Your opportunity to support a major community event on the Central Coast.

Transcription

1 TALK TO ME

2 Your opportunity to support a major community event on the Central Coast. Central Coast Kids Day Out is all about our Central Coast kids, their families, the services and ways to enrich our families lives on the Central Coast. Continually families are saying that this is the best family event on the Coast. This will be our 19 th year of CCKDO! CCKDO will be held on Sunday 4 th November from 10am to 3pm at Narara Valley High School. This year s theme is Let s Play Together As renowned child psychiatrist, Bruce Perry says; The best toys a child can have is a parent who gets down on the floor and plays with them. There are new additions and innovations to this year s CCKDO so that the day will be interactive, entertaining, informative and will keep families occupied all day. So much to see and do! Put this date in your diary. Go to our website to keep up to date and check us out on facebook and Instagram. You will not want to miss this year with all that is planned.

3 Our Vision EDUCATE OUR COMMUNITY Highlight the importance of parenting with an emphasis on the early learning years of a child's life. PROVIDE FOR OUR COMMUNITY Promote child-centred services available on the Central Coast in a family focused information day. Together we can develop functional family units and promote the long term well being of the children on the Central Coast. ENGAGE WITH OUR COMMUNITY Create an accessible event for our community to have face to face contact with services available and our partners. CREATE A FUN FAMILY DAY OUT Provide families on the Central Coast an affordable, educational, fun and interactive day out.

4 Why partner with CC Kids Day Out Together we can make a difference Activate your businesses marketing activities at the largest Central Coast family focused event with over 15,000 annual attendees and GROWING! Gain access to a targeted and valued market Families. Promote your products and services on site and receive exposure through a comprehensive Media campaign Online, TV, Radio and Print. Make a real difference in the future of our children's lives and support family welfare and education on the Central Coast.

5 CC Kids Day Out Marketing Snap Shot This is the Marketing plan that has allowed CCKDO 18 very successful years. Over $20,000 of radio advertising from 2GO and Sea FM promoting our partners and our event day. Daily airtime three weeks prior on NBN Television featuring our platinum partners and promoting the event. Advertisements and editorials in the Central Coast Express Advocate + Full page adverts in Kidz On The Coast (KOTC) magazine. 45,000 leaflets sent out across the Central Coast promoting our partners and the event day. Posters/program distributed in local businesses and childcare centres promoting our partners and the event day. Thousands of programs promoting the sponsors are distributed to families on the day. Extensive 8 months Social Media exposure for partners and their involvement in the event day. Publicity via a combination of schools, pre schools and agencies (Government and non-govt). Each of these organisations display the event on their noticeboards and advertise in their newsletters.

6 2018 CCKDO Theme The best toys a child can have is a parent who gets down on the floor and plays with them. Dr Bruce Perry

7 Platinum Sponsor Exclusive Naming Rights Sponsor May-Dec Category Exclusive Naming rights on all CCKDO radio advertising over $20,000. Includes Live Cross promotions, airtime, Social Media plug on SeaFM Facebook page, SeaFM Website sponsor links. Category Exclusive Naming rights on CC Express Advocate print advertisements. Plus Social Media FB post promotion. FPC advert & half page editorial in CCKDO program handed out to 15,000 people. Category Exclusive Naming rights on TVC's on NBN CCKDO advertising. Category Exclusive Naming rights on FPC in Kidz on the Coast. 3x Social Media Post promotions for CCKDO. Website link and promotional blurb on website, Editorial coverage in magazine, 3x Instagram posts on Instagram feed. Category exclusive Naming rights on main stage and all 3x entry gates. Naming Rights on all 45,000 promotional brochures/flyers & posters distributed to all schools, community centres and pre-schools. Naming rights on homepage of CCKDO Website & FB page. Social media engagement on the CCKDO Facebook page: Consisting of 1x post per month including photo/video. Unlimited at event bannering, competition* and flyer distribution - 15,000 people. Radio broadcasting: Interview on air promoting your business from the event. On Stage acknowledgement of sponsor and promotional scripted interview at event. Premium stall site opportunity/location for the day. Highlighted within the program. Large format store size: 6m x 3m. CCKDO website sponsors links to your company, with company promotional opportunity section. Approval to market association of CCKDO to existing sponsors database of clients. Specially designed banner for use on your outgoing s recognising your sponsorship of CCKDO. Event entry and ride passes for your business and family. Framed certificate of appreciation of being a Platinum Sponsor of the event. DL 115gsm Advertisement, distribution of 45,000 added to the CCKDO brochures, targeting families on the Central Coast. Invitation to the official Central Coast Kids Day Out 2018 launch prior to event for 2 people. The launch will showcase the sponsor s publicity leading up to the event. Held at Erina Leagues Club.

