Invitation to tender: Website design brief ILC-UK

Transcription

1 Invitatin t tender: Website design brief ILC-UK December 2017

2 Abut this brief PRIVATE AND CONFIDENTIAL Website design brief: Brief frm the Internatinal Lngevity Centre UK December 2017 The ILC-UK invites bids t design and build its public website. Bids shuld be submitted by the 22 nd f January We will chse a supplier by the end f January. The prject will cmmence n the 5 th f February. Our target launch date is May Please address any questins t Head f Ecnmics, Ben Franklin: benfranklin@ilcuk.rg.uk. Backgrund We are the ILC-UK, the leading think tank n ageing and demgraphic change. As an independent nnpartisan charitable think tank, we are futures based, explring sustainable slutins t sme f the prescient challenges facing us tday. We generate strategic thinking n sme f the mst challenging issues facing us as natinal and glbal citizens. We are part f 17 ILC Centres, which extends ur reputatin and reach acrss the wrld. Our verarching missin is t make a difference nt just in terms f delivering better utcmes fr lder peple but critically helping t create a fair, just and sustainable sciety fr all, creating current and future wellbeing acrss sciety and the generatins. We prduce rigrus yet accessible evidenced based research and thught leadership. Presenting current and futures research n ecnmic plicy, families and cmmunity, health and scial care, migratin and integratin, transprt and planning, wrk and wellbeing. Issue and impact driven we aim t imprve public plicy and practice bth at the natinal and internatinal level. We are slutins fcussed and all ur reprts include targeted recmmendatins fr future actin. We believe t have true impact as a think tank yu need t cmbine rbust and rigrus research methds with strng plicy knwledge and adept cmmunicatin. We are unique in ur skills set, with a cre team f 14, cmpsed f frmer academics, cmmunicatin specialists and jurnalists, Chief Executives, ecnmists, plicy advisrs and speech writers. We are als supprted in a wrk by a brader team f Trustees, leading advisrs, cnsultants and ur Academic and Emerging Researchers Bard. Our primary audiences and stakehlders are natinal and internatinal gvernments, pliticians, plicy makers, thught leaders and pinin frmers, business and industry, the third sectr and ther think tanks and researchers in the academic and nn-academic sectrs. The target audience 1. Plicymakers - we need the website t shwcase ur expertise n ageing t the plicymaking cmmunity wh we are seeking t engage and influence. 2. Spnsrs - we are funded by a variety f rganisatins frm large multinatinal crpratins t charities and universities. We bth want t acknwledge their supprt while als attracting new spnsrship. 3. Experts in ageing - Our reputatin is in part built n hw we are perceived by ther experts in the ageing debate. The website must therefre appeal t relevant academics, plicy wnks and industry experts.

3 4. Jurnalists - we attract natinal media attentin fr ur publicatins. We want the website t turn n rather than turn ff jurnalists wh might be interested in ur wrk. 5. Accessible fr a public audience - We need the website t be accessible fr members f the public. NB. This is nt just lder peple ur research fcuses n the issues facing peple f all ages. 6. Emplyees - The strength f ur rganisatin relies n the quality f ur peple. We wuld like the website t attract jb applicatins frm well qualified candidates. Website activities and bjectives We wuld like the general user t engage in the fllwing activities n ur website. Items are listed in rder f imprtance: Read ur materials: reprts, blgs, presentatins, upcming events, stries f impact etc. Enquire abut spnsrship pprtunities/dnate t the ILC-UK Sign up t upcming events Sign up t ur newsletter Fllw us n scial media channels like Twitter, Facebk and Linkedin Direct media peple t cntact ILC-UK after having been n website, r plicymakers t d the same. Easy interactin with ur blgs. This is cnsistent with ur majr website bjectives: Create awareness abut ur rganisatin Enhance reputatin as authritative specialist think tank. Generate increased spnsrship fr ur wrk. Raise prfile f ageing issues and pssible slutins. Advertise uniqueness f ILC-UK t partners, ageing experts and the media. Navigatin structure We are pen t suggestins frm the website design cmpany n the best structure, but we want it t be as clear and simple as pssible t navigate. While ur current website lks very dated it is at least functinal. We need t enhance this functinality ging frward while ensuring the verall lk and feel is slick and mdern. Website features and design Easy access t reprts, presentatins and blgs including archive f past published materials. Easy access by date and theme etc. and easy t share. Strng staff prfiles with engaging expert bigraphies, phts and links t recent written wrk. Prmtin f impact i.e. where we ve given presentatins, spken at high prfile events r had majr media/plicy successes etc. we need t shwcase these achievements. Highlight spnsrship pprtunities including bth: 10 ways t wrk with the ILC-UK and the Partners Prgramme. Might als include flagship prject pprtunities. Acknwledge ur spnsrs bth thse wh prvide prject based funding, thse wh are part f ur Partner s Prgramme and L&G fr spnsring the website.

