FINANCIAL GATES Current Media Overview.

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1 D 5,00 1 CHF 9,50 B13894 Media Information 2012 Price list no. 3b valid from 1 January 2012 Bauch oder Zahl? FINANCIAL GATES GmbH a member of F.A.Z. publishing group Die richtigen Kennzahlen für den storen/44 Kundenbeira

2 FINANCIAL GATES Current Media Overview Financial Topics / CFO Media Entrepreneurial Topics / CEO Media Online Print

3 Verlagsinformation 1 Publisher s Information and Contents Publisher FINANCIAL GATES GmbH A member of F.A.Z. publishing group Bismarckstraße 24, Friedberg / Germany Phone: +49 (0) / Fax: +49 (0) / info@marktundmittelstand.de Internet: Management Dr. André Hülsbömer, Volker Sach Advertising Manager Christiane Martin Phone: +49 (0) / c.martin@financial-gates.de Advertising disposition Phone: +49 (0) / anzeigenservice@financial-gates.de Bank account Frankfurter Volksbank eg Bank code number: Bank account number: IBAN: DE , BIC: FFVB DE FF Payment terms Net payment due within 30 days of invoice date. A 2% discount applies for prepayments and payments by direct debit. The discount does not apply if there are outstanding bills due. Terms and conditions Terms and conditions valid in Germany apply to order processing. These may be downloaded at or obtained from the publisher. The information found in this price list may be updated over the course of the year. The latest, binding price list is listed at Frequency of publication 10 issues per annum Date of publication: first Friday of the month of publication Contents 1 Publisher s Information and Contents 2 Editorial Concept 3 Circulation and Readership 4 Advertising Formats 5 Advertising Rates and Discounts 6 Dates and Topics 7 Inserts, Supplements and Tip-ons 8 Technical Information 9 Online Advertising Rates 10 Product Line 11 Advertising Contacts

2 Editorial Concept Anything that helps to boost your company In Markt und Mittelstand corporate decision makers from Mittelstand companies find all the information they need to boost their

Readers find practical advice from the typical fields of actions of medium-sized companies, gripping stories about enterprises and entrepreneurs. We have a 360 view on the corporate world.

4 2 Editorial Concept Anything that helps to boost your company In Markt und Mittelstand corporate decision makers from Mittelstand companies find all the information they need to boost their companies: practical, tried and tested and topical. Information that adds value. Our authors take on an entrepreneur s and manager s view on topics. They only cover business-relevant issues. Readers find practical advice from the typical fields of actions of medium-sized companies, gripping stories about enterprises and entrepreneurs. We have a 360 view on the corporate world. Markt und Mittelstand covers strategy, financing, manufacturing and sales, i.e. the entire value chain. It is designed not only for managing directors but also for financial executives or heads of sales. At the core of our magazine are growth companies, i.e. companies that develop quickly and therefore have an extra ordinary demand for information and investments. Markt und Mittelstand focuses on companies with an annual sales volume of 3 to 250 million Euro or 25 to 500 employees D 5,00 1 CHF 9,50 B13894 Bauch oder Zahl? Die richtigen Kennzahlen für den Erfolg Made in Germany/24 Chinas Investoren/44 Kundenbeirat/68 Rubrics STRATEGY and HUMAN RESOURCES Readers find all the information on how to develop a company. It is about the development of business models, market access strategies and the value added chain in addition to M&A, line extensions and human resources topics. Readers find plenty of useful, practical advice especially in regards to the ever-important issue of the skilled labour shortage. FINANCING The FINANCING rubric supports companies in financing their growth plans and offers important advice on accounting, invoicing or tax issues. Other typical topics in this rubric are: alternative financing, current developments in the credit sector or topical tax decisions. PRODUCTION and TECHNOLOGY No matter whether you work in a manufacturing business or the service industry production is the heart of your company. Therefore readers find important advice on production tech nology, process management, purchasing of semi-finished goods and manufacturing. In addition, we cover IT and telecommunication. CUSTOMERS and MARKETS No sales, no business. This rubric covers new distribution channels, organisation management of sales teams, sales financing, logistics and marketing.

