2017 AMI STATE AWARDS & 2018 MARKETING PREDICTION SERIES PARTNERSHIP PROPOSAL

Transcription

1 TM 2017 AMI STATE AWARDS & 2018 MARKETING PREDICTION SERIES PARTNERSHIP PROPOSAL Canberra October 25 Brisbane November 2 Adelaide November 9 Sydney November 15 Perth November 23 Melbourne November 30

2 ABOUT THE AMI STATE AWARDS FOR MARKETING EXCELLENCE Established in 1982 as the Hoover Marketing Awards, the Australian Marketing Institute (AMI) Awards for Marketing Excellence have become one of the biggest events on the Australian marketing calendar. For 35 years, the Awards have celebrated individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices. The Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business. In 2017, the AMI has State Awards available for the 6 States and Territories across the 23 Australian Marketing Institute 2017 Awards categories. Why sponsor Awards? Key benefits for your business: During the project you will reach a wide audience of marketers across all eight states and territories that represent the broadest range of job types and organisations that rely on professional marketing Your company will enhance longterm relationships with your potential customers Awards sponsorship will help your potential customers to associate your company s name with the industry success and achievements Awards Gala Dinner is an excellent opportunity for networking and facetoface communication with your clients Your sponsorship will help us grow the marketing industry. AMI reinvests 100% of earnings in furthering marketing s raison d être via member services, education, events, networking, and much more. 2

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4 2016 STATE AWARDS & PREDICTIONS SERIES EVENTS 4 NSW STATE AWARDS WINNERS VICTORIAN STATE AWARDS WINNERS SOUTH AUSTRALIAN STATE AWARDS WINNERS 2017 MARKETING PREDICTIONS PANEL IN NSW 2017 MARKETING PREDICTIONS PANEL IN VICTORIA 2017 MARKETING PREDICTIONS PANEL IN SOUTH AUSTRALIA

5 ABOUT AMI 2018 PREDICTION SERIES While it s fun to make big, bold predictions, any marketer who s lived through the last decade knows that forecasting marketing s future is risky business. After all, just over 10 years ago Mark Zuckerberg was still finetuning Facebook in his Harvard dorm room. To summarize: none of us are perfect prognosticators. Truth is, a big part of our future will be defined by technologies and trends that aren t even on our radar right now. That said, envisioning the future is still a worthwhile exercise because it forces us to reflect on the past and formulate reasonably credible hypotheses around what s coming next. In the process, we develop a clearer focus on the trends worth monitoring and the steps we need to take to get ahead of the pack. So, without further ado, the Australian Marketing Institute has attracted some of Australia s finest marketing minds to share their thoughts on the marketing trends they think will define 2018 and reshape how we approach the future. The Prediction series is an opportunity to gain valuable insider knowledge from some of the industry s most experienced and engaging thought leaders. Our expert panel will discuss future marketing trends across 5 key areas: Content Marketing Marketing Technology Customer Experience Data Driven Marketing Analytics Talent Management 5

6 2016 KEY STATE AWARDS SPONSORS 6 6

7 WHAT OUR SPONSORS SAY: When we look to sponsor events we look for quality of leads, value for money and overall vibe of the event. The AMI Awards 2016 had it all! We were excited about the opportunities that came out of the event and had the chance to network with our target audience. Working with the AMI team during project was incredibly hassle free; it really was a seamless experience! Awards in Marketing Excellence 2016 allowed us to showcase our brand through sponsoring an Award category and associate our brand name with the whole industry. The event was certainly a success for us, and the AMI team were open to suggestions on how to make the event even more successful for us next time. Sponsoring the 2016 Awards Gala dinner allowed us to network directly with our target audience and meet a large number of new contacts, some of whom have already become our new clients. So from an investment perspective it was a very worthwhile! 7