8 Gold Sponsor May-Dec Logo inclusion on all CC Express Advocate print advertisements. Half page advert & half page editorial in CCKDO program handed out to 15,000 people. Logo inclusion on FPC in Kidz on the Coast. 3x Social Media Post promotions for CCKDO. Website link and promotional blurb on website, editorial coverage in magazine, 3x Instagram posts on Instagram feed. Category Exclusive Name on signage of main stage 2 area. Logo inclusion on 45,000 promotional brochures/flyers & posters distributed to schools, community centres and pre-schools etc. Social media engagement on the CCKDO Facebook page: Consisting of 1x post per month including photo/video. Unlimited at event bannering, competition* and flyer distribution - 15,000 people. Radio broadcasting: Interview/live cross on air promoting your business from the event. Premium stall site opportunity/location for the day. Highlighted within the program. Large format store size: 6m x 3m. CCKDO website sponsors links to your company, with company promotional opportunity section. Approval to market association of CCKDO to existing sponsors database of clients. Specially designed banner for use on your outgoing s recognising your sponsorship of CCKDO. Event entry and ride passes for your business and family. Framed certificate of appreciation of being a Gold Sponsor of the event. DL 115gsm Advertisement, distribution of 45,000 added to the CCKDO brochures targeting families. Invitation to the official Central Coast Kids Day Out 2018 launch prior to event for 2 people. The launch will showcase the sponsor s publicity leading up to the event. Held at Erina Leagues Club. * Event bannering restricted to specific areas within the event. Competition rules of NSW apply. Permits & T&C's required for 'Game of Chance'. T&C's only required for a 'Game of Skill'.

9 Silver Sponsor May-Dec Logo inclusion on all CC Express Advocate print advertisements. Quarter page advert & quarter page editorial in CCKDO programme handed out to 15,000 people. Logo inclusion on FPC in Kidz on the Coast. Logo inclusion on 45,000 promotional brochures/flyers & posters distributed to schools, community centres and pre-schools etc. Social media engagement on the CCKDO Facebook page: Consisting of 1x post per month including photo/video. Unlimited at event bannering, competition* and flyer distribution to 15,000 people. Radio broadcasting: 30" live cross on air promoting your business from the event. Includes stall site 3 x 3m. Highlighted within the program. Standard stall size: 3m x 3m. CCKDO website sponsors links to your company, with company promotional opportunity section. Approval to market association of CCKDO to existing sponsors database of clients. Specially designed banner for use on your outgoing s recognising your sponsorship of CCKDO. Event entry and ride passes for your business and family. Framed certificate of appreciation of being a Silver Sponsor of the event. Invitation to the official Central Coast Kids Day Out 2018 launch prior to event for 2 people. The launch will showcase the sponsor s publicity leading up to the event. Held at Erina Leagues Club.

10 Bronze Sponsor May-Dec Logo inclusion on all CC Express Advocate print advertisements. Quarter page advert in CCKDO program. Logo inclusion on FPC in Kidz on the Coast. Logo inclusion on 45,000 promotional brochures/flyers & posters distributed to schools, community centres and pre-schools etc. Social media engagement on the CCKDO Facebook page: Consisting of 1x post per month including photo/video. Includes stall site 3 x 3m. Highlighted within the program. Standard stall size: 3m x 3m. CCKDO website sponsors links to your company, with company promotional opportunity section. Approval to market association of CCKDO to existing sponsors database of clients. Specially designed banner for use on your outgoing s recognising your sponsorship of CCKDO. Event entry and ride passes for your business and family. Framed certificate of appreciation of being a Bronze Sponsor of the event. Invitation to the official Central Coast Kids Day Out 2018 launch prior to event for 2 people. The launch will showcase the sponsor s publicity leading up to the event. Held at Erina Leagues Club.