5 3a Circulation and Readership Circulation (IVW* 1/2012) Printed copies: 100,350 Circulation: 99,115 (* IVW Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.v. is the German organisation that provides advertising performance data.) Readership Markt und Mittelstand reaches 162,000 readers monthly (LAE 2011), mainly owners, managing directors and top executives of medium-sized companies. Markt und Mittelstand readers represent a high investment potential and are an important target group for business-to- business communication. They are involved in corporate decision-making processes across all fields of competence. Markt und Mittelstand is the entrepreneurial magazine for top decision makers and executives in Mittelstand companies. Affinity Independent decision makers from the management board Markt und Mittelstand impulse Handwerk Magazin Der Handel. Wirtschaftswoche Capital manager magazin Affinity medium-sized companies* Source: LAE 2011; Affinity Index (LAE total = 100) * Medium-sized companies: owners and executives of companies with < 500 employees and a minimum annual sales volume of 250,000 Euro

6 3b Readership Readers Profile Markt und Mittelstand reader Age Up to 29 years old 2, to 49 years old 99, to 59 years old 45, years old and older 15,000 9 Number % Index (LAE total: 100) Personal gross annual income (in EUR) Less than 80,000 86, ,000 and more 75, Position Owners 49, Top executives 95, Company size by employee number Up to 99 employees 102, to 999 employees 41, employees and more 17, Company size by turnover (in EUR) Up to 2 million 50, More than 2 million to 50 million 70, More than 50 million to 150 million 17, More than 150 million 18, Source: LAE 2011

7 4 Advertising Formats Full page 2/3 vertical 2/3 horizontal 2/1 double page tunnel ad P: 169 x 236 mm S: 210 x 280 mm P: 111 x 236 mm S: 136 x 280 mm P: 169 x 157 mm S: 210 x 180 mm P: 370 x 236 mm S: 420 x 280 mm P: 254 x 180 mm S: 254 x 208 mm 1/2 vertical 1/2 horizontal 1/3 vertical 1/3 horizontal 2 x 1/2 page horizontally across middle stitching 2 x 1/3 page horizontally across middle stitching P: 78 x 236 mm S: 103 x 280 mm P: 169 x 118 mm S: 210 x 138 mm P: 53 x 236 mm S: 78 x 280 mm P: 169 x 78 mm S: 210 x 94 mm P: 370 x 118 mm S: 420 x 138 mm P: 370 x 78 mm S: 420 x 94 mm 1/3 corner ad 1/4 horizontal 1/6 vertical P: 111 x 118 mm S: P: 169 x 59 mm S: 210 x 73 mm P: 53 x 118 mm S: P: print space (width x height) S: Section (width x height) For ads with bleed, please allow for an additional 3 mm margin per side. For ads across middle stitching, please incorporate an additional 5 mm margin along the internal edge. Additional sizes and sizes for special supplements on request