4 Space n the website fr each f the fllwing grups f individuals wh help guide the wrk f the ILC-UK: Trustees, Advisers and Fellws. Prmtin f upcming events. Prmtin f flagship/pririty research and plicy prjects fr the year. This culd include bth thse we are planning t d and need funding fr, and thse that are already secured and underway. Wrking at the ILC-UK including: Organisatinal values. Testimnials frm frmer staff. CSR Internship prgramme Vacancies. The site shuld integrate with ur mailing list and database. It must be mbile friendly. Smart integratin f scial media. Easy t embed vides, audi and pictures. Easy integratin with ILC-UK micrsites i.e. Inclusin f financial psitin and funding. Easy t sign up fr Newsletter The site shuld be searchable. The site shuld be as visible as pssible via search engines (SEO) Pssible example f micr site cntent (#futurefageing as example) Hme page Overview Prgramme (this year) Registratin/bking Travel Spnsrship Press Releases Previus events 2015 Overview; prgramme; spnsrs; presentatins/reprts Overview; prgramme; spnsrs; presentatins/reprts Overview; prgramme; spnsrs; presentatins/reprts Cmpetitr websites that we like and thse that we dn t like Thse that we like include: IPPR - nice use f images and easy navigatin.

5 NLGN - Functinal, lks nice and is simple t navigate. Institute f Ecnmic Affairs Lks prfessinal and gd use f imagery. Easy t navigate. Reslutin Fundatin - slid functinal website. Thse that we d nt like: Design Scial Market Fundatin - difficult t navigate and infrmatin is prly presented. Refrm - website is t cluttered. The current website lks very dated. We need the website t present ILC-UK as a mdern, innvative and prfessinal think tank. In terms f design, we like the fllwing visuals: In the past, we have avided phtgraphy due t the absence f gd stck phts but it wuld be gd t explre whether there is an pprtunity t d this. The IPPR s website is particularly successful

6 in this regard. Alternatively, the NLGN use the abstract imagery and designs frm their reprts t give a mdern and interesting feel thrugh the banner and structure f the site. Outstanding questins fr ILC-UK t wrk thrugh Shuld ILC Glbal alliance website keep existing brand? What abut ther sites (i.e. immunisatin)? What else can ILC-UK d t prmte the website? D we need t cnsult with ther stakehlders i.e. funders, plicy peple etc? What we expect t see in tenders fr this brief In yur respnse t this brief, ILC-UK expects t see the fllwing in yur tender: Full details f the prcess, including clear identificatin f the stages, utputs delivered at each stage, level f ILC-UK invlvement/cnsultatin, key deliverables, number f design rutes ffered and timescales fr delivery. Yur experience f cnducting similar prjects e.g. examples f relevant rebranding exercises yu have undertaken and relevant clients. Ideally we wuld want t see evidence f wrk dne fr clients that actively engage with gvernment e.g. think tanks r trade/business assciatins r ther firms in the public sectr. Details f yur recmmended team t deliver this brief, their expertise and experience f direct relevance. A full prject budget breakdwn, including yur team day rates by individual team member, expected number f days n the prject at each stage/against key utputs (lg/brand identity, brand guidelines, marketing materials, publicatin templates). Any prject management fees shuld be csted separately. Please nte that cst will be a cre cnsideratin fr ILC-UK as a small independent charity, in the selectin f its preferred agency. The cntact details fr tw previus clients r prjects f relevance t this brief, wh can be cntacted fr a reference as apprpriate. The tender prcess ILC-UK invites interested agencies t submit a written prpsal and budget utline. These shuld be submitted n later than 9:00am n 22 nd f January If yu are shrtlisted, yu will be invited t a face-t-face pitch. Please prepare t present yur apprach, experience, team and csts fr up t 45 minutes, fllwed by up t 30 minutes f Q+A with ILC-UK s senir management team. Please prvide 2 printed cpies f yur presentatin t leave behind after the pitch. Any questins fr clarificatin can be submitted t Head f Ecnmics, Ben Franklin at benfranklin@ilcuk.rg.uk prir t bid submissin. Budget and timeline The utline timescales fr the prject are: 22 nd f January - tenders received. W/C 29 th f January - pitches fr shrtlisted agencies. W/C 5 th f February - prject cmmencement. W/C 12 th f February - ILC-UK and agency meeting.

7 May prject delivery. The hired agency wuld be respnsible fr develping a mre detailed schedule fr prject delivery that includes key milestnes requiring client sign-ff f the varius deliverables. The budget range fr the prject is 10,000-15,000, thugh we wuld cnsider an alternative budget fr exceptinal prpsals. Value fr mney will be a key criteria fr shrtlisting.