Designing a Great In-App Purchase Experience

Transcription

1 Frameworks #WWDC14 Designing a Great In-App Purchase Experience Session 218 Rachel Roth User Experience Evangelist 2014 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.

2 Great Experience with In-App Purchases Make a compelling app Help people enjoy it Make buying easy Complete the transaction Measure and refine

3 Great Experience with In-App Purchases Make a compelling app Help people enjoy it Make buying easy Complete the transaction Measure and refine

4 Great Experience with In-App Purchases Make a compelling app Help people enjoy it Make buying easy Complete the transaction Measure and refine

5 Great Experience with In-App Purchases Make a compelling app Help people enjoy it Make buying easy Complete the transaction Measure and refine

6 Make Buying Easy

7 Make Buying Easy Integrate the merchandise

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9 Timing

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11 Presentation

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36 Make Buying Easy Integrate the merchandise

37 Make Buying Easy Integrate the merchandise Offer a test drive

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59 Make Buying Easy Integrate the merchandise Offer a test drive

60 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme

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66 x A Few Coins A Lot of Coins $1.99 $4.99 Many Coins 1800 Huge Amounts of Coins 6500 $14.99 $49.99

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68 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme

69 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language

70 needs a little work

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72 1 Year: $11.99

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85 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language

86 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language Do the math

87 250 $ $9.99 1,400 $ ,700 $ ,500 $ ,500 $99.99

88 250 $ $9.99 1,400 $ ,700 $ ,500 $ ,500 $99.99

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97 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language Do the math

98 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language Do the math Show less

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102 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language Do the math Show less

103 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language Do the math Show less Minimize time

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132 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language Do the math Show less Minimize time

133 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language Do the math Show less Minimize time Inspire

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141 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language Do the math Show less Minimize time Inspire

142 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language Do the math Show less Minimize time Inspire

143 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language Do the math Show less Minimize time Inspire

144 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language Do the math Show less Minimize time Inspire

145 Make Buying Easy Integrate the merchandise Offer a test drive Stick with your theme Use clear language Do the math Show less Minimize time Inspire

146 Great Experience with In-App Purchases Make a compelling app Help people enjoy it Make buying easy Complete the transaction Measure and refine

147 Great Experience with In-App Purchases Make a compelling app Help people enjoy it Make buying easy Complete the transaction Measure and refine

148 Completing the Transaction Plan for Ask to Buy

149 Completing the Transaction Plan for Ask to Buy

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151 Ask to Buy Purchasing

152 Ask to Buy Purchasing

153 Ask to Buy Purchasing

154 Ask to Buy Purchased Failed

155 Ask to Buy Purchased Failed

156 Ask to Buy Purchasing? Child Parent

157 Ask to Buy Purchasing? Child Parent

158 Ask to Buy Purchasing? Child Parent

159 Ask to Buy Deferred? Child Parent

160 Ask to Buy Deferred? Child Parent

161 Ask to Buy Purchased Failed Accept Decline Child Parent

162 Ask to Buy Purchased Failed Accept Decline Child Parent

163 Ask to Buy Purchased Failed Accept Decline Child Parent

164 Ask to Buy Shift from modal to asynchronous model

165 Buy

166 Awaiting Approval

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168 Ask to Buy Shift from modal to asynchronous model Provide feedback that the transaction is deferred

169 Completing the Transaction Plan for Ask to Buy

170 Completing the Transaction Plan for Ask to Buy Confirm completion

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177 Completing the Transaction Plan for Ask to Buy Confirm completion

178 Completing the Transaction Plan for Ask to Buy Confirm completion Handle errors gracefully

179 Error Code -128

180 User Cancelled Transaction

181 Completing the Transaction Plan for Ask to Buy Confirm completion Handle errors gracefully

182 Completing the Transaction Plan for Ask to Buy Confirm completion Handle errors gracefully Avoid over-asking

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184 Completing the Transaction Plan for Ask to Buy Confirm completion Handle errors gracefully Avoid over-asking

185 Completing the Transaction Plan for Ask to Buy Confirm completion Handle errors gracefully Avoid over-asking Prioritize remaining purchases

186 Completing the Transaction Plan for Ask to Buy Confirm completion Handle errors gracefully Avoid over-asking Prioritize remaining purchases Make restoring easy

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193 Completing the Transaction Plan for Ask to Buy Confirm completion Handle errors gracefully Avoid over-asking Prioritize remaining purchases Make restoring easy

194 Completing the Transaction Plan for Ask to Buy Confirm completion Handle errors gracefully Avoid over-asking Prioritize remaining purchases Make restoring easy Use notifications thoughtfully

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197 Completing the Transaction Plan for Ask to Buy Confirm completion Handle errors gracefully Avoid over-asking Prioritize remaining purchases Make restoring easy Use notifications thoughtfully

198 Completing the Transaction Plan for Ask to Buy Confirm completion Handle errors gracefully Avoid over-asking Prioritize remaining purchases Make restoring easy Use notifications thoughtfully

199 Great Experience with In-App Purchases Make a compelling app Help people enjoy it Make buying easy Complete the transaction Measure and refine

200 Great Experience with In-App Purchases Make a compelling app Help people enjoy it Make buying easy Complete the transaction Measure and refine

201 Measure and Refine

202 Measure and Refine When were changes made?

203 Measure and Refine When were changes made? How has the number of purchases changed?

204 Measure and Refine When were changes made? How has the number of purchases changed? Are different things being purchased?

205 Measure and Refine When were changes made? How has the number of purchases changed? Are different things being purchased? What is the average revenue per device?

206 Measure and Refine When were changes made? How has the number of purchases changed? Are different things being purchased? What is the average revenue per device? Are people returning more frequently?

207 Great Experience with In-App Purchases Make a compelling app Help people enjoy it Make buying easy Complete the transaction Measure and refine

208 More Information Rachel Roth User Experience Evangelist Designing Great Apps

209 Related Sessions Ingredients of Great Games Presidio Tuesday 3:15PM The New itunes Connect Presidio Wednesday 10:15AM Optimizing In-App Purchases Nob Hill Wednesday 3:15PM Prototyping: Fake It Till You Make It Presidio Thursday 9:00AM Preventing Unauthorized Purchases with Receipts Pacific Heights Friday 10:15AM

210 Labs User Interface Design Labs UI Design Lab Daily 9:00AM StoreKit and Receipts Lab Services Lab A Wednesday 3:15PM StoreKit and Receipts Lab Services Lab A Friday 10:15AM

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