8 5 Advertising Rates and Discounts Basic Formats Print space Section* Price for 4c, b/w W x H in mm W x H in mm in EUR*** Full page 169 x x ,980 2/3 vertical 111 x x ,300 2/3 horizontal 169 x x ,300 1/2 vertical 78 x x 280 8,140 1/2 horizontal 169 x x 138 8,140 1/3 vertical 53 x x 280 5,560 1/3 horizontal 169 x x 94 5,560 1/3 corner ad 111 x ,560 1/4 horizontal 169 x x 73 4,270 1/6 vertical 53 x ,880 Formats across middle stitching** 2/1 double page 370 x x ,960 tunnel ad 254 x x ,280 2 x 1/2 horizontal 370 x x ,280 2 x 1/3 horizontal 370 x x 94 11,120 Special placements Cover double page 370 x x ,800 (cover page 2 and page 3) Double page before table of 370 x x ,800 contents 2nd cover page 169 x x ,400 3rd cover page 169 x x ,100 4th cover page 169 x x ,400 1/3 vertical next to editorial 53 x x 280 6,100 Additional sizes on request Agency commission: 15% Please specify special colours with the colours of the Euroscale Discounts Quantity discounts 3 and more pages 3% 6 and more pages 8% 9 and more pages 10% 12 and more pages 15% 15 and more pages 18% 18 and more pages 20% Frequency discounts 4 and more ads 3% 8 and more ads 8% 12 and more ads 10% 18 and more ads 15% All discounts apply to each ad customer and remain in effect for one contractual year. You can only qualify for one type of discount. * For ads with bleed, please allow for an additional 3 mm margin per side. ** For ads across middle stitching, please incorporate an additional 5 mm margin along the internal edge. *** All prices plus German value added tax (currently 19%)

9 6 Dates and Topics Issue Date of issue Advertisement Focus Additional topics Specials* Trade-fair dates and submission deadline 02/ Personnel services IT security Baden-Wuerttemberg Bautec, Feb as an industrial location METAV, 28 Feb-03 Mar 03/ IT solutions for companies The growth market of services Bavaria as an industrial location Internationale Eisenwarenmesse Köln, Mar Facility Management, Mar CeBIT, Mar 04/ Fleet management & Perspectives in manufacturing North Rhine-Westphalia as an IFH/Intherm, Apr company vehicles and engineering industrial location Personal, Apr Hannover Messe, Apr 05/ Purchasing: E-procurement Trends in packaging Transport and logistics Automatica, May technology 06/ Concepts for energy Online marketing Asia as an industrial location AMI, Jun management mailingtage, Jun Intersolar Europe, Jun 07-08/ Fit for international Telecommunications Hesse and Rhineland-Palatinate ProPak China, Jul competition as industrial locations IFA, 31 Aug-05 Sep 09/ Commercial vehicles Office equipment Ownership interests & succession Automechanika, Sep IAA Nutzfahrzeuge, Sep FachPack, Sep 10/ Commercial property Work clothing Financing for medium-sized Expo Real, Oct companies MOTEK, Oct IT & Business, Oct 11/ Automatisation/robots Purchasing and Procurement Founding, promoting, investing Electronica, Nov Start, Nov 12/ / Facility Management Planning and strategies for Taxes and the Law: What s MDA India, Dec trade-fair appearances changing in 2013 Advertising deadline is also the cut-off date for cancellations. Subject to change * The publisher reserves the right to reduce the scope of the specials as well as to postpone or cancel the specials.

10 7a Inserts, Supplements and Tip-ons Loose inserts Bound inserts Tip-ons are loose printed materials from printed materials/brochures that are process-finished, delivered products, a single advertiser which are put firmly bound into the magazine. which are glued on a carrier ad into the magazine. Please note: The insert must contain (min. full page) in such a way that they the information Markt_und_Mittelstand_No. from in the footer. can be easily removed and used by interested readers. Empty envelopes and eye-stuck coupons are considered postcards. Price per 1,000 copies Up to 25 g EUR pages EUR 140 Postcard EUR 65 Up to 50 g EUR pages EUR 150 Booklet EUR 75 Part of a circulation up to 25 g EUR pages EUR 170 Part of a circulation up to 50 g EUR pages EUR 185 Minimum of advertisements 1/1 page > 8 pages on request (according to price list) Discounts None None None Postage Prices include weight-dependent postage required for mailings. Insertion options Total circulation Total circulation Total circulation Part of circulation (min. 10,000 copies) Part of circulation on request Formats sizes Min. format Untrimmed format: Min. format 105 mm (width) x 148 mm (height) 216 mm (width) x 289 mm (height) 60 mm (width) x 100 mm (height) Max. format Trim on head edge 6 mm and on all Max. format 200 mm (width) x 270 mm (height) other edges 3 mm 180 mm (width) x 210 mm (height) Special formats on request Volume Volume up to 8 pages; 2 pages min. 100 g/qm Min. 150 g/qm Paper weight More pages upon request 4-6 pages min. 80 g/qm Tip-ons must have at least a 30 mm Placement max. 170 g/qm gap to the side brim and a 20 mm gap Larger upon request to header and footer. All prices plus German value added tax (currently 19%); agency commission: 15%

