ADVANCING AGRIBUSINESS IN AUSTRALIA

Transcription

1 ADVANCING AGRIBUSINESS IN AUSTRALIA

2 OVERVIEW Agribusiness in Australia has and will always be one of this country s industry pillars. Currently the political, media and business dialogue is again focused on our sector with the belief that we will be a continued staple for Australia s prosperity. The increasing attention has come from many local and global market forces. Internationally the rise and rise of Asia, in particular its middle class and more recently India s growing food and fibre demands are key drivers. Domestically the agribusiness sector has been changing with greater consumer involvement, interest and attachment to food and its production. Retailers, traders and processors have all seen changes in their markets. Investors that may not normally look towards our sector now see it as a viable industry to partner with. The growth potential of the agribusiness industry is creating community optimism to open new markets, producing jobs and developing new technologies. This renewed interest verifies a new level of respect and opportunity that will enhance the agribusiness industry and its participants. However the lack of a cohesive industry voice has allowed in some cases special interest groups to hijack the debate and influence the community. Policy decisions are then often based on poorly researched and/or information of dubious credibility. If we don t counter these groups Australia will squander the emerging Agribusiness opportunities. Our international competitors are preparing to dominate our current & potential market opportunities through developing efficient infrastructure, adopting the latest technologies, providing streamlined government approaches and by low cost labour. Australia s current fragmented approach to agriculture and agribusiness opportunities will lead to massive financial, cultural and emotional loss therefore we must start now to prevent this. Agribusiness Australia inclusive industry approach enables our industry to be a coherent association, so we can command respect for our objective and evidence based platforms and positions. Our mantra is to advocate, be inclusive and spread knowledge for the sole aim of advancing agribusiness for the national good. When Australia has a unified agribusiness sector the community and country gains the financial and cultural value this opportunity offers. The community will be more educated and therefore make logical fact based decisions about their food and fibre. Our industry will have a greater opportunity to be proud of what we all do and have control of its own destiny. Through collaboration our members will have gained a non-political advocacy voice for their cause creating new business opportunities and greater knowledge both within and outside of the sector. Agribusiness Australia. Advancing agribusiness in Australia.

3 HISTORY 2016 The membership voted to change the constitution to strengthen the association s capabilities and increase relevance to members. The association was rebranded Agribusiness Australia and a full time CEO, Tim Burrow appointed. MEMBERSHIP OVERVIEW Becoming a member of Agribusiness Australia gives you and your business insights to the whole agribusiness value chain; from research to retail. All our members gain great networking opportunities as well as access to a platform to bring forward issues or opportunities for the sector that are needing attention through advocacy Mark Allison took over chair and remains the association s current chair. The association has had 8 presidents, each bringing their expertise and experience to the role. DiamonD member A diamond membership enables your business to be promoted visually and verbally at all our events throughout Australia. Your business gains substantial access for your staff and guests to bronze member This membership is created for SME s that would like to contribute to the agribusiness discussion as well as gain exposure to other members and our associates The position of Executive Officer was created. The position s role was to organise the association s administration for membership, sponsorship, events and finance with the goal to increase events from 3 to 5 per state each year. these events as well as the opportunity to jointly host intimate, invite only functions. You also gain branding and advertising exposure through our extensive media channels that reach beyond our membership and associates. GolD member member For individuals who are interested in the sector and gives them access to events and relevant information as well as opportunity to network within the association and at our events Jack White was awarded the First Life Member honour. Enables your business extensive visual and verbal presence plus photo opportunities at the association s events across Australia. There is a 30% discount on 500 tickets for your staff and guests to attend. Your business will also gain exposure through our media channels as well as StuDent For students who are interested in the sector, this membership gives them access to events and relevant information as well as opportunity to network within the association and at our events The association held its first conference with over 100 attendees, who in turn became members. reaching our members and associates. Silver member Enables your business visual and verbal presence 1992 The Agribusiness Association of Australia was established by four university lecturers who saw the need for an agribusiness connection between the universities and industry. Originally it was setup in Canberra with Jack White as the honorary secretary. at the association s events across Australia and discounted tickets for your staff and guests. You also gain exposure through our extensive media channels as well as reaching our members and associates.

4 COMMITMENT Agribusiness Australia offers multiple levels of membership which will provide a range of opportunities for participants. These include: Diamond Member Gold Member Silver Member Bronze Member Member Student Member DiamonD GolD Silver bronze member StuDent Visual recognition at our more than 25 events annually multiple Verbal recognition at our more than 25 events annually multiple Branding on our website very prominent prominent prominent Branding on our newsletter and other collateral such as videos Opportunity to request we promote member s events to our extensive member and adherents list Opportunity to place promotion literature with members and guest at our more than 25 events annually Opportunity to place promotional banners in premium positions at our more than 25 events annually Photo opportunity with guest speakers at our more than 25 events annually Opportunity to recommend and provide speakers and panellists Opportunity to jointly host intimate, invite only, executive level functions with high profile speakers Social Media support of your social media e.g. likes, re-tweets, etc. to our extensive number of followers Opportunity to influence and brand alongside our advocacy activities Agribusiness Australia logo use on company letterhead and promotional material Opportunity to nominate for directorship Opportunity to hear from and network with the industry movers and shakers Receive regular newsletter and invites to events very prominent prominent prominent prominent 30% off event ticket list price* *on 1000 event tickets $15,000 *on 500 event tickets $7,500 *on 250 event tickets $3,250 *on 100 event tickets $1,200 *on 5 event tickets $75 *on 5 event tickets $75 ANNUAL FEE + GST $40,000 $20,000 $10,000 $2,000 $200 $50

5 agribusiness.asn.au 555 The Parade Magill SA 5072 Australia t e agri@agribusiness.asn.au