BY YOU. Advertising. Opportunities. with SPIRIT AIRLINES. spirit.com/advertise

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1 SPONSORED BY YOU Advertising Opportunities with SPIRIT AIRLINES spirit.com/advertise March 2015

2 SPIRIT Advertise with America s FASTEST GROWING Airline. THE BENEFITS Unique and innovative branding opportunities across our entire FIT FLEET of 70+ aircraft. Reach and engage a captive audience of over 18 million travelers* for 3 hours, average, per flight. Generate more than 25% positive shift in intent to purchase** through onboard media. Boost your brand with 93% ad recall.*** THE AUDIENCE Anyone who books their own travel (leisure and small-business travelers). Value low prices but have the discretionary income to travel multiple times per year. Often look for weekend getaways , ethnically diverse and skew slightly female. Split: singles and families with average to high HHI. Adventurous deal-seekers who are Internet savvy, who shop and research travel online before they book. Growing number of Spirit-loyal $9 FARE CLUB members and SPIRIT WORLD MASTERCARD credit card holders. ABOUT US SPIRIT AIRLINES (NASDAQ: SAVE) serves the U.S., Latin America and the Caribbean. We have one mission: to save customers money. With ultra-low, unbundled BARE FARES, customers aren t forced to pay for things they don t need; they can customize their flight with FRILL CONTROL, controlling how much money they spend or save. 96% reach of top 20 U.S. cities. 75% coverage of all major metro areas in the Caribbean and Central America, plus coverage in Columbia and Peru daily departures to 50+ destinations. FREE SPIRIT frequent flier program is among the most rewarding in the industry. Dynamic vacation packaging partnering with hotels, tour operators, travel companies, and convention and visitor bureaus. * Passenger load projected for ** Source: Media Life Magazine. ***CBS Outdoor Dwell Time Effectiveness Study, July

3 ROUTE MAP WHERE WE FLY. PLATTSBURGH / MONTREAL MINNEAPOLIS / ST. PAUL PORTLAND NIAGARA FALLS / TORONTO DETROIT CHICAGO / O HARE DENVER CLEVELAND LATROBE / PITTSBURGH PHILADELPHIA KANSAS CITY OAKLAND DALLAS / FORT WORTH LOS ANGELES SAN DIEGO MYRTLE BEACH ATLANTA PHOENIX NEW YORK / LAGUARDIA ATLANTIC CITY BALTIMORE / WASHINGTON, D.C. CHARLESTON LAS VEGAS BOSTON NEW ORLEANS HOUSTON / BUSH INTERCONTINENTAL ORLANDO TAMPA FT. MYERS WEST PALM BEACH FT. LAUDERDALE SAN SALVADOR BAHAMAS operates for Club Med CANCUN LOS CABOS MEXICO MEXICO SANTIAGO TOLUCA / MEXICO CITY PORT AU PRINCE HAITI KINGSTON MONTEGO BAY MEXICO JAMAICA GUATEMALA CITY GUATEMALA SAN SALVADOR DOMINICAN REPUBLIC PUNTA CANA DOMINICAN REPUBLIC SAN JUAN PUERTO RICO JAMAICA ST. THOMAS ST. MAARTEN SANTO AGUADILLA DOMINGO PUERTO RICO DOMINICAN REPUBLIC SAN PEDRO SULA HONDURAS EL SALVADOR MANAGUA ARUBA NICARAGUA PANAMA CITY SAN JOSÉ CARTAGENA PANAMA COLOMBIA COSTA RICA MEDELLÍN COLOMBIA ARMENIA BOGOTÁ COLOMBIA COLOMBIA Nonstop service between Houston and Cancun, Los Cabos, San Jose, San Pedro Sula and Toluca / Mexico City is subject to government approval. LIMA PERU 2