11 7b Inserts, Supplements and Tip-ons Order and cancellation deadline Delivery Volume Liability Shipment Delivery address Delivery deadline Sample Collective advertisements Press product Marking Further information 17 days prior to the publishing date Please contact us for an up-date on the required volume of inserts or tip-ons since there might be fluctuations in the actual circulation. Always add 2%. Damages resulting from a violation of the technical conditions must be compensated for. In case of material processing problems, finishing the magazine has priority. Directly to the printer using Euro palettes. Do not pack crosswise within one layer. Layers must be separated with a 2 mm thick insert floor. The shipment note must contain the following information: magazine, issue number, name of product, number of copies per palette, number of palettes, total volume of shipment, sender and recipient Vogel Druck und Medienservice, attn: Mr. Roland Schuster, Leibnizstraße 5, Höchberg / GERMANY 14 working days prior to the publishing date Upon order placement a binding sample is required (two pieces). The order only becomes binding for the publishing house once the sample is received and accepted. In some cases the printer s release might depend on a sample run. In this case the contract giver must provide 1,000 original samples. Inserts, supplements or tip-ons which are used by more than one contract giver must be agreed on individually with the publishing house. Prices upon request. We will mark your insert as third-party insert. Since Deutsche Post AG considers certain printed inserted products as press mail rather than paid for inserts since , there might be significantly higher costs when invoiced by Deutsche Post AG at a later date. We must hand these costs down to the customer. Additional costs do usually not occur when the printed product contains the word Anzeige or Werbebeilage on the cover page. Bound inserts which can not be clearly recognised as advertisements must be marked with the term Anzeige in 9 point majuscule bold for press law reasons. Inserts, supplements or tip-ons must be delivered by the contract giver readily printed and fully processed. The final price depends on the calculated print run (Please ask for current numbers). Prices may vary if the product quality makes processing difficult. Inserts or tip-ons with fan fold can not be processed mechanically. Other ad specials are possible on request.

12 8 Technical Information Magazine format Print space Print process Binding Resolution Colours Profile cover Profile inside 210 mm wide by 280 mm high plus 3 mm trimming edge on every side 169 mm wide by 236 mm high Web offset (inside); sheetfed offset (cover) adhesive binding 60 raster Euroscales/CMYK (no special colours such as: Pantone; HKS etc.) Fogra Profil ISOcoated _v2_eci.icc Fogra Profil PSO_LWC_Improved_eci.icc Both profiles are available at The right to technical changes in production, processing and publication dates is reserved. File formats Read-only documents: Print-optimized PDF file (Version 1.4) or EPS with included fonts Important information The format of the ad document must correlate to that of the ad itself. For ads with bleed, please allow for an additional 3 mm margin per side. When placing a trimmed ad, all texts, logos etc. have to have a trim margin of at least 10 mm from the cutting edge. For ads across middle stitching, please incorporate an additional 5 mm margin along the internal edge. Orientation crosshairs and format corners have to be positioned with sufficient distancing (12 pt.). Special colours must be converted into colours on the Euroscales standard. Fonts should be included in the file or converted into paths. If that is not possible, then the fonts should be sent as if they were imbedded pictures or graphics. Please do not use modified or true type fonts. When creating a PDF with Adobe InDesign, please check for identity H fonts in the PDF and, if necessary, convert the text to paths. Writeable documents: MAC and PC: QuarkXPress 8.0, Adobe InDesign CS 5, Adobe Photoshop CS 5, Adobe Illustrator CS 5 It is possible to transmit electronic printing data. Inquiries for FTP data transfers: Phone: +49 (0) / , Fax: +49 (0) / When sending your files, please only use names with a clear reference to Markt und Mittelstand. When compressing files, please only use file compression types that unpack themselves, such as StuffIt or ZipIt. The delivered files will not be corrected in any matter. If corrections are necessary or if the wrong print material was sent, please resend the files.

