Bosch Car Service March Promotion. Win 1 of 10 Visa Gift Cards valued at $500 RRP each

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Rhoda Gibbs
5 years ago
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1 Bosch Car Service March Promotion Win 1 of 10 Visa Gift Cards valued at $500 RRP each

2 Overview Bosch Car Service will again launch a nationwide customer promotion in March 2015.

valued at $500 RRP each. Instore posters, header cards, entry forms, entry bins, A5 personalised flyers and online ad material will be supplied.

2 2 Overview Bosch Car Service will again launch a nationwide customer promotion in March The basis of the promotional offer is: Have your vehicle serviced or repaired at any Bosch Car Service in the month of March and you can enter the draw for a chance to win one of ten Visa Gift Cards valued at $500 RRP each. Instore posters, header cards, entry forms, entry bins, A5 personalised flyers and online ad material will be supplied. Before you display the items, please ensure that they are appropriate for your business in that it is true, correct and representative of your organisation. Your customers simply fill in the entry form and drop it into the entry bin. The promotion will be supported by BigMobile Ads, Facebook Ads, Adconion electronic direct mail, competitionsguide.com.au and 300 x A5 personalised flyers. At the conclusion of the promotion all entries are to be returned to Bosch head office. Due to the success of previous online campaigns once again Bosch is conducting online marketing with a focus on targeting women and first car owners year olds smart phone users.

3 3 Media Plan March Promotion Feb Mar Medium Market Description Sydney Adconion direct Melbourne Brisbane Adelaide Perth Hobart dedicated to the March promotion. Sent to a database of car owners as well as first car owners year olds. Click through to the Bosch Car Service website. Facebook National Facebook ads dedicated to the March promotion. BigMobile Display ads National Display ads that appear as you access the internet on your mobile phone or tablet. Ads will be placed across a mix of general interest and auto related sites. competitionsguide.com.au National This month we are trialing prominent placement for two weeks on Australia s largest competitions website - competitionsguide.com.au. This includes exposure on the website as well as inclusion in the edm to members and a Facebook post. Personalised Flyers National A5 flyers are to be distributed individually by each workshop.

4 4 Advertising Electronic Direct Mail Video Mail

5 5 Advertising Big Mobile ads

the month of March and enter the draw for a chance to win 1 of 10 Visa Gift Cards valued at

6 6 Advertising Facebook ads Win $500 with a Bosch Car Service Win 1 of 10 Visa Gift Cards valued at $500 RRP each Have your vehicle serviced or repaired at any Bosch Car Service in the month of March and enter the draw for a chance to win 1 of 10 Visa Gift Cards valued at $500 RRP each*. *See for full terms and conditions Personalised A5 Flyer

7 Point Of Sale Material Win $500 with a Bosch Car Service Entry bin and 2 x entry form pads of

au Win 1 of 10 Visa Gift Cards valued at $500 RRP each Have your vehicle serviced or repaired at

Gift Cards valued at $500 RRP each *. *Entry is only open to Australian residents.

Entrants will need to fill in the provided entry form at the Bosch Car Service workshop and drop

The promoter is Robert Bosch (Australia) Pty Ltd, 1555 Centre Road Clayton VIC 3168.

7 7 Point Of Sale Material Win $500 with a Bosch Car Service Entry bin and 2 x entry form pads of 50. Note: if you require more entry forms contact jack@theincubator.net.au Win 1 of 10 Visa Gift Cards valued at $500 RRP each Have your vehicle serviced or repaired at any Bosch Car Service in the month of March and enter the draw for a chance to win 1 of 10 Visa Gift Cards valued at $500 RRP each *. *Entry is only open to Australian residents. Promotion commences 09:00 (AEST) on 1st March 2015 and closes 17:00 (AEST) on 31st March Entrants will need to fill in the provided entry form at the Bosch Car Service workshop and drop it into the entry bin. The draw will take place at (AEST) on 27th April The promoter is Robert Bosch (Australia) Pty Ltd, 1555 Centre Road Clayton VIC ABN See for full terms and conditions. NSW Permit No LTPS/15/00210 & ACT Permit No TP 15/ x A2 posters (frame included)

8 The Incubator Your local area marketing specialists With more time to plan and implement here is your

as: Local press ads Local radio Promotional television commercial - 30 seconds for TV or online usage Refer

Shopping centre; outdoor banners; open day events Online marketing Please ask The Incubator about any of

au Warren Cook M: 0413 613 407 E: warren@theincubator.net.

8 8 The Incubator Your local area marketing specialists With more time to plan and implement here is your opportunity to increase the awareness of your workshop in your local area with your own advertising, such as: Local press ads Local radio Promotional television commercial - 30 seconds for TV or online usage Refer a friend cards Flyers / Posters Community marketing eg. Shopping centre; outdoor banners; open day events Online marketing Please ask The Incubator about any of your advertising requirements. Jack Geddes M: E: jack@theincubator.net.au Warren Cook M: E: warren@theincubator.net.au D: A: 25 Buckhurst St, South Melbourne, VIC, 3205 Customer thank-you merchandise Purchase Point Australia store found at Note: Optional local advertising and thank-you merchandise at Bosch Car Service own cost.

9 9 Bosch Car Service Participation March Campaign February - Contact The Incubator to organise your local advertising End February - Clean and freshen your reception area. First impressions count! - Brief your staff about the promotion. 1st March - Position posters and competition entry POS in your reception. All Bosch Car Service workshops are expected to participate. 1st - 31st March - Promotion duration. Promotion Tips - Place the entry bin so that it is visible on your counter. - Stamp your address on the entry forms and hand the entry form along with the invoice to the customer. - Promote campaign by reminding customers to enter the draw before they leave. 31st March - End of national promotional period. Remove any POS which makes reference to the campaign. By 16th April - Collate entries and post to Bosch for the draws. 27th April - Competition draws. End May - Report on campaign effectiveness to the BCS network. Note: If you have any queries regarding the promotion please contact Pauline Fudalinski on or pauline.fudalinski@au.bosch.com.

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