VITA. Consumer Behavior, International Marketing/Business, Marketing Strategy, Human Resources, Small Business Development, Marketing Principles

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1 ACBSP SUGGESTED FORMAT VITA I. Name: William S. Piper Rank: Full Professor of Marketing Tenure/Nontenure: Tenure Department or Division: School of Business Year Joined the Institution: 1999 Teaching Experience: Areas of Involvement (in teaching) Consumer Behavior, International Marketing/Business, Marketing Strategy, Human Resources, Small Business Development, Marketing Principles II. Education Background (include fields of specialization) Doctoral degree: Doctor of Business Administration 1992 Mississippi State University Major field of study: Marketing Minor fields of study: Management and Sociology Dissertation title: Understanding Male Grocery Shoppers: A Typological Approach Masters degree: Master of Business Administration 1980 Eastern Illinois University Bachelors degree: Bachelor of Science 1979 Eastern Illinois University Accountancy III. Prior Experience not in Education Senior consultant on a joint NASA/American Society of Photogrammetric and Remote Sensing marketing research project to determine business and customers needs for geographic information Senior consultant to NASA s Commercial Remote Sensing Program at the Stennis Space Center in Mississippi; Designed and developed programs to assist corporations and small commercial firms to market advanced technology products. Perform

2 intermediate assessments of cooperative projects to determine their commercial viability. Design, develop, and execute market research projects for various commercial firms and various government customers, : Owner/operator of a firm consisting of a chain of three Century 21 Real Estate offices in Northern Illinois : Sale manager for Anmen Homes, a new home construction company : United States Air Force, Honorably discharged, February IV. Professional memberships (include offices held) Atlantic Marketing Association MBA Roundtable Society of Business, Industry and Economics South West Business Deans Association V. Professional meetings attended (include dates) Association of Collegiate Marketing Educators 2012 Business Deans Association Atlantic Marketing Association AACSB Applied Learning Outcomes Seminars 2006 AACSB Seminars and Conferences 2001, 2002, 2003, & 2006 AACSB Undergraduate series Program Conferences, February , 2005, AACSB Annual Meeting, April 22-24, 2001, Applied Research Methods Conference, Spring, 2000 VI. Papers presented (include dates) William S. Piper and Kimball Marshall, A Nexus for Technology Transfer and Commercialization: A Marketing Emphasis Approach, Association of Collegiate Marketing Educators, New Orleans LA. March 2012 Piper, William S. and Pj. Forrest, 2014 Social Media: A Business Imperative, Proceeding of the Association of Collegiate Educators, March, Dallas, TX. Piper, William S. and Pj. Forrest, 2013 How Social Media Creates Celeberty: A Preview of Current Trends, Proceeding of the Association of Collegiate Educators, March, Albuquerque, NM. Piper, William S., 2012 A NEXUS NEEDS OF TECHNOLOGY TRANSFER AND COMMERCIALIZATION: A Marketing Emphasis Approach, Proceeding of the Association of Collegiate Educators, March, New Orleans, LA. Piper, William S., Ella M. Anderson and John G. Igwebuike, 2006 Evaluating Student Assessment of Advising Quality: A pre-registration Advising Analysis, Proceedings of the Society of Business, industry and Economics, Annual Meeting, April, Natchez, Mississippi.