8 2017 AMI AWARDS CATEGORIES 1. Brand Revitalisation 2. Consumer Acquisition Marketing 3. Consumer Research Insights 4. Consumer Retention 5. Loyalty Marketing 6. Content Marketing 7. Corporate Social Responsibility (CSR) 8. Creativity in Brand, Product or Service Marketing (new or brand extension) 9. Customer Experience Marketing 10. Education 11. Experiential, Sensorial and Internal Employee Marketing 12. Financial Services Marketing 13. Innovation in Product/Service 14. Integrated Marketing Communications 15. Marketing Communications: B2C and B2B 16. Data Driven Marketing and Advertising 17. Small Budget Marketing 18. Public Sector Marketing 19. Social Marketing & Social Change 20. Non for Profit Marketing 21. Social Media and Digital Marketing 22. Sponsorship Marketing 23. Tourism Marketing Special Awards: 1. Sir Charles McGrath Award 2. Certified Practising Marketer of the Year 3. Future Leader of the Year 4. Campaign of the Year 5. Marketing Team of the Year 6. CMO of the Year 8

9 STATE AWARDS PARTNERSHIP The Australian Marketing Institute National Awards for Marketing Excellence sets a benchmark for the pursuit of marketing excellence and presents a unique opportunity to align your brand with marketing creativity and innovation. An Awards for Marketing Excellence partnership with the AMI will afford your organisation a range of benefits including access to one of the most targeted and senior marketing audiences in Australia. We are pleased to present our 2017 Awards packages for your consideration and would be happy to explore tailored options to meet your partnership objectives. NETWORK The AMI has established strong links with business, academia and government to become the leading voice of the marketing profession. We connect with senior marketers, emerging marketers, students and enterprise leaders through our extensive database, digital channels and partnerships with marketing publications and industry networks. Partnering with the AMI gives you access to: 55,000 7,200 17,890 3,780 Members & Friends AMI Followers Fans Followers 15,000+ Lee Tonitto s Followers 9

10 2017 STATE AWARDS SCHEDULE 2017 AMI AWARDS FOR MARKETING EXCELLENCE: 18th Oct 2017 AMI National Awards in Melbourne 2017 AMI STATE AWARDS & 2018 PREDICTION SERIES: 25th Oct 2017 ACT 2nd Nov 2017 Queensland 9th Nov 2017 South Australia 15th Nov 2017 NSW 23rd Nov 2017 Western Australia 30th Nov 2017 Victoria 10

11 Preevent 2017 STATE AWARDS PARTNERSHIP PACKAGES Recognition as sponsor Logo placement on awards EDM s, marketing collateral and webpage with URL link (13,000+ reach) Distribution of sponsored content Sponsor blog article in AMI Marketing Update or Marketing Voice (content and timeline restrictions apply) Social media posts Recognition via logo LinkedIn, Facebook and Twitter (14,000+ followers across AMI social media channels) Brand Representative (First 3 Gold sponsors only) Opportunity to present a winning trophy at the State Awards (subject to category availability) Door prize Opportunity to supply a door prize (subject to AMI approval) Complimentary attendance During event Complimentary tickets to the AMI 2017 State Awards & 2018 Predictions Series Event Experiential branded experience Opportunity to provide a branded experience such as photo booth, coffee cart, mixology cocktail bar, dessert bar, VIP drinks area or other entertainment Sourced and executed by partner at own cost Pull up banner Opportunity to display 1x standard pull up banner within pre drinks area (subject to AMI approval) Marketing collateral placement Opportunity to provide 1 x piece of marketing collateral (subject to AMI approval) Sponsorship visibility at the function Logo placement on screen and verbal recognition (logo size determined by package) Media wall Logo placement on AMI State Awards media wall across Australia Speaker Opportunity (First 3 Gold sponsors only) Post Opportunity to provide a speaker (At AMI s Discretion) Recognition on thank you Logo and written recognition on thank you to attendees Gold ($5,000 plus GST) Silver ($2,500 plus GST) Bronze ($1,500 plus GST)

12 TM To fully leverage the promotional opportunities of an awards partnership with the AMI please contact us at your earliest convenience. We welcome your feedback and are happy to discuss tailored options to meet your partnership objectives. CONTACT: Silvia Veverova Partnership Manager Lee Tonitto Chief Executive Officer