11 Specialty Sponsor May-Dec Specialty Sponsors relate to either petting zoo, obstacool, puppet shows, drumming tents or other special activities. Exclusive sponsor of the specialty area. Logo inclusion on all CC Express Advocate print advertisements. Quarter page advert in CCKDO program handed out to 15,000 people. Logo inclusion on FPC in Kidz on the Coast. Logo inclusion on 45,000 promotional brochures/flyers & posters distributed to schools, community centres and pre-schools etc. Social media engagement on the CCKDO Facebook page: Consisting of 1x post per month including photo/video. Includes stall site 3 x 3m. Highlighted within the program. Standard stall size: 3m x 3m. CCKDO website Specialty sponsor link to your company. Approval to market association of CCKDO to existing sponsors database of clients. Specially designed banner for use on your outgoing s recognising your sponsorship of CCKDO. Event entry and ride passes for your business and family. Framed certificate of appreciation of being a CCKDO Sponsor. Invitation to the official Central Coast Kids Day Out 2018 launch prior to event for 2 people. The launch will showcase the sponsor s publicity leading up to the event. Held at Erina Leagues Club.

12 Friend of CCKDO May-Dec Social media engagement on the CCKDO Facebook & Instagram, consisting of 2x posts including photo/video. Stall site 3 x 3m. Highlighted within the program. Standard stall size: 3m x 3m. Logo inclusion on the 'program of the day ' given to families. Approval to market association of CCKDO to existing sponsors database of clients. Framed certificate of appreciation for being a Friend of CCKDO of the event.

13 Sponsorship Summary May-Dec

14 CCKDO Sponsorship Application Date Company Name ABN Number Sponsor Name Director/CEO Name Address Suburb Post Code Postal Address Phone Fax Website Address TYPE OF SPONSORSHIP Platinum Gold Silver Bronze Specialty Friend of CCKDO CCKDO Volunteer. No payment required TYPE OF PAYMENT Cheque Direct Deposit BSB Acc No Full Name Signature PAYMENT TO BE MADE OUT TO CENTRAL COAST KIDS DAY OUT INC. ABN Enquiries Phone or Text or Post Application to the President CCKDO, PO Box 933, Gosford NSW 2250

15 CCKDO Previous Sponsors

16 Poster A3 Posters put up in preschools and childcare centres all around the Central Coast

17 Brochure 45,000 Brochures to all public schools, preschools and childcare centres around the Coast, reaching all our littlies SPONSOR EXTRA PLATINUM GOLD 1x DL size sponsor advertisement

18 Magazine Ad full page advert KIDZ on the Coast

19 Newspaper Ads Advertisements in local newspapers

20 Online & social media Sponsors and entertainers updated on the web & social media

21 Signage Banner signs displayed in prominent roadside areas on the Coast

22 Program A program and timetable featuring our wonderful sponsors is handed out to all families on the event day

23 Certificates All sponsors, entertainers and presenters receive our certificate of appreciation

24 Forums Parent & Early Educator Forums An initiative of CCKDO

25 CCKDO Media & Artwork Requirements Print Material Client Supplied Print Ready Final Artwork To be supplied to CCKDO as PDFs, at least 300dpi resolution, all text converted to curves and 2mm bleed. Files to be in cymk, not rgb colours. Individual Files for CCKDO Art Dept To be supplied to CCKDO as high resolution (at least 300dpi) PDF, jpg, eps or tiff file format in cmyk colours. All elements to be supplied as separate files. Web Material All art elements, including logo, photographs and graphics to be supplied to CCKDO as high resolution PDF, jpg or png file format. Artwork Deadline 19th September 2018

26 Our kids need support! We appreciate your time and your consideration Come and join us! SUNDAY 4th November am-3pm Narara Valley High School