3 Piper, William S. and Kimball P. Marshall, 2004 THE EFFECT OF THE INTERNET ON THE RECORDING BUSINESS: THE IMPACT OF DOWNLOADABLE MUSIC, The Academy of Business proceedings, October 23, Biloxi, MS. Piper, William S. and Ella M. Anderson, 2004 Student Perception of Technology-based Business Application Courses, Proceedings of the Society of Business, industry and Economics, Annual Meeting, April, Branson, Missouri. Sedukhina, Irina and William S. Piper, Russian TV Advertising Market: Adaptation or Standardization, Society of Business, Industry and Economics, Fort Walton Beach, FL. April 13-15, 2003 Marshall, Kimball P., Caroline Fisher and William S. Piper, Propensity for Military Service: A Benefit Perspective Based on Generalized and Restricted Exchange, Society for Marketing Advances, 2003 Conference, New Orleans, Louisiana. November 4-8, Piper, William S., "Push and Pull Strategies in the Marketing of Government Technology", Atlantic Marketing Association, Savanna, GA., October 2, 2002 Vol. XVIII, pp. 80. Kimball P. Marshall, William S. Piper and Lisa Micich, Mass Media and Direct Contact Influences on School System Images and Tax Support: A Social Marketing Perspective, Strategic Marketing Association Annual Meeting, New Orleans, LA November 2001, Best Paper Award in Not-for-Profit Track. William S. Piper and Kimball P. Marshall, Marketing applications of Geographic Information and Global Positioning Systems with remote Sensing Satellite Technologies, American Society of Business and Behavioral Sciences - Annual Meeting, February 2001, Las Vegas, NV. (With Kimball P. Marshall). Kimball P. Marshall and William S. Piper, "The Potential for Advances in Remote Sensing Satellite Imagery Technologies in Marketing Research and Decision Making, Southwest Federation of Administrative Disciplines (SWFAD) and the Association of Collegiate Marketing Educators- Annual Meeting, New Orleans Feb 29-March 3, Kimball P. Marshall, William S. Piper and Lisa Micich, Influences of School System Versus Mass Media Sources of Information on Voter Support For Public Education, Atlantic Marketing Association, Portland ME, September 26-29, William S. Piper, Music Business Structure: The Recording Business:, Atlantic Marketing Association, Portland, ME. September 26-29, Ella A. Anderson, John Gill and William S. Piper, Analysis of Exit Exam Scores at a Historically Black University, Society of Business, Industry, and Economics Annual Meeting, Cleveland, MS April 7, 2000.

4 William S. Piper and Kimball P. Marshall, Developing a Model for Government Technology Transfer Programs, Academy of Marketing Science Annual Meeting, Montreal Canada, May William S. Piper and Kimball P. Marshall, Toward a Marketing Model for Government Technology Transfer Programs Southwestern Marketing Association, a unit of the Southwest Federation of Administrative Disciplines (SWFAD)- Annual Meeting, New Orleans March 15-18, Kimball P. Marshall and William S. Piper, "Adding Value: The Potential Role of Art Galleries In Fine Arts Marketing" American Society of Business and Behavioral Sciences - Annual Meeting, February 2000, Las Vegas, NV. William S. Piper and Kimball P. Marshall, Government Technology Transfer: Marketing s Potential impact to show Socio-economic relevance, 9 th Annual Economic Research Symposium, November 17, 1999, Jackson, MS. Shahdad Naghshpour, William S. Piper and Jules Lebon Perceptions and Realities of Casino Gaming: A Gap Analysis, the Management Marketing Association, March, 1997, Chicago, IL. Jules Lebon, William S. Piper and Shahdad Naghshpour Income Inequality: Measurement, Causes, and Consequences, The Academy of Economics and Finance, February, 1997, Lafayette, LA. William S. Piper, Demographics on the Internet, Jackson State University Annual Symposium, November, 1996, Jackson State University, (with Shahdad Naghshpour). William S. Piper and Kimball Marshall, Public Perceptions and Reality Regarding Legalized Casino Gambling on the Mississippi Gulf Coast, The Atlantic Marketing Associations annual conference, October 2-5, VII. Publications Publications in Professional Journals and Newsletters: William S. Piper Principal Investigator, BUSINESS CONTINUITY PLANNING GAP ANALYSIS FOR SMALL DISADVANTAGED BUSINESSES IN MISSISSIPPI PHASE 2 Mechanisms for Resilience and Business Continuity for SDBs SERRI Global Security Directorate, Oak Ridge National Laboratory Oak Ridge, Tennessee, December William S. Piper and Kimball P. Marshall, "Opportunities in Fine Art Marketing," American Marketing Association On-line Marketing Educator, A Web-based Professional newsletter, ( October, 2000.

