Do Good, Be Happy We the people of India. Partner contact:
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1 By Do Good, Be Happy We the people of India Partner contact:
2 2 Our Philosophy is Do Good, Be Happy Paisa Swipe believes in and leverages the power of the youth through Paisa Groups. Young India is unlike all previous genera=ons in India and make up over 50% of its overall popula=on.
3 3 Introducing Paisa Groups - - A na=onal mobile social network focused on causes. Connects the youth of India and brands of the future that s understands the mobile growth trajectory. - - An innova=ve plahorm that is redefining youth marke=ng and communica=on around the world by going beyond sponsorship to mobilize en=re brands in partnership with their consumers. Driven by a mission to get as many youth in India as possible to do good, be happy, and lend a helping hand (or in this case a helping finger to swipe).
4 How Do We Do It? - Paisa Groups user sign up to help their local communi=es and spends at least one day of their =me to volunteer and help their local community. - Paisa Groups users may also choose to contribute at our charitable organiza=ons online by sharing the messages of our charitable partners. - Users are rewarded with free access to an exclusive live musical event put on by Paisa Groups and partners. 4
5 5 Building The Communities & Earning Rewards Paisa Groups members record videos or take pictures of themselves volunteering at their local chari=es/communi=es and posts them onto the plahorm. Our members may create and lead Paisa Groups and encourage others to join and/or share contribu=ons. The content posted will be shown via mobile lock screens where members can interact with each shared item and get rewarded for such ac=ons. Those members that are most acknowledged for their charitable efforts become honored heroes throughout Paisa Swipe s network. Everyone is encouraged to do good locally with the use of the Paisa Reward Coins collected and earned from sharing and viewing the good cause content. Such coins allow contribu=ons to be made to charitable partners online at our Paisa Charge market place.
6 Building The Communities & Earning Rewards Earning rewards has both high emo=onal value and intrinsic value leading to branding opportuni=es 6
7 7 Building The Communities & Earning Rewards HOW TO REDEEM POINTS? Event =ckets Free Charge vouchers Par=cipa=ng retail partners MORE OPTIONS COMING SOON!
8 8 Social Activities on the Lock Screen Share Take Action Unlock We don t begin a conversa=on by asking for support. The youth are addicted to their smart phones. Itʼs about leveraging what youth are interested in to engage them, and begin a journey which introduces them to the power within them to do good in a fun and rewarding way.
9 9 The Brand Media Experience Our members are brand ambassadors We send members branded t- shirts to be worn as entrance =ckets to our live events as well as to be taken pictures with showing as proof of helping their local community.
10 10 The Brand Media Experience Our brand partners get maximum exposure Web Sites and In App Ads YouTube Videos Facebook Pages E- mails Live Events Mobile Contests Raise awareness of advertisers brands by targeting customers intelligently at the right time
11 The Brand Media Experience Compared to other adver.sement vehicles, Paisa Swipe provides effec.ve mobile ads with li:le user aversion Disadvantages of exis.ng mobile ads Full- screen in- app banner Lock- screen that every user passers through - > NATURAL EXPOSURE Banner Due to small size, there s limita.on in informa.on and user convenience vs. Interrupts app in the middle of use Causes user aversion Most of banner clicks are caused by the user s mistake Maximize exposure with full- screen ads 11
12 Paisa Vs. Other Media Paisa Swipe 100% of Members see every message Members average 45 seconds looking at message 800% greater engagement Messages associated with pro- social causes Loca=on, demographic, age targe=ng and tracking Interac=ve Instant Other Media Easy to ignore mute, talk over, or close Most commercials ignored, impossible to track Most online and mobile ac=on rates 1% Very imprecise targe=ng - even Facebook loca=on is city level at best Liale interac=on Time delayed 12
13 Content Discovery for the Mobile Generation Partner contact:
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