Miss Papitcha Singsomboon Regis No Writing 4 Company Profile (Final) Company Name: Shoryuken Production Co., Ltd.

Transcription

1 Miss Papitcha Singsomboon Regis No Writing 4 Company Profile (Final) Company Name: Shoryuken Production Co., Ltd. Headquarters 55/94 Thongsathit Villa, Soi Ramindra 34/20, Ramindra Road, Bang Khen district, Bangkok Established January 2014 President, CEO and representative director Wongsakorn Jaihuab Chatchai Khunponpitak Chacree Rujivipat Capital 900,000 Baht Company History Shoryuken Production was established on 30 January, 2014 by three forwardthinking partners: Mr. Wongsakorn Jaihuab, Mr. Chacree Rujivipat, and Mr. Chatchai Khunponpitak with a starting point to create and produce simple and low-cost advertising medias, but provide the best and effective quality under a small budget which there were not any people or any organizations could make it at that time. After that, the company had been trusted by clients to work on a larger scale. Around mid-2014, the company had an opportunity to produce an advertising video for Rexona Brand. The project that we worked was quite difficult, challenging and timeconsuming to arrange but after the commercial was launched, the feedback came out very

2 well. Besides, the company was interested by many influential clients and advertising agencies. In 2015, the company had an unexpected chance to co-operate with Vanilla Films, one of the most famous house productions in Thailand. To be an agreement with Shoryuken Production, the company had to look for a team that could work out efficiently with limited budget at that time, and that is why the company gained a lot of reliability from agencies familiar with Vanilla Films. Moreover, Shoryuken Production had been hired to produce Birdy coffee commercial, which was released in Cambodia in the same year, and it could be considered to be the first time that the company s work had reached the eyes of foreigners. Mission and Vision Statement To produce all kinds of high-quality video or animation media whether for television commercials, online advertising, organization presentations including infographics to clients and agencies. Our visions are to become the leading production house among the top five in Thailand and in Asia. Social Responsibility Our give back policy allows our customers from all non-branded CSR (Corporate Social Responsibility) project not to pay production fee. Consequently, we do many projects for Thai Health Foundation with the same team under very limited budget. Now, we have got an approach to create and co-produce videos from Leo Bunett and Freeflow Productions from Singapore. Another project from Singapore is going to be launched soon.

3 Our Clients The brands we served

4 Some of our partners

5 Executives Mr. Chatchai Kunponpitak (Dio) Executive Producer who has been producing all VDO media for 15 years all over Asia. Mr. Chacree Rujivipat (Kobe) Awarded-winning professional film director who has been directing many commercials for local & regional brands. He received many awards i.e. Spikes Asia, Adstars, ADMAN & BAD awards Mr. Wongsakorn Jaihuab (Fuse) Brand Strategist and Managing Director who has been working with many multi-national brands for 10 years.

6 Award and Certificates

7 Awards we received In 2011, we had an opportunity to run an advertising campaign for Lub D hostel called "1 Sentence 1 Night Challenge". This campaign was a challenge for foreign customers to play Tongue Twister in Thai to win a free one night stay. "1 Sentence 1 Night Challenge" was successful because of the number of campaign s videos which was forwarded from other websites as well as the attention of many foreign magazines and television programs. With its novelty in terms of creativity and content, this campaign won numerous awards such as the Gold, Silver and Bronze prizes from the ADMAN Award and Bangkok Art Directors Award. Moreover, in recognition of its success, the campaign also received intercontinental awards like Asia Pacific Advertising Festival Award, and Spike Asia.

8 In 2013, we came back to design an advertising campaign for Lub D hostel which is called "Lub D Spicy Challenge"; this is the challenge for guests to eat 10 chili peppers in 1 minute. The condition is that if customers can have one chili pepper, they will receive 10% that is the customers who win will receive a discount depended on the number of chili eaten. So if they can eat all 10 chili peppers, they will be entitled to a free night accommodation. We created video advertising to promote the program by combining Thai culture with humor in terms of language, whether it use a presenter as a tricycle driver, describing the term 'chili' in Thai, and with the coolness of the advertising content, we also won the silver and bronze prize from ADMAN Award again.

9 Executives Mr. Chatchai Kunponpitak (Dio) Executive Producer who has been producing all VDO media for 15 years all over Asia. Mr. Chacree Rujivipat (Kobe) Awarded-winning professional film director who has been directing many commercials for local & regional brands. He received many awards i.e. Spikes Asia, Adstars, ADMAN & BAD awards Mr. Wongsakorn Jaihuab (Fuse) Brand Strategist and Managing Director who has been working with many multi-national brands for 10 years.

10