5 William S. Piper, A Guide For Developing An Investors Plan, Prepared for NASA s Commercial Remote Sensing Program Office, August 16, William S. Piper, "Small Business and Big Gaming" the Jackson State Economic Symposium, October William S. Piper, "A Strategy for Locating and Communicating with Underdeveloped and Emerging Markets for Earth Observation Information" National Aeronautics and Space Administration and American Society for Engineering Education. September, Prepared the competitive textbook comparison analysis for the Marketing book by Berkowitz, Kerin, and Rudelius textbook. The analysis has been disseminated to the sales-force and incorporated as the main competitive tool for the promotion of the third edition, Peer review journal articles and publications: William S. Piper (2009), PUBLIC HEALTH AND SOCIAL MARKETING: ASPECTS OF SOCIAL, BEHAVIORAL, AND BIOLOGICAL INFLUENCES ON LOW BIRTH WEIGTH RISKS AMONG AFRICAN-AMERICANS IN MISSISSIPPI. The Marketing Management Journal, Volume 19, Issue 2, Pages , With Caroline Dollar and Kimball Marshall, Fall William S. Piper (2008), 'Public Health and Social Marketing Aspects Of Social, Behavioral, And Biological Influences On Low Birth Weight Risks Among African Americans In Mississippi' Atlantic Marketing Association, with Caroline Dollar and Kimball Marshall, Savannah, GA. September. William S. Piper (2008), 'Teaching What-if Analysis Using a Spreadsheet Model and Temporary Price Reduction Sales Promotions Programs', Society of Business, Industry and Economics, With Nansi Swartwout and Kimball Marshall, Sandestin, FL. April. William S. Piper (2008), Teaching Students to Analyze Temporary Price Reduction Sales Promotion Impacts: A What If? Spreadsheet Approach for Experiential Learning, Association of Collegiate Marketing Educators (in conjunction with the Federation of Administrative Disciplines), with Kimball P. Marshall Houston, TX, March. William S. Piper (2007), Teaching Sales Promotions with a What If? Spreadsheet Approach to Temporary Price Reductions, Society for Marketing Advances Annual Meeting, With Kimball P. Marshall,San Antonio, TX, November. William S. Piper (2007), Considerations for Marketing, Pricing and Channel Strategies for Hirshman Aesthetic and Ideology Product Markets, Atlantic Marketing Association 2007 Conference, with Kimball P. Marshall and Manuel BondsNew Orleans, LA, September. William S. Piper, Ed. Government Policy and Program Impacts on Technology Development, Transfer and Commercialization: International Perspectives. With Kimball Marshall and Walter Wymer, Hawthorn Press, October, 2005

6 William S. Piper, Ed. An Introduction to the Special Issue on Government Program and Policy Impacts on Technology Development, Transfer and Commercialization - International Perspectives, Journal of Nonprofit and Public Sector Marketing Summer William S. Piper, Student Perception of Technology-based Business Application Courses, Society of Business, Industry and Economics Annual Meeting, Branson, MO. April 4, William S. Piper, Consumers in China, Marketing in a Dynamic Global Environment, Atlantic Marketing Association, October 2, William S. Piper, Technology transfer and commercialization: A Government Perspective, Journal of Nonprofit and Public Sector Marketing, July 7, 2003 Kimball P. Marshall, William S. Piper and Lisa Micich, An Assessment of School System and Mass Media Sources of Information on the Relationships of Generalized Exchange Perceptions to Voter Support for Public Education, Journal of Nonprofit and Public Sector Marketing, Vol. 10, No. 1, Spring, William S. Piper and Kimball P. Marshall "Stimulating Government Technology Commercialization: A Marketing Perspective for Technology Transfer," Journal of Nonprofit and Public Sector Marketing, Summer, 2001, pp William S. Piper and Vidianathan Jaraman Delivering Quality Distance Learning: Perceptions of Business Faculty and Students, Decision Line, Spring 1998, p.1. William S. Piper Stimulating Participation in Interactive Video Classes, Great Ideas in Marketing, September, William S. Piper and Shahdad Naghshpuor, Government Technology Transfer: The Effective Use of Both Push and Pull Marketing Strategies, International Journal of technology Management, 1996, Vol. 12, No.1 pp William S. Piper and Louis M. Capella "Male Grocery Shoppers Attitude and Demographics, International Journal of Retail and Distribution Management. Vol. 21 No , pp VIII. IX. Other research activity Consulting X. Professional growth activities Focus Group Director Master Certificate, The Greeley Institute, June 2000, Chicago. Focus Group Director Certificate, The Greeley Institute, June 1999, Chicago. Certified Focus Group Director, The Greeley Institute, June 1998, Chicago. XI. Seminars, training programs, etc., conducted for business and Industry

7 XII. Professional presentations, speeches, etc. The theme speaker at the 2005 Faculty/Student Multidiscipline international Conference on Research and Teaching. Deadwood, South Dakota May 27, Co-editor of the Journal of Nonprofit and Public Sector Marketing, the special issue on Technology Transfer and Commercialization, Summer, Presented a research paper Applications of Remote Sensing and GIS in Business Faculty Research Seminar, November Published four vignettes for the University of Southern Mississippi faculty working papers series. XIII. XIV. XV. Institutional services performed Recognition and honors Professionally related community activities Adams County Chamber of Commerce, Education Committee,