4 PROOF! WE HAVE THE EVIDENCE THAT PROVES... ADVERTISING WITH SPIRIT JUST MIGHT BE CRAZY ENOUGH TO WORK! Brand recall is stronger (93% vs 7%) after high dwell time versus low dwell time. Detailed ad recall is six 93% times stronger (86% vs 14%) after high dwell time.* 86% Unaided recall for in-flight advertising has been proven to reach 83-86% for more effective, targeted ads. No other traditional advertising media is able to achieve even half the unaided recall of in-flight advertising.** On average, unaided recall for in-flight advertising easily surpasses unaided recall rates for all other types of traditional advertising media. 75% In-flight advertising has been shown to result in a positive call-to-action result of 75% among passenger respondents in the target demographic of the product featured.*** 86% of in-flight customers are in a positive frame of mind; hence, they will be receptive to advertising messages. In the same airline study, 85% of long-haul respondents recalled some kind of ad/promotional format in-flight. This was higher among business and high-frequency travelers.**** *CBS Outdoor Dwell Time Effectiveness Study, July **Triad Consulting Study, Carroll Media, May OAAA, June Radio Effectiveness Lab, Inc., Nielsen Media Research, March ADVO, Inc., April Magazine Publishers Association, Dynamic Logic. ***Cartoon Network / The Looney Tunes Show Airplane Advertising Study conducted by Carroll Media Research, May 2011, Fort Lauderdale-Hollywood International Airport. ****QMedia Ambient Research

5 PLANE WRAPS Check out that flying billboard! THIS IS THE SHOWSTOPPER The most visible and impressive branding and advertising opportunity we offer: a customdesigned wrap of our Airbus aircraft. Plane wraps are durable and are available per plane or fleetwide. This ad space is utilized across Europe, and in the U.S. is seen as an innovative advertising outlet. A media event can be held for official unveiling. OVER 1,000 SQ. FT. of ADVERTISING SPACE! 4

6 OVERHEAD BULKHEADS & OVERHEAD BINS BE THE FIRST THING THEY SEE. BULKHEADS A prominent ad placement for customers boarding and deplaning as well as for anyone seated near the front of the aircraft. OVERHEAD BINS Right as our customers board the plane, they ll see you: running the length of the aircraft on our overhead bins. This is the largest ad space we offer onboard, with the opportunity to run multiple ads down the aisle. 5

7 SEAT VIEW TRAY TABLES & SIDEWALL PANELS Butts in Seats. Eyes on You. TRAY TABLES You will literally be in front of our customers for an entire flight. The perfect way to convey even the most detailed messages. SIDEWALL PANELS Customers will see your ad while seated through the duration of their flight. The recall from these window panel ads beats any outdoor billboard. 6

8 IN FLIGHT APRONS, NAPKINS & CUPS Put a smile on their face. APRONS Our flight attendants will wear custom-branded aprons featuring your logo and tagline during snack and beverage service. COCKTAIL NAPKINS Custom-branded napkins will be in the hands of every passenger who orders food or drink. They can feature a logo or an ad for your business. s. STYROFOAM & PLASTIC CUPS Put your message on our cups and be top of mind as our customers quench their thirst. 7

9 SEATBACKS THE STUFF IN THE POCKET Becomes In-flight Content. SEATBACK INSERT Say exactly what you want to say with a full-page promotional insert designed by YOU! With top billing in our seatback pockets, this two-sided insert is a great takeaway piece for coupons and special offers. IN-FLIGHT MENU This one has the food in it, so most passengers study it with hungry eyes. We ve saved room for you on the front cover, the back cover or both! AIR SICK BAG Customers steal a surprising number of these bags, so this is a perfect opportunity for coupons and special offers. Paint them with your creative message and spark a little in-flight conversation. 8

10 TICKET JACKETS & BOARDING PASSES Be in Their Hands from THE Start. TICKET JACKETS Customers who visit a ticket counter will carry your message through their flight and beyond. This is an exclusive advertising opportunity. You ll own a two-page inside spread and the back cover. BOARDING PASSES Possibly the most important part of any flight: the thing that gets you on the plane. Engage our customers from the back of our boarding passes and ticket counter receipts real estate that people pay a lot of attention to. 9