer management elements f their rle up t a recgnised, cnsistent and externally accredited standard 6

7 Barnard s Vlunteering and Cmmunity Engagement Strategy Key Perfrmance Indicatrs by financial year Increasing ur vlunteer numbers by 10,000, frm 15,000 in 2014/15 t 25,000 in 2020 Increase the ecnmic value f ur cntributin by 10m, frm 20m in 2014/15 t 30m in 2020 Increase the percentage f recruited frm BME cmmunities by 7%, frm 3% in 2014/15 t 10% in 2020 Increase the percentage f male recruited by 10%, frm 30% in 2014/15 t 40% in 2020 Increase the percentage f recruited aged by 9%, frm 31% in 2014/15 t 40% in 2020 Increase the percentage f recruited aged 65+ by 20%, frm 5% in 2014/15 t 25% in 2020 Ensure that >80% f ur wuld recmmend us and achieve engagement scres cnsistently abve the sectr average ( % f surveyed wuld recmmend us, baseline engagement scre t be established in 2016) Achieve Investing in Vlunteers 2015/ / / / /20 16,500 18,000 20,000 22,500 25,000 21m 23m 25m 27m 30m 3% 4% 5% 7% 10% 30% 32% 34% 37% 40% 32% 33% 35% 37% 40% 5% % % % % % recmmend Engagement scre in line with sectr average >75% recmmend Engagement scre abve sectr average >80% recmmend Engagement scre significantly abve sectr average Investing in Vlunteers awarded 7