Chance to win $5,000. What is an Art Attack?
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- Britton Hancock
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1 What is an Art Attack? An all-out, city-wide, strategic guerrilla marketing campaign that utilizes creative groups & individuals to create buzz about the new online calendar being launched by the Arts Council of Fort Worth and Tarrant County. Chance to win $5,000
2 Guerrilla Marketing The concept of guerrilla marke3ng was invented as an unconven'onal system of promo'ons that relies on time, energy and imagination rather than a big marke3ng budget. Typically, guerrilla marke3ng campaigns are unexpected and unconven'onal; poten3ally interac3ve; and consumers are targeted in unexpected places. The objec3ve of guerrilla marke3ng is to create a unique, engaging and thought provoking concept TO GENERATE BUZZ, and consequently turn viral.
3 WHAT IS AN ART ATTACK? An all out, city wide, strategic, guerrilla marke3ng campaign that u3lizes crea3ve groups & individuals to create buzz about the new online calendar being launched by the Arts Council. We are looking for crea3ve people to help spread the word about a new web site that has the poten3al to revolu3onize the arts community in Greater Tarrant County. The vehicle for our message: Strategically planned ar3s3c endeavors in and around Greater Fort Worth. You come up with the idea... We ll help fund it... You ll have the opportunity to win $5,000! Direct all ques'ons to Drew Myers: fortworth.artajacks@gmail.com Cell:
4 WHAT IS AN ART ATTACK? IF YOU RE MORE OF A VISUAL ARTIST, WE RE LOOKING FOR THIS:
5 WHAT IS AN ART ATTACK? ARE YOU A PERFORMING ARTIST? HAVE YOU EVER HEARD OF A FLASH MOB? WANT SOME EXAMPLES? Type Flash Mob into You Tube and have fun (be prepared to smile) Direct all ques'ons to Drew Myers: fortworth.artajacks@gmail.com Cell:
6 Must incorporate URL of new web site Can t destroy anything Can t be illegal Must be filmed A R T A T T A C K S O V E R V I E W GUIDELINES NOTE: Unless specific to Art AJack...the date, 3me and loca3on will be determined by our commijee. NOTE: There are grants up to $250 to help execute Art AJacks TIMELINE AUGUST 2 nd LeTer of Intent Due (requirements on next page) AUGUST 5 th Art ATacks Chosen by commitee AUGUST 6 th Groups and individuals no'fied (waivers requested) AUGUST 18 th Full Proposal Due AUGUST 20 th All Waivers Due AUGUST 21 st First Art ATacks in & around Greater Fort Worth* (dates, 6mes and loca6ons determined by commi9ee) AUG. 21 st SEPT. 25 th Art ATacks scheduled in & around Greater Fort Worth (most Art A9acks will take place on a Friday or Saturday night) * People/groups chosen for ini6al weekend of Art A9acks will be no6fied by Aug. 6th Direct all ques'ons to Drew Myers: fortworth.artajacks@gmail.com Cell:
7 Letter of Intent Requirements PAGE 1 of 2 Please fill out and return by August 2, 2010 e mail to: arta9acks.fortworth@gmail.com or fax to: Descrip'on of proposed Art ATack (atach addi'onal sheet if necessary): Es'mated 'me frame for coordina'on: Es'mated 'me frame for execu'on: Es'mated Number of Par'cipants: Grant Amount Requested (up to $250): Please explain costs associated with proposed Art ATack: LOGISTICS OF ART ATTACK Does your Art ATack have to happen on a specific date? Circle: Yes or No Please explain: Does your Art ATack have to happen at a specific loca'on? Circle: Yes or No Please explain: Are there any rules/restric'ons regarding the desired loca'on of your Art ATack? Circle: Yes or No Please explain: Will you need assistance from the Art ATacks Team? Circle: Yes or No Please explain: (more informa+on requested on next page)
8 Letter of Intent Requirements PAGE 2 of 2 Please fill out and return by August 2, 2010 e mail to: arta9acks.fortworth@gmail.com or fax to: CONTACT INFORMATION Name: Organiza'on (if applicable): Affilia'on/Title within organiza'on (if applicable): Best Phone Number: Cell Home Office e Mail Address: Qualifica'ons (what skill sets and/or experience do you have to execute Art A9ack): Direct all ques'ons to Drew Myers: fortworth.artajacks@gmail.com Cell:
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