13 9 Online Advertising Rates The online portal marktundmittelstand.de offers relevant news items for Mittelstand companies, helpful tools, references to other useful internet pages and all information on the magazine and the supporting MuM world. Just like the monthly magazine, the online portal focuses on beneficial information for owners, managing directors and decision makers of Mittelstand companies. The portal offers its users a lot of additional in-depth information on any management issue. In addition, it presents valuable tools, which help Mittelstand companies to cope with their manifold tasks and daily up-dated topical information. As an additional service news items are sent out to subscribers in a complimentary newsletter. Regular focal topics supplement the extensive background information offered in the online portal. The close intertwining of online and print services ensure that print readers use the MuM-website and vice versa. The topical internet portal for entrepreneurs Online Ads on Ad form Format in pixel Website rotation (TCP)* Super banner 728 x 90 EUR 75 Medium rectangle 300 x 250 EUR 95 Skyscraper 120 x 600 EUR 75 Layer ad individual EUR 130 Sponsoring and special ad * All prices plus German value added tax (currently 19%) TCP = Thousand contact price (price for 1,000 views of a banner) The minimum sum is EUR 1,000 plus VAT. Current advertising information can be found at: on request If you are interested in online advertising on our homepage, please contact our marketing partner: Business Advertising GmbH Kronprinzenstraße Düsseldorf / Germany Phone: +49 (0) 2 11 / Fax: +49 (0) 2 11 / werbung@businessad.de Internet:

14 10 Product Line Markt und Mittelstand anything that helps to boost your company Print Online Research Events Markt und Mittelstand The Growth Magazine Restructuring Yearbook Online portal www. marktundmittelstand.de Weekly newsletter Markt und Mittelstand www. meinbesterstandort.de Studies on mediumsized companies Market research (e.g. customer satisfaction analysis, market potential research Webinars Roundtable Restructuring of medium-sized companies Managed events at customer request Find additional information on individual events at: veranstaltungentermine

15 11 Advertising Contacts Publisher FINANCIAL GATES GmbH Bismarckstraße Friedberg / Germany Phone: +49 (0) / Fax: +49 (0) / info@marktundmittelstand.de Internet: Advertising Manager Christiane Martin Phone: +49 (0) / c.martin@financial-gates.de Advertising disposition Phone: +49 (0) / anzeigenservice@financial-gates.de Sales offices in Germany Nielsen I, V VII Dirk Struwe Medienvermarktung Poelchaukamp Hamburg Phone: +49 (0) 40 / Fax: +49 (0) 40 / info@struwe-media.de Nielsen II Andreas Fuchs medienservice + beratung Vereinsstraße Neuss Phone: +49 (0) / Fax: +49 (0) / afuchs@medienservice-und-beratung.de Nielsen III a/iii b Medienberatung Uwe Stolte Groosstraße Eltville Phone: +49 (0) / Fax: +49 (0) / uwe.stolte@medienberatung-stolte.de Nielsen IV Peter Cagic Cagic Medien Marketing GmbH Otterweg Baldham Phone: +49 (0) / Fax: +49 (0) / peter@cagic.de

16 A product of: Bismarckstraße Friedberg / Germany Phone: +49 (0) / Fax: +49 (0) / info@marktundmittelstand.de Internet:

Media Information 2013

www.marktundmittelstand.de 10 2012 D 5,00 1 CHF 9,50 B13894 Media Information 2013 Price list no. 4 valid from 1 January 2013 Geht BRIC die Luft au FINANCIAL GATES GmbH a member of the F.A.